search engine spiders http://www.artwoo.com Returned search results for search engine spiders Copyright 2008 Mon, 01 Dec 2008 22:51:50 +0000 http://www.artwoo.com/rss/search+engine+spiders SEO - How Search Engine Spiders Work http://www.artwoo.com/article/seo-how-search-engine-spiders-work http://www.artwoo.com/article/seo-how-search-engine-spiders-work#comments Wed, 20 Dec 2006 12:27:06 +0000 search engine spiderssearch engine spidersearch engine databasesexcitegooglelycosalta vista http://www.artwoo.com/article/seo-how-search-engine-spiders-work search engine spider is actually just a server based software application that is designed to compile and maintain . They are also known as robots. These applications were nicknamed spiders because they craw the "web" looking for information to add to the search engine's database.

In theory a search engine spider does it s job by following networks of links to find and then grab information from your web site pages. Each search engine (such as , , , etc.) has its own criteria for how it spiders information. This criterion is put together into a specific algorithm that helps the search engine determine where your site fits in its ranking system. The problem of second guessing is that they are always changing the requirements of this algorithm so web masters are always second guessing how to get their URLs listed in the top web site positions. Also the different search engines have different criteria for how they rank information and might have to do with their database's needs. One search engine may rank your site in terms of its content and yet another may be more interested in the number of links you have and yet another may be interested in how many hits you are getting.

In theory a search engine spider could do any one of several things when it visits your web page. Some spiders simply confirm the existence of the page without indexing it. Some spiders index the page content. Yet others will identify all of the hyperlinks you have on a page to other web resources and also other pages on your site. A spider may visit your pages once or it may visit it several times.

One of the latest trends is to keep your index pages lively by adding up to 50 to 70 new bytes of information regularly. This is because the Alta Vista pages love fresh content. This is what makes SEO techniques so interesting to follow. The rules change along with the changing needs of the spiders. Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com http://www.chooseinsurance.co.uk http://www.mobility-direct.co.uk http://www.everest-oxfordshire.co.uk ]]> SEO - How Search Engine Spiders Work http://www.artwoo.com/article/seo-how-search-engine-spiders-work http://www.artwoo.com/article/seo-how-search-engine-spiders-work#comments Sat, 29 Sep 2007 05:15:01 +0000 search engine spiderssearch engine spidersearch engine databasesexcitealta vistalycosgoogle http://www.artwoo.com/article/seo-how-search-engine-spiders-work search engine spider is actually just a server based software application that is designed to compile and maintain . They are also known as robots. These applications were nicknamed spiders because they craw the "web" looking for information to add to the search engine's database.

In theory a search engine spider does it s job by following networks of links to find and then grab information from your web site pages. Each search engine (such as , , , etc.) has its own criteria for how it spiders information. This criterion is put together into a specific algorithm that helps the search engine determine where your site fits in its ranking system. The problem of second guessing is that they are always changing the requirements of this algorithm so web masters are always second guessing how to get their URLs listed in the top web site positions. Also the different search engines have different criteria for how they rank information and might have to do with their database's needs. One search engine may rank your site in terms of its content and yet another may be more interested in the number of links you have and yet another may be interested in how many hits you are getting.

In theory a search engine spider could do any one of several things when it visits your web page. Some spiders simply confirm the existence of the page without indexing it. Some spiders index the page content. Yet others will identify all of the hyperlinks you have on a page to other web resources and also other pages on your site. A spider may visit your pages once or it may visit it several times.

One of the latest trends is to keep your index pages lively by adding up to 50 to 70 new bytes of information regularly. This is because the Alta Vista pages love fresh content. This is what makes SEO techniques so interesting to follow. The rules change along with the changing needs of the spiders. Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com http://www.chooseinsurance.co.uk http://www.mobility-direct.co.uk http://www.everest-oxfordshire.co.uk ]]> Why We Use Search Engine Optimisation Services In The UK http://www.artwoo.com/article/why-we-use-search-engine-optimisation-services-in-the-uk http://www.artwoo.com/article/why-we-use-search-engine-optimisation-services-in-the-uk#comments Wed, 06 Feb 2008 09:35:01 +0000 uk search engine optimisationsearch engine optimisationsearch engine spiderssearch engine rankssearch engine searchuk search enginesearch engine optimisation service http://www.artwoo.com/article/why-we-use-search-engine-optimisation-services-in-the-uk Search Engine Optimisation, or SEO, is one of the new buzz phrases that is being tossed around on the internet. You see more and more web administrators seeking employees who have experience with SEO and know how to implement SEO techniques. So what is SEO? Why do we use s in the UK?

Search Engine Optimisation is, basically, a way in which people try to improve the quality and volume of visitors to their websites from results. It is used as a way of promoting websites by pushing them higher in . It works by using a variety of "keywords" that grab the attention of that regularly crawl the internet looking for new content. The more visitors a person has to his site by clicking on a search result, the higher the site will rise in the ranks of the search engine. The goal among most web masters is to make it on to the front page of Google (or Yahoo, etc).

While it is certainly relevant to learn all you can about Search Engine Optimisation, if you are just starting to build your website, it is in your best interest to employ a Search Engine Optimisation Service. These services can help you add content to your site that is guaranteed to catch the eye of the various search engine spiders crawling your site and they know about the different SEO marketing methods that will work best for the central subject of your website.

Here are some of the reasons to use a Search Engine Optimisation Service in the UK:

Search Engine Optimisation services can usually point you to a proven track record of success. These businesses are not operating on a system of trial and error like you will be when you are first learning. They know what gets the spiders to notice a site and they will make sure that yours gets noticed.

They are time savers. You are trying to market your new site and trying to get the word out about your site. All the while you are trying to come up with content for your site that is original and fresh. By employing one of the search engine optimisation services you are free to run the website without worrying how the search engines will notice it.

Sometimes the search engine optimisation service is also skilled at internet marketing as well and can help you promote and drive traffic to your website from other venues as well as from the search engines.

If you are looking for something on the internet, the best way to find it is to use a search engine to help you find it. If you have a website or are offering a service via the web, you want to make sure that your site is as high as possible in the search engine rankings to ensure a high traffic flow to your site. Using a Search Engine Optimisation Service in the UK is the best way to make sure this happens, especially if you do not have any experience in SEO. Derek Rogers is a freelance writer who represents a number of UK businesses. For Search Engine Optimisation, he recommends Impact Media Ltd, one of the UK's leading suppliers of Search Engine Optimisation Services: http://www.impactmedialtd.co.uk ]]> Seo - Blocking Search Engines From Pages http://www.artwoo.com/article/seo-blocking-search-engines-from-pages http://www.artwoo.com/article/seo-blocking-search-engines-from-pages#comments Mon, 19 Feb 2007 16:27:06 +0000 search engine spidersrobots meta tagsearch engine spiderrobots txtsearch engine visitsmajor search enginestechnically http://www.artwoo.com/article/seo-blocking-search-engines-from-pages s sent out by the do not have to search everything on a site. You can actually keep a search engine spider away from a page by instructed it through a certain or a file not to come near the page.

Webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a robots meta tag. If for some reason you do not want a search engine spider to crawl a page you do have the means to do so.

When a a site, the robots.txt located in the root folder is the first file crawled. The robots.txt file is then parsed, and only pages not disallowed will be crawled. However this is not always fool proof. Search engine spiders have a habit of going away from a page and then coming back and looking at the page a second time later. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wished crawled.

Pages that most webmasters prefer not be crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. Other pages that you might not want crawled, depending on the content might be a guest book that you expect to be filled with spam or a feedback system that is not very flattering to you. It is also a good idea to instruct the spiders not to crawl a page with a lot of animation or flash on it as this can be mistakenly read by a spider as a malfunctioning site. Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com http://www.chooseinsurance.co.uk http://www.mobility-direct.co.uk http://www.mdhsasbestosconsultants.com ]]> Seo - Blocking Search Engines From Pages http://www.artwoo.com/article/seo-blocking-search-engines-from-pages http://www.artwoo.com/article/seo-blocking-search-engines-from-pages#comments Tue, 26 Jun 2007 14:20:00 +0000 search engine spidersrobots meta tagsearch engine spiderrobots txtsearch engine visitsmajor search enginescached copy http://www.artwoo.com/article/seo-blocking-search-engines-from-pages s sent out by the do not have to search everything on a site. You can actually technically keep a search engine spider away from a page by instructed it through a certain or a file not to come near the page.

Webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a robots meta tag. If for some reason you do not want a search engine spider to crawl a page you do have the means to do so.

When a a site, the robots.txt located in the root folder is the first file crawled. The robots.txt file is then parsed, and only pages not disallowed will be crawled. However this is not always fool proof. Search engine spiders have a habit of going away from a page and then coming back and looking at the page a second time later. As a search engine crawler may keep a of this file, it may on occasion crawl pages a webmaster does not wished crawled.

Pages that most webmasters prefer not be crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. Other pages that you might not want crawled, depending on the content might be a guest book that you expect to be filled with spam or a feedback system that is not very flattering to you. It is also a good idea to instruct the spiders not to crawl a page with a lot of animation or flash on it as this can be mistakenly read by a spider as a malfunctioning site. Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com http://www.chooseinsurance.co.uk http://www.mobility-direct.co.uk http://www.mdhsasbestosconsultants.com ]]> Seo - Do You Have Enough Search Engine Friendly Content? http://www.artwoo.com/article/seo-do-you-have-enough-search-engine-friendly-content http://www.artwoo.com/article/seo-do-you-have-enough-search-engine-friendly-content#comments Sun, 04 Mar 2007 14:27:03 +0000 search engine spiderstrue search enginesearch engine friendlypsychic adviceseothing to rememberblank space http://www.artwoo.com/article/seo-do-you-have-enough-search-engine-friendly-content search engine friendly content and how the problem with most websites is that they don't have enough of it on their search engine optimized pages.

Is it possible to have too much on your website? The answer is no. In fact the majority of websites are sadly lacking in indexable content. This is because almost half of most web pages consist of that are read by the as being nothing. Remember too that the problem is worsened by the fact that most search engine spiders also read flash animation (as typically found with banners and graphics) and photographs as blank space too.

To be truly optimized experts say that your site should contain at least 200 words of keyword dense text. That is the minimum that you need on there to attract the attention of the search engine spiders that determine what content is indexable by the amount of text used on the page.

Yet another important is that the impact of keywords on search engine spiders is maximized if the keywords that you use in this minimum 200-word length text also match your page titles. For instance a site selling that is owned by a company called PsychicsRUs should have both psychic advice and PsychicsRUs somewhere in the body of the text.

Just how long is a 200 words. The above three paragraphs is 203 words which gives you an idea of the minimum chunk of copy that has to be on your website for it to be considered optimized. As you can see it is not a lot of copy. There is a big debate about whether or not you can overdo SEO text on a website page. To avoid overdoing simply make sure that whatever SEO copy you are writing is friendly for both humans and bots to read and that should weed out any keywords that are serving as "overkill." Christopher Angus is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com http://www.mobility-direct.co.uk http://www.sbzcorporation.com http://www.BookPrinting.org.uk ]]> Seo - Do You Have Enough Search Engine Friendly Content? http://www.artwoo.com/article/seo-do-you-have-enough-search-engine-friendly-content http://www.artwoo.com/article/seo-do-you-have-enough-search-engine-friendly-content#comments Tue, 01 May 2007 02:15:00 +0000 search engine spiderstrue search enginesearch engine friendlypsychic adviceseoblank spacewebsite marketer http://www.artwoo.com/article/seo-do-you-have-enough-search-engine-friendly-content search engine friendly content and how the problem with most websites is that they don't have enough of it on their search engine optimized pages.

Is it possible to have too much on your website? The answer is no. In fact the majority of websites are sadly lacking in indexable content. This is because almost half of most web pages consist of that are read by the as being nothing. Remember too that the problem is worsened by the fact that most search engine spiders also read flash animation (as typically found with banners and graphics) and photographs as blank space too.

To be truly optimized experts say that your site should contain at least 200 words of keyword dense text. That is the minimum that you need on there to attract the attention of the search engine spiders that determine what content is indexable by the amount of text used on the page.

Yet another important thing to remember is that the impact of keywords on search engine spiders is maximized if the keywords that you use in this minimum 200-word length text also match your page titles. For instance a site selling that is owned by a company called PsychicsRUs should have both psychic advice and PsychicsRUs somewhere in the body of the text.

Just how long is a 200 words. The above three paragraphs is 203 words which gives you an idea of the minimum chunk of copy that has to be on your website for it to be considered optimized. As you can see it is not a lot of copy. There is a big debate about whether or not you can overdo SEO text on a website page. To avoid overdoing simply make sure that whatever SEO copy you are writing is friendly for both humans and bots to read and that should weed out any keywords that are serving as "overkill." Christopher Angus is a SEO and . He can be contacted at: Sales (at) Brilliantseo.com http://www.mobility-direct.co.uk http://www.sbzcorporation.com http://www.BookPrinting.org.uk ]]> The Front Page H1 SEO Trick http://www.artwoo.com/article/the-front-page-h1-seo-trick http://www.artwoo.com/article/the-front-page-h1-seo-trick#comments Thu, 22 Mar 2007 11:43:58 +0000 search engine spiderssize h1search engine optimizestyle fontsseosoftware front pagesearch engines http://www.artwoo.com/article/the-front-page-h1-seo-trick size H1 can be part of a good strategy as the consider keywords in that font to be more important.

If you want to your web page keywords using fonts then you might want to consider using the web design to design your site. As you may or may not know, search engine spiders look for a block of a text when they are indexing your site. The theory is that when they find a keyword or a phrase in font that is written in an H1 size that it will consider that word or phrase to be of the most importance and index it accordingly in the search engine's database.

In this particular instance your SEO strategy would be to first of all make sure that you are using Front Page to design your pages in the first place and second of all make sure that you have titles using the H1 header as part of your web copy somewhere on the page.

Are there any drawbacks to this strategy of using the H1 font? First of all it is considered to be a large (and some would say quite ugly) font. Although it has a great positive impact on the , human beings seeing this might think that you have very bad taste in web design. The problem with fonts that are too big on a page is that they look like a five year old designed them. Oversized headers simply look immature.

This means you need to use these H1 Front Page sparingly if you want to make a positive impression on your customers. This of course also forces you to choose just one or two really good key words or key word phrases to describe your site that hopefully in turn will be picked up by the search engine spiders when it comes time to index your site for the search engine page rankings. Christopher Angus is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com http://www.herringshoes.co.uk http://www.sbzcorporation.com http://www.oldsawmills.com ]]> The Front Page H1 SEO Trick http://www.artwoo.com/article/the-front-page-h1-seo-trick http://www.artwoo.com/article/the-front-page-h1-seo-trick#comments Wed, 25 Apr 2007 10:40:01 +0000 search engine spiderssearch engine optimizesize h1software front pageweb design softwarestyle fontsseo http://www.artwoo.com/article/the-front-page-h1-seo-trick size H1 can be part of a good strategy as the consider keywords in that font to be more important.

If you want to your web page keywords using fonts then you might want to consider using the web design to design your site. As you may or may not know, search engine spiders look for a block of a text when they are indexing your site. The theory is that when they find a keyword or a phrase in font that is written in an H1 size that it will consider that word or phrase to be of the most importance and index it accordingly in the search engine's database.

In this particular instance your SEO strategy would be to first of all make sure that you are using Front Page to design your pages in the first place and second of all make sure that you have titles using the H1 header as part of your web copy somewhere on the page.

Are there any drawbacks to this strategy of using the H1 font? First of all it is considered to be a large (and some would say quite ugly) font. Although it has a great positive impact on the search engines, human beings seeing this might think that you have very bad taste in web design. The problem with fonts that are too big on a page is that they look like a five year old designed them. Oversized headers simply look immature.

This means you need to use these H1 Front Page sparingly if you want to make a positive impression on your customers. This of course also forces you to choose just one or two really good key words or key word phrases to describe your site that hopefully in turn will be picked up by the search engine spiders when it comes time to index your site for the search engine page rankings. Christopher Angus is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com http://www.herringshoes.co.uk http://www.sbzcorporation.com http://www.oldsawmills.com ]]> How Search Engines Work And Why Search Engine Optimization Is Important http://www.artwoo.com/article/how-search-engines-work-and-why-search-engine-optimization-is-important http://www.artwoo.com/article/how-search-engines-work-and-why-search-engine-optimization-is-important#comments Sun, 11 Feb 2007 08:27:06 +0000 index search enginessearch engine indexessearch engines storesearch engines searchspidersgooglereciprocal links http://www.artwoo.com/article/how-search-engines-work-and-why-search-engine-optimization-is-important Google, MSN, Yahoo, to mention a few. Search engine optimization is a very important process to get your website to the top ten in the search engines.

Search engines usually work a little different from each other but they have a few basic tasks they perform. They search the internet based on the important keywords. They store and index the words they find on the internet and where they find them, such as websites. They allow people to search for the important information they have stored in their index.

Search engines use to have only maybe a few hundred thousand pages indexed as there weren't many computer users. Today a large search engine may have hundreds of millions of web pages indexed as they now have many computer users and a lot of inquiries. Again I need to mention how important it is to get your website optimized to rank well in the search engines.

What are ? A files or documents by using special software robots called spiders. These spiders search the internet and so called "crawl" websites searching for information and building lists of important words found on websites.

Spiders usually start at busy sites where there is a lot of activity and crawl through every link on pages of those websites. This crawling quickly spreads out through links. That's why it is good to have with websites with a high page rank.

What is indexing? After the spiders have finished finding information on Web pages, the search engine must store the information in a way that makes it useful. Most more than just the word and URL. An engine might store the number of times that the word appears on a page. The engine might assign a weight to each entry, with increasing values assigned to words as they appear near the top of the document, in sub-headings, in links, in the meta tags or in the title of the page. Most search engines have a different formula for assigning weight to the words in its index. This is one of the reasons that a search for the same word on different search engines will produce different lists, with the pages presented in different orders. With so many websites on the internet, knowing website optimization is very important.

What happens when you type a keyword into a search engine? The search engine software or program is the final part. When a person requests a search on a keyword or phrase, the search engine software searches the index for relevant information. The software then provides a report back to the searcher with the most relevant web pages listed first. If you have your website optimized well, you will have an advantage over your competition. All rights reserved You have the author's permission to use this article but you must include the author's bio and it's link. Ken Bishop has had web sites for a few years now and has come to the conclusion "It is much more satisfying helping people with their online business and marketing efforts, than it is to try to sell them something, they don't need nor want." Visit his site at http://www.AffiliateMarketingGenius.com ]]> Search Engine Ranking: How to Improve Your Search Engine Position http://www.artwoo.com/article/search-engine-ranking-how-to-improve-your-search-engine-position http://www.artwoo.com/article/search-engine-ranking-how-to-improve-your-search-engine-position#comments Mon, 18 Aug 2008 08:08:20 +0000 search engine positionmeta descriptionssearch engine rankyahoo msnsignificant improvementssearch engine rankingmeta tags http://www.artwoo.com/article/search-engine-ranking-how-to-improve-your-search-engine-position search engine ranking depends on a number of factors: assuming you get listed in the first place. If you have managed to get that listing then you can improve your by means of links back to your website and also by improving your content.

, however, will likely involve radical restructuring of your website, and would have been better thought out before building your site. Many so-called SEO experts will attempt to make sure that all your are in place, even though they have little bearing any more on your search engine rank, be that on Google, Yahoo, MSN or Ask.

They might even have a look at your internal linking, but once you have built your website it is too late for that. Your internal linking strategy should have been formulated prior to constructing your website. There are ways to design a site to be search engine friendly, and I use them all the time.

The very first two websites I tried these techniques on each reached page #1 on Google for their main keyword within less than a month. They were listed within two days due to other techniques I use, but their high listings were due to the site design. I then designed a third, and true to form, it reached page #1.

You want that success as well, and it is not difficult to achieve. However, it involves starting from the bottom up, although there is a lot that you can do with your existing website apart from just playing around with meta tags. I am not suggesting that you shouldn't make sure that you have and a title tag in your html, but they are nothing like as significant as the changes I make to my websites to improve their . Not even close!

There are a number of changes you can make to improve your search engine position, ranging from your internal linking to the way you lead the spiders around your site. Just ask yourself one simple question: what determines your search engine rank on Google? How does Google calculate your search engine position? That's the first thing you have to learn if you want to improve yours. You have to know your enemy to beat him.

It's not only links, as many would have you believe, or I would never have achieved a Page 1 position so quickly. In fact of my two main websites, one is at ~1 and the other at #2 for their main keyword: the titles of their first page. I achieved that by using a silo structure in my website design, but not only that. Many people use silos without achieving high search engine ranking.

I added a little more, and made sure that the search engine spiders moved from one section of my home page to another, exactly as I wanted them to, before leaving for the next page at exactly the point I wanted it to. It's not difficult, and you can do it too. In fact anybody can get a top search engine ranking, or improve their search engine position (everybody can't be top!), with just a little thought, and by using a couple of simple rules when designing their web pages.

One of these is by using a silo structure, and the other is by careful use of their html, and of their internal links.If you want to learn how I achieve my high search engine ranking positions, visit SEOcious where I will show by means of screenshots of my html exactly what I do, and also how I lead search engine spiders as though they were on a lead.]]> SEO - Adding Hidden Text Hurts Your SEO http://www.artwoo.com/article/seo-adding-hidden-text-hurts-your-seo http://www.artwoo.com/article/seo-adding-hidden-text-hurts-your-seo#comments Mon, 20 Aug 2007 00:25:01 +0000 search engine spiderssearch engine optimizationgoogleseosearch enginesconsequenceboring black http://www.artwoo.com/article/seo-adding-hidden-text-hurts-your-seo SEO you may not be aware that an ancient piece of advice called "adding hidden text" or "camouflaging keywords" not only does not work when it comes to raising your page rankings in the but it can also get your pages penalized for good.

The reason you might be privy to this bad advice is because it is only recently that the have started penalizing people's sites for the technique so it is still an essential part of many Internet guru text books that are sold on the Internet. The idea was to use visual design and color to trick the human eye into not seeing a page loaded with keywords but to make it seem to the search engines that you are loaded with keywords. For instance if the background of your web page is bright blue then you would put your normal non optimized language in blue and then optimize the site with keywords by adding text in the same blue as the background. Your human readers would be unable to see this text but the search engine spiders would see the entire text and boost your rankings as a result. and other big search engine spiders have not put an end to this.

The weird of all of this is that the spider engine algorithms have now been programmed to penalize sites that do this but unfortunately the consequence is sometimes to penalize a site that has the same color type and same color page in it. To avoid potential problems with this type of design (and of course accidentally getting yourself blacklisted) never put your text in the same range of hues as your background text. In fact, the optimum page colors when it comes to are always probably going to be plain old text on white. Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com http://www.chooseinsurance.co.uk http://www.mobility-direct.co.uk http://www.mdhsasbestosconsultants.com ]]> SEO - Adding Hidden Text Hurts Your SEO http://www.artwoo.com/article/seo-adding-hidden-text-hurts-your-seo http://www.artwoo.com/article/seo-adding-hidden-text-hurts-your-seo#comments Sun, 31 Dec 2006 12:27:08 +0000 search engine spidersgoogleseosearch enginesconsequenceboring blackinternet guru http://www.artwoo.com/article/seo-adding-hidden-text-hurts-your-seo SEO you may not be aware that an ancient piece of advice called "adding hidden text" or "camouflaging keywords" not only does not work when it comes to raising your page rankings in the but it can also get your pages penalized for good.

The reason you might be privy to this bad advice is because it is only recently that the have started penalizing people's sites for the technique so it is still an essential part of many text books that are sold on the Internet. The idea was to use visual design and color to trick the human eye into not seeing a page loaded with keywords but to make it seem to the search engines that you are loaded with keywords. For instance if the background of your web page is bright blue then you would put your normal non optimized language in blue and then optimize the site with keywords by adding text in the same blue as the background. Your human readers would be unable to see this text but the search engine spiders would see the entire text and boost your rankings as a result. and other big search engine spiders have not put an end to this.

The weird of all of this is that the spider engine algorithms have now been programmed to penalize sites that do this but unfortunately the consequence is sometimes to penalize a site that has the same color type and same color page in it. To avoid potential problems with this type of design (and of course accidentally getting yourself blacklisted) never put your text in the same range of hues as your background text. In fact, the optimum page colors when it comes to search engine optimization are always probably going to be plain old text on white. Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com http://www.chooseinsurance.co.uk http://www.mobility-direct.co.uk http://www.mdhsasbestosconsultants.com ]]> SEO Web Design For Text http://www.artwoo.com/article/seo-web-design-for-text http://www.artwoo.com/article/seo-web-design-for-text#comments Wed, 27 Jun 2007 21:19:59 +0000 search engine spiderssearch engine optimizemajor search enginesthis means thatgooglesloppy htmlbells and whistles http://www.artwoo.com/article/seo-web-design-for-text search engine optimize a website in terms of its design is to keep it as free as of many as possible (including images, banners and graphics.) However once you have some excellent copy to put on the front pages of your site your job does not stop there. You should make sure your web design is going to nicely support that text as well.

First of all make sure that there is no Flash, image map bytes, java script or any other kind of multimedia on that page. The will read that as blank space. Second of all make sure that you include text for your image ALT tags as well as for all of your anchor tags.

Thirdly, you need to consider how your HTML code will be prioritized and arranged on the page. It is also absolutely essential that your HTML code is clean as well. It does not matter if the web page looks right. It is what is beneath it that matters most to the search engine spiders (the scraps and ends of mistakes that you don't see.) If this is sloppy enough your website could end up being ignored or repressed for a long time before it actually becomes part of any page ranking.

You should also never underestimate the impact of your site's functionality and architecture on the search engines. An assessment of this is definitely known to be a part of many of the algorithms that govern page rank popularity on the like . If a search engine does not think your site is well put together it can simply ignore it. nobody will ever see the clever search engine copy that you were trying to get the site's search engine optimized architecture to support in the first place. That, of course, would be a waste of time. Chris Angus is a SEO and website promoter. He helps to promote the following pages: http://www.my-great-site.com/cat/100/ http://urlsdirectory.com/Business/Industry/?s=A ]]> How to Make Money Online Using Search Engine Optimization (SEO) http://www.artwoo.com/article/how-to-make-money-online-using-search-engine-optimization-seo http://www.artwoo.com/article/how-to-make-money-online-using-search-engine-optimization-seo#comments Thu, 06 Nov 2008 11:57:27 +0000 search engine spidersgoogle search enginesearch engine resultsearch engine optimizationcanal locksterm historygoogle http://www.artwoo.com/article/how-to-make-money-online-using-search-engine-optimization-seo search engine optimization, or SEO, to give yourself the best opportunity for your site to be listed high enough on the +search+engine" rel="tag">Google search engine result listings as to provide you with sufficient free advertising to enable you to make money.

Of course, you need a product, but these are easy to find. You can sell somebody else's product under an affiliate program, buy the Private Label Rights to an ebook and change it to be your own, or even create your own. None of these is difficult to do if you know how to do it, and you have many different options as to the type of website you might want to use to make it easier for you.

I am going to skip what should be the topic of other articles, and go straight to SEO, because it is good search engine optimization that will get you a high listing. There are many ways in which you can format both your HTML/CSS and the text on your page to make sure that you get the best possible result given the keyword you are using, and the content of your web page.

Some of these involve optimization with the HEAD section of the source code, that is not seen by the reader but us certainly used by the in their algorithmic calculations of the relevance of your page to the keyword, and others with respect to the contents of the BODY section of your page, that both spiders and readers will see.

Before discussing these, though, let's first discuss keywords and what they actually are. Keywords are the most important part of internet marketing, but many people still do not fully understand what they are. If you want to make money online using search engine optimization, you have to fully understand keywords and their use in SEO.

If you are searching for information online for, say, the history of , you might use the term 'history of canal locks', or just 'canal locks', or even 'the history of locks'. These terms are keywords, whether they consist of one word or more than one. Let's look at 'the history of locks'. Google first removes what are known as the 'stop' words, such as 'the', 'a', 'of' and 'and'.

It then looks for web pages in their listings that contain all of the individual words left in your keyword, of which in this example there are two - 'history' and 'locks', then those that contain only one. If your web page has been listed, the search engine spiders will have determined the relevance of it to the keyword, and then to the partial keyword. It will then list all the pages it finds containing 'history' and 'locks' according to the calculated relevance to these words.

This is where your search engine optimization comes into effect: you have to persuade the search engines that your web page is more relevant to the search term, or keyword, than any other, and your success, or lack of it, will be reflected in your search engine position. Hence the importance of SEO.

You can emphasize that importance by including the keywords in your TITLE tag, that only search engine spiders will see, and also in H1 heading tags that readers will see. You can use the keyword in strategic positions, such as in your first 100 characters and in the final paragraph, and also restrict its use to no more than twice in your first 500 characters, and no more than around 4 or 5 times in a 400 word article. Some believe even that to be too many these days.

You also have to use language and vocabulary that allows the spiders to determine that your web page is about canal locks and not security locks, since the title 'the History of Locks' does not offer that distinction. That is where Google's latent semantic indexing (LSI) algorithm comes into play.

There are many other ways in which you can make money online using search engine optimization on your web pages, and once you have learned and applied these in your internet marketing campaigns you will have a better chance than most of getting your web page listed high in the Google listings, and those of the other search engines, and so getting you lots of free advertising that is critical to your success.For full details on how to use search engine optimization to make money online, check out SEOcious where you will find full details how Pete does it very successfully on more than just Google.]]> SEO - Don't Be Sent To The Google Sandbox http://www.artwoo.com/article/seo-dont-be-sent-to-the-google-sandbox http://www.artwoo.com/article/seo-dont-be-sent-to-the-google-sandbox#comments Mon, 26 Mar 2007 10:56:00 +0000 search engine spidersgoogle searchsearch engine rankingssandboxsearch enginesstrengths and weaknessesseo http://www.artwoo.com/article/seo-dont-be-sent-to-the-google-sandbox Sandbox and a discussion of the search engine optimization techniques that can lead your site to be sent there.

The Google Sandbox is a kind of virtual holding cell where websites that don't quite make the grade or that are suspected of spamming are put into a kind of purgatory. As you may or may not know, the Google spiders make two trips to your index before they index it. The first trip by a spider indexes your and if there is a lot of weaknesses then it could take the search engine months to analyze your site. If the site seems like it spamming somehow or inethical it may not be indexed at all.

Basically when the Google Spiders index your site they also take note of how you may be trying to manipulate the . Two things that could definitely get you into trouble are over optimizing the web site with keywords and building too many low quality links too fast.

You should be extra careful about this if your website is new. Over optimizing is what a lot of copycat sites do to beat out the competition and the may note this. If you have a new site with way too many links it is automatic evidence of link farming to the engines who will then penalize you for it -- i.e. send your site to the Google sandbox.

There are certain industries that are more suspect than others and that Google may have less patience with when it comes to link farming and keyword stuffing. This includes the porn, pharmaceutical, Internet, work at home business, psychic and yes, even the industry. In fact if you are selling business to business products or ebooks about how to make more money using SEO then you might be a number one candidate to be sent to the Google sandbox as you are displaying obvious knowledge of "cheating the " type techniques in your web content. Chris Angus is a SEO and Website Marketer, he can be contacted at: sales (at) brilliantseo.com http://www.herringshoes.co.uk http://www.chooseinsurance.co.uk http://www.oxfordpramcentre.co.uk ]]> SEO - About Search Engine Positioning Strategy http://www.artwoo.com/article/seo-about-search-engine-positioning-strategy http://www.artwoo.com/article/seo-about-search-engine-positioning-strategy#comments Wed, 20 Dec 2006 12:27:02 +0000 search engine spiderssearch engine optimizationsearch engine positioningmeta tagsmeta tagsearch engines and directoriesoptimization techniques http://www.artwoo.com/article/seo-about-search-engine-positioning-strategy search engine optimization is a hit and miss proposition. It is a fine marketing art that anyone can learn and search engine . They are used to exponentially increase sales and membership conversions. To make a big profit on the Internet it is crucial that you try and maintain your site within the top ten page rankings in . Eighty percent of all web traffic comes from Internet searches done on these engines and directories.

To get your site within those top ten rankings you need to follow a progressive SEO strategy. The general approach is to include your search engine optimized language in the form of key words in your web page's titles, descriptions and s. A meta-tag is a piece of HTML cod that is created specifically to help bring your web page to a search engine spider's attention. The spiders and bots will notice these tags but they are not visible to people who view your site.

However to make life complicated there is some debate about whether or not you actually need to use meta-tags on your web pages. This is because there is a belief out there that the major search engines are changing the way they search pages as inserting meta-tags in your copy is considered to be an unfair advantage over sites that might be just as legitimate as yours. Still to be on the safe side the insertion of meta-tags into your copy should still probably be an essential component of your strategy.

Yet another strategy is to also put in as many links as you can to other websites as the love sites that contain lists of links to other sites and rank them higher in the search engine ranking pages. The higher your ranking is, the more money you will make as a web business as you will maximize the number of visitors to your web site. Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com Personalised Baby Gift http://www.mobility-direct.co.uk http://www.everest-oxfordshire.co.uk ]]> SEO - About Search Engine Positioning Strategy http://www.artwoo.com/article/seo-about-search-engine-positioning-strategy http://www.artwoo.com/article/seo-about-search-engine-positioning-strategy#comments Fri, 28 Sep 2007 10:20:00 +0000 search engine optimizationsearch engine spidersmeta tagssearch engine positioningsearch engine spidermeta tagsearch engines and directories http://www.artwoo.com/article/seo-about-search-engine-positioning-strategy search engine optimization is a hit and miss proposition. It is a fine marketing art that anyone can learn and search engine optimization techniques. They are used to exponentially increase sales and membership conversions. To make a big profit on the Internet it is crucial that you try and maintain your site within the top ten page rankings in . Eighty percent of all web traffic comes from Internet searches done on these engines and directories.

To get your site within those top ten rankings you need to follow a progressive SEO strategy. The general approach is to include your search engine optimized language in the form of key words in your web page's titles, descriptions and s. A meta-tag is a piece of HTML cod that is created specifically to help bring your web page to a 's attention. The spiders and bots will notice these tags but they are not visible to people who view your site.

However to make life complicated there is some debate about whether or not you actually need to use meta-tags on your web pages. This is because there is a belief out there that the major search engines are changing the way they search pages as inserting meta-tags in your copy is considered to be an unfair advantage over sites that might be just as legitimate as yours. Still to be on the safe side the insertion of meta-tags into your copy should still probably be an essential component of your strategy.

Yet another strategy is to also put in as many links as you can to other websites as the love sites that contain lists of links to other sites and rank them higher in the search engine ranking pages. The higher your ranking is, the more money you will make as a web business as you will maximize the number of visitors to your web site. Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com Personalised Baby Gift http://www.mobility-direct.co.uk http://www.everest-oxfordshire.co.uk ]]> Tactics For Making A Pay-Per-Click Ad Perform http://www.artwoo.com/article/tactics-for-making-a-pay-per-click-ad-perform http://www.artwoo.com/article/tactics-for-making-a-pay-per-click-ad-perform#comments Mon, 07 May 2007 12:34:58 +0000 search engine spiderspay per clickgoogleperform bettersearch engineskeyword phrasessearch phrase http://www.artwoo.com/article/tactics-for-making-a-pay-per-click-ad-perform perform better so you can have increased sales and conversion rates.

Writing a ad that works is a challenge as they often have to be very cleverly crafted. Perhaps your first piece of wise advice on this should be about keywords. Selecting the right keywords that bring targeted traffic is everything in the pay-per-click business and if you can't get the knack of it maybe another form of money making on the Internet and SEO is better for you.

The best place to put your search term keywords is right in the first line of your pay per click ad. This helps the find you when someone types what they want into a search engine box. If you can get the specific down this will give you an edge over your competition as will grab your ad first even if your ad is not placed first or second in the !

Another tactic that some experts recommend is fitting different into one pay per click ad. In fact if you can make all three lines of your pay per click advertisement into three commonly searched search engine phrases then the ad will likely succeed.

It is also a good idea to have one phrase in the pay per click ad that emphasizes the unique benefit or feature of your product or service. This should concisely explain what that is in a way that grabs a reader's attention. Remember that these ads are not just written for search engine spiders but also to get people's attention when they surf through web pages looking for an item. So even if your page is not in a top spot, people will go to some trouble to try and find the ad that suits what they are looking for most accurately before they point or click. .Christopher Angus is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com http://www.sbzcorporation.com http://www.chooseinsurance.co.uk http://www.illustratemyname.com ]]> Tactics For Making A Pay-Per-Click Ad Perform http://www.artwoo.com/article/tactics-for-making-a-pay-per-click-ad-perform http://www.artwoo.com/article/tactics-for-making-a-pay-per-click-ad-perform#comments Mon, 05 Mar 2007 08:27:05 +0000 search engine spiderspay per clickgoogleperform bettersearch engineskeyword phrasessearch phrase http://www.artwoo.com/article/tactics-for-making-a-pay-per-click-ad-perform perform better so you can have increased sales and conversion rates.

Writing a ad that works is a challenge as they often have to be very cleverly crafted. Perhaps your first piece of wise advice on this should be about keywords. Selecting the right keywords that bring targeted traffic is everything in the pay-per-click business and if you can't get the knack of it maybe another form of money making on the Internet and SEO is better for you.

The best place to put your search term keywords is right in the first line of your pay per click ad. This helps the find you when someone types what they want into a search engine box. If you can get the specific down this will give you an edge over your competition as will grab your ad first even if your ad is not placed first or second in the !

Another tactic that some experts recommend is fitting different into one pay per click ad. In fact if you can make all three lines of your pay per click advertisement into three commonly searched search engine phrases then the ad will likely succeed.

It is also a good idea to have one phrase in the pay per click ad that emphasizes the unique benefit or feature of your product or service. This should concisely explain what that is in a way that grabs a reader's attention. Remember that these ads are not just written for search engine spiders but also to get people's attention when they surf through web pages looking for an item. So even if your page is not in a top spot, people will go to some trouble to try and find the ad that suits what they are looking for most accurately before they point or click. ..Christopher Angus is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com http://www.sbzcorporation.com http://www.chooseinsurance.co.uk http://www.illustratemyname.com ]]>