search engine robots http://www.artwoo.com Returned search results for search engine robots Copyright 2008 Mon, 01 Dec 2008 23:01:20 +0000 http://www.artwoo.com/rss/search+engine+robots Seo - Blocking Search Engines From Pages http://www.artwoo.com/article/seo-blocking-search-engines-from-pages http://www.artwoo.com/article/seo-blocking-search-engines-from-pages#comments Mon, 19 Feb 2007 16:27:06 +0000 search engine spidersrobots meta tagsearch engine spiderrobots txtsearch engine visitsmajor search enginestechnically http://www.artwoo.com/article/seo-blocking-search-engines-from-pages s sent out by the do not have to search everything on a site. You can actually keep a search engine spider away from a page by instructed it through a certain or a file not to come near the page.

Webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a robots meta tag. If for some reason you do not want a search engine spider to crawl a page you do have the means to do so.

When a a site, the robots.txt located in the root folder is the first file crawled. The robots.txt file is then parsed, and only pages not disallowed will be crawled. However this is not always fool proof. Search engine spiders have a habit of going away from a page and then coming back and looking at the page a second time later. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wished crawled.

Pages that most webmasters prefer not be crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. Other pages that you might not want crawled, depending on the content might be a guest book that you expect to be filled with spam or a feedback system that is not very flattering to you. It is also a good idea to instruct the spiders not to crawl a page with a lot of animation or flash on it as this can be mistakenly read by a spider as a malfunctioning site. Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com http://www.chooseinsurance.co.uk http://www.mobility-direct.co.uk http://www.mdhsasbestosconsultants.com ]]> Seo - Blocking Search Engines From Pages http://www.artwoo.com/article/seo-blocking-search-engines-from-pages http://www.artwoo.com/article/seo-blocking-search-engines-from-pages#comments Tue, 26 Jun 2007 14:20:00 +0000 search engine spidersrobots meta tagsearch engine spiderrobots txtsearch engine visitsmajor search enginescached copy http://www.artwoo.com/article/seo-blocking-search-engines-from-pages s sent out by the do not have to search everything on a site. You can actually technically keep a search engine spider away from a page by instructed it through a certain or a file not to come near the page.

Webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a robots meta tag. If for some reason you do not want a search engine spider to crawl a page you do have the means to do so.

When a a site, the robots.txt located in the root folder is the first file crawled. The robots.txt file is then parsed, and only pages not disallowed will be crawled. However this is not always fool proof. Search engine spiders have a habit of going away from a page and then coming back and looking at the page a second time later. As a search engine crawler may keep a of this file, it may on occasion crawl pages a webmaster does not wished crawled.

Pages that most webmasters prefer not be crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. Other pages that you might not want crawled, depending on the content might be a guest book that you expect to be filled with spam or a feedback system that is not very flattering to you. It is also a good idea to instruct the spiders not to crawl a page with a lot of animation or flash on it as this can be mistakenly read by a spider as a malfunctioning site. Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com http://www.chooseinsurance.co.uk http://www.mobility-direct.co.uk http://www.mdhsasbestosconsultants.com ]]> Robots.txt, An Online Marketers Friend Or Foe? http://www.artwoo.com/article/robotstxt-an-online-marketers-friend-or-foe http://www.artwoo.com/article/robotstxt-an-online-marketers-friend-or-foe#comments Sat, 16 Dec 2006 02:27:12 +0000 robots txtsearch enginessearch engine spiderssearch engine indexesmiss understoodhackersthieves http://www.artwoo.com/article/robotstxt-an-online-marketers-friend-or-foe miss understood file that a website can contain.

Many people think that by using a robots.txt file on their website they are protecting pages and folders from and . In fact it is totally the opposite! robots.txt opens up an enormous security hole that hackers and theives will use to easily gain access to the parts of your website that you don't want them to.

What is robots.txt?

robots.txt is a file that you create and upload to your websites root directory that is used by to determine which parts of your website they should index and which folders/pages that you, the website owner, don't want listed in .

Why would not want pages indexed?

There are many reasons why you might not want to index pages on your website, such as private membership pages or exclusive training pages and such like.

If you are an Internet Marketer selling your own ebook or other digital product, you wouldn't want your thank you pages indexed either!

And this is where the misunderstanding comes to the fore, and robots.txt becomes your foe.

Many online marketers who provide ebooks or other digital products for instant download will list their download thank you pages in the robots.txt file because they obviously don't want those pages indexed in search engines.

By using robots.txt this way though, you will be opening up your product to anyone who has a slight bit of knowledge about how the file works.

robots.txt is easily readable by any human that opens a browser and types in http://www.yourdomain.com/robots.txt and if you have listed your thank you pages, all they have to do is go to that url and take your product(s)!

It's that easy!

And I'm living proof that this works, as this is exactly what happened to me. I had listed my thank you pages in robots.txt and thought that they were safe from hackers and thieves, then one day I was checking my web site stats and BAM, someone had been to every single thank you page, and taken everything.

The moral is, don't list any URL in robots.txt that you don't want humans to have free access to. Use robots.txt with great caution and secure your thank you pages using dedicated software. Tim Spencer is the owner of http://www.create-an-income.com providing easy-to-use Internet Marketing tools to small and home business entrepreneurs. Protect your thank you pages with this easy-to-use expiring link generator - http://www.create-an-income.com/tools/downloadwarrior ]]> Achieving Organic Search Engine Optimization http://www.artwoo.com/article/achieving-organic-search-engine-optimization http://www.artwoo.com/article/achieving-organic-search-engine-optimization#comments Mon, 24 Dec 2007 03:20:02 +0000 niche search enginessearch engine optimizationsearch engine robotsdesigning websitesblack hatforums newsspiders http://www.artwoo.com/article/achieving-organic-search-engine-optimization black hat methods and the white hat methods otherwise known as organic . This article will delve into the better long term benefits of organic SEO.

When it comes to difficulty, organic search engine optimization is really not that difficult. There are a couple things that you should implement on your website and the link building is not all that hard to understand. You need to remember not to use unethical means to obtain links to your site so knowing the right way is vital. One way to get many links to your website is by obtaining them from other sites that are relevant to your niche by developing unique content for them to link to.

Search engine optimization is a process that is ever changing and evolving. With every day something new comes to the table, a new method of organic SEO. This changing information is what you need to stay in tune with in order to stay ahead of your competition. A good way to stay on top of this is through forums, news developments that are related to the niche, newsletters and networking within your niche.

Search engines need to see the relevance and importance of your site within your niche. Make sure that your site is easily accessible and navigable by the search engines. You want them to be able to explore the content of your website deeply. To facilitate that you need to design it in a manner that allows the to easily get follow through the network of you site to explore the content.

A newer method of uses a cascading sheet style that is more transparent to robots which makes it easier for robots to read the content. But don't forget that you need to have optimized content there for the robots to read. The content should have keywords that are relevant to your niche that the can feed on. The more they see your sites relevance to your niche, the higher they will place you in the search engines. Content and keywords will get you to the top of the search results. That is where any site that does business on the web wants to be.

If you don't have a thorough understanding of how to best implement organic SEO techniques there are companies that can assist you with it. A professional will be able to assist with the generation of content that is unique to your niche and bring visitors to your website.

Hiring a professional is not absolutely necessary though. If you have a knack for writing and are well versed on your industry you can easily generate interesting articles that other interested web surfers would want to read.

Keep in mind that you should understand prior to writing the content what words and topics that you really want to emphasize. They need to be within the content of your site for the spiders to read and understand the relevance to your topic.

Whichever method you use be diligent in the pursuit of your goal. That is being top internet resource for the niche you're serving. Visit the http://www.authoritydirectory.com/ Authority Web Directory to increase your websites online marketing presence. Plus, you can read more industry information at the http://www.authoritydirectory.com/blog/ Authority Blog. ]]> What Is SEO Content? http://www.artwoo.com/article/what-is-seo-content http://www.artwoo.com/article/what-is-seo-content#comments Sat, 22 Nov 2008 19:08:21 +0000 texas web designersbusiness targetsearch engine optimizationsearch engines searchmany different waysimportant factorsinternet today http://www.artwoo.com/article/what-is-seo-content search engine optimization. This is a form of marketing that is now one of the most popular methods on the . This type of marketing targets search engines and it works in . There are a few in SEO that make this form of marketing successful. They include content with the right keywords, relevant and interesting content, no errors, and more. The best place to go for SEO is .

Content on a website is extremely important if you want to rank well with the search engines. Search engines use something called spiders, also known as robots which scan through online web pages. These robots grab words from web pages and tag them as specific keywords. These words are indexed and then set aside for when a user makes a search through the search engine. When a search engine receives a search from a user with the same word it has listed for your site, it will list you under the search results. SEO content is text and content on a site specifically targeting the search engines so your site pulls up on specific keywords typed in by users. Texas web designers offers SEO content to help your the search engines.

SEO content also follows guidelines set forth by the search engines. If an online site places too many keywords on a site or throughout the code just for the purpose of ranking well with the search results, the search engine will blacklist the site. Some companies might break these guidelines and be blacklisted and not even know it. Texas web designers knows how to optimize a company site by following the guidelines set forth through the search engines which results in an excellent rank with the search results. How do you know if the reason you cannot find your business when you run a search for the products and services you offer is because you have been blacklisted? The search engines don't send out notifications or warnings to the online businesses.

SEO content is interesting for the reader and in most cases beneficial. It provides useful information that brings the reader back for more and keeps them on the site. Good content creates trust with the users. Misspellings and inaccurate information on a site is not good SEO. Texas web designers provide excellent content that is error-free, interesting, relevant, and optimized with the right keywords. They are a company that can be trusted.

When a company is not doing very well with the search engine rankings or they find they are not being listed at all, they need to use Texas web designers for total optimization. They can help provide the right SEO content which will help with higher rankings with the results of search engines. They can provide useful and relevant content for any online business site that is interesting for the reader. The content will be fully optimized with keywords and still following the guidelines set forth by the search engines.This article is brought to you courtesy of Jordan FeRoss who is one of the Texas Web Designers Specializing in SEO Web Design]]> SEO - How Search Engine Spiders Work http://www.artwoo.com/article/seo-how-search-engine-spiders-work http://www.artwoo.com/article/seo-how-search-engine-spiders-work#comments Wed, 20 Dec 2006 12:27:06 +0000 search engine spiderssearch engine spidersearch engine databasesexcitegooglelycosalta vista http://www.artwoo.com/article/seo-how-search-engine-spiders-work search engine spider is actually just a server based software application that is designed to compile and maintain . They are also known as robots. These applications were nicknamed spiders because they craw the "web" looking for information to add to the search engine's database.

In theory a search engine spider does it s job by following networks of links to find and then grab information from your web site pages. Each search engine (such as , , , etc.) has its own criteria for how it spiders information. This criterion is put together into a specific algorithm that helps the search engine determine where your site fits in its ranking system. The problem of second guessing is that they are always changing the requirements of this algorithm so web masters are always second guessing how to get their URLs listed in the top web site positions. Also the different search engines have different criteria for how they rank information and might have to do with their database's needs. One search engine may rank your site in terms of its content and yet another may be more interested in the number of links you have and yet another may be interested in how many hits you are getting.

In theory a search engine spider could do any one of several things when it visits your web page. Some spiders simply confirm the existence of the page without indexing it. Some spiders index the page content. Yet others will identify all of the hyperlinks you have on a page to other web resources and also other pages on your site. A spider may visit your pages once or it may visit it several times.

One of the latest trends is to keep your index pages lively by adding up to 50 to 70 new bytes of information regularly. This is because the Alta Vista pages love fresh content. This is what makes SEO techniques so interesting to follow. The rules change along with the changing needs of the spiders. Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com http://www.chooseinsurance.co.uk http://www.mobility-direct.co.uk http://www.everest-oxfordshire.co.uk ]]> SEO - How Search Engine Spiders Work http://www.artwoo.com/article/seo-how-search-engine-spiders-work http://www.artwoo.com/article/seo-how-search-engine-spiders-work#comments Sat, 29 Sep 2007 05:15:01 +0000 search engine spiderssearch engine spidersearch engine databasesexcitealta vistalycosgoogle http://www.artwoo.com/article/seo-how-search-engine-spiders-work search engine spider is actually just a server based software application that is designed to compile and maintain . They are also known as robots. These applications were nicknamed spiders because they craw the "web" looking for information to add to the search engine's database.

In theory a search engine spider does it s job by following networks of links to find and then grab information from your web site pages. Each search engine (such as , , , etc.) has its own criteria for how it spiders information. This criterion is put together into a specific algorithm that helps the search engine determine where your site fits in its ranking system. The problem of second guessing is that they are always changing the requirements of this algorithm so web masters are always second guessing how to get their URLs listed in the top web site positions. Also the different search engines have different criteria for how they rank information and might have to do with their database's needs. One search engine may rank your site in terms of its content and yet another may be more interested in the number of links you have and yet another may be interested in how many hits you are getting.

In theory a search engine spider could do any one of several things when it visits your web page. Some spiders simply confirm the existence of the page without indexing it. Some spiders index the page content. Yet others will identify all of the hyperlinks you have on a page to other web resources and also other pages on your site. A spider may visit your pages once or it may visit it several times.

One of the latest trends is to keep your index pages lively by adding up to 50 to 70 new bytes of information regularly. This is because the Alta Vista pages love fresh content. This is what makes SEO techniques so interesting to follow. The rules change along with the changing needs of the spiders. Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com http://www.chooseinsurance.co.uk http://www.mobility-direct.co.uk http://www.everest-oxfordshire.co.uk ]]> Search Engines And Directories - Understanding The Difference http://www.artwoo.com/article/search-engines-and-directories-understanding-the-difference http://www.artwoo.com/article/search-engines-and-directories-understanding-the-difference#comments Sun, 01 Jul 2007 23:34:59 +0000 search engine rankingstypical search enginetraditional search enginessearch engines workmajor search enginesthis means thatgoogle http://www.artwoo.com/article/search-engines-and-directories-understanding-the-difference traditional search engines add Web site pages to their databases automatically and then rank them in popularity in their based on user submissions. However, these search engines also periodically send their automatic robots or "spiders" out to "crawl" for new and updated information on websites that can also be indexed and added to the search engine rankings. Complex algorithms (that are comparable to the mysterious complex FICO Scores that are used to calculate your credit rating) calculate your web page's popularity on a number of different factor. The most famous example of a pure search engine like this is

Directories also qualify as a search site but they are not the same as a search engine. To get listed on a directory, you must actually submit your front page URL on the directory's submission form. Also instead of being evaluated by an algorithm, these pages are directly assessed by a human being. your site is ranked according to the information that you submitted on your application. This is very different from a that assesses your web ranking according to what is actually on the home page of your web site. The Open Directory, Yahoo and LookSmart are the main Internet directories that are managed in this way.

To make things even more difficult the search sites and the in cahoots together to boost each other's rankings. Almost all of the also work in tandem with a directory which is why, for instance, a listing in DMOZ almost automatically guarantees you a place on Google. Chris Angus is a website promoter and SEO - He helps promote the following pages: http://www.148directory.com/rss.php?c=122ands=Pandp=1 http://mylinkhub.com/Business/?p=9 http://www.iwebzen.com/18/Business_Economy/3/ ]]> SEO: Search Engine Optimization Strategy http://www.artwoo.com/article/seo-search-engine-optimization-strategy http://www.artwoo.com/article/seo-search-engine-optimization-strategy#comments Wed, 20 Aug 2008 00:57:31 +0000 correct search enginesearch engine optimization strategysearch engine optimizationtop search engineslogical techniquesgoogletop search engine http://www.artwoo.com/article/seo-search-engine-optimization-strategy correct search engine optimization strategy, and use SEO to your advantage, you can get listed on , Yahoo and MSN within two days and have the potential, if you do it right, of achieving a top ten listing within two weeks.

How's that for a statement! You think it's bullshit? Well stop bitching and try it -- it is absolutely impossible to fail to get listed in the indices if you use the correct and . Those who fail to do so simply do not understand how to use SEO and are swayed by the ranting of others who read all the forums but never put into practice what I do.

Here are some tips for you, though I have no intention of giving away all of my secrets in one article. I have nothing to worry about from the so-called SEO gurus who have to use PPC adverts to promote their websites. I stopped using PPC over a year ago. So let's look at some of the ways to design a proper SEO strategy to get you listed on the quickly.

Firstly, you have to determine what kind of website you want: an expert site or just a sales site. If you decide on the former, you will rapidly achieve a listing on Google and have a good chance of a high listing for the search term for which your home page is optimized. If you decide on a sales minisite, with between one and three pages, then you will not get a high listing quickly, but you can still get listed in two days, or even less. You can still get listed highly with a 2 -- 4 page website, but you will have to build a few back-links for that.

Consider what a listing on the index of any search engine entails. It requires at least one page of your site to be visited by a search engine, and then any internal links on that site will also be crawled. Usually the first page to be visited by the spiders will be your home page, and that is what you should first of all aim for. Eventually you will want all of your pages crawled and indexed, but, in the meantime, deliberately focus on getting your home page listed on Google, Yahoo and MSN. The rest will follow.

To achieve that you have to design your website so that the home page leads to every other page on the site, but not necessarily directly. In return, each page on your site should lead to your home page. The way that you achieve this is critical to your success, and if you are to succeed in internet marketing through website design, then you should try a variety of alternative ways of doing this. The results will be illuminating and help you to achieve success with any website you design, irrespective of the niche or subject involved.

You then have to make sure that your home page can be accessed by the search engine spiders without you having to register or submit your site to these search engines. If you rely on submission, then it can take several weeks or even months before your website is listed. You can also forget about top 50 listings, let alone top ten.

If you use your intelligence and use the search engine spiders to crawl your site as you want them to, and then show them exactly what you want to show them, then there are few reasons why your site should be not be listed in a high position in the indices for specific search terms (keywords) use by Google customers seeking information that you can provide.

That is the whole purpose of your website, so learn how to do it properly and you will never ever fear a search engine or its little robots ever again. You will be able to manipulate these robots and spiders, and use a strategy to suit your needs any time you want. SEO can be used any way you want. Be Confident!If you want to get your site listed in 2 days, check out SEOcious where you will be shown step by step how Pete's website reached the top 5 in Google Yahoo and MSN in 2 weeks. SEO is a skill, so learn it and throw away the PPC bills.]]> The Five Essential Things You Can do to Optimize Your Site for the Web http://www.artwoo.com/article/the-five-essential-things-you-can-do-to-optimize-your-site-for-the-web http://www.artwoo.com/article/the-five-essential-things-you-can-do-to-optimize-your-site-for-the-web#comments Wed, 24 Sep 2008 00:23:28 +0000 five important thingssearch engine robotssearch engines resultssearch engine optimisationsite search enginesite mapsautomated process http://www.artwoo.com/article/the-five-essential-things-you-can-do-to-optimize-your-site-for-the-web search engine optimisation'. This is the process of making your website more user-friendly and more accessible to search engines. Search engines frequently scan the net for information and select the websites with the most relevant information to place at the tops of their lists. This is an governed by specific rules. In order to help with this process there are that you can try.

Make sure that your site has a straightforward and logical linking structure. This means that you need to make sure pages are linked directly to one another and aren't linked through a whole host of other pages. Having to travel through 5 or 6 pages to find the one you need is frustrating for a user. A search engine scanning your site will also simply give up and give your site a lower ranking. A lower ranking can be disastrous for a business. A website that appears on the second or third page of a search engine's results has far fewer visits than one listed on the first page -- it's a fact.

A search engine optimisation trick, directly connected to the logical linking structure, is to provide a site map. This should show a list of all of the pages contained on the site at a glance. Users find these invaluable, but more importantly search engines look for them. Having a clear and well laid out site map can help you get a much sought after top ranking. A site map will help you manage your site better in the future, and newer employees who may be required to maintain the site will be able to immediately understand the site, rather than it all being in the head of 'one man'.

Think carefully about the keywords that you use on your site. look for specific keywords, the frequency of those words and also the overuse of them, to help determine the site's ranking. Sometimes it is better to use less popular keywords in order to secure a specific search criterion. The key factor is the relevance of the keywords to your business.

Also think carefully about the titles of your pages. These are the words that appear in the browser window and are very important. For maximum search engine optimisation, select titles that are logical and that you think customers are likely to search for. The page titles are what really count from a customer's point of view. The titles hook their attention and draw them into the surrounding text, maximising the chance that they will spend more time exploring your site.

Finally, try to avoid duplicate content on your site. Search engine robots recognise repeated content and this will have an adverse affect on your ranking. From a customer's point of view, they will not want to trawl through page after page of the same information. Once a customer starts skipping repeated pages they will start skipping other pages as well. In the worst case, a customer may simply give up on the site altogether and visit a competitor's pages.

Search engine optimisation is a vital strategy for improving your site's ranking in search results. A higher position in a search engine list means more visits to your site and more custom. If you are in any doubt you can always contact a professional company for help.Visit E-Strategy for search engine optimisation. Permission granted to re-distribute this article granted as long as a link to our website remains.]]> The Use Of Meta Tags Are Important http://www.artwoo.com/article/the-use-of-meta-tags-are-important http://www.artwoo.com/article/the-use-of-meta-tags-are-important#comments Sat, 08 Sep 2007 16:15:00 +0000 meta descriptionmeta tagstitle tagsearch enginessearch engine userstitle tagscritical factor http://www.artwoo.com/article/the-use-of-meta-tags-are-important Meta tags you want them to contain key information about your website as well as your top keywords. Make sure they keywords are in the title as well as in the body of the text. Make sure you write a description about your page using specific information and keywords, but keep it short and sweet. All your keywords should always be relevant to the content within the page they describe. With the , each search engine looks at it and uses it primarily the same way, to summarize and compile the websites contents for its . The how and where your keywords are in your title tag are the most important element with to which you can get benefit from using title tag. Choosing keywords is an essential part of producing a successful website.

When creating the title for the website makes sure you include keywords in the title that are on the page. There has been a lot of talk about about how they are not important anymore, but in reality they are still important. On your page to properly place your title tag you should put it between the HEAD tags, one of the best place to include it is right after the HEAD tag. Most of the SE use the meta title as the title of the page. When you do a search on the title that is listed is the title on the website and sometime the Meta title is used. Once you understand why the title is so important, you can easily write more effective title tags. The title is so important because the first thing that a human searcher sees is the title. The Meta title is a in controlling where your site is listed in search engines.

In many results the will appear on the results page right under the title. The only caveat to remember is that your META description will only show if the search term is in the META description. Try to keep the title brief so it is not cut off in the results, it is best practice if you keep the description under 200 characters.. Your description contains your important key phrase and key words. Place your description in the opening paragraph, if you do this the description is weighted heavier by search engines. Sometimes even google picks up description tag. Make sure that title and description is crafted neatly and attracts both visitors and search engines.

Bots have been spidering the web since the '90's, including pages into various collections. Pictures are worth 1000 words to you and me, but zero to a search engine. Even if you ensure you have completely relevant Meta Tags, some search engines will still ignore them. Always make sure that your meta tags do not have any line breaks. The more educated you are about what search engines are looking for, the better you will be able to respond and rise in the rankings.

If you only put the description in the Meta tag section, then the search engine robots will see it but many of your visitors will not. Don't hide this information in a place where your readers cannot see it. Meta tags are HTML elements used to provide structured metadata about a web page. Using Meta tags is not some magic answer that everyone thinks it is. Meta Tags are most commonly used to distinguish the keywords that are relevant to a page's content. The robots do scan the Meta tags and some of the search engines will use the information from them. Meta tags are still important today, they might not be as important but you still need to use them if you want to compete with other sites. David Marc Fishman helps webmasters with a link directory and web directory to establish one way links at http://www.vwutt.com and http://www.zsozi.com. ]]> Without Search Engine Optimisation Your Website Could Be Lost http://www.artwoo.com/article/without-search-engine-optimisation-your-website-could-be-lost http://www.artwoo.com/article/without-search-engine-optimisation-your-website-could-be-lost#comments Thu, 26 Oct 2006 06:27:06 +0000 search engine optimisationsearch engine optimisedgooglesearch engines rankinternet usersseophrase http://www.artwoo.com/article/without-search-engine-optimisation-your-website-could-be-lost Search Engine Optimisation () is one way to ensure your site is seen in the most crowded marketplace ever conceived.

SO WHAT IS SEARCH ENGINE OPTIMISATION (SEO)?

To understand Search Engine Optimisation you must first consider how people actually look for -- and eventually find - products and services on the web.

Research shows that more than 80 per cent of the world's 290 million (10 million of them in Australia) use search engines to find what they're after.

There are many search engines available to consumers -- the better known include and Yahoo! -- but in general they all work the same way. Typically a person will enter a keyword or into the search engine and immediately receive a list of recommended web pages.

Internet users are impatient, which means they seldom scan though more than a page or two of search results, and generally only access sites listed at the top of the page. If you want to be seen, your site must not only appear on a list of search results, it must rank towards the very top.

Open a search engine and type in a word or phrase someone searching for your company might use -- if you fail to appear in a prominent position, chances are your site has not been . Without optimisation, your site is about as effective as an advertisement floating in the middle of the ocean.

HOW DO INTERNET SITES?

Search engines regularly dispatch 'spiders' or 'robots' (aka bots) to collect information on websites. Using an algorithm -- a set of complex formulas or rules -- the search engine evaluates each website's relevance and then ranks it accordingly.

These algorithms are unique to each search engine, they are highly secret and they change all the time. But in general they all obey a basic set of rules. That means it is possible improve your chances of a better ranking by ensuring your website has the most appropriate content, and that the content is structured in a search engine-friendly way -- this process is known as Search Engine Optimisation.

Search Engine Optimisation is not an exact science. It requires trial and error, and there is never a guarantee of success. But without Search Engine Optimisation your website is almost guaranteed of not being seen.

Of course there are other ways of reaching potential clients. You could, for example, spend money to advertise on a search engine, and only have your advertisement appear when people search for particular keywords. That is valid way to increase your chances of reaching customers. But studies have shown people using the internet tend to trust and visit the free listings more than paid listings.

HOW DO YOU GET STARTED ON SEARCH ENGINE OPTIMISATION?

First you need to find out if your site is actually being indexed by a search engine.

Open a search engine and type your company name in the search box. If you appear in the results it means that spiders or robots have located your site. They will place the site into a memory bank, and visit it from time to time to update their information.

If your site it not listed you could consider submitting your site to search engines. This will not guarantee that they will list you, but it won't hurt to try. A word of advice - do not submit your site multiple times as this will only annoy the search engine people, and you need to be on their good side.

Some search engines will not accept submissions -- they prefer to find your site themselves. And some simply draw their information from other search engines (a disclaimer should alert you to this practice), which makes it pointless submitting your site to them.

Once you are confident your site is being indexed, you need to identify keywords -- these are the terms a potential visitor might enter into a search engine when looking for your product, service or company.

Finding the right keywords is a pivotal component of Search Engine Optimisation. There are applications that allow you to test each word by showing how popular it is and how often it is used -- the result might surprise you.

A good way to find keywords is to visit a competitor's website and see what it has listed. To do this, open their site and click on 'view source' - a heap of what looks like gibberish will come up, but find a line which says ' Gerald is GM, Sales and Marketing of Software Design Group (SDG): Website Development, Design, Search Engine Optimisation, Network Support, Outsourcing Solutions, Help Desk Support, Application Development, Hardware and Software Sales. Gerald.chait@sdgtechnology.com.au or http://www.sdgtechnology.com.au ]]> The Benefits Of Search Engine Optimisation (SEO) Services http://www.artwoo.com/article/the-benefits-of-search-engine-optimisation-seo-services http://www.artwoo.com/article/the-benefits-of-search-engine-optimisation-seo-services#comments Tue, 08 Jul 2008 02:15:20 +0000 search engine queriessearch engine algorithmssearch engine optimisationinclusion programsearch engine marketingvarious search enginesseo services http://www.artwoo.com/article/the-benefits-of-search-engine-optimisation-seo-services Search engine optimisation (SEO) is a part of (SEM) and it requires complete understanding of and their workings. Today almost all webmasters are performing search engine optimisation methods to improve websites, so that the visibility of the website is improved when a search is performed with a related keyword. If a website is ranking higher for specific search results, it will deliver high volumes of traffic to the website. The traffic delivered through natural is high quality traffic and it is also known as organic traffic.

Before starting , the search algorithms used by for indexing the web pages should be well understood. Search engines generally start spidering the website once the website is registered at the search engine, for inclusion in the search results. If a website has unique content and the contents are written, keeping in mind the search engine algorithms, the web pages will probably get indexed more easily and at the same time it should be ensured that these contents are useful for the general public, so more and more visitors come to the pages again and again.

Search engine optimisation not only requires changes and regular updates in valuable content, but sometimes it might also require changes in the actual website design and source coding. The most advanced search engines use crawlers for finding web pages that meet their algorithms criteria. These search engines include Google and Yahoo, however Yahoo also has paid inclusion that guarantees crawling and page indexing of the website for a fixed fee or a fixed amount per click. Yahoo has a paid however it is still not preferred by many advertisers. Google does not have any such program so far, however Google sitemaps allows free submission of XML type feed for indexing those web pages which are not automatically indexed.

Search engine optimisation is a process to divert more organic or natural traffic to a particular website; however it is more difficult and confusing. There are a number of processes required that should have been tried to increase the visibility of the website and some of the more common useful processes include excellent website design, analysis and selection of suitable, relevant keywords, well written fresh content and good meta tags.

Search engines love fresh content, therefore you should ensure that you keep the content updated by adding to it regularly, so that search engines spider your site more regularly. There are various guidelines provided by a number of search engines about what to do and what not to do and you should follow these guidelines to stand a chance against all the competition on the internet.

Robots.txt files are the first file crawled by search engine crawlers and after parsing it, the search engine crawler follows the instructions provided there. Internet marketing can be a tough task and SEO experts have to not only increase organic traffic, but also meet search engine expectations and keep up-to-date with the constantly changing algorithms.Use search engine optimisation to get top rankings on Google, Yahoo and MSN search engine optimisation]]> Getting Indexed, A Little Patience? http://www.artwoo.com/article/getting-indexed-a-little-patience http://www.artwoo.com/article/getting-indexed-a-little-patience#comments Sun, 15 Jul 2007 01:35:01 +0000 search engines robotsmajor search enginessearch engines submissiongoogle sitemappatience is a virtuesearch engine robotsplanning strategies http://www.artwoo.com/article/getting-indexed-a-little-patience major search engines quickly. For larger websites the task is even more daunting, and there are a few small but effective techniques that can assist in the indexing process. and in today's internet marketing world patience and planning is a key.



Smaller one or two page websites, also known as sales pages, are the easiest and quickest to get indexed in the three major search engines almost anyone can generally succeed by just manually submitting through each process. Websites with a considerable number of pages will often only immediately get their first page indexed which therefore requires small effective and a little bit of patience to become completely indexed.



Effective Key Planning Strategies:





(1) Prior to submitting your websites to the search engines or establishing link partners which will cause the search engines to start indexing in your website. Start planning out the basic website structure so that can easily flow through your website and index each page.









(a) Have an sitemap linked from you main index page that thinks through out your website.









(b) If possible, ensure that each page is linked together, not just back to the main index page. This is not possible depending on what type of website you have, the number of pages, or your website design and structure. But this has been a successful technique in the past.









(c) Build and submit a .





(2) Test your websites design and structure using Google Sitemap Software such as SOFTplus GSiteCrawler (Freeware) that will try and index your entire website. If your unsuccessful building a index of your entire website, then further planning and design changes maybe in order to index your entire website. If the software can not index your entire website, how will the index your entire website?





(3) Instead of manually submitting your websites, submit your website through directories and establish link partnerships. This will improve how often your website is crawled by the search engines and how fast your website is indexed. Also, when establishing link partnership and directories higher the Google Page Rank, the quicker your website will be indexed and how often your website is crawled.





(4) Lastly, Patience. The process the search engine will go through while indexing your website is: First, the search engine will have to find your website (Hence, establishing partnerships with high Google Page Rank), then crawling through your website and absorbing all the information contained, then ranking each individual page and finally your website will appear in the search engine result pages (SERPs). Erich Sweaney has specialized in Internet Marketing and Search Engine Optimization for over 4 years, and maintains several at http://directory.ezweb-tools.com - SEO Friendly Directories and http://www.es-solution.com -Internet Marketing Online Resource Center. ]]> How To Get High Rankings On A Major Search Engine http://www.artwoo.com/article/how-to-get-high-rankings-on-a-major-search-engine http://www.artwoo.com/article/how-to-get-high-rankings-on-a-major-search-engine#comments Sun, 20 Aug 2006 00:27:09 +0000 google search enginesearch engine placementkey phrasesscrapbooking fontsfree scrapbookingpopularinternet surfers http://www.artwoo.com/article/how-to-get-high-rankings-on-a-major-search-engine
Studies show that 85% of users rely on major search engine to find info. The most major search engine is the . When they look for information on a major search engine, they type certain key words or phrases. You need to find the phrase that will lead them to you.

Almost half of all type several words when they look for information on a major search engine. They have learned that with the millions of websites listed on a major search engine, using rather than words will narrow down the search of that major search engine.

For example, someone who is researching on scrapbooking on a major search engine will probably key in "scrapbooking clubs", "scrapbooking contests" or even "free ". If you want to be on the top results of the major search engine, you need to contain these key phrases.

There are many companies that can give you a list of the most popular queries made on each major search engine. However, bear in mind that you don't want to use a key phrase that is being used by several websites, as that means you will be competing with all of them for good .

Do a little research to find out how people will look for information related to your product, and how they would post this question on a major search engine. You should also consider a key word's common misspellings (e.g. scrap booking) as even the best major search engine will see it as a separate topic.

You should also submit your site to more than one major search engine. Studies show that 77% use several major search engine to research.

Plus the different major search engine have unique techniques for indexing sites, so your ranking on one major search engine will be different from your ranking on another major search engine. To learn more about how to claim $50 in FREE Advertising, plus easily earn Pay-Per-Click money to promote your Web site(s), go to http://www.bigdaddypays.com/payperclick Steve pavis tries to be at the cutting edge of new concepts that are profitable for the small to medium size business, who need all the help they can get. Go see http://stevepavis.com ]]> Seo - Exclusive Blog Content Enhances Seo http://www.artwoo.com/article/seo-exclusive-blog-content-enhances-seo http://www.artwoo.com/article/seo-exclusive-blog-content-enhances-seo#comments Thu, 21 Dec 2006 16:27:07 +0000 search engine spiderssearch engine optimizationsearch engine spidersearch engines searchblogwebsite promoterchris angus http://www.artwoo.com/article/seo-exclusive-blog-content-enhances-seo search engines search for exclusive, specific or rare content. They look for content on your site that is not available from other sources and once they find it they then rate your pages accordingly. The beautiful thing about ging is that your content does not have to be long or elaborate in order to get across a unique, point or piece of information that will impress the search engine. In fact the basic structure of your log should consist of about two hundred and fifty words of commentary and server who link or two to some interesting sites (including something on your own!)

There are individuals who write longer blogs but instead go to other sources on the web and rewrite articles that they have found. The problem with this tact is that a may be able to note if it has seen this type of information before and not rank your blog page very high.

It is also a good idea to lure the by adding material frequently to a blog. When you continually refresh material it keeps them coming back. For instance if you have a 1200 word article on you would like to post on a blog you are better off to divide that article into 400 word pieces and have each of them discussing a different virus. Dividing longer articles into shorter pieces is a way of making the most of its marketing potential.

It also helps if you think of your blog as having a specific goal or purpose that it must achieve. This is what will possibly make your exclusive content different then any other type of information that the search engine spiders and robots may have run across while searching for material to index. The more focused your goals are the more unique your blog content is likely to be. is a SEO and , he can be contacted at sales(at)brilliantseo.com http://www.seocompanyuk.com http://www.mobility-direct.co.uk http://www.everest-oxfordshire.co.uk ]]> Practical Uses of Robots in Modern Society http://www.artwoo.com/article/practical-uses-of-robots-in-modern-society http://www.artwoo.com/article/practical-uses-of-robots-in-modern-society#comments Sun, 28 Sep 2008 11:57:39 +0000 science fiction filmshumanoid robotspaint fumeselectromechanical systemspray paintingbuck rogersrepetitive task http://www.artwoo.com/article/practical-uses-of-robots-in-modern-society science fiction films whenever we consider the robot. Although these films certainly did entertain us for many years, the fact of the matter is that there are very few that are in existence. Even if there are some of these robots that are available, they are nothing like the ones that we remember out of science fiction shows, such as or lost in space. What robots are, however, are an that moves according to design in order to complete a task or tasks that could otherwise be done by a human.

The most common type of robot that is used in modern day society is used in an industrial setting. Most of these robots do something that is very specific, such as spot welding or putting a piece of equipment together. The automotive industry is one of the largest users of the modern-day robot. Although these do certainly help in getting the automobiles out onto the road, most people did not welcome them to the line as readily as the company did itself. As a matter of fact, many of these robots put people out of a job because they were able to do the same task that the humans did faster, more accurately and without needing a regular paycheck.

You might also be surprised to find out that one of the modern-day uses of robots is also . If you have ever spent time painting in an industrial setting, such as painting automobiles you realize that it takes a very special touch to get things even. A robot is able to apply even pressure on a consistent basis and then move the paint in such a way that it will be smooth and even, every time it is done. This has also put some humans out of work over time but it also helps to keep humans out of potentially hazardous areas where can be a real problem.

Assembly is also something where modern-day robots are put into practice. This is especially seen on assembly lines where it is necessary to do a without stopping. Robots are typically able to be designed to complete these tasks on a regular basis. Not only that, they do so without any repetitive stress injuries, such as is what is seen in humans. They also tend to be much more accurate and as long as they are programmed properly, they can work at these things indefinitely.

Regardless of what we are trying to put together, from an automobile down to a single computer chip, robots can help to make the work more accurate and can churn out more than a human worker. Although there will always be times whenever the human touch is needed, robots are able to take care of many of these task in an industrial setting just as efficiently or perhaps even more efficiently than their human counterparts.Robots can even play poker. To read about these pokerbots please visit http://www.pokerbot-review.com]]> How To Use Keywords To Improve Search Engine Ranking http://www.artwoo.com/article/how-to-use-keywords-to-improve-search-engine-ranking http://www.artwoo.com/article/how-to-use-keywords-to-improve-search-engine-ranking#comments Sat, 19 Aug 2006 22:27:12 +0000 search engine googlesearch engine rankinggoogle searchsearch engine ranking tipsweb crawlerskeywordswordtracker http://www.artwoo.com/article/how-to-use-keywords-to-improve-search-engine-ranking keywords are important for .

To get high search engine ranking, you need to discover what keywords your visitors use, and to avoid keywords which you will share with a lot of other websites.

One thing to remember is that your readers will use a variety of keyword combinations. To improve your search engine ranking you need to include all those possible variations.

For example, "keyword" can be typed as "keywords", "Keyword", or "keywords". or another similar service can help you get all the terms you need so you can improve your search engine ranking.

Once you get your keywords, you need to use them frequently in your website so will think that your site is relevant and automatically give you a higher search engine ranking. Of course peppering your article with keywords is not enough.

The position of your keywords is crucial to your search engine ranking. For example, using keywords in your title and at the start of the article gives a better search engine ranking than putting them at the end of the article. Your links should also either use your keyword or be surrounded by them--another trick to good search engine ranking.

But even if you use thousands of keywords in your website, if you are competing for a commonly used keyword then it would be difficult to get a good search engine ranking--competition is just too tough. In this case, it would be better to use a keyword which less websites use, so your search engine ranking improves.

How would you know which keywords would improve your search engine ranking? Aside from Wordtracker, you can try looking at the service you provide and the common situations or questions that would prompt people to do a search.

For example, someone researching on keywords is probably studying search engine ranking, improving search engine ranking, , and how to get higher search engine ranking.

Study these variations and incorporate them in your site, and you'll achieve higher search engine placement just by modifying your keywords. To learn more about how to claim $50 in FREE Advertising, plus easily earn Pay-Per-Click money to promote your Web site(s), go to http://www.bigdaddypays.com/payperclick Steve pavis tries to be at the cutting edge of new concepts that are profitable for the small to medium size business, who need all the help they can get. Go see http://stevepavis.com ]]> Inbound Links And Search Engine Marketing http://www.artwoo.com/article/inbound-links-and-search-engine-marketing http://www.artwoo.com/article/inbound-links-and-search-engine-marketing#comments Sun, 29 Apr 2007 20:14:53 +0000 google search engineinbound linksemailgooglesthis will bringsearch engine marketingsearch engine popularity http://www.artwoo.com/article/inbound-links-and-search-engine-marketing Inbound Links Bring More Viewers

The World Wide Web has much to offer your business and its website. This article is about using outside sources to better optimize your . It begins with inbound links.

Why You Need Inbound Links

Inbound links are links that bring the viewer to another page. This can be a link from an external site or a link from the same site. Inbound links optimize due to the high traffic linked to the site. The more inbound links the greater "PageRank" it receives.

Google, the world's number one search engine, originated the PageRank idea. Google logarithms calculate the number of votes cast for a page. The more votes casts, or links used to a page, the more votes it receives. Thus increasing its importance on the PageRank scale. If you are not using Google as your main search engine it's recommended that you optimize your page first by listing your site on ' engine.

How To Get Inbound Links

There are a number of ways you can get inbound links. Some of them are through directories, forums, and requests.

When submitting to a directory you will more than likely be asked to reciprocate the request. The forum will ask that you place their link on your site as well. This is cost effective, but it appears more useful than it actually is. You are optimizing another site that is not specific to your subject/ category, leaving little credibility.

Forums are helpful because you can make posts and add links after your signature or about author line. Make sure that the link lines are visible to the search engines spider or crawler; checking the robots.txt file can do this. Ensure that the forum is a member only; this will keep desirable searchers in and floaters out.

Email requests are as simple as searching your main phrases and keywords in . up your competitors and then search "www.cometitor-domain.com" and find which sites link to them. Email them and ask for a link exchange.

Also use Google again to search for sites that relate to your topic but are not direct competitors. Email them and ask for a link exchange.

Competition is getting tight and search engines are using different logarithm techniques to develop more credible search engine marketing strategies. Inbound links will open new communication waves and broaden your audience. About the Author: Malerie Giaimo is a Public Relations intern for Kinetica Media, an internet marketing company. Visit http://www.kineticamedia.com to see how their services can enhance customer loyalty. KM can provide you with more information about search engine marketing. ]]> How Search Engines Work And Why Search Engine Optimization Is Important http://www.artwoo.com/article/how-search-engines-work-and-why-search-engine-optimization-is-important http://www.artwoo.com/article/how-search-engines-work-and-why-search-engine-optimization-is-important#comments Sun, 11 Feb 2007 08:27:06 +0000 index search enginessearch engine indexessearch engines storesearch engines searchspidersgooglereciprocal links http://www.artwoo.com/article/how-search-engines-work-and-why-search-engine-optimization-is-important Google, MSN, Yahoo, to mention a few. Search engine optimization is a very important process to get your website to the top ten in the search engines.

Search engines usually work a little different from each other but they have a few basic tasks they perform. They search the internet based on the important keywords. They store and index the words they find on the internet and where they find them, such as websites. They allow people to search for the important information they have stored in their index.

Search engines use to have only maybe a few hundred thousand pages indexed as there weren't many computer users. Today a large search engine may have hundreds of millions of web pages indexed as they now have many computer users and a lot of inquiries. Again I need to mention how important it is to get your website optimized to rank well in the search engines.

What are ? A files or documents by using special software robots called spiders. These spiders search the internet and so called "crawl" websites searching for information and building lists of important words found on websites.

Spiders usually start at busy sites where there is a lot of activity and crawl through every link on pages of those websites. This crawling quickly spreads out through links. That's why it is good to have with websites with a high page rank.

What is indexing? After the spiders have finished finding information on Web pages, the search engine must store the information in a way that makes it useful. Most more than just the word and URL. An engine might store the number of times that the word appears on a page. The engine might assign a weight to each entry, with increasing values assigned to words as they appear near the top of the document, in sub-headings, in links, in the meta tags or in the title of the page. Most search engines have a different formula for assigning weight to the words in its index. This is one of the reasons that a search for the same word on different search engines will produce different lists, with the pages presented in different orders. With so many websites on the internet, knowing website optimization is very important.

What happens when you type a keyword into a search engine? The search engine software or program is the final part. When a person requests a search on a keyword or phrase, the search engine software searches the index for relevant information. The software then provides a report back to the searcher with the most relevant web pages listed first. If you have your website optimized well, you will have an advantage over your competition. All rights reserved You have the author's permission to use this article but you must include the author's bio and it's link. Ken Bishop has had web sites for a few years now and has come to the conclusion "It is much more satisfying helping people with their online business and marketing efforts, than it is to try to sell them something, they don't need nor want." Visit his site at http://www.AffiliateMarketingGenius.com ]]>