http://www.artwoo.com Returned search results for serp Copyright 2008 Mon, 01 Dec 2008 22:29:00 +0000 http://www.artwoo.com/rss/serp http://www.artwoo.com/article/web-submission-responding-to-questions-with-profitable-answers http://www.artwoo.com/article/web-submission-responding-to-questions-with-profitable-answers#comments Mon, 04 Aug 2008 20:36:19 +0000 search engine indexrapid incorporationweb submissionsubmission proceduressearch engine resultssearch enginessearch query http://www.artwoo.com/article/web-submission-responding-to-questions-with-profitable-answers Web submission is a quick and easy way to get your web site information before millions of potential customers. More specifically, these are customers who want to buy what you are selling.

Web submission refers your web pages and URL address to the search engines that are responsible for documenting, identifying, sorting and presenting all the millions of web pages with all the billions of bits of information to those individuals who are looking for answers to their questions about a subject, a product or a service. Once the information on your web page is identified and indexed, it is available for distribution whenever there is a match between their query and the information on your web site. The providing of answers is profitable when it results in the sale of your product or service.

How to get on the search engine results page

In order to get on the search engine results page (SERP), the web page must be in the search engine index. Further, the information on the web page, such as keywords, subject matter must have gone through the process of web submission in order to be indexed. A request to index the web page is commonplace and usually results in fairly rapid incorporation of the web site address and information into the categorized and available information. It is just as important to rank high in the results from the search query as the likelihood is slim that most searchers will go beyond the first few entries on the SERP

Who uses the SERP?

The SERP is the results list that is returned whenever the search engine receives a term to search. There may be only a few items on the SERP, or the responses may run into millions of entries. Web submission is the first step in the process of getting your web site or URL into the system so that the search engines recognize the address and can attach information about the subject and the details on your web site.

How Do They Get There from Here?

Initiating web submission procedures is one of the least complicated methods for getting your web site noticed. When you receive a page rank that places your web page near the top of the search engine results page (SERP), many searchers will see your links as one of the responses to the query. Presumably, the more times your link appears among the first few results, the more likely you are to get visitors to your web site via the link from the search engine results page to your web page.

Improving Your Sales Revenue

Because more hits almost always results in more traffic and more traffic typically results in a higher sales volume, it is important that you make use of web submission in connection with your business or organization web site quickly in order to build your traffic. The answers must be on your web site that the searcher was expecting, but they must be able to find the answers readily. The important thing to accomplish is to get the potential customer to come back to your web site repeatedly as a way to build confidence and trust in your products.Find out about where, how and with whom you should accomplish your Web Submission or Site Submission techniques of business on the internet by clicking on this link: http://www.goodinternetmoney.com/Directory-Submission.php.]]> http://www.artwoo.com/article/search-engine-results-page-ranking http://www.artwoo.com/article/search-engine-results-page-ranking#comments Sat, 23 Aug 2008 22:15:24 +0000 search engine updatessearch engine optimisationmajor search enginessearch engine resultsserpfrequent searchespromoting your website http://www.artwoo.com/article/search-engine-results-page-ranking search engine results page, or SERP as it is known in short, is the listing of web pages that are displayed by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

Some of the more major search engines such as Google and Yahoo may include different types of listings i.e. contextual algorithmic or organic as well as sponsored listings, images and maps. In order to get your website listed highly in the search engine results page you need to undertake search engine optimisation. The process of search engine optimisation or SEO as it is known in short, involves designing and promoting your website so that it is picked up by the major search engines. Without the help of SEO your website doesn't stand a chance of ranking highly in the search engine results page.

If you want your website to have more traffic driven to it and in effect gain more customers then you ideally want your website to appear within the top 30 results pages, after this 30 position you have less and less chance for someone visiting your site as they will use the help of your competitors who appear higher within the search engines.

SEO work is what will get your website into these top 30 spaces within the search engine results. This SEO work covers all aspects of search engine results including web results, image results and industry specific results.

A search engine results page is the page that appears in response to you searching for a keyword within a search engine such as Google or Yahoo. Some search engines cache SERPs for frequent searches and display the cached SERP instead of a live SERP to increase the performance of the search engine. The search engine updates the SERPs periodically to account for new pages, and possibly to modify the rankings of pages in the SERP.

SERP refreshing can take several days or weeks which can occasionally cause results to be inaccurate or out of date, and new sites and pages to be completely absent. If you want your website to have the best possible chance of ranking highly within the search engines then you need to keep in mind the design and content of your website. For example it is important to have unique Meta data on as many pages of your website as possible. You should make sure that these are different as search engines want to know that every page of your website is different. Another way to make sure that every page of your website is different is by ensuring that every page of your website has unique text and information; you should try to write specific text for every page of your website.

If you have a 50 page website and every page has unique content but all the titles and descriptions are the same then a web surfer will have a hard time determining which page of your website is worth visiting and in effect won't use your site.

As long as you enlist the help of an SEO specialist to make sure that your site is designed and promoted in the correct way you will give yourself the best chance of appearing in the top 30 results of the major search engines.Helen is the web master of Search Solutions, who are experts in providing you Search Engine Optimisation to ensure that your site is listed highly in the Search Engine Results Pages. ]]> http://www.artwoo.com/article/serp-optimisation http://www.artwoo.com/article/serp-optimisation#comments Tue, 24 Oct 2006 02:27:06 +0000 search engine googlegoogle yahoosearch engine trafficsearch engine resultdynamic optimizationoptimization techniquesserp http://www.artwoo.com/article/serp-optimisation search engine traffic. This is the reason you need to make your site look as good as possible in the search engine's eyes.

SERP optimization is a process by which one seeks to receive a better placement in the results anyone receives when searching for a particular keyword in Google or any other search engine. SERP comes from Search Engine Result Page and represents the place in which your site is listed when someone does a search for a particular keyword. Because Google usually finds thousands or million results for a usual search, appearing as the first result (or at least appearing on the first result page) can be a great advantage over your competition.

The first question that would spring in mind is what makes a site and not another be the first in the results. Unfortunately, there is no definite answer to this questions and it clearly depends on the search engine (Google, Yahoo or MSN) - type the same keyword in Google and MSN and you have big chances of receiving different results. This is because different search engines use different algorithms to rank pages and while the main idea behind them is similar and made available to the public, the details are different. These details, one would need to make exact decisions when optimizing his page, are kept secret and even changed from time to time, at each tuning the search engine receives, so from this perspective, optimizing a page is part technical expertise, part wizardry.

There are two kinds of optimization techniques that are used in conjunction: static optimization and dynamic optimization. Static refers to changes made to your site. Dynamic is about receiving links to your site.

Static optimization.

A term that's used in conjunction with SERP is keyword density. A first step to make after deciding to optimize a page for a specific keyword is to make the density for that keyword in that page as high as possible which means that you have to use it as often as possible. In highly competitive domains, a keyword density of about 30-40% can normal. This may be good when your page is seen by a search engine but may make it unreadable by your visitors - having the same word every three words has the consequence of making very awkward sentences. Bottom line: there's a thin line between static optimization and comprehensibility that you should be aware of when targeting your pages for a particular search engine.

Going even further with static optimization, you should not only use the targeted keyword in your page body but also in the title, meta description and address. Actually, these fields are having a bigger weight when computing your SERP. More advanced static optimization techniques also exist but they are beyond the scope of this article. They are usually used by specialized SEO experts and companies like CHML Srucnoc.

Dynamic optimization.

Going to dynamic optimization, the main idea is that you should start gathering as many links to your site as possible (as a side note, the number of links going in your site is called link popularity). Why? Because the relevance of a page is also computed by taking into account these links. Every link another site has for you is considered by search engines a 'vote' for your page. While the main idea is simple, the details are not. Not every vote is the same. Its weight regarding you SERP depends on a number of parameters: number of links on that page (a link from a page with few link is more important than one from a page with tens or hundreds of links), rank of the page that makes the vote (a page with higher authority will have more weight in its votes). Another important thing to consider is the anchor text the other pages are using when linking to you because the search engines will consider that your page is about that subject. What you should do then is have other sites use the keywords you want to optimize for as the link text. The content of the page that casts the vote is also important: a vote from a page from the same domain of activity as your site is more important that a vote from an unrelated page.

You may see that these rules are highly similar to the ones a human would use to categorize pages. Thinking how you would decide if a page is more or less relevant to a specific topic (without using semantic rules) is the first step in understanding how a search engine operates and how you can make it operate in your benefit.

In the process of gathering links you should always prefer one-way links but this is not always easy and always time consuming. Usual free methods you can always use are directory submissions, forum posting, press releases and article submissions. To save time, you can use programs which were designed exactly to help at this kind of tasks: Directory Submitter (http://www.directorysubmitter.com), Forum Submitter (http://www.softwar3.net/forumsubmitter). Yet another approach is to use the services of specialized SEO companies (CHML Srucnoc - http://www.chmlsrucnoc.net) that take care of all the details in a professional way leaving you free to focus on ideas for growing and enhancing your business. Paul Martin is a leading software developer and the founder of CHML Srucnoc SEO http://www.chmlsrucnoc.net ]]> http://www.artwoo.com/article/the-history-of-search-engine-optimization http://www.artwoo.com/article/the-history-of-search-engine-optimization#comments Tue, 05 Jun 2007 15:34:51 +0000 search engine optimizationsearch engine spiderssearch engine resultssearch engine optimizersweb trafficsearch enginesserp http://www.artwoo.com/article/the-history-of-search-engine-optimization search engine optimization began in the early to mid 1990's when web site owners realized sharp spikes in web traffic following the inclusion of a web page to a search engine for indexing. Many web site owners began to pay for frequent admission to the search engines in order to be indexed since it resulted in more web traffic which translated into more conversions and more revenue.

At about the same time, web site optimizer firms began business with experts who specialized in finding a way to make web pages more visible to the search engine spiders. Although most such firms did so by studying the algorithms used by the search engines and rewriting the web pages in a way that would utilize the characteristics of the algorithms to the benefit of the customer, other, less scrupulous search engine optimizers used tactics such as place keywords with a high number of hits in white font in the white space of the web page. Thus, the words could not be seen by humans looking at the pages, but the search engine results returned these pages at a higher rate because the high impact keywords were seen by the search engine.

The downside to such 'black hat' tactics was increasing lack of relevance to the search query in the search engine results page (SERP). For example, if a searcher queried the keyword 'vitamin C" and saw a SERP with the first three links devoted to 'sex', the searcher is going to believe that the search engine is unreliable. The search engines developed techniques to filter out such optimization techniques, which simply made the black hats firms more creative in their goal to increase the amount of web traffic to their customers' web sites.

By the beginning of the 2000's, both sides realized the benefits of working together, rather than competing with one another. Especially following the marketing plan of 'paid inclusion' or pay per click, the search engines realized revenue from successful linking of web pages to the SERP, while web page owners wanted conversion on the increased web page traffic. The benefits of relevance could be seen by both the search engines and the web page owners.

Optimizers still use techniques to increase web traffic to the customer's web page in ways that strain to be relevant while search engines continue to develop ways to forestall tactics which muddy the results page with non relevant entries.

Both the insertion of keywords and phrases which make the web page look differently to spiders than it does to humans viewing the page and the use of so called link farms which purport to make a web page appear more popular to the search engine spider than it really is result in search engine results pages which are less relevant to the search terms.

The guiding principle which should lead search engine optimization techniques is to promote the benefit and usability to the human visitor. A popular concept in web pages today is to remind the viewer that their web pages are written for humans, not for the search engine spiders. Please consult http://www.teksteel.ca for all your Web marketing needs in Montreal, Canada. We offer innovative internet marketing solutions focused on performance, such as search engine positioning and optimization, ad placement, viral marketing as well as measuring the performance of Web projects. ]]> http://www.artwoo.com/article/link-building-link-baiting-strategies-for-a-successful-seo-campaign http://www.artwoo.com/article/link-building-link-baiting-strategies-for-a-successful-seo-campaign#comments Sun, 15 Jul 2007 09:25:01 +0000 article marketingsearch engine resultssearch engine optimizationsearch engine algorithmsback linksduplicatemost effective ways http://www.artwoo.com/article/link-building-link-baiting-strategies-for-a-successful-seo-campaign search engine optimization strategies in which one way back links to a website are created. By generating links from related and authoritative sites back to your own website you not only encourage extra web traffic, you increase your page rankings in search engine results pages. Some of the most successful link building techniques are article marketing, blogging, forum posting and paid advertising on related and high traffic websites.

The importance of one way links cannot be over emphasized. Reciprocal linking is now seen for what it is =96 a deceptive strategy. Also rapid, artificial development of one way links is suspect so it is far better to create your links gradually as one would expect of natural website and back link development. Organic SEO strategies will not trigger any alarms in the search engines and can be used in a focused and accelerated way to expedite the marketing advantages.

Article marketing is one of the most effective ways to build back links to your website. It is better to use a couple of high traffic article directories than to submit your articles to hundreds or even thousands of directories as this will create an enormous amount of duplicate content which is devalued by the search engine algorithms. It is also a mistake to put articles on your website that you have used for article marketing purposes because this would create duplicate content on your website. While you certainly want the benefit of back links to increase your search engine results page (SERP) rank you need to take into account other factors which can affect your SERP position such as duplicate content.

Blogging, forum posting and paid advertising on relevant websites can also provide excellent one way links to your website. You can write blog articles on your own blog as well as writing comments and articles on other people's blogs that link back to your website. Forums will generally not allow you to directly link to your website in the posting itself, however you can use a link to your site as a signature under your post which can be just as effective as an embedded back link. Placing paid ads on high traffic, related and authoritative sites can also provide one way links back to your website which is likely to both increase the number of visitors as well as your SERP position.

Link baiting is an indirect link building strategy in that you do not directly place the links but encourage others to link back to your site or, more specifically, a particular article or page on your site. Link baiting is achieved by writing interesting, informative, humorous or controversial articles that others are likely to link to from their websites or blogs. Ask yourself what information you can offer that will benefit others and tempt them to link back to the information. Controversy and disagreement are always popular, running an online contest is another link bait technique, so too is writing free how-to reports, providing free access to an online software program, or doing something new on the internet that is interesting or helpful and grabs attention. Writing or editing informational articles for online encyclopedias such as Wikipedia can also be an effective link bait technique.

Link building and link baiting are both effective search engine optimization strategies as well as traffic building techniques. If you strategically link one way from relevant websites back to your own, you will gradually improve your SERP rank as well as increase the number of visitors to your site and therefore your profitability. You cannot optimize your website effectively and ignore the importance of back links. It is becoming increasingly difficult to manipulate Google and other search engines by using artificial strategies so it is very important to create natural links in order to gain lasting benefits in terms of search engine results rank. Link building and link baiting are helpful and beneficial SEO strategies. If you use them wisely, they can significantly increase the positioning of your website on the search engines and consequently the ability of your site to be profitable and successful. Link Building http://www.semgorilla.com and Link Baiting By Randy Zlobec a Search Engine Optimization Specialist and Author of Sem Gorilla ]]> http://www.artwoo.com/article/seo-for-flash-websites-is-it-possible http://www.artwoo.com/article/seo-for-flash-websites-is-it-possible#comments Sun, 03 Sep 2006 15:55:05 +0000 flash websitemacromedia flashflash siteproper meta tagslink popularitysearch enginesfortunately http://www.artwoo.com/article/seo-for-flash-websites-is-it-possible Macromedia Flash. However, it is not that easy to learn and is difficult to use. But the results are incredible: web pages that mesmerize us with special effects, including image and sound, animations that make us feel like we are in a theatre, interactive applications and so much more.

Inexperienced online entrepreneurs ask web design companies to create Flash websites. Many of these firms are indeed able to design an amazing website, but how many are able to optimize its pages for the search engines? What about the other obvious difficulties: long loading time, firewalls that block Flash, lack of usability -- and the statistics that show more than 80 percents of online users prefer non-flash sites? Considering that search engines cannot read Flash, what are the chances for such a website to be indexed anyway? Ergo what's the point in having an amazing website if it's difficult to use and no one can find it?

A well designed Flash website is beautiful, not so difficult to browse but very difficult to optimize for the search engines because it lacks scannable content. Fortunately, difficult is not synonymous with impossible.

To get higher rankings for a Flash website you should start with META tags and linking strategies.

Write proper META tags for the opening page: title, description, keywords. Use the most important keywords in the title tag and the description. That's all the on-page SEO you can do for a Flash site. It doesn't sound much, does it? It is not. Because many search engines disregard these tags and look for content. While visitors can read the content of a Flash site, for the search engine spiders it's a blank space. So the second thing to do to boost SERP for a Flash website is to build link popularity. To boost link popularity you need to link with websites that have a Page Rank 4 or higher. In time, this may bring the desired results. The importance of text links is, in this case, obvious. A text link is generally keyword rich, so search engines will know, by reading the link, what topic is treated on a website. Submit the website to directories and try to get one-way links by submitting articles and press releases.

Another method to boost SERP placements is the page re-direct. As META tag redirects are blacklisted, you might wonder what else is left. Well, Google allows redirects and using a 301-status code means that a site has been permanently moved. You could easily create a plain html page, respecting all the ethic SEO standards, and then redirect it to the Flash site. Avoid creating layers of text that should be delivered to the spiders instead of Flash. Although you do provide unique content, search engines might mistake the method for cloaking and ban your website.

That's all the SEO you can do for an entirely Flash website when you don't want to develop an HTML version.

Sites that are partially Flash and partially HTML have more chances to achieve high SERP placements, as they can be easily optimized. Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com ]]> http://www.artwoo.com/article/go-for-keywords-add-value-to-your-website http://www.artwoo.com/article/go-for-keywords-add-value-to-your-website#comments Mon, 11 Sep 2006 04:27:10 +0000 meta keywordssearch engines searchkeyword meta tagserpmeta descriptionpeople trustkeyword density http://www.artwoo.com/article/go-for-keywords-add-value-to-your-website SERP.

Linking strategy is probably the most important SEO technique, but keywords follow closely. As a mater of fact, you could exchange as many links as you wish, but, without content, your website has no real value. Without keywords your website cannot be found. People use keywords to find information. They type into the search engines' search bars different words and phrases hoping to find relevant answers. If you want web users to find your website you have to optimize your web pages for the keywords they use.

It's not enough to write the keywords in your text, or in your keyword META tag. You need to use keywords everywhere: URL, page title, META description, META keywords, page copy, ALT attributes. You also need to think keyword density and where exactly on the page you should place them: headings, subtitles, first paragraph, last sentence, footers and so on. You have to bold some keywords, use others in text links, in lists and so on. Yet, all these aspects are easier than choosing the right keywords.

Choosing the Right Keywords

How difficult can choosing the right keywords be? Well, if you already know what people are looking for, it is not so difficult. However, if you don't... you have a big problem. The first problem is that you are not going to be able to reach the right segment of your targeted market and the second is that you will fail to deliver the right message to the search engines. As people trust search engine results when they look to buy something online, your only chance to increase online sales is to be have a high ranking in the SERP.

When you choose your keywords you also have to think about high rankings and branding. What you choose has to be directly related to your products and your business name. Your keywords have to describe what you sell or your services. Some SEO experts recommend that you also add common spelling mistakes at your keyword list. I wouldn't. If you run a serious business you don't want it associated to any unprofessional artifice. So describe your products honestly, correctly and explicitly.

You'll have a long list of keywords and phrases to start with. Unfortunately you cannot use all the keywords in a list for your SEO purposes. Choose the most relevant keywords and start from there.

To determine keyword relevancy you could use Wordtracker -- a tool used by most of the SEO experts and gurus around the world. The free Overture keyword tool or the keyword generation tool provided by Google AdWords are perfect if you run a pay per click campaign.

Once you have the list of relevant keywords all you need to do is write the content of your website. Remember: relevant keywords bring value to your website, but you shouldn't overdo it. Your visitors should be able to read your texts without even noticing you are using keywords. Do you think you can master this art? If not, hire a professional writer. Quality has its price. Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com ]]> http://www.artwoo.com/article/are-keywords-important-for-better-search-engine-ranking http://www.artwoo.com/article/are-keywords-important-for-better-search-engine-ranking#comments Fri, 21 Nov 2008 16:01:28 +0000 search engine spiderssearch engine resultkeyword analysis toolsearch engine optimizationseo expertsindividual web pagessearch engine rank http://www.artwoo.com/article/are-keywords-important-for-better-search-engine-ranking search engine optimization you have to always look for better targeted keywords. Keywords play the primary role for the SEO wok. That's why most of the SEO tips moves around the keywords.

SEO Keywords are so important that it can change the rank of the website for certain keyphrase. That's why the webmaster give so much importance to keywords while designing a site or optimizing a site.

Many SEO experts think that due to presence of lot of flash files SEO keywords longer have great value. But you should remember that the search engine spiders first look for the keywords and other meta tags and then crawl in the rest of the page. SO we can say that if title tag is the caption for the site then SEO keywords give the overall scope of the information contained in your website.

To start any optimization work what you need most is the SEO targeted keywords. These keywords are the foundation of the optimization work for the site.

Here you will find some useful suggestion to have a strong SEO keywords base in the website:

1) Use the keyword analysis tool and search the keywords which have more than 1500 searches per month and also have not more than 6000 competing websites in the SERP (search engine result page). You will find various trial and free version keyword analysis tools in internet. Take help of these tools.

2) Try to have individual web-pages for individual keywords. This will help you for better optimization. Put the keywords which are best suitable for the page in the meta title, meta description, header, alt tags and also try to put them in the body of the page i.e. content of the page.

3) Once these on page work is over then try to involve these keywords in off page work. For example in Link building. Try to get relevant links from different sites with these keywords. This will help to improve search engine rank of the keyword for the site.

4) Next is writing article for the site with the help of the keywords. After writing the article submit it to various online article directories. This will help to boost the keywords for keyword ranking and also fetch visitor from these directories to the site. These visitors will get converted into their customers.

5) Write Press Release with latest happenings and news about the company. Feed the keywords in the Press Release and link your url from the keyword. Then submit it to various online press release directories. Besides boosting the keywords for keyword ranking it will also fetch visitors.

6) Submit the site to the different good web-directories online with that targeted keywords.

7) Submit the site in various social bookmarking sites with the targeted keywords. Social bookmarking sites bring huge traffic.

8) Try to get blog links with the keywords. This will definitely help the keyword to rank better in leading search engines.

If you follow these steps and give time then you will definitely see the optimized web page in the top 10 of the search engine result page (SERP) for the respective SEO tips keywords that you were using.

So we can see that for better search engine ranking you should have proper targeted keywords.Learn about better search engine rankings from leading Florida SEO company.]]> http://www.artwoo.com/article/texas-seo-small-steps-in-web-page-optimization-for-good-search-engine-ranking-results http://www.artwoo.com/article/texas-seo-small-steps-in-web-page-optimization-for-good-search-engine-ranking-results#comments Tue, 01 Jul 2008 16:43:21 +0000 numeric valueserpsquality contentbest qualityalgorithmtweakingmultitude http://www.artwoo.com/article/texas-seo-small-steps-in-web-page-optimization-for-good-search-engine-ranking-results
Page two is good. Page one is better, obviously. But making the move from page two to page one can be tough, and a bit risky if you don't know how to do it. Many webmasters and site managers see the page two listings and instantly start making a bunch of 'optimization' changes to get that page hopping up to the front. But what they get, more times than not, is a page that falls in the ranking rather than going up.

Why?

Most of the time it's simply because they lack the experience to know how to make the adjustments it takes to transition from page two to page one. They assume that if they take a look at the pages sitting above them and mimic what their competitors have done that they will overtake them instantly.

Not true.

Moving from page two in the SERP's takes a bit more than just revamping the site and copying your competition. Remember that you are dealing with algorithm's here my friends. Equations that use a multitude of factors to position sites on the SERP pages to offer the best quality content to their searchers. Your factors in the algorithm are different than your competitor's. Though you are competing for the same keyword or phrase, the ingredients you are using to get there are probably different than their ingredients.

In an algorithm, you can change different factors and still come up with the same answer. You can change different pieces of the algorithm, giving more weight in some areas and less in others, but overall, come out with the same numeric value. In simple terms, 2+2=4 but so does 3+1.

Make sense?

Now how this affects your site in regard to tweaking your content to move up the scale can be tricky. What are your site's strengths? What are it's weaknesses? Do you know? More importantly, does the person handling your SEO efforts know?

This is huge, because tweaking the site to move up the SEO ladder may not require one bit of tweaking in regard to the actual content. Your content may be perfect. You may need to work on your inbound linking. Or you may need to work on your outbound links. Or, it might just be a matter of domain age. Or, it might be none of these. It might be one of many factors involved in the overall search engine optimization of a web page. But knowing what these factors are and where your site's strengths are in each are super important.

Because changing any of them without knowing what it might do is just gambling. Not good SEO.

Don't gamble with your SEO efforts. Know your website's strengths and weaknesses when it comes to it's overall search engine performance. Make small changes where necessary, and take small steps. Wait to see how these small changes effect your positioning, and then start the process all over again.

Work at moving up one position at a time. Sooner rather than later, you'll find yourself sitting at the top.Chuck Crawford is an established e-biz expert. Founder and CEO of Crawford Business Development L.L.C., and helping countless people achieve online success spanning his 13 yr career. Clients include fortune 500 firms and personal startups. visit Business Blog Optimization or Texas SEO or call (559) 761-0910]]> http://www.artwoo.com/article/boost-traffic-with-linking-strategies http://www.artwoo.com/article/boost-traffic-with-linking-strategies#comments Thu, 21 Sep 2006 04:27:14 +0000 googlegooglessearch enginesmsnserpsseo techniquestraffic http://www.artwoo.com/article/boost-traffic-with-linking-strategies traffic. Being on the Web means being a part of the Web and not an isolated entity. Google places no importance on solitary websites. To get Google's attention and increase traffic, you need solid linking strategies. However, it is not only Google you should consider when you collect links. All other search engines follow links to spider and index web pages. Links are like channels driving search engines and traffic to your website.

The most important aspect you need to consider at the very beginning of the process is that you'll need quality links to rank high on the SERP. If you manage to gather more than 100 links, the quality of the links is not as important anymore. Not for Google.

Remember, collecting back links does not imply using link farms or other black hat SEO techniques. If you are part of a linking farm you might have your website seriously penalized by Google. Honest linking strategies take time and effort to develop, but it's time worth spending. Think about it: on the web, businesses are built or destroyed depending on their positioning into the SERPs of Google, Yahoo, MSN etc. As the average user relies on Google, ranking high in Google should be your main priority. The only way you could achieve lasting results is collecting links. Google's algorithms have changed so often, but one thing has remained constant: the importance Google places on incoming and outgoing links.

The number of links is important, but so is the quality of the sites linking to your website. If you can get links from highly ranked sites it is almost certain your site will rank highly too. You need to link to related sites, to show Google and the other search engines your main concern is providing useful resources to your visitors and valuable content for the web. Getting back links from industry related websites also has another very important advantage: their clients might have interest in what you have to offer. As a result you'll increase your chances of increasing traffic and sales.

>From the entire link collecting strategies available online, one of the most used is writing articles. Most of the websites using this technique are sites on SEO, but any type of site should use this strategy. The trick is: write unique articles and don't "over-submit" them.

When it comes to articles, there is another very important thing you have to remember: online branding. Indeed, articles are a great means to make your name known and to persuade readers to trust your products and services. Do write regularly, let's say twice a month, and try to keep a high quality standard of your writing. Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com ]]> http://www.artwoo.com/article/yahoo-it-reach-high-rankings-with-your-website-in-yahoo http://www.artwoo.com/article/yahoo-it-reach-high-rankings-with-your-website-in-yahoo#comments Thu, 21 Sep 2006 02:27:05 +0000 keyword densitygooglekeyword optimizationtargetsearch enginesmsnstemming http://www.artwoo.com/article/yahoo-it-reach-high-rankings-with-your-website-in-yahoo Google leads the market in terms of popularity. The question is: could you optimize for both? It depends...

Keyword Optimization

One of the major differences between Yahoo! and Google is the keyword density tolerance. Google tolerates a maximum of 3% keyword density while Yahoo! around 5-6%. Now, the question is: are you going to ignore Google and start optimizing for Yahoo!?

If you go over the 3% keyword density boundary Google might penalize your website, considering it keyword stuffed. Are you going to take that risk for higher rankings in Yahoo?! Certainly not. Then what could you do to "score" in both search engines?

Use synonyms. The Yahoo! search algorithm is language based so it will recognize your words and reward your website for its variety. This way you'll add a few more searchable keywords to your content and this might bring good results in Google too.

Stemming works well in Yahoo! too. Stemming refers to word variations, including prefixes and suffixes. For example the stem forms for tattoo: tattoos, tattooing, tattooed, tattooer, etc. Google doesn't consider stemming spam either, but you should be careful how many keyword variations you use.

These two techniques will help you write your page copy in a more natural form and well-written content is valuable for your clients too. As a matter of fact the main purpose of your website is to rank well among your visitors. That's why natural language is the best approach.

Adding More Content

Adding content works for all search engines. It's like a magic potion: Google, Yahoo, MSN fall in love with content-rich websites. But you'll need to do this constantly. You'll also need to refresh web content on regular-basis. Additionally, more pages mean more possibilities to be found be your target customers.

When you add more pages don't ignore website usability. Your visitors should be able to find their way through your website and not feel as walking thorough a virgin forest. This is why you need a site map, good internal linking, clear menu bars and a easy to use website navigation.

Both Yahoo! and Google love fresh content so both love blogs. Adding a blog to your website will give the search engines a reason to come back and crawl your site more often. Yahoo! treats blogs even better than Google, so it shouldn't surprise you when you see a blog placed higher in the Yahoo! SERP than in the Google SERP.

Remember that each page, no matter how new, needs its own title and description. META tags are not as important in Google as they are in Yahoo!

In conclusion, enough quality content, good keyword choice and relevant linking will bring you results in all search engines, no matter the algorithm differences. But if you optimize for Yahoo! it is always useful to know that content is really the key. Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com ]]> http://www.artwoo.com/article/texas-seo-search-engines-crawl-web-pages-not-websites-get-the-best-ranking-for-your-site http://www.artwoo.com/article/texas-seo-search-engines-crawl-web-pages-not-websites-get-the-best-ranking-for-your-site#comments Sun, 29 Jun 2008 18:43:21 +0000 search engine spidershousehold cleaning productssearch engine resultseo search engine optimizationsearch engine optimizationhodge podgeserp http://www.artwoo.com/article/texas-seo-search-engines-crawl-web-pages-not-websites-get-the-best-ranking-for-your-site
But was it really?

Remember this: Search engines crawl and index web pages. Not websites.

Now this is where it might get confusing to the non SEO (search engine optimization) oriented person. You see, your website is only a bunch of pages to the engines. Each one unique in and of itself, based on the content it offers to your users and their searchers. Yes, the hope and goal when each site is built is that the search engine spiders will crawl and index the whole website. But more than that, you need to understand that each page needs to be optimized individually for maximum SEO, and the best SERP (search engine result pages) placement for your business website or blog.

What this means to you and your company site is this. Many websites are constructed as a big, mixed presentation of all the products and services your company provides. I see it each and every day.

However, SEO is not done this way effectively. You cannot optimize the site well if all of the products and services are a big hodge podge throughout the pages. Instead, you should target one term you desire for each page. Splitting off different products and services to their own page.

Let me give you an example. If your company sells household cleaning products, you need to split them off into sections, possibly even a page for each individual product. Totally depending upon the desired keywords and phrases you wish to obtain.

My advice, almost always to companies wanting to get the best SEO performance out of their website or blog is to split things up where ever possible. Focus on one product, one service, one keyword, or one keyphrase. Build your pages around each and optimize them as individuals. This is how you get the best SEO for a website. By considering the SEO for each page. Not just the site as a whole.

Think small. Keep each page focused and keep it clear. Your overall SEO efforts will show in the long run. In those tough to crack SERP pages.

If you will take the time, and think about each page, each product, and each service as individuals and then do the homework behind the keyword research, you can take your site to higher levels in the search engine result pages.

Page one is the goal. Page five of the result pages is NOT a business plan. It's a recipe for bankruptcy.

So keep on optimizing. Keep on working on that SEO. You can get there if you stay focused on the prize. Don't let your company website sit in the midst of mediocrity. Let it reign supreme.

SEO takes time, and it takes patience. But if you take it slow and easy and study the process, you can learn the basics in very little time. You can make your site perform better. You can get good organic search listings. All with just the investment of some time and energy.

Or you can call us...Chuck Crawford is an established e-biz expert. Founder and CEO of Crawford Business Development L.L.C., and helping countless people achieve online success spanning his 13 yr career. Clients include fortune 500 firms and personal startups. visit http://businessblogs.us/">Business Blogs or http://texasseo.net/">Texas SEO or call (559) 761-0910]]> http://www.artwoo.com/article/search-engine-optimization-seo-and-how-to-drive-more-traffic http://www.artwoo.com/article/search-engine-optimization-seo-and-how-to-drive-more-traffic#comments Fri, 21 Dec 2007 01:35:02 +0000 search engine resultsearch engine optimizationoptimization seoauthor sectionquality trafficdirectory websitesarticle directory http://www.artwoo.com/article/search-engine-optimization-seo-and-how-to-drive-more-traffic quality traffic with out having to pay the money.

And Search Engine Optimization (SEO) is the term wildly used today, too. It is the utilizing tools and methods in making your websites to the top ten or higher ranking in the search engine result. Because almost people who use search engine will using the only top ten results on the first page.

There are a lot of subject you have to change in your websites for SEO. There are a lot of websites will provide you the articles that offer tips and tricks, roadmaps or guidelines in how to get more traffic using the free method. If you use these free methods, you will drive more traffic to your websites. You could be try and patient. Learn more about the methods and you will have the great traffic flow.

Link Exchange

This is the easy method. Now, you will see many websites have a link to other websites with the same subject. Webmasters are willing to exchange links with the other sites. Link exchanges make your chance to getting the good rank in the Search Engine Result Page (SERP). The more incoming-links you have, the more traffic you get.

Write and Submit Articles

Now, there are a lot of free article directory websites. They offer free submit and posting of your articles. You only spend the time in writing your free articles. You will write the articles about the tips, information or guidelines that are theme along with the subject of your websites. And submit them to the free article directory website.

There is the "Resource box" or "About author" section at the bottom of your article that you should provide data about yourself and your websites. If you provide the interesting articles, the people will go to your website by click the link in this section. And with the good keywords in your articles, you could get the high ranking in SERP, too.

Forums and Online Communities

This method only takes your time. You can share your experience, information and discussion with the communities. You will post and reply the topic with the quality content. Show them what you are made of. You will get the free advertising from the forums that have the same subject with your websites. You should target the certain group that is the right people that you are looking for.

In many forums and online communities, you will have permit to add your links in the signature.

Newsletter

It sounds like hard work because of the newsletter's contents. But the benefit is almost higher than the other methods. You can use the newsletters to provide the people with the interesting, news or product contents. Please keep in mind that, if there are a lot people sign up for your newsletter, you will the more quality traffic.

Link exchange

It works well especially when your website and your link exchange website feature the same subject. Cavitong Loki has a long experience in internet-marketing. For more information please visit http://www.business-communication-today.info http://www.advice-online-relationship.info http://www.kid-and-teen-solution.info ]]> http://www.artwoo.com/article/website-submission-using-the-internet-effectively http://www.artwoo.com/article/website-submission-using-the-internet-effectively#comments Tue, 29 Jul 2008 01:01:34 +0000 subject search engineswebsite search enginesinformation search engineengine spiderssearch engine querysales periodcomputer bug http://www.artwoo.com/article/website-submission-using-the-internet-effectively
Moving an existing business to the global market offered on the internet, or developing a brand new business with a virtual address allows you to reach buyers and customers that would not be possible under any other scenario. Although allowing the information about your products to spread organically, without an expensive advertising campaign can be successful, few entrepreneurs have the resources to fund a long term slow sales period, especially at the beginning of the business life. You can speed up the process tremendously by utilization of website submission to the search engines in order to index your website.

Search Engines and Spiders

Search engine spiders are a different type of 'computer bug' and one which is usually positive rather than undesirable. Each of the search engines on the internet relies on advertising dollars directly or indirectly in order to provide a service for people desirous of finding certain information on the internet. With millions of internet pages encompassing billions of bits of information, you could never find all the information available on even a small, narrow in scope subject. Search engines allow you to place a query and receive an answer within seconds, of pages where information about the specific question you asked can be found. Website submission is one way in which the search engine knows which pages have the needed information.

Search engine results page (SERP)

When a search places one or more words in a search engine query, the top results are turned in seconds with the most likely results listed at the top of the list page and results that are less significant or older are placed further down the list. The page ranking of each of the websites are the structure which determines the priority of each of the applicable web pages. Website submission is prioritized in order to return useful information listed according to the page ranking developed by the search engine.

Page Ranking

The page ranking developed by the search engine site for your own business or commercial web page is a somewhat objective method of describing how well the page does when compared with others. Each search engine has different factors and weights assigned to the factors used to arrive at the final number that represents the page ranking. Website submissions improve the page ranking in two ways. First, it gets your website noticed by the search engines so that the page is indexed. Second, the indexed pages show up with searchers is looking for answers. This helps to bring a targeted audience to your web site to purchase your products or services.

Targeted Audience

Website submission used as part of an overall search engine optimization plan will help your website show up on search engine indexes with a higher page ranking. The higher the page ranking, the more likely you are to be on the early pages of a search engine results page (SERP). This means that people looking for the type of product or service that you provide will see your website displayed near the top of the results.Learn the best methods and practices for making your Website Submission or Directory Submission do the job you intended for it by visiting the website located at http://www.goodinternetmoney.com/Directory-Submission.php.]]> http://www.artwoo.com/article/how-to-rank-high-in-search-engines-result-pages-serps http://www.artwoo.com/article/how-to-rank-high-in-search-engines-result-pages-serps#comments Thu, 07 Aug 2008 00:58:10 +0000 search engine spiderssearch engine resultother search enginessearch engine optimisationgoogleargosamazon http://www.artwoo.com/article/how-to-rank-high-in-search-engines-result-pages-serps
Search Engine Results Pages (SERP's) are the pages you see after you type in a search on Google or other search engines and click on the Search button. Because 90% of people use search engines to find what they are looking for these SERP's are the most important pages on the internet.

The Search Engines Result Pages (SERP's) can be broadly divided into two categories: "Organic" or "Natural" listings and Paid Advertisements usually bought on a "Pay Per Click" (PPC) basis.

Roughly 80% of clicks at Google occur within the organic listings not the PPC listings. This is why is it important to get your site to rank naturally in the search engine result pages. Getting your site to rank high is not tricky; it's just a matter of optimising your website to be search engine friendly. Search Engine Optimisation (SEO) is the process of engineering your website so it can be properly read by the search engine spiders. SEO is pretty much common sense, search engines are text analysis systems so if your webpage is full of images with little text your site will not rank high. You need to target each keyword/phrase on different pages. So if you want to target the search terms "business plans" you need to have one page with the title "business plans" and lots of text about "business plans".

To me this is just common sense but then I have been working in the SEO field for a number of years. However it never ceases to amaze me why people still call their home pages "home" or have their business name on the title of every single page of website. The owners probably search for their business and are pleased when it comes up first in Google. This is only good for the customers that know your company which is fine for large brands like Argos or Amazon but if you're trying to get customers from for internet users you need to optimise your text for the search engines.

The other aspect of getting high SERPs is trust and authority. It is kind of no different than any other business trying to gain trust and a good reputation. Forgetting the cyber world for a moment, in the real world established businesses have much more clout that new start up businesses. Like your favourite restaurant. If a new restaurant opened up just down the street you might not want to chance eating there and stick with your favourite restaurant. Now if you hear that its gaining a good reputation for good food you might then decide to try it out yourself. The same can be said about websites except the trust you get is via an algorithm. The more links you get from already established trusted (authoritive) sites the more Google will trust you. It makes sense really, because a good website will not link to a rubbish or not relevant website.

Another aspect of trust is by doing things with the search engines terms and conditions. This means building links naturally and using keywords excessively. Adding 500 pages in one day is not a naturally progression, search engines like websites to expand naturally, anything else and their warning lights flash which means they might look into your site and possibly penalise it.

So the only way to obtain high SERPs is to do everything the search engines like. This means building websites that are easy to navigate (so users and the crawlers can find every page easily) ,have lots of good relevant interesting content and plenty of trusted links. Make your website the best site on the internet in your chosen niche and you shouldn't go far wrong.Carolyn is the webmaster of Search Solutions Ltd, experts in obtaining High Search Engines Results.]]> http://www.artwoo.com/article/seo-terms-for-newbies-part-2-of-2 http://www.artwoo.com/article/seo-terms-for-newbies-part-2-of-2#comments Fri, 23 Mar 2007 11:44:01 +0000 seohand submissionmanual submissionsubmission servicesubmission softwarekeyword densitygooglebot http://www.artwoo.com/article/seo-terms-for-newbies-part-2-of-2 SEO stands for Search Engine Optimization and a newbie is someone who is new to something. So if you are a SEO Newbie then these basic terms are going to assist.

A few years ago no one had heard of the term SEO. And now we have pages of terms that relate to it. The internet has quickly created new industries and thus spawned new words and phrases.

Use this list of terms as a quick introduction into the language of SEO.

IP address Every Internet user and every server has a numeric address -- they look like this 123.45.67.890.

keyword Keyword in a word used in a search query. In SEO, web pages are typically optimized for specific keywords. Accurate keyword targeting is considered by most to be essential to effective SEO.

keyword density A measure of the percentage of key words on a page. When keyword density is inflated artificially, it is often referred to as keyword stuffing.

latent semantic indexing (LSI) Latent Semantic Indexing, uses statistical algorithms to retrieve relevant documents even when they do not share any of the words queried.

manual submission The process of manually submitting a web page to a search engine or directory as opposed to using submission software or a submission service. Same as Hand Submission.

Natural Linking Describes the hypertext links found on web sites that are part of text content and that link to expanded or add extra information to the subject.

nofollow If you don't want the Googlebot to follow a you can use the following tag in your href links - rel="nofollow"



PPC Pay Per Click. An internet advertising payment system where the advertiser only pays for an advertisement when it gets click on. So an ad may be on a page that gets 1,000 visitors but if only 6 click, then the advertiser only pays for 6.

ranking Refers to where a web page is listed in the search results for a particular query. For example, if one of your web pages is listed a position 7 for "cat" then your page is said to have a ranking of 7 for that term.

reciprocal link Is basically a link swap. I will put a link to your page on mine if you will give a link back from your page.

PageRank Google's measure of the link popularity of a page.

SERP(S) Search Engine Results Page(s). When you search for a term in a search engine it brings back a page full of responses this is the SERP.

SEO Search Engine Optimization. This is a collective term used to describe activities that aim to improve a web page's search engine ranking.

sitemap A map to your site. A sitemap contains links to every page of your site which may assist spiders to index all your pages.

spider An internal search engine program that travels the internet following links from one page to the next and from one site to the next. As it 'crawls" it collects information from the sites it visits and then that information is stored in the search engine's database for using in search engine query results.

spidering The process of what the spiders do.

Server Side Include (SSI) Is a form of HTML command that is kept off the page and on the server. It allows the webmaster to insert the same thing on many pages and allows them to make changes to that thing in just one place. For example a navigation bar may occur on every page, but if it is set up as a SSI, if a change is needed then the webmaster only need change it once and it will automatically be changed on every page.

unique visitor Used to describe one individual person visiting a site. That one individual may visit the site multiple times, therefore log files normally show more visits than unique visitors.

URL URL is short for Uniform Resource Locator or Universal Resource Locator. It is the unique Internet address that every website must have in order to be located. Eg www.discover-voip.info.



With You in Technology Adam White Adam is the editor of http://www.discover-voip.info where he discusses Voice over IP Phones and provides easy to follow VoIP Tutorials. ]]> http://www.artwoo.com/article/internet-marketing-services-that-deliver-site-traffic http://www.artwoo.com/article/internet-marketing-services-that-deliver-site-traffic#comments Wed, 05 Sep 2007 19:15:00 +0000 search engine marketinginternet marketing servicesinternet marketing strategytargeted trafficsearch engine optimizationmaximum roiseo http://www.artwoo.com/article/internet-marketing-services-that-deliver-site-traffic Internet marketing strategy is to create a web presence by using various Internet marketing services to drive revenue and achieve maximum ROI. The question is what are the key components of Internet marketing services and how can they drive ROI?

To understand it better, we need to first identify what a successful online strategy must be like. A fundamentally strong online strategy should be able to achieve the following:

1.It should be able to drive targeted traffic to your website and persuade visitors to take a decision. This basically means that if a person is visiting your site for a particular product then the availability of the product on your website and the customer experience should end with a sale. You can use web metrics to analyze as well as measure the behavior of the user.

2.It is not an easy task to drive targeted traffic to your website especially in the age of rising competition. You need to use certain elements of Internet marketing services to drive targeted traffic. Some of the elements include search engine marketing (SEM) campaign. An SEM strategy further includes pay-per-click or PPC advertising and search engine optimization or SEO strategy.

3.Application of the SEO strategy is quite common but the distinguishing factor lies in the type of keyword you choose. It's important to identify the right keywords that can be used as a part of your PPC and SEO campaigns.

4.Your internet marketing strategy should also include the use of tools like Wordtrackers, which can generate a random list of all possible keywords and phrases perfect for your business. Using a tool like this, you will be able to determine the frequency of search for each of the phrases. Based on the result, you can evaluate the options and identify the strength of competition. You can select the phrases and keywords and test them by using them for search engine optimization and PPC campaigns.

One of the key objectives of using Internet marketing services is to be able to effectively persuade a website visitor to take a desired action. You can buy a list of newsletter subscribers or offer a free download of a software demo package on your website. These are just minor elements that will draw a visitor to your website and help your to achieve the desired result.

Some of the other attributes that play an important role in making the marketing strategies effective include the total design and website architecture. Website architecture will include elements like navigation, design, content and copy and usability. All these elements need to be in sync to help drive traffic to your website.



Let us take a closer look at some of the Internet marketing services tools that are an integral part of any website or online business promotion:

PPC or Pay per click: PPC campaigns have become extremely popular platform of driving traffic. In PPC, you won't have to pay for advertising space or the advertisement itself but you will be charged every time a visitor clicks on your advertisement. It is also known as the cost per click (CPC) mode of advertising.

Search Engine Marketing: Also known as SEM, it is an online advertising strategy through which your online business can be optimized. This is an integral part of the Search Engine Marketing Services and this strategy will use your business/product/service oriented keywords to create a potential link with various other businesses. This will enhance your website relevancy and get your website listed among the top 20 or 30 search engine result page (SERP). A good SERP will increase the number of visitors to your page and will also help in converting them to customers.

Banner Advertising: A couple of years back, this was one of the top Internet marketing services but since the advent of SEM, it is not as critical but still is considered as a key factor. In banner advertising, you have to pay for the banner space. You can also display your banner in another website through banner exchange.

Email Marketing: Email marketing includes mostly newsletters, mailers etc, which can be sent to a group of subscribers or customers and is used to inform them about the launch of a new service or product. Moe Tamani is search engine optimization specialist for SEO 1 Services (http://www.seo-1-marketing-services.com)and contributor on http://www.seo-services-expert.com ]]> http://www.artwoo.com/article/drive-traffic-to-your-website-using-the-right-keywords http://www.artwoo.com/article/drive-traffic-to-your-website-using-the-right-keywords#comments Mon, 29 Jan 2007 02:27:11 +0000 keyword phrasesoptimal search enginesearch engine rankingsearch engine resultssearch engine rankingssearch enginesrelevant keywords http://www.artwoo.com/article/drive-traffic-to-your-website-using-the-right-keywords Search engines are the #1 tool people use when shopping for products, services or information online. Optimize your website with the proper keywords or keyword phrases for your content and watch your traffic explode. If you gain an understanding of how to properly promote your website your efforts will reach it's full potential.

To rank relevantly within search engine results, each website must be considered relevant to a particular search algorithm for a given keyword or phrase. Keyword selection can be a challenge to both experts and neophytes. While anyone can come up with various words that may be used when searching for their product or service, these words may not be the ideal mix for search engine ranking. Why? If a marketer chooses a popular keyword phrases, he or she and a million other businesses compete for top placement. Top SERP placement is dense, searchers typically giving up after the first three pages. To succeed, one must use relevant keywords that are not being used by everyone else and that are searched for quite often. This may include misspellings and other alternative data. After finding relevant keywords and phrases, the results must encourage conversion or success based on each business' criteria. For example, while it may be possible for a DVD rental firm to get top listings under the search criteria "free DVD rentals", the person who visits is looking for free merchandise and will leave if its not found.

For optimal search engine rankings, a page will be optimized for only one to two popular but non-competitive keywords or keyword phrases.

Keyword Coding

HTML coding are two words most people never want to hear, especially in a learning environment. But it's important to understand the basic web page header structure and where the search engines look to find key words for search engine ranking pages (SERP).

Sites rank highest when each page is optimized separately. For instance, a business may have one website with unlimited interlinking pages. The top page must be named "index.HTML." While each sub-page may be named according to the designer or programmer's preference. Ideally sub-pages are named according to the strongest keywords or phrases for each business. Both the domain name and the URL or complete web address string, are important factors in determining search engine relevancy

Three important META tags are on each individual HTML page located between the "head" tags: description, keywords and title. The webpage description is the short sentence that displays after the listing name is the SERP's. The keywords are not viewed by the casual surfer, but offer a clear-cut description of what is found on the website or who's behind it. The title is the most condensed of all metatags. The title should repeat the top 1-2 keywords and describe what the site is about.

We can take the keyword theme as far as necessary, yet success through search engine optimization is not a 100% guaranteed way to gain top rankings and can often dilute the site and information quality by becoming a string of repetitive keywords, not value-added information. Some of these tactics include adding pages of keyword-rich articles solely to rank high. Another is developing a mini-empire of interrelated sites not for expert information, but solely to make the sites appear more important and relevant to the main site focus.

To ensure a small 30-page website is optimized, it must first renew keyword use each month to find the most popular terms for the three major search engines, Yahoo!, Google and MSN. Each page must be optimized for different but interdependent terms to strengthen the site as a whole. This involves new keyword research and website content for each page every month.

An example of a good ecommerce site using paid advertising instead of keyword optimization is buy http://automotive.com. Notice the content is relevant to the visitor entering and seeking the product. In contract, auto http://anything.com, a competitor site, relies heavily on keyword content, uses text that has no purpose and confuses the visitor with too many navigation links and useless words meant for search engines alone. Though this may gain rankings with work and keyword saturation, it can also damage a business reputation and ultimately lead to less sales.

Needless to say there are far more aspects to choosing the right keywords than I can cover in this article but the information provided here should give you a good insight into understanding how important it is to design a website that is keyword friendly.

Let's face it, there is no magic bullet when it comes to successfully promoting your online business. There are pros and cons to almost everything you do. If you never develop a plan and put that plan into motion, you'll never know if that's the plan that will ultimately be the "magic bullet" that launches your online business to new found success.

Do give up! If at first you don't succeed, TRY, TRY, AGAIN! There is a lot to learn when starting a online business. Give yourself a break and don't set unrealistic goals. Contrary to popular beliefs, having a successful, profit making, online business doesn't happen overnight.

So, Good Luck, Make Money and Have Fun Doing It - Shirley Kelly Shirley Kelly is a full-time internet marketer who has written over 200 articles in print and published 5 ebooks. To read her latest book, "The Newbies Guide To Internet Marketing" visit her at http://www.websitemarketing2.com ]]> http://www.artwoo.com/article/how-to-survive-after-mighty-google-rapes-your-pagerank http://www.artwoo.com/article/how-to-survive-after-mighty-google-rapes-your-pagerank#comments Sun, 04 Nov 2007 09:15:00 +0000 press release submissionarticle submissionwashingtonpostserppixie dustbacklinkspagerank http://www.artwoo.com/article/how-to-survive-after-mighty-google-rapes-your-pagerank
Millions of webmasters are either clicking their heels or kicking their LCDs. Google's Pagerank Update is sweeping the globe and reportedly, more people lost vaunted pagerank than gained. That's where all the heat's blowin' from. The conflagration's a blaze to rival the passion of a SuperBowl game.

I personally lost ranking at two sites (dropped to PR3, PR0), gained at two (accelerated to PR5), and the rest stayed lazy. That's not so bad considering how powerhouses like Forbes.com and Washingtonpost.com shed their groove by plummeting to PR4 from PR 8!

For those who lost, who gives a hoot! Right? It isn't the end of the world. PR drop doesn't necessarily mean SERP drop. I know. I've experienced PR drop before and my SERP stayed the same or actually increased. SERPs vastly more important. People visit you based on your location on the search engines- not because of all the green pixie dust in the toolbar.

Now for those who dropped, here are some tactics to maintain and increase the traffic you still deserve:

1. Roll out the Classified ads- Continue posting classifieds on and offline. Adsense, Overture and yeah- bumper stickers will drive paying customers to your site. Just make sure you got great stuff to keep your site sticky.

2. RSS submission -While content's king, RSS is queen in a world of info overload. Folks fire up their feedburners, snarfers and aggregators daily. Make sure you're ahead on the RSS train.

3. Article submission- I snagged literally hundreds of backlinks to my NLP , SEO Consulting and Executive Coaching sites by submitting regularly to EzineArticles and Isnare. These backlinks continue to multiply when folks copy the articles to their blogs and webs. Think of it as a safetynet of votes to your site even though primary link partners go belly up.

4. Press release submission- Submitting pr to syndicated newswebs can bring reporters writing you up in the dailies, not just online. This brings new blood pumping into the tired electrons of your web.

5. Forums signatures- Sure, they don't get you PR juice. But who cares? If people like what you post, they'll follow your sig and spend time (and moolah) for your services.

6. Blog Submission- Look at ConnectedInternet's wide readership and massive revenues. Need I say more?

7. Directory submission- We all know directories have lost PR clout. Fact is, paid directories have either dropped in ranking or been deindexed.Nonetheless, there's still marginal utility to getting your links on the directories: you ensnare the occasional visitor.

8. Ebook submission- I kid you not. Submitting free ebooks to a few software repository sites got me multiple backlinks when grinning freeloaders started posting them on their webs. You'll boost ranking faster than you can say "pagerank" a million times.

9. Pad file submission- Quickly bring the limelight to your blog by releasing killer apps to download.com. Adobe.com got its PR9 by releasing free software- the adobe acrobat reader. With hundreds of millions of copies floating the web, it's no surprise that their PR soars. Deservedly.

10. Video upload- A few of mine still lurk Youtube and lassoo a few strays into the ole corral.

11. Social bookmarking-Digg. Technorati. Newsvine. Need I say more ?

Rally on! Joseph Plazo is a leading search engine optimization expert and internet marketer. Do drop by and boost your rankings in 2 days with the free search engine optimization techniques http://seo-masters.exceedglobal.co.uk/ from his ebooks. Right Now! ]]> http://www.artwoo.com/article/facts-you-never-new-about-yahoo-google-ask-jeeves-and-alltheweb http://www.artwoo.com/article/facts-you-never-new-about-yahoo-google-ask-jeeves-and-alltheweb#comments Mon, 29 Jan 2007 08:27:05 +0000 countless search enginesbusiness search enginessearch engine resultsearch engine listingsearch engine resultsmetatagsmarketing tactics http://www.artwoo.com/article/facts-you-never-new-about-yahoo-google-ask-jeeves-and-alltheweb
Search engines have two basic styles - portal and search box focused. In either search style, results depend on inclusion within the engine's extensive database, some using human editing and others fully automated, some requiring paid inclusion and others free. Search results listings are called SERP's or search engine result pages.

Studies have shown that search engines and links are the most effective way to reach web users. While other successful internet marketing tactics include word of mouth and traditional direct mail advertising.

Search engine marketing is tiered, meaning one may promote a website on the search engines at various levels of visibility. Each level offers a distinctly different service than the next. At the most basic level of marketing is search engine listing which is simply registration in any given search database. This doesn't guarantee or solidify ranking in the top results, but does obtain consideration. The next level is called search engine optimization, or improving a website's ability to gain top rankings in SERP's.

To rank relevantly within search engine results, websites must be considered relevant for a particular search algorithm for that particular keyword or phrase. This is a dynamic and growing strategy based on various tactics aimed to use search algorithms to the marketer's best advantage. Currently, websites rank highest when each page is optimized separately. Metatags are thus developed with appropriate content.

There are countless search engines driving traffic to websites. Most of these are small, targeted and growing, while others have large, broad and loyal audiences. Just a few search engines control the majority of queries on the Internet. These leaders include: Yahoo, Google, Ask Jeeves, and AllTheWeb.

Other search sites compile results from multiple search engines into all-encompassing SERP's. Finally, a one-of-a-kind undertaking, the Open Directory Project or DMOZ is a non-commercial directory focused on human-editing and free inclusion.

Studies also indicate search engines and links are the most effective method to reach users. According to GVU users survey, 85 percent of all new visitors currently arrive from search engines. Other strong marketing venues include word of mouth and print direct mail advertising.

Traffic Facts

The following shows the average reach. For instance, if you sampled a million Internet users, average reach states how many visit each of the follow (Metrics as of February 2005.)

Yahoo301,800 reach per million Internet users Google170,650 reach per million Internet users Ask Jeeves6,905 reach per million Internet users AllTheWeb1,070 reach per million Internet users Dogpile1,485 reach per million Internet users DMOZ1,880 reach per million Internet users

Today Yahoo is the top ranked, highly trafficked website on the Internet. Word of mouth grew into what is now a publicly traded company. Yahoo listing is as important as that in the phone book.

Google.com open in a garage in September 1998 in Menlo Park, California. Google handled more than 100 million search queries a day by the end of 2000.

In February 2002, Google launched Ad Words, a self-serve cost per click advertising model. In December 2002, Google launched Froogle, a free product search service. 2004 brings Local Search and Gmail, as well as a public offering under the ticker GOOG.

No longer a garage business, Google reaches an average of 148,800 million users each day. Being included in the next Googlebot Internet crawls is as important as drinking milk.

Ask Jeeves Inc. was founded in 1996 and is now a publicly traded company with headquarters in California. Its syndicates search technology and advertising units to a affiliate partner network including Excite, http://Ask.com, Teoma, Ask Jeeves Kids, MyWebSearch, MySearch, MyWay, MaxOnline, iwon.

Ask Jeeves began as a human-edited listing but has since abandoned this for algorithmic search results. Smart Search allows users to search keywords such as celebrity names and receive an instant biography and photograph above results. Binocular icons next to certain results allow quick web page previews.

A Overture Services business, AlltheWeb's index (provided by Yahoo) includes billions of web pages, as well as tens of millions of PDF and MS Word files. AlltheWeb offers specialized search tools for the major browsers and advanced search features, supporting searches in 36 different languages, news, images, audio, video and multimedia files.

AlltheWeb is powered by FAST and considered by some as a likely candidate to exceed Google's success. The search engine's strongest asset is fresh information, re-indexing sites and removing broken links every 7-11 days. AllTheWeb is also know for its SafeSearch filtering option that removes offensive content from SERP's.

The information provided here should give you a good insight into understanding how the major search engines got their start. Market your website to these top search engines and improve traffic to your online business.

Don't give up! If at first you don't succeed, TRY, TRY, AGAIN! There is a lot to learn when starting a online business. Give yourself a break and don't set unrealistic goals. Contrary to popular beliefs, having a successful, profit making, online business doesn't happen overnight. Shirley Kelly is a full-time internet marketer who has written over 200 articles in print and published 5 ebooks. To read her latest book, "The Newbies Guide To Internet Marketing" visit her at http://www.websitemarketing2.com ]]>