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	<title>title search</title>
	<link>http://www.artwoo.com</link>
	<description>Returned search results for title search</description>
	<copyright>Copyright 2008</copyright>
	<pubDate>Sat, 22 Nov 2008 08:02:54 +0000</pubDate>
	<generator>http://www.artwoo.com/rss/title+search</generator>

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				<title>Title Tags And Search Engine Optimization</title>
		<link>http://www.artwoo.com/article/title-tags-and-search-engine-optimization</link>
		<comments>http://www.artwoo.com/article/title-tags-and-search-engine-optimization#comments</comments>
				<pubDate>Sun, 09 Dec 2007 13:20:00 +0000</pubDate>
		<category>target keyword phrases</category><category>page search engines</category><category>search engine result</category><category>search engine optimization strategy</category><category>web page search</category><category>search engine optimization</category><category>seo search engine optimization</category>		<guid>http://www.artwoo.com/article/title-tags-and-search-engine-optimization</guid>
		<description><![CDATA[ Anyone serious about succeeding online must take search engines seriously. Search engines drive a significant amount of traffic to your site. You have to do everything in your power to optimize your site to please the search engines. The bigger value the search engines place on your site, the more]]></description>
    <content:encoded><![CDATA[ Anyone serious about succeeding online must take search engines seriously. Search engines drive a significant amount of traffic to your site. You have to do everything in your power to optimize your site to please the search engines. The bigger value the search engines place on your site, the more traffic they'll generate for you. <br /><br /> The key to proper SEO (<a href="http://www.artwoo.com/tag/search+engine+optimization" rel="tag">Search Engine Optimization</a>) is to achieve optimal results for relevant search phrases. If you have a Chiropractic practice in San Diego, your goal is to get optimal ranking for your related keywords such as "san diego chiropractic." It wouldn't help you business to also rank well for "new york city chiropractic" because your customers are in San Diego. The key is not only to rank well in the search engines, but also to rank well for the appropriate keyword phrases. <br /><br /> There are a variety of techniques listed below to help you get more visitors to your website. Make sure you include as many as you can into your <a href="http://www.artwoo.com/tag/search+engine+optimization+strategy" rel="tag">search engine optimization strategy</a>. <br /><br /> Write a Page Title <br /><br /> Title tags are critical for search engines. The title tag copy is one of the most important SEO factors in how the search engines view a web page. The title tag is displayed in the <a href="http://www.artwoo.com/tag/search+engine+result" rel="tag">search engine result</a> pages as the heading describing the web page. It's crucial to maintain balance between optimizing for the search engines and being descriptive for humans. A title page that stands out is more likely to trigger a click from a searcher. Avoid "filler" words from the title, such as "the," "and," etc, and keep your title fairly short. A good rule of thumb is to keep your title under 64 characters. <br /><br /> It is of paramount importance to include your <a href="http://www.artwoo.com/tag/target+keyword+phrases" rel="tag">target keyword phrases</a> in your title. Note: Make sure the words from your page title are also found within the content of your web page. Search engines are looking for the connection between the page title and the page content. <br /><br /> Practical Example: An accountant in San Diego, may consider the following page title "San Diego Accounting and Bookkeeping Services"   <bio>Author: George Meszaros with Webene <a href="http://www.webene.com" >http://www.webene.com</a>  </bio>]]></content:encoded>
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				<title>How To Optimise Title Tags</title>
		<link>http://www.artwoo.com/article/how-to-optimise-title-tags</link>
		<comments>http://www.artwoo.com/article/how-to-optimise-title-tags#comments</comments>
				<pubDate>Tue, 15 Jul 2008 18:15:15 +0000</pubDate>
		<category>search engine optimisation</category><category>search engine optimising</category><category>webpage title</category><category>title tags</category><category>search engine results</category><category>main titles</category><category>targeted search</category>		<guid>http://www.artwoo.com/article/how-to-optimise-title-tags</guid>
		<description><![CDATA[HTML title tags (< title >) are currently the most important on-page factor when optimising your webpages for search engine results. For the majority of search engines the title tag is the first point of call to summarise the theme of a webpage and to help rank that webpage accordingly within their]]></description>
    <content:encoded><![CDATA[HTML <a href="http://www.artwoo.com/tag/title+tags" rel="tag">title tags</a> (< title >) are currently the most important on-page factor when optimising your webpages for <a href="http://www.artwoo.com/tag/search+engine+results" rel="tag">search engine results</a>. For the majority of search engines the title tag is the first point of call to summarise the theme of a webpage and to help rank that webpage accordingly within their listings. Obviously there are many other factors that generate the overall ranking but optimising your title tags right will generally provide results for your <a href="http://www.artwoo.com/tag/targeted+search" rel="tag">targeted search</a> terms.<br><br>Target Individual Webpages Towards Search Terms<br><br>For <a href="http://www.artwoo.com/tag/search+engine+optimisation" rel="tag">search engine optimisation</a>, it is vitally important that your website has individual webpages with content targeted towards keywords and search terms. Each of these webpages should have their own unique title tag that includes the search terms you are hoping to be found for within search engines.<br><br>How People Search<br><br>Think about how you would type in a search into a search engine. It is unlikely you would type in a phrase such as "How You Should Optimise Title Tags". There is more of a chance that you may type "How Should I Optimise Title Tags", but people tend to shorten the total words needed to type a phrase as much as possible and will be more likely to type "How to Optimise Title Tags". Search engines would pick up the all above variations but by targeting the most popularly typed phrase you are increasing your chances of ranking better for that search term. There are many keyword tools on the Internet that allow you to research which keywords are popular and how searches are being typed.<br><br>Variations of Prime Keywords<br><br>If your website is targeted towards a certain group of keywords and search terms, then use the <a href="http://www.artwoo.com/tag/webpage+title" rel="tag">webpage title</a> tags to target variations of your main keywords. For example, the <a href="http://www.artwoo.com/tag/main+titles" rel="tag">main titles</a> on our website are targeted towards "Search Engine Optimisation" and "SEO". Notice how within our SEO blog articles we sometimes use variations such as "<a href="http://www.artwoo.com/tag/search+engine+optimising" rel="tag">Search Engine Optimising</a> for Long Tail Search Results" and the title of this post "How to Optimise Title Tags". By doing this you can catch more visitors for a variety of possible related search terms.<br><br>Put Search Terms First<br><br>The closer the keywords are to the beginning of the title tag the more relevant and more weight that webpage will carry towards that keyword. So for example if your webpage had a title of "red widgets and blue widget" and another website's webpage had a title of "blue widget and red widgets", if you did a search for "blue widget" then the other website more likely to rank above your website (if all other factors are equal) simply because the search term is nearer the beginning of the title tag. A lot of companies put their brand terms first and then the page title, which is good if you are a recognised brand as it builds confidence and provides familiarity to potential visitors and may help encourage click from search listings, but it can be a slight disadvantage if you are looking to rank higher than a competitor who puts brand terms at the end of the title tag or left them out completely.<br><br>Another good reason to put the search term nearer to the beginning of your title tag is that search engines use the title to provide the link to your webpage in their listings. There is limited space (68 characters in Google) for your title within the search engine listing so it is important to make it obvious what the webpage is about.<bio>Steven Balfour writes <a href="http://www.bal4.co.uk/">search engine optimisation</a> articles for various blogs and websites.</bio>]]></content:encoded>
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				<title>The Use Of Meta Tags Are Important</title>
		<link>http://www.artwoo.com/article/the-use-of-meta-tags-are-important</link>
		<comments>http://www.artwoo.com/article/the-use-of-meta-tags-are-important#comments</comments>
				<pubDate>Sat, 08 Sep 2007 16:15:00 +0000</pubDate>
		<category>meta description</category><category>meta tags</category><category>title tag</category><category>search engines</category><category>search engine users</category><category>title tags</category><category>critical factor</category>		<guid>http://www.artwoo.com/article/the-use-of-meta-tags-are-important</guid>
		<description><![CDATA[ When it comes to your Meta tags you want them to contain key information about your website as well as your top keywords. Make sure they keywords are in the title as well as in the body of the text. Make sure you write a description about your page using specific information and keywords, but keep]]></description>
    <content:encoded><![CDATA[ When it comes to your <a href="http://www.artwoo.com/tag/meta+tags" rel="tag">Meta tags</a> you want them to contain key information about your website as well as your top keywords. Make sure they keywords are in the title as well as in the body of the text. Make sure you write a description about your page using specific information and keywords, but keep it short and sweet. All your keywords should always be relevant to the content within the page they describe. With the <a href="http://www.artwoo.com/tag/title+tag" rel="tag">title tag</a>, each search engine looks at it and uses it primarily the same way, to summarize and compile the websites contents for its <a href="http://www.artwoo.com/tag/search+engine+users" rel="tag">search engine users</a>. The how and where your keywords are in your title tag are the most important element with to which you can get benefit from using title tag. Choosing keywords is an essential part of producing a successful website. <br /><br /> When creating the title for the website makes sure you include keywords in the title that are on the page. There has been a lot of talk about <a href="http://www.artwoo.com/tag/title+tags" rel="tag">title tags</a> about how they are not important anymore, but in reality they are still important. On your page to properly place your title tag you should put it between the HEAD tags, one of the best place to include it is right after the HEAD tag. Most of the SE use the meta title as the title of the page. When you do a search on <a href="http://www.artwoo.com/tag/search+engines" rel="tag">search engines</a> the title that is listed is the title on the website and sometime the Meta title is used. Once you understand why the title is so important, you can easily write more effective title tags. The title is so important because the first thing that a human searcher sees is the title. The Meta title is a <a href="http://www.artwoo.com/tag/critical+factor" rel="tag">critical factor</a> in controlling where your site is listed in search engines. <br /><br /> In many results the <a href="http://www.artwoo.com/tag/meta+description" rel="tag">Meta description</a> will appear on the results page right under the title. The only caveat to remember is that your META description will only show if the search term is in the META description. Try to keep the title brief so it is not cut off in the results, it is best practice if you keep the description under 200 characters.. Your description contains your important key phrase and key words. Place your description in the opening paragraph, if you do this the description is weighted heavier by search engines. Sometimes even google picks up description tag. Make sure that title and description is crafted neatly and attracts both visitors and search engines. <br /><br /> Bots have been spidering the web since the '90's, including pages into various collections. Pictures are worth 1000 words to you and me, but zero to a search engine. Even if you ensure you have completely relevant Meta Tags, some search engines will still ignore them. Always make sure that your meta tags do not have any line breaks. The more educated you are about what search engines are looking for, the better you will be able to respond and rise in the rankings. <br /><br /> If you only put the description in the Meta tag section, then the search engine robots will see it but many of your visitors will not. Don't hide this information in a place where your readers cannot see it. Meta tags are HTML elements used to provide structured metadata about a web page. Using Meta tags is not some magic answer that everyone thinks it is. Meta Tags are most commonly used to distinguish the keywords that are relevant to a page's content. The robots do scan the Meta tags and some of the search engines will use the information from them. Meta tags are still important today, they might not be as important but you still need to use them if you want to compete with other sites.   <bio>David Marc Fishman helps webmasters with a link directory and web directory to establish one way links at <a href="http://www.vwutt.com" >http://www.vwutt.com</a> and <a href="http://www.zsozi.com" >http://www.zsozi.com</a>.   </bio>]]></content:encoded>
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				<title>SEO And Title Tags</title>
		<link>http://www.artwoo.com/article/seo-and-title-tags</link>
		<comments>http://www.artwoo.com/article/seo-and-title-tags#comments</comments>
				<pubDate>Thu, 12 Oct 2006 04:27:05 +0000</pubDate>
		<category>title tag</category><category>search engines</category><category>daunting task</category><category>meta tags</category><category>html language</category><category>title tags</category><category>html section</category>		<guid>http://www.artwoo.com/article/seo-and-title-tags</guid>
		<description><![CDATA[While most search engines do not use Meta Tags as a means of determining placement in their overall rankings of similar websites the proper use of Title Tags should take some careful thought. For those interested in your product or service the title tag is often the first impression a consumer has]]></description>
    <content:encoded><![CDATA[While most <a href="http://www.artwoo.com/tag/search+engines" rel="tag">search engines</a> do not use <a href="http://www.artwoo.com/tag/meta+tags" rel="tag">Meta Tags</a> as a means of determining placement in their overall rankings of similar websites the proper use of <a href="http://www.artwoo.com/tag/title+tag" rel="tag">Title Tag</a>s should take some careful thought. For those interested in your product or service the title tag is often the first impression a consumer has about your website. <br /><br /> A title tag is generally only 80 characters or less in length. Usually the title tag is approached by website owners as an after thought. By optimizing your title tag you have the opportunity to appeal directly to the consumer. Consider your title tag a mini advertisement directed to millions of web users. <br /><br /> In the <a href="http://www.artwoo.com/tag/html+language" rel="tag">html language</a> of each web page is a section that reads Title Tag information here <br /><br /> You will find this <a href="http://www.artwoo.com/tag/html+section" rel="tag">html section</a> within the tags that read and Html language may be foreign to you, but you can use the services of a good webmaster and insist they work with you to optimize the pages on your site to assist you in rankings, consistency and for maximum customer and ranking impact. <br /><br /> What should <a href="http://www.artwoo.com/tag/title+tags" rel="tag">Title Tags</a> include? <br /><br /> Title tags should always include at least two keywords or phrases, but don't go overboard. If your title is stuffed with keywords it can actually have a negative impact on your ranking due to the fact that many sites may consider this a spamming technique. <br /><br /> It is possible to make your title tag longer than 80 characters, however if you do make sure the most important information comes first. Search engines will place a limit on how much title information they display with their search results so it is possible some of your title information could be omitted. <br /><br /> It may seem a <a href="http://www.artwoo.com/tag/daunting+task" rel="tag">daunting task</a>, but by placing a title tag on every page in your website you have a very simple, but often overlooked way of impacting the very people you want to visit your website - consumers. <br /><br /> Interestingly it is the title tag that many search engines look to first when considering site rankings and it often the most overlooked part of many SEO online marketing strategies. <br /><br /> By overlooking title tags in SEO you are essentially doing the same things as businesses who have a phone number in the phone book and believe that's enough to draw customers. Title tags provide a means of free advertising in search engines. When you couple that with the importance search engines places on title tags it just makes sense to optimize your title tags.  <bio>Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with <a href="http://HighPowerSites.com" >http://HighPowerSites.com</a> at: <a href="http://www.highpowersites.com" >http://www.highpowersites.com</a> </bio>]]></content:encoded>
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				<title>Title Searches: An Absolute Must If You Are Considering Purchasing Real Estate</title>
		<link>http://www.artwoo.com/article/title-searches-an-absolute-must-if-you-are-considering-purchasing-real-estate</link>
		<comments>http://www.artwoo.com/article/title-searches-an-absolute-must-if-you-are-considering-purchasing-real-estate#comments</comments>
				<pubDate>Tue, 29 May 2007 03:24:55 +0000</pubDate>
		<category>purchase real estate</category><category>real estate law</category><category>buy real estate</category><category>lawyer</category><category>title search</category><category>borrowing money</category><category>money title</category>		<guid>http://www.artwoo.com/article/title-searches-an-absolute-must-if-you-are-considering-purchasing-real-estate</guid>
		<description><![CDATA[ A title search is an absolute necessity if you are going to purchase real estate. Without one, there is no way that you can be certain that the seller even owns the property he is selling to you =96 so if you "purchase" the property and move in, you might be thrown out years later by the real]]></description>
    <content:encoded><![CDATA[ A <a href="http://www.artwoo.com/tag/title+search" rel="tag">title search</a> is an absolute necessity if you are going to <a href="http://www.artwoo.com/tag/purchase+real+estate" rel="tag">purchase real estate</a>. Without one, there is no way that you can be certain that the seller even owns the property he is selling to you =96 so if you "purchase" the property and move in, you might be thrown out years later by the real owner of the real estate. In case you think that's unlikely, consider that many people <a href="http://www.artwoo.com/tag/buy+real+estate" rel="tag">buy real estate</a> as an investment even though they may live far away. The owner might lease the real estate to someone else trusting him to maintain the property. If the lessee is unscrupulous, he may attempt to "sell" the property, pocket the money, and move to Tahiti or somewhere, leaving you holding the bag when the owner gets back and asks who the heck you are. Yeah, of course you could sue the person who sold you the real estate, but what if you can't find him? Or what if he spent all the money? <br /><br /> Title searches are usually done by <a href="http://www.artwoo.com/tag/lawyer" rel="tag">lawyer</a>s. If you are <a href="http://www.artwoo.com/tag/borrowing+money" rel="tag">borrowing money</a> from a bank to finance the purchase, then the bank will certainly have its lawyer do a title search. You should have your lawyer do one too. Even though the title search will likely be done by a lawyer, you should definitely become familiar with what's going on =96 don't just "leave it to the lawyers". If you have a general idea about what's going on, you'll be able to have an intelligent conversation with your lawyer and you'll be more likely to know early if there's any malpractice going on. You'll also have a better idea about how competent your lawyer really is (not all of them are smart!) <br /><br /> Your title search should also cover any mortgages, liens, or other encumbrances that may have been put on the real estate you are considering purchasing =96 it would be a shame to purchase a home and then have the bank foreclose on it because the previous owner mortgaged it and didn't pay it off. <br /><br /> DISCLAIMER: The following is offered for reference purposes only and does not consititute legal advice.   <bio>"<a href="http://www.artwoo.com/tag/real+estate+law" rel="tag">Real Estate Law</a> in Plain English" is located at <a href="http://realpropertylaw.blogspot.com" >http://realpropertylaw.blogspot.com</a>. See also <a href="http://realpropertylaw.blogspot.com/2007/05/how-to-do-title-search-on-real" >http://realpropertylaw.blogspot.com/2007/05/how-to-do-title-search-on-real</a>-= estate.html.  </bio>]]></content:encoded>
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				<title>Keywords In Page Title For SEO</title>
		<link>http://www.artwoo.com/article/keywords-in-page-title-for-seo</link>
		<comments>http://www.artwoo.com/article/keywords-in-page-title-for-seo#comments</comments>
				<pubDate>Tue, 14 Nov 2006 02:27:14 +0000</pubDate>
		<category>microsofts internet explorer</category><category>title tag</category><category>search engine terms</category><category>phrases</category><category>web crawlers</category><category>small business owners</category><category>business name</category>		<guid>http://www.artwoo.com/article/keywords-in-page-title-for-seo</guid>
		<description><![CDATA[It is recommended to use keywords in page titles itself. This title tag is different from a Meta description or keyword tag, but it's and important onsideration for your overall page optimization.  Whatever text one places in the title tag (think keywords and theme here) will appear in the title]]></description>
    <content:encoded><![CDATA[It is recommended to use keywords in page titles itself. This <a href="http://www.artwoo.com/tag/title+tag" rel="tag">title tag</a> is different from a Meta description or keyword tag, but it's and important onsideration for your overall page optimization. <br /><br /> Whatever text one places in the title tag (think keywords and theme here) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA. <br /><br /> The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major <a href="http://www.artwoo.com/tag/web+crawlers" rel="tag">web crawlers</a> will use the text of your title tag as the text they use for the title of your page in your listings. This, much like a headline in a newspaper, invites the reader along with setting the topic and theme. <br /><br /> If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the <a href="http://www.artwoo.com/tag/phrases" rel="tag">phrases</a> you use in the content will draw traffic to your site. <br /><br /> The unique combination of these words and phrases and content will draw customers using different <a href="http://www.artwoo.com/tag/search+engine+terms" rel="tag">search engine terms</a> and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page. <br /><br /> However, make sure you do not keyword stack, or keyword spam. <br /><br /> The most common mistake made by <a href="http://www.artwoo.com/tag/small+business+owners" rel="tag">small business owners</a> when they first design their website is to place their <a href="http://www.artwoo.com/tag/business+name" rel="tag">business name</a> or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking. <br /><br /> So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing. <br /><br /> Dedicating first three positions for keywords in title avoiding the stop words like 'and', 'at' and the like is crucial in search engine optimization.   <bio>Jon Rognerud is a recognized authority on the subject of SEO, and has spent over 10 years developing websites and marketing solutions at companies like Overture and Yahoo. His website, <a href="http://www.microsaw.com" >http://www.microsaw.com</a>, provides a wealth of informative articles, resources, tips and free downloads. </bio>]]></content:encoded>
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				<title>Crafting Good Title Tags For SEO And Clickability</title>
		<link>http://www.artwoo.com/article/crafting-good-title-tags-for-seo-and-clickability</link>
		<comments>http://www.artwoo.com/article/crafting-good-title-tags-for-seo-and-clickability#comments</comments>
				<pubDate>Fri, 11 May 2007 12:15:01 +0000</pubDate>
		<category>title tag</category><category>search engines</category><category>html coding</category><category>versed</category><category>search engine results</category><category>anchor text</category><category>lawn chairs</category>		<guid>http://www.artwoo.com/article/crafting-good-title-tags-for-seo-and-clickability</guid>
		<description><![CDATA[ It's amazing to me, the number of people who still do not take proper advantage of the power of the title tag. The title tag, is arguably THE most important on-page factor in SEO (and much more as you'll soon learn).  If you happen not to be too versed in HTML coding I'll explain what the title]]></description>
    <content:encoded><![CDATA[ It's amazing to me, the number of people who still do not take proper advantage of the power of the <a href="http://www.artwoo.com/tag/title+tag" rel="tag">title tag</a>. The title tag, is arguably THE most important on-page factor in SEO (and much more as you'll soon learn). <br /><br /> If you happen not to be too <a href="http://www.artwoo.com/tag/versed" rel="tag">versed</a> in <a href="http://www.artwoo.com/tag/html+coding" rel="tag">HTML coding</a> I'll explain what the title tag is. <br /><br /> The title tag is found within the and tags of a webpage. It's format is as follows: <br /><br /> Your Page Title Here <br /><br /> The title tag is important for two very simple reasons. <br /><br /> 1) The title of the page is given an enormous amount of weight by the <a href="http://www.artwoo.com/tag/search+engines" rel="tag">search engines</a>. It always has and it always will. It's of less importance today than it was 6 or 7 years ago, but it is still the most important on-the-page factor a page has. After all, it's sole purpose is to describe the page so it *should* be considered important. <br /><br /> 2) The title tag is also used as the <a href="http://www.artwoo.com/tag/anchor+text" rel="tag">anchor text</a> of your listing in the SERPs (<a href="http://www.artwoo.com/tag/search+engine+results" rel="tag">Search Engine Results</a> Pages). When someone visits a search engine and runs a search for one of your products, if one of your pages comes up in that search, it is the title tag that the visitor will see (along with a short description) and be able to click on to visit that page. <br /><br /> The problem is a LOT of webmaster's simply don't understand or make proper use of the title tag. Instead of name the page using keywords relevant to that specific page, they use their company name, etc. <br /><br /> Unless you are FORD, GE, or some other multi-million dollar company you should NEVER have your company name or website name (unless it's an SEO'ed website name) in the title tag. Are people going to be searching for your company or website name or are they going to be searching for keywords related to your product or service? <br /><br /> Let's look at a quick example from a real search I ran earlier today: <br /><br /> So a ran a search for "<a href="http://www.artwoo.com/tag/lawn+chairs" rel="tag">lawn chairs</a>" clicked to page number two and there sitting at #14 is a site with the title "Brookbend". <br /><br /> Now, this particular site actually has a LOT wrong with it, but for now we'll stick to the title tag, or lack-there-of as this particular site's title tag actually just said "Untitled Document". As a result, Google replaced that with the name from the URL which Google will often do when a webmaster does something stupid such as this. ;) <br /><br /> As I said, this particular listing was the 14th listing for "lawn chairs". That is actually VERY good considering it doesn't have a title tag. Imagine what it could have ranked if it had actually made use of the title tag? Possible using something along the lines of: <br /><br /> *Beautiful Outdoor Furniture, Lawn Chairs, Patio Tables* <br /><br /> Think they may have been able to achieve an even better rank? I would venture to say yes. <br /><br /> Now, there is also a second problem with their lack of a title tag and that is that their listing in the search engine is simply "Brookbend". I don't know about you, but if I'm looking for "lawn chairs" I'm probably not going to click on a listing that just says "Brookbend". For one reason, it doesn't contain either of the search terms I used in the title. For another thing, it isn't very "clickable". <br /><br /> You see, a title tag should do two things. It should incorporate that pages most important phrases and it should make someone want to click on it. You will notice in my above example, for the title I used "Beautiful Outdoor Furniture...". That is because, while I wanted the keywords in there, I also wanted it to read well and entice the surfer to click on it. After all, it doesn't do much good to get a top ranking if no one clicks on your listing. <br /><br /> So, when you are designing your pages always remember to: <br /><br /> 1) Decide on what that pages target keywords are  2) Incorporate those keywords into the title tag of the page  3) Make sure the title tag is enticing enough to make the visitor WANT to click on it. <br /><br /> Do the above three consistently and you will see the results in no time. <br /><br /> See you at the top!   <bio>John Buchanan is a veteran search engine optimization specialist with over 9 years experience. For more information, visit his site at <a href="http://www.sesecrets.com" >http://www.sesecrets.com</a> or his newest site <a href="http://www.seovideoanalysis.com" >http://www.seovideoanalysis.com</a> where he will provide you with a professional SEO Video Website Analysis of your site.  </bio>]]></content:encoded>
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				<title>Seo - Writing Seo Titles For Web Pages</title>
		<link>http://www.artwoo.com/article/seo-writing-seo-titles-for-web-pages</link>
		<comments>http://www.artwoo.com/article/seo-writing-seo-titles-for-web-pages#comments</comments>
				<pubDate>Tue, 18 Sep 2007 04:20:01 +0000</pubDate>
		<category>google adwords</category><category>web site submission</category><category>html authoring tools</category><category>search engines</category><category>url submission</category><category>search engine listings</category><category>online tool</category>		<guid>http://www.artwoo.com/article/seo-writing-seo-titles-for-web-pages</guid>
		<description><![CDATA[ Writing titles for web pages is different than writing titles for web site submission. The title that sits at the top of your web page is called the "in-context" title, meaning it is what people see when they are right on your site and reading the page. However there is another title that you need]]></description>
    <content:encoded><![CDATA[ Writing titles for web pages is different than writing titles for <a href="http://www.artwoo.com/tag/web+site+submission" rel="tag">web site submission</a>. The title that sits at the top of your web page is called the "in-context" title, meaning it is what people see when they are right on your site and reading the page. However there is another title that you need to be aware of. This is the "out of context" title that appears in the <a href="http://www.artwoo.com/tag/search+engine+listings" rel="tag">search engine listings</a>. <br /><br /> The out of context title is displayed by <a href="http://www.artwoo.com/tag/search+engines" rel="tag">search engines</a> or in archival pages as part as a long sorted list. If you forget to come up with an accurate title for your web pages or even worse leave that space blank in the web <a href="http://www.artwoo.com/tag/url+submission" rel="tag">URL submission</a> form many <a href="http://www.artwoo.com/tag/html+authoring+tools" rel="tag">HTML authoring tools</a> will simply display your title as "Home Page" or "Page Template 1". This does not exactly convince customers to visit your site. <br /><br /> In essence, never assume that a search engine is smart enough to pick up the title of your website. Always input the out of context title yourself to make sure you are represented properly in the search engines. It also helps a great deal to optimize these titles with the appropriate keywords and also add keywords as metatags to your site for the search engines. <br /><br /> If you have been wondering where to find the best free online keyword search tools they are: <br /><br /> The Yahoo =96 Overture tool. This search suggestion <a href="http://www.artwoo.com/tag/online+tool" rel="tag">online tool</a> is offered up by Overture. Type in your word or phrase and find out how many times that particular word was searched for last month. It also lists any related searches that include your term. <br /><br /> The <a href="http://www.artwoo.com/tag/google+adwords" rel="tag">Google Adwords</a> Tool. This online tool is a courtesy "think" gadget developed by Google AdWords. Type in your phrase and you'll be shown a list of other possibilities. It doesn't cost you a sent to use them so there is no excuse for not optimizing your website with keywords and keyword phrases.   <bio>Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com <a href="http://www.chooseinsurance.co.uk" >http://www.chooseinsurance.co.uk</a> <a href="http://www.mobility-direct.co.uk" >http://www.mobility-direct.co.uk</a> <a href="http://www.seocompanyuk.com" >http://www.seocompanyuk.com</a>  </bio>]]></content:encoded>
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				<title>How Real Estate Title Insurance Works: Three Scenarios</title>
		<link>http://www.artwoo.com/article/how-real-estate-title-insurance-works-three-scenarios</link>
		<comments>http://www.artwoo.com/article/how-real-estate-title-insurance-works-three-scenarios#comments</comments>
				<pubDate>Fri, 01 Jun 2007 06:20:01 +0000</pubDate>
		<category>title insurance company</category><category>title insurance policy</category><category>mortgage</category><category>encumbrances</category><category>exception</category><category>blogspot</category><category>real estate law</category>		<guid>http://www.artwoo.com/article/how-real-estate-title-insurance-works-three-scenarios</guid>
		<description><![CDATA[ 1. You are about ready to purchase a parcel of real estate. Before closing the sale, you have a title insurance company do a preliminary title search to make sure there are no defects in your title. Everything is OK, so you arrange to close the sale as soon as the title insurance company can issue]]></description>
    <content:encoded><![CDATA[ 1. You are about ready to purchase a parcel of real estate. Before closing the sale, you have a <a href="http://www.artwoo.com/tag/title+insurance+company" rel="tag">title insurance company</a> do a preliminary title search to make sure there are no defects in your title. Everything is OK, so you arrange to close the sale as soon as the title insurance company can issue you a policy. The title insurance company does a last-minute search to make sure there haven't been any changes, closes the sale, and issues you a <a href="http://www.artwoo.com/tag/title+insurance+policy" rel="tag">title insurance policy</a>. <br /><br /> 2. The title insurance company finds that the seller's title is fine, but alas =96 you are paying for the property with a bank loan, and the bank wants a <a href="http://www.artwoo.com/tag/mortgage" rel="tag">mortgage</a> on the property in exchange. So tell the closing agent to get you a title policy that makes an <a href="http://www.artwoo.com/tag/exception" rel="tag">exception</a> in its coverage for your mortgage. The bank, meanwhile, will issue the money only when it receives a title policy showing that it has a valid first mortgage on your property. Except for that mortgage, you're covered against any <a href="http://www.artwoo.com/tag/encumbrances" rel="tag">encumbrances</a> or other title defects on the property. <br /><br /> 3. Your title insurance company checks out the seller's title and discovers that it has a mortgage on it (probably taken out when the seller purchased the property). So make sure that the closing agent closes escrow only when the title insurance company issues a policy that does not list the owner's mortgage as an exception to its coverage. Of course they're not gonna do that until the mortgage is paid off, thus putting the ball in the owner's court. But you can smooth this one over by agreeing with the owner that part of your purchase money be paid to the holder of the mortgage in order to extinguish it. This will clear up the title and cause the title insurance company to issue a policy with no exceptions, clearing the way for you to close the sale on your terms.   <bio>"<a href="http://www.artwoo.com/tag/real+estate+law" rel="tag">Real Estate Law</a> in Plain English" is located at <a href="http://realpropertylaw.<a href="http://www.artwoo.com/tag/blogspot" rel="tag">blogspot</a>.com" >http://realpropertylaw.blogspot.com</a>. See also <a href="http://realpropertylaw.blogspot.com/2007/05/preliminary-title-reports-and-t" >http://realpropertylaw.blogspot.com/2007/05/preliminary-title-reports-and-t</a>= itle.html.  </bio>]]></content:encoded>
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				<title>Seo - Writing Seo Titles For Web Pages</title>
		<link>http://www.artwoo.com/article/seo-writing-seo-titles-for-web-pages</link>
		<comments>http://www.artwoo.com/article/seo-writing-seo-titles-for-web-pages#comments</comments>
				<pubDate>Fri, 29 Dec 2006 06:27:08 +0000</pubDate>
		<category>google adwords</category><category>web site submission</category><category>html authoring tools</category><category>search engines</category><category>url submission</category><category>search engine listings</category><category>online tool</category>		<guid>http://www.artwoo.com/article/seo-writing-seo-titles-for-web-pages</guid>
		<description><![CDATA[Writing titles for web pages is different than writing titles for web site submission. The title that sits at the top of your web page is called the "in-context" title, meaning it is what people see when they are right on your site and reading the page. However there is another title that you need]]></description>
    <content:encoded><![CDATA[Writing titles for web pages is different than writing titles for <a href="http://www.artwoo.com/tag/web+site+submission" rel="tag">web site submission</a>. The title that sits at the top of your web page is called the "in-context" title, meaning it is what people see when they are right on your site and reading the page. However there is another title that you need to be aware of. This is the "out of context" title that appears in the <a href="http://www.artwoo.com/tag/search+engine+listings" rel="tag">search engine listings</a>. <br /><br /> The out of context title is displayed by <a href="http://www.artwoo.com/tag/search+engines" rel="tag">search engines</a> or in archival pages as part as a long sorted list. If you forget to come up with an accurate title for your web pages or even worse leave that space blank in the web <a href="http://www.artwoo.com/tag/url+submission" rel="tag">URL submission</a> form many <a href="http://www.artwoo.com/tag/html+authoring+tools" rel="tag">HTML authoring tools</a> will simply display your title as "Home Page" or "Page Template 1". This does not exactly convince customers to visit your site. <br /><br /> In essence, never assume that a search engine is smart enough to pick up the title of your website. Always input the out of context title yourself to make sure you are represented properly in the search engines. It also helps a great deal to optimize these titles with the appropriate keywords and also add keywords as metatags to your site for the search engines. <br /><br /> If you have been wondering where to find the best free online keyword search tools they are: <br /><br /> The Yahoo -- Overture tool. This search suggestion <a href="http://www.artwoo.com/tag/online+tool" rel="tag">online tool</a> is offered up by Overture. Type in your word or phrase and find out how many times that particular word was searched for last month. It also lists any related searches that include your term. <br /><br /> The <a href="http://www.artwoo.com/tag/google+adwords" rel="tag">Google Adwords</a> Tool. This online tool is a courtesy "think" gadget developed by Google AdWords. Type in your phrase and you'll be shown a list of other possibilities. It doesn't cost you a sent to use them so there is no excuse for not optimizing your website with keywords and keyword phrases.   <bio>Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com <a href="http://www.chooseinsurance.co.uk" >http://www.chooseinsurance.co.uk</a> <a href="http://www.mobility-direct.co.uk" >http://www.mobility-direct.co.uk</a> <a href="http://www.seocompanyuk.com" >http://www.seocompanyuk.com</a> </bio>]]></content:encoded>
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				<title>Search Marketing 101: On-page SEO Factors</title>
		<link>http://www.artwoo.com/article/search-marketing-101-on-page-seo-factors</link>
		<comments>http://www.artwoo.com/article/search-marketing-101-on-page-seo-factors#comments</comments>
				<pubDate>Thu, 09 Oct 2008 23:43:26 +0000</pubDate>
		<category>meta descriptions</category><category>t rush</category><category>description tags</category><category>meta tags</category><category>header tags</category><category>meta tag</category><category>page titles</category>		<guid>http://www.artwoo.com/article/search-marketing-101-on-page-seo-factors</guid>
		<description><![CDATA[On-page SEO is about optimizing your website content using techniques that include unique page titles, META descriptions, heading tags, highlight tags, alt and title attributes, and last but not the least, content optimisation. Here's what each of these terms really mean.Unique Page Titles - The]]></description>
    <content:encoded><![CDATA[On-page SEO is about optimizing your website content using techniques that include unique <a href="http://www.artwoo.com/tag/page+titles" rel="tag">page titles</a>, <a href="http://www.artwoo.com/tag/meta+descriptions" rel="tag">META descriptions</a>, heading tags, highlight tags, alt and title attributes, and last but not the least, content optimisation. Here's what each of these terms really mean.<br><br>Unique Page Titles - The Title Tag<br><br>Title tags are not only displayed in your browser but are also used by the search engines as the title of your listing in the SERPs. Don'<a href="http://www.artwoo.com/tag/t+rush" rel="tag">t rush</a> into using just any old title. Think about the most appropriate title for the particular page and use it. Google, Yahoo and MSN all look favourably on unique title tags.<br><br>Things you should keep in mind when composing your title tags:<br>-Every page of your site should have its own unique title<br>-Don't use a single title tag for the entire site<br>-Keep the title between 10-12 words in length<br>-Think of the title tag as a short ad copy that as user sees on the SERPs.<br><br>META descriptions<br><br><a href="http://www.artwoo.com/tag/meta+tags" rel="tag"><a href="http://www.artwoo.com/tag/meta+tag" rel="tag">META tag</a>s</a> are currently not as relevant as they once were. This is because META tags became plagued by webmasters trying to spam the search engines. That being said, you can still use META tags as part of your on-page SEO. Here are a few you should use:<br><br>The description tag is a very important META tag. Again, it's displayed in the SERPs and should be composed with careful consideration. A description tag assigns an individual identity to each page and well written, can positively influence users into visiting your website. Use only the most relevant keywords in your description tag and try to keep the word count to around 25-30 words max.<br><br>The NOODP Tag is a relatively new tag and guides the search engines to not display the title and <a href="http://www.artwoo.com/tag/description+tags" rel="tag">description tags</a> used for your website listing at DMOZ.<br><br>Heading Tags<br><br>A great headline is a perfect hit with both, the reader and the search engines. Using <a href="http://www.artwoo.com/tag/header+tags" rel="tag">Header tags</a> will tell the search engine which "words" are important in the context of your page and as such are given more weight by search engines than regular body copy.<br><br>Highlight Tags<br><br>When adding your keywords to a web page, it is helpful from an SEO perspective to highlight some of them with bold, italics, or emphasis tags to convey to the search engines that these keywords are important. Such tags are also given more weight than regular body copy.<br><br>ALT and Title Attributes<br><br>Use these two on-page SEO factors to describe both images and text links on your site. These help not just with search but also enhance the accessibility of your website for visually impaired users. Search engines use the alt tag in the same way they use the body text to rank your web page.<br><br>Content Optimization<br><br>This is a tough balancing act. Not only do you have to focus on your user and their ease of reading, but you also need to make sure that the content is search engine friendly. While users can get the gist of the content by its title, the search engines require a more comprehensive display of keywords and related terms throughout the page.<br><br>Strike the right chord by staying focused on the requirements of your users/prospective customers. Next weave the relevant keywords into the text to attract the search engines. A 2-8% keyword density is recommended.<br><br>Finally, keep the website content fresh and interesting so that the search engines always have something new to find and they will spider your site more frequently.<bio>John Hill - A <a href="http://www.e-gain.co.uk/">UK SEO</a> professional and <a href="http://www.e-gain.co.uk/">search marketing</a> specialist with E-Gain New Media Ltd offering website design, SEO, <a href="http://www.e-gain.co.uk/services/pay-per-click-ppc/index.html">UK PPC management</a> and search marketing.</bio>]]></content:encoded>
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				<title>Linking Strategies For Newbie's</title>
		<link>http://www.artwoo.com/article/linking-strategies-for-newbies</link>
		<comments>http://www.artwoo.com/article/linking-strategies-for-newbies#comments</comments>
				<pubDate>Mon, 16 Jul 2007 11:25:01 +0000</pubDate>
		<category>anchor tags</category><category>anchor tag</category><category>most important things</category><category>search engines</category><category>keyword phrase</category><category>internet marketing</category><category>back links</category>		<guid>http://www.artwoo.com/article/linking-strategies-for-newbies</guid>
		<description><![CDATA[ The most important things to search engines is providing relevancy to search results using keywords in the anchor tags and back links. Learn how to avoid the same mistake I made.  One of the most crucial mistakes I made when I first started Internet Marketing was not completely understand the]]></description>
    <content:encoded><![CDATA[ The <a href="http://www.artwoo.com/tag/most+important+things" rel="tag">most important things</a> to <a href="http://www.artwoo.com/tag/search+engines" rel="tag">search engines</a> is providing relevancy to search results using keywords in the <a href="http://www.artwoo.com/tag/anchor+tags" rel="tag"><a href="http://www.artwoo.com/tag/anchor+tag" rel="tag">anchor tag</a>s</a> and <a href="http://www.artwoo.com/tag/back+links" rel="tag">back links</a>. Learn how to avoid the same mistake I made. <br /><br /><br /><br /> One of the most crucial mistakes I made when I first started <a href="http://www.artwoo.com/tag/internet+marketing" rel="tag">Internet Marketing</a> was not completely understand the importance of proper back linking, anchor tags, keywords and the title tag. The most important things to search engines is providing relevancy to search results using keywords in the anchor tags and back links. Back links to your website has become one of the most or if not important aspects to better Search Engine Result Positioning (SERP) using your keywords in your anchor tags. <br /><br /><br /><br /> One of the most common mistakes that I personally made with my website was in the title was: <br /><br /><br /><br />Title: Succeed Online with ES-Solution <br /><br /><br /><br /> The problem with that title was; What does that have to do with my website and keywords? Search Engines base a lot of importance on the keywords and the anchor tag contained in the back link. Additionally, I submitted my website to many directories and search engines using that title. What I am telling the search engines? That my most important keyword or <a href="http://www.artwoo.com/tag/keyword+phrase" rel="tag">keyword phrase</a> is "Succeed Online with ES-Solution." How many possible searches do you believe would have that exact phrase or keywords? Zero. <br /><br /><br /><br /> My rankings for my keyword phrase "Internet Marketing eBooks" were even more horrible! <br /><br /><br /><br /> Steps to avoiding this same mistake: <br /><br /><br /><br /> Step 1: Never using a descriptive title <br /><br /><br /><br /> Step 2: Choose the most relevant Keywords for your Title <br /><br /><br /><br /> Step 3: Create back links using the appropriate anchor tag. <br /><br /><br /><br /> My actions: <br /><br /><br /><br /> 1. I changed my title to "Internet Marketing eBooks".  Another important idea behind your title and keywords is that the search engines will shift around your keywords to make more phrases. I only have 3 Keywords but using different combination, I have 3 good keyword phrases: <br /><br /><br /><br /><br /><br /> (1) Internet Marketing eBooks <br /><br /><br /><br /> (2) Marketing eBooks <br /><br /><br /><br /> (3) Internet Marketing <br /><br /><br /><br /> 2. And I began re-submitting my website to directories and search engines with the proper title (anchor tag): "Internet Marketing eBooks" <br /><br /><br /><br /> My results: <br /><br /><br /><br /><br /><br /> (1) I have several back links with the anchor text "Internet Marketing eBooks", but unfortunately I still have some of the old back links with the anchor text "Succeed on with ES-Solution" dropping my overall relevancy to 54% when it should be 100%. <br /><br /><br /><br /><br /><br /> (2) I have managed to achieve the number high ranking as for the keyword phrase "Internet Marketing eBooks" in the major search engines.   <bio>Erich Sweaney has specialized in Internet Marketing and Search Engine Optimization for over 4 years, and maintains several at <a href="http://directory.ezweb-tools.com" >http://directory.ezweb-tools.com</a> - SEO Friendly Directories and <a href="http://www.es-solution.com" >http://www.es-solution.com</a> -Internet Marketing Online Resource Center.  </bio>]]></content:encoded>
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				<title>Seo - Crafting Keyword Enriched Pay Per Click Ads</title>
		<link>http://www.artwoo.com/article/seo-crafting-keyword-enriched-pay-per-click-ads</link>
		<comments>http://www.artwoo.com/article/seo-crafting-keyword-enriched-pay-per-click-ads#comments</comments>
				<pubDate>Sat, 23 Dec 2006 02:27:12 +0000</pubDate>
		<category>google</category><category>keyword search engine</category><category>pay per click</category><category>search engines</category><category>website promoter</category><category>chris angus</category><category>seo</category>		<guid>http://www.artwoo.com/article/seo-crafting-keyword-enriched-pay-per-click-ads</guid>
		<description><![CDATA[If you are trying to craft a clever title for a pay per click ad one of the simplest ways to get people's attention is to use a keyword search engine inventory tools such as the ones offered for free by Overture or Google. The title of your pay per click ad is the first line of your ad on Google or]]></description>
    <content:encoded><![CDATA[If you are trying to craft a clever title for a <a href="http://www.artwoo.com/tag/pay+per+click" rel="tag">pay per click</a> ad one of the simplest ways to get people's attention is to use a <a href="http://www.artwoo.com/tag/keyword+search+engine" rel="tag">keyword search engine</a> inventory tools such as the ones offered for free by Overture or <a href="http://www.artwoo.com/tag/google" rel="tag">Google</a>. The title of your pay per click ad is the first line of your ad on Google or the line that appears in hypertext on Yahoo. Cleverly constructing your ad word copy so that you get the most commonly searched keyword somehow concisely expressed into your Google ad has been proven to double and even triple your click-thru rates for targeted customers. <br /><br /> The reason this works is because when surfers do a search for a specific product, such as "<a href="http://www.artwoo.com/tag/seo" rel="tag">SEO</a> Site Analyzer" the title (first line) of your Google Ad says exactly that then the search engine is most likely to grab your advertisement over someone else's and place it at the top of it's hierarchy of ads. Furthermore, even though your ad is not first or second in the <a href="http://www.artwoo.com/tag/search+engines" rel="tag">search engines</a>, using the exact title is more likely to simply grab the attention of the surfer who then exclaims "That is just what I am looking for!" as he points and click on your site. <br /><br /> It is not just the title of your Google Ad that should be optimized. It is even more effective to combine different keywords into all three lines of text that you are allowed. If you can manage to do this while keeping the content of your ad exclusive and specific then you should see sales and conversions on your site rocket. Also if you get a lot of clicks through a pay per click ad campaign then the increased amount of visitors to your site that results could end up in pushing your website URL to the top of the search engine page rankings!   <bio><a href="http://www.artwoo.com/tag/chris+angus" rel="tag">Chris Angus</a> is a SEO and <a href="http://www.artwoo.com/tag/website+promoter" rel="tag">website promoter</a>, he can be contacted at sales(at)brilliantseo.com <a href="http://www.illustratemyname.com" >http://www.illustratemyname.com</a> <a href="http://www.mobility-direct.co.uk" >http://www.mobility-direct.co.uk</a> <a href="http://www.the-printing-company.com" >http://www.the-printing-company.com</a> </bio>]]></content:encoded>
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				<title>Seo - Crafting Keyword Enriched Pay Per Click Ads</title>
		<link>http://www.artwoo.com/article/seo-crafting-keyword-enriched-pay-per-click-ads</link>
		<comments>http://www.artwoo.com/article/seo-crafting-keyword-enriched-pay-per-click-ads#comments</comments>
				<pubDate>Fri, 21 Sep 2007 02:35:00 +0000</pubDate>
		<category>google</category><category>keyword search engine</category><category>pay per click</category><category>search engines</category><category>website promoter</category><category>chris angus</category><category>seo</category>		<guid>http://www.artwoo.com/article/seo-crafting-keyword-enriched-pay-per-click-ads</guid>
		<description><![CDATA[ If you are trying to craft a clever title for a pay per click ad one of the simplest ways to get people's attention is to use a keyword search engine inventory tools such as the ones offered for free by Overture or Google. The title of your pay per click ad is the first line of your ad on Google]]></description>
    <content:encoded><![CDATA[ If you are trying to craft a clever title for a <a href="http://www.artwoo.com/tag/pay+per+click" rel="tag">pay per click</a> ad one of the simplest ways to get people's attention is to use a <a href="http://www.artwoo.com/tag/keyword+search+engine" rel="tag">keyword search engine</a> inventory tools such as the ones offered for free by Overture or <a href="http://www.artwoo.com/tag/google" rel="tag">Google</a>. The title of your pay per click ad is the first line of your ad on Google or the line that appears in hypertext on Yahoo. Cleverly constructing your ad word copy so that you get the most commonly searched keyword somehow concisely expressed into your Google ad has been proven to double and even triple your click-thru rates for targeted customers. <br /><br /> The reason this works is because when surfers do a search for a specific product, such as "<a href="http://www.artwoo.com/tag/seo" rel="tag">SEO</a> Site Analyzer" the title (first line) of your Google Ad says exactly that then the search engine is most likely to grab your advertisement over someone else's and place it at the top of it's hierarchy of ads. Furthermore, even though your ad is not first or second in the <a href="http://www.artwoo.com/tag/search+engines" rel="tag">search engines</a>, using the exact title is more likely to simply grab the attention of the surfer who then exclaims "That is just what I am looking for!" as he points and click on your site. <br /><br /> It is not just the title of your Google Ad that should be optimized. It is even more effective to combine different keywords into all three lines of text that you are allowed. If you can manage to do this while keeping the content of your ad exclusive and specific then you should see sales and conversions on your site rocket. Also if you get a lot of clicks through a pay per click ad campaign then the increased amount of visitors to your site that results could end up in pushing your website URL to the top of the search engine page rankings!   <bio><a href="http://www.artwoo.com/tag/chris+angus" rel="tag">Chris Angus</a> is a SEO and <a href="http://www.artwoo.com/tag/website+promoter" rel="tag">website promoter</a>, he can be contacted at sales(at)brilliantseo.com <a href="http://www.illustratemyname.com" >http://www.illustratemyname.com</a> <a href="http://www.mobility-direct.co.uk" >http://www.mobility-direct.co.uk</a> <a href="http://www.the-printing-company.com" >http://www.the-printing-company.com</a>  </bio>]]></content:encoded>
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				<title>Tips For Seach Engine Optimization</title>
		<link>http://www.artwoo.com/article/tips-for-seach-engine-optimization</link>
		<comments>http://www.artwoo.com/article/tips-for-seach-engine-optimization#comments</comments>
				<pubDate>Wed, 22 Aug 2007 17:30:00 +0000</pubDate>
		<category>search engine traffic</category><category>link popularity</category><category>search engine yahoo</category><category>search engines google</category><category>just follow these steps</category><category>google searches</category><category>follow these steps</category>		<guid>http://www.artwoo.com/article/tips-for-seach-engine-optimization</guid>
		<description><![CDATA[ The volume and quality of traffic really depend on how well you rank in a search engine. The more searches your site comes up for, the more traffic you will receive and the more sales you will make. So to get your site to come up high in the rankings, just follow these steps.  Your content (rich]]></description>
    <content:encoded><![CDATA[ The volume and quality of traffic really depend on how well you rank in a search engine. The more searches your site comes up for, the more traffic you will receive and the more sales you will make. So to get your site to come up high in the rankings, <a href="http://www.artwoo.com/tag/just+follow+these+steps" rel="tag">just <a href="http://www.artwoo.com/tag/follow+these+steps" rel="tag">follow these steps</a></a>. <br /><br /> Your content (rich in keywords) + your links = High Ranking <br /><br /> It is really that simple. <br /><br /> <a href="http://www.artwoo.com/tag/google+searches" rel="tag">Google searches</a> by <a href="http://www.artwoo.com/tag/link+popularity" rel="tag">link popularity</a>. <br /><br /> The higher your popularity, the higher your search engine ranking. <br /><br /> If you type search engine into any search engine, yahoo and Google are the returned results of this query. This is because Google and Yahoo have the highest popularity and a page rank of 10. <br /><br /> Link popularity is the number of links that search engines have for your site. Just search for "link popularity" on a search engine to find a website that will do this for you. <br /><br /> If you can get to the top of Google, you are the top on most search engines. Google accounts for over 50% of all <a href="http://www.artwoo.com/tag/search+engine+traffic" rel="tag">search engine traffic</a>. <br /><br /> Articles <br /><br /> Keeping things consistent is very important. The more articles are added to article directories, the lower your article will go in the listings, but if you keep submitting new articles, then you will continue to get good traffic. Writing and submitting articles is a great way to build up the link popularity of your website. It gives you links that last for a long long long time. <br /><br /> Close all articles with a link to your web site. The link has to be relevant to the article content! Hyperlink the keyword with your URL.  Here is an example.  Author Bio: <br /><br /> "Joe Somebody is an expert in article directories. Visit his site for more article tips." <br /><br /> Keep a tab on your words <br /><br /> "Not everything that counts can be counted and not everything that can be counted counts". <br /><br /> This doesn't apply to webpages. In the Meta Tags which are in the source of a webpage, you must count every word. Do some research on Meta Tags. <br /><br /> Title Tag optimization <br /><br /> In the title, include 1 or 2 of the most important keyword phrases. Do not list a bunch of keywords. Search engines view this type of heading as spam and you will be penalized if not blacklisted. <br /><br /> The title tag should be a readable sentence that makes sense. <br /><br /> Make sure your title is attracting to people, not just search engines. <br /><br /> Even if you make it to the top, you want a heading that is interesting to people. You need people to click on your title, otherwise, all that work was for nothing. <br /><br /> Try and place the keywords that the beginning of a title. Sometimes search engines cut it off if it is too long. Keeping them at the front will ensure that even if the title is cut off, your keywords will still be seen. <br /><br /> Title tags need to be different for each webpage that you have. Make sure that your title is relevant to the information that is on that page. <br /><br /> The Meta description tag <br /><br /> Some search engines display the meta description in the search results instead of what is on the page, so make sure you word it correctly. Put the targeted keywords in the description. Do not put more than 10 =96 15 words in the description tag. Also, do not overload it with keywords. <br /><br /> As with the title, put the keywords in the front of the description if possible. <br /><br /> Meta keywords tag <br /><br /> Meta keywords are optional (there is much debate over this issue). <br /><br /> Only include 5 =96 7 words and only include the keywords that are in the body text. Add different spellings and synonyms of those keywords.   <bio><a href="http://www.getricher247.com" >http://www.getricher247.com</a>  </bio>]]></content:encoded>
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				<title>The SEO Guide Part 1</title>
		<link>http://www.artwoo.com/article/the-seo-guide-part-1</link>
		<comments>http://www.artwoo.com/article/the-seo-guide-part-1#comments</comments>
				<pubDate>Sat, 16 Dec 2006 12:27:05 +0000</pubDate>
		<category>search engine optimization</category><category>meta tags</category><category>search engine result</category><category>search engine positioning</category><category>google</category><category>optimization factors</category><category>page optimization</category>		<guid>http://www.artwoo.com/article/the-seo-guide-part-1</guid>
		<description><![CDATA[It helps you to get your web site to appear in search engine result pages (SERPs) for keywords that that are relevant to your business.  Google, MSN, and Yahoo all use their own formulas to calculate the relevance of your pages, but here are a few common factors to guarantee you will rank above]]></description>
    <content:encoded><![CDATA[It helps you to get your web site to appear in <a href="http://www.artwoo.com/tag/search+engine+result" rel="tag">search engine result</a> pages (SERPs) for keywords that that are relevant to your business. <br /><br /> <a href="http://www.artwoo.com/tag/google" rel="tag">Google</a>, MSN, and Yahoo all use their own formulas to calculate the relevance of your pages, but here are a few common factors to guarantee you will rank above those not using them. Of course, one of the most important factors you want to check out is the company's track record of results. There are a couple of factors that have effect on your <a href="http://www.artwoo.com/tag/search+engine+positioning" rel="tag">search engine positioning</a>, here is one important one, the on-page <a href="http://www.artwoo.com/tag/optimization+factors" rel="tag">optimization factors</a>. <br /><br /> If you want a healthy return on investment (ROI) with <a href="http://www.artwoo.com/tag/search+engine+optimization" rel="tag">search engine optimization</a> (SEO), your success -- or failure -- hinges on the keywords you select when combined with other factors like link popularity and web site design. This would include such tasks like modifications to your keywords, description, title tags, comment tags, alt descriptions, and title descriptions of anchors and the actual text of your web page. The TITLE tag first is the most important part, the "< TITLE >" tag. Words people are most likely to search on put first in the title (called "keyword prominence"). Optimizing Your Title Tag. This is because most engines and directories place a high level of importance on keywords that are found in your title tag. Your page title is one long uninterrupted road sign instead of several small ones. <br /><br /> If it was possible to master seo techniques, and be sure that we can get high rankings by editing just the <a href="http://www.artwoo.com/tag/meta+tags" rel="tag">Meta tags</a> that would be very easy, but this is only one part of search engine optimization, but that's just not going to happen. These factors all relate to your own site and include your domain name, page names, meta tags, keyword density, titles, headings and last but not least the content. Optimizing your meta tags and dropping a few keywords into your web site won't pay the rent. Things like the page title, Meta tags, heading tags, comment tags, and anchor text were the only things that mattered. Back couple of years ago you could just tweak, title, headers and description on each page and by doing this you could create fantastic seo results. <br /><br /> By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for. Localized search engine optimization is the addition of local search terms to your tags and web pages. Keywords / Description / Alt Tags / Title Tags / Page Content. <br /><br /> Make sure that all your tags properly closed and that there are no tags missing, when search engines spider your site and your pages are not complete the search engines might ignore the page. The science is formatting the pages with the right meta tags and submitting them in the right way to the search engines. <br /><br /> Search Engines are also interested in the text of the site. Anchor text is the text the web visitor sees on the web page, which is hyperlinked to your domain name or URL. When submitting to other sites use your keyword phrase for your anchor text when ever possible. You can just take it that plain text is the food for search engine spiders.earch engines.   <bio><a href="http://www.linknetics.com" >http://www.linknetics.com</a> is software that helps <a href="http://www.linknetics.com/reciprocal-link-exchange.html" >http://www.linknetics.com/reciprocal-link-exchange.html</a> </bio>]]></content:encoded>
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				<title>How To Get More Keyword Suggestions</title>
		<link>http://www.artwoo.com/article/how-to-get-more-keyword-suggestions</link>
		<comments>http://www.artwoo.com/article/how-to-get-more-keyword-suggestions#comments</comments>
				<pubDate>Mon, 21 Aug 2006 00:27:15 +0000</pubDate>
		<category>meta tag description</category><category>searched keywords</category><category>targeted traffic</category><category>search engines</category><category>search engine works</category><category>search engine results</category><category>copywriting</category>		<guid>http://www.artwoo.com/article/how-to-get-more-keyword-suggestions</guid>
		<description><![CDATA[You probably know how important targeted traffic is to a website. And, you probably used search engines to search for a particular website using a particular keyword to type in search boxes. If you do, then you should have an idea on what keywords you should use for your website.  Now that you]]></description>
    <content:encoded><![CDATA[You probably know how important <a href="http://www.artwoo.com/tag/targeted+traffic" rel="tag">targeted traffic</a> is to a website. And, you probably used <a href="http://www.artwoo.com/tag/search+engines" rel="tag">search engines</a> to search for a particular website using a particular keyword to type in search boxes. If you do, then you should have an idea on what keywords you should use for your website. <br /><br /> Now that you started your own website for fun or for your online business, you now have to let people know about it. So just how do you do this? You know that it should be in a search engine and you know that it should be in the first three pages of the search results. The question now is that how do you put it in the first three pages of the search results? <br /><br /> One of the best methods to do this is through SEO <a href="http://www.artwoo.com/tag/copywriting" rel="tag">copywriting</a>. What this does is it optimizes your website by using keywords commonly used by people for searching. <br /><br /> SEO or search engine optimization will suggest that you should fill your website with the most commonly <a href="http://www.artwoo.com/tag/searched+keywords" rel="tag">searched keywords</a> and it will also advise or give suggestions on what keywords to use. The keywords should be popular or used by people often in search engines and should also be relevant to the content of your website in order to generate targeted traffic. <br /><br /> You should also understand how a <a href="http://www.artwoo.com/tag/search+engine+works" rel="tag">search engine works</a>. A good search engine will usually send out bots throughout the internet and find websites that contains the keywords typed in by the searcher in search box. The question now is how the bots will find your keywords and put it in the first three pages of the search result. <br /><br /> For optimum results, you should put the keywords in your website title and also at the alternate titles. The title is what people look at first so it is very important that you should put the keywords in it. <br /><br /> You should also put your keywords on the <a href="http://www.artwoo.com/tag/meta+tag+description" rel="tag">META tag description</a>. A META tag description is what you will see on <a href="http://www.artwoo.com/tag/search+engine+results" rel="tag">search engine results</a> below the title. It is a brief description of the website and it also tells people on what to expect inside the website. Include the keywords in it and you can be sure people will likely visit your website. <br /><br /> Your website content should also include the keywords. This is because the bots will usually look for the keywords in this part of your website and it will also determine on what page they will put your website in the search results. <br /><br /> Putting your keywords on the end of the website or below the webpage will generate higher ranking. This is because the search for keyword density is usually on the top of the webpage and below the webpage. This is where bots will base their search for websites. <br /><br /> It is also important that when you put your keywords in the content, you should place it on the first paragraph. Also, you should repeat it over and over again to generate optimum results in search engines. However, do not overdo it, you should place the keywords strategically as not to ruin your website reputation. <br /><br /> SEO consultants are also very good in suggesting what keywords to use in your website. They will find what will work for your website and they will also suggest where to put your most popular keywords in your website. <br /><br /> Consider all these suggestions and you can be successful in generating targeted traffic in your website by just using keywords and search engines. Always remember that a good website is a website that generates targeted traffic.  <bio>Burt Cotton <a href="http://www.keyword-service.org" >http://www.keyword-service.org</a> </bio>]]></content:encoded>
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				<title>Title Tags: The Forgotten Secret To Search Engine Success</title>
		<link>http://www.artwoo.com/article/title-tags-the-forgotten-secret-to-search-engine-success</link>
		<comments>http://www.artwoo.com/article/title-tags-the-forgotten-secret-to-search-engine-success#comments</comments>
				<pubDate>Thu, 25 Oct 2007 01:30:01 +0000</pubDate>
		<category>google search</category><category>title tags</category><category>yahoo msn</category><category>major search engines</category><category>search engine placement</category><category>aol</category><category>web page content</category>		<guid>http://www.artwoo.com/article/title-tags-the-forgotten-secret-to-search-engine-success</guid>
		<description><![CDATA[ You'd be hard-pressed to find someone who isn't looking for a quick fix to place their website atop the search engine rankings. In fact, many people are spending big bucks just for a shot at securing prime placements on sites such as Google, Yahoo!, MSN and AOL.  But while most of that financial]]></description>
    <content:encoded><![CDATA[ You'd be hard-pressed to find someone who isn't looking for a quick fix to place their website atop the search engine rankings. In fact, many people are spending big bucks just for a shot at securing prime placements on sites such as Google, Yahoo!, MSN and <a href="http://www.artwoo.com/tag/aol" rel="tag">AOL</a>. <br /><br /> But while most of that financial focus is concentrated on creating keyword-rich content and building incoming links, one forgotten element of a search engine-friendly website often receives little attention: <a href="http://www.artwoo.com/tag/title+tags" rel="tag">title tags</a>. <br /><br /> So what are title tags? They are the descriptive text that displays at the top of your browser on every website you visit. <br /><br /> Not only are title tags important for telling visitors what's on each page of your website, they're essential to high <a href="http://www.artwoo.com/tag/search+engine+placement" rel="tag">search engine placement</a>. A simple adjustment to your title tags will often result in a rise in your rankings. <br /><br /> Why? <br /><br /> All <a href="http://www.artwoo.com/tag/major+search+engines" rel="tag">major search engines</a>, including Google, examine title tags because they offer information about your web page. In a way, your title tags - because of their position at the top of each page - serve as an introduction to your website. If the description on your title tags doesn't match the content on your web page, you run the risk of receiving a low ranking ... or, worse yet, no ranking at all. <br /><br /> However, when you incorporate keyword phrases that match your <a href="http://www.artwoo.com/tag/web+page+content" rel="tag">web page content</a> and correspond with the terms your prospects search, you'll take a significant step closer to your desired position in the search engines. <br /><br /> To test this concept, I encourage you do a <a href="http://www.artwoo.com/tag/google+search" rel="tag">Google search</a>. Type in any term or key phrase you want. Then, once the search is complete, open whatever website is in the #1 position (not one of the Sponsored Links). Once it's displayed, take a look at the browser bar at the top of the page. Do you see your keywords? <br /><br /> When creating the content for my new website at www.writewaysolutions.com, I focused on the key phrase "Phoenix copywriting." As a result, that is one of the terms I used on my home page title tag. Today, if you search Google for "Phoenix copywriting," you'll see my website in the #1 position. And on Yahoo! it's #2. <br /><br /> Frequently, many companies only display their names on the home page title tags. The problem is that, unless you're a well-known brand, your prospects aren't likely to search by your company name. Instead, they will use terms that describe the product or service they need. <br /><br /> To choose the most effective key terms or phrases for your title tags, begin by selecting words relating to what's described on your page. The trick is determining the phrases your prospects are searching, while avoiding broad terms with a lot of competition. You can use a free service such as Digital Point's Keyword Suggestion Tool at <a href="http://www.digitalpoint.com/tools/suggestion/" >http://www.digitalpoint.com/tools/suggestion/</a> to help select your keywords <br /><br /> One additional tip is to include your geographic area as part of your title tag phrases. By adding your city and/or state, you'll narrow down the number of websites competing for your desired search engine placement. <br /><br /> By now, I'm sure you're wondering what's in your website's title tags. So go ahead, take a look and start incorporating these suggestions. In no time at all, you could soon see your website soaring to the top of the search engine rankings.   <bio>Tom Trush is a commercial copywriter based in Phoenix, Arizona. His eBook, "Do-It-Yourself Mortgage Marketing Made Easy: How to Profitably Promote Your Mortgage Services Using Simple Writing ... Even on a Limited Budget!," is available by visiting <a href="http://www.diymortgagemarketing.com" >http://www.diymortgagemarketing.com</a>.  </bio>]]></content:encoded>
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				<title>I Want My Search Engine Rankings</title>
		<link>http://www.artwoo.com/article/i-want-my-search-engine-rankings</link>
		<comments>http://www.artwoo.com/article/i-want-my-search-engine-rankings#comments</comments>
				<pubDate>Fri, 15 Feb 2008 15:24:59 +0000</pubDate>
		<category>proper meta tags</category><category>search engine optimization</category><category>page element</category><category>engine optimization campaign</category><category>search phrases</category><category>page elements</category><category>correct keywords</category>		<guid>http://www.artwoo.com/article/i-want-my-search-engine-rankings</guid>
		<description><![CDATA[ Unfortunately, many webmasters do nothing in order to improve Web site rankings. The search engine ranking algorithms are well kept secrets, and they change often. Search engines have to parse the HTML code of your web site to find the relevant content. If your HTML code contains errors, search]]></description>
    <content:encoded><![CDATA[ Unfortunately, many webmasters do nothing in order to improve Web site rankings. The search engine ranking algorithms are well kept secrets, and they change often. Search engines have to parse the HTML code of your web site to find the relevant content. If your HTML code contains errors, search engines might not be able to find the content on the page, and there ends your <a href="http://www.artwoo.com/tag/search+engine+optimization" rel="tag">search engine optimization</a> efforts and pursuit for high rankings of that page. <br /><br /> When you market your Web site you must ensure that your search <a href="http://www.artwoo.com/tag/engine+optimization+campaign" rel="tag">engine optimization campaign</a> targets the <a href="http://www.artwoo.com/tag/correct+keywords" rel="tag">correct keywords</a> or <a href="http://www.artwoo.com/tag/search+phrases" rel="tag">search phrases</a>. Your keywords should be closely related to your product or service offerings. <br /><br /> Links are one of the most important parts of optimization, and they are absolutely essential to succeed online. You need to have more links pointing to your web site. An ongoing link building campaign is essential. The link text on your web site should contain your keywords related to your products. The link text outside of your web site should contain your keywords as well. Both onsite and offsite link text optimization is essential. <br /><br /> <a href="http://www.artwoo.com/tag/proper+meta+tags" rel="tag">Proper Meta tags</a> are an important part of a complete search engine optimization campaign. Your Meta tags are helping your visitors and the search engines find your web site. <br /><br /> Both off page and on <a href="http://www.artwoo.com/tag/page+element" rel="tag">page element</a>s influence search engine rankings. The most important off page element is link text. Links carry even more weight if the text around them is concerned with the target page's topic and search term(s). The link text can be on pages within the site or on other sites' pages. Either way, it is important. <br /><br /> The page title is one of most important elements for good rankings. Be sure that the page's search term is contained in the title tag, and place it as near to the beginning as possible. Each page's Title tag should be different to the Title tags on the site's other pages. Make sure each page contains a unique page title. <br /><br /> Article submissions help you get links pointing to your site increasing your link popularity. How do articles give me links? When your article is posted on someone's Web site you are typically given a by-line or author bio which you can link to your website. <br /><br /> Updating your site with content helps your ranking. Search engines like sites that are constantly updated with content. Providing your site visitors with relevant information about your services and products is important. Good content helps your visitors to find relevant information, and it helps your site with search engine rankings.   <bio>Webene <a href="http://www.webene.com" >http://www.webene.com</a>  </bio>]]></content:encoded>
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				<title>Search Engine Optimization: SEO Hints and Tips</title>
		<link>http://www.artwoo.com/article/search-engine-optimization-seo-hints-and-tips</link>
		<comments>http://www.artwoo.com/article/search-engine-optimization-seo-hints-and-tips#comments</comments>
				<pubDate>Mon, 13 Oct 2008 09:57:26 +0000</pubDate>
		<category>search engine spiders</category><category>search engine optimization</category><category>other search engines</category><category>search engine users</category><category>top search engines</category><category>search engine listings</category><category>mathematical computation</category>		<guid>http://www.artwoo.com/article/search-engine-optimization-seo-hints-and-tips</guid>
		<description><![CDATA[Search engine optimization, otherwise known as SEO, can be used in blogging and in other online marketing techniques to drive traffic to any web page of your choice, whether it is a blog, Squidoo lens or a traditional website page.There are specific ways to ensure that each of these three different]]></description>
    <content:encoded><![CDATA[<a href="http://www.artwoo.com/tag/search+engine+optimization" rel="tag">Search engine optimization</a>, otherwise known as SEO, can be used in blogging and in other online marketing techniques to drive traffic to any web page of your choice, whether it is a blog, Squidoo lens or a traditional website page.<br><br>There are specific ways to ensure that each of these three different types of web presence is optimized to the extent that they will be picked up and listed by the <a href="http://www.artwoo.com/tag/top+search+engines" rel="tag">top search engines</a>. The biggest by far is Google with 65%, followed by Yahoo and then MSN, so it makes sense to optimize your web page for the Google algorithms.<br><br>Algorithms<br><br>An algorithm is a sequence of procedures for carrying out a statistical <a href="http://www.artwoo.com/tag/mathematical+computation" rel="tag">mathematical computation</a> that ends up, in the case of Google and <a href="http://www.artwoo.com/tag/other+search+engines" rel="tag">other search engines</a>, with a list of web pages indexed in order of relevance to specific keywords, or search terms, used by <a href="http://www.artwoo.com/tag/search+engine+users" rel="tag">search engine users</a> to find out information.<br><br>All <a href="http://www.artwoo.com/tag/search+engine+listings" rel="tag">search engine listings</a> for specific keywords are based upon these algorithms, that take many different aspects of the web page into account, and although only a few Google employees on a 'need to know' basis understand the factors involved, and the weightings that are given to each, we can work out some of the more important of them, although there are believed to be over 200 aspects of a web page that contribute to its listing position.<br><br>Important SEO Factors<br><br>1. Title Tag<br><br>The title tag is generally regarded as the one most important factor in determining your listing position. A simple change in the use of keywords in your title tag can dramatically change your listing position. You MUST use your main keyword for the page in your title tag, but the other text used within it can make a lot of difference.<br><br>The Title tag appears with in the HEAD tags of the page HTML, and therefore doesn't actually appear on the page. It is visible to spiders only, and is a means of you telling the <a href="http://www.artwoo.com/tag/search+engine+spiders" rel="tag">search engine spiders</a> what your page is about. You must then use the keywords contained in the title tag in the body of your text, and in any headings and subheadings. Basically the title tag sets the theme that you must continue in the text that your readers actually see.<br><br>2. H1 Heading Tags<br><br>The H1 heading tag conveys a lot of weighting to the text within the tag. The heading of your page should be within H1 tags, but do not make your heading exactly the same as the page title. Make it close, but not as extensive.<br><br>For example, if your web page is dedicated to the use of articles as a marketing technique, your page Title tag (visible only to spiders) could be 'Article Marketing and Article Writing Techniques' while your main page heading (visible to spiders and readers) could be 'Article Writing Techniques', contained with H1 HTML tags, and in Bold and underlined. You could then have another heading using the keyword 'Article Marketing'.<br><br>3. Use of Keywords<br><br>You have set the keyword theme with your Title and H1 heading tags. You must now continue that theme with the text on your page. Good SEO books such as SEOcious and websites such as SEO 2020 explain in detail how best to use keywords and how to structure your entire website to attract the attention of search engine spiders and of human visitors, and an article such as this cannot do the topic justice.<br><br>It is enough to say that the three major ways for you to inform search engine spiders of the theme of your web page is by means of your Title tag, H1 heading tags and your use of keywords on your page. All three of these should focus on one or two keyword, and if done properly will go a long way towards securing you a top 10 listing for your keyword on Google.<bio>For more detailed information on the use of keywords on your website visit <a href=http://www.improved-search-engine-rank.com>SEOcious</a> where you will find many other important factors involved in getting your web page in the top 10 listings on Google. SEOcious will show how to get listed within 2 days.</bio>]]></content:encoded>
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