http://www.artwoo.com Returned search results for pre qualified Copyright 2008 Mon, 13 Oct 2008 13:00:56 +0000 http://www.artwoo.com/rss/pre+qualified http://www.artwoo.com/article/how-to-become-a-google-adwords-qualified-individual http://www.artwoo.com/article/how-to-become-a-google-adwords-qualified-individual#comments Mon, 30 Apr 2007 06:20:03 +0000 google adwordsgoogle adwordwhat this meansmarketing in the 21st centuryprogram certificationfour stepsdesignation http://www.artwoo.com/article/how-to-become-a-google-adwords-qualified-individual Google Adwords Qualified individual. Through this article, you are presented with how to be a Google Adwords qualified individual. Armed with this information in this article, you will be well on your way towards increasing your professional standing when it comes to Internet marketing in the 21st century.

According to the directors of the Google AdWords Qualified Individual program, there are four steps that you will need to take in order to obtain Google AdWords Qualified Individual program certification. By achieving these four steps, by meeting these four qualifications, you will be able to obtain designation and certification as a Google AdWords Qualified Individual. In the end, your designation and certification as a Google AdWords Qualified Individual will be extremely helpful when it comes to recruiting new clients or customers to use your professional services.

First, in order to obtain Google AdWords Qualified Individual program certification, you will need to sign up for the Google AdWords Qualified Individual program and remain in good standing. What this means in reality is that you have accepted the Rules of Use for the Google AdWords Qualified Individual program and that you are not in violation of any of the Rules of Use associated with the Google AdWords Qualified Individual program.

Second, you will need to manage at least on AdWords account within the My Client Center for a minimum of 90 days. This can either be your own account or the account belonging to one of your clients. This not only gives Google the opportunity to determine if you can manage a Google AdWord program effectively it also gives you the chance to get a better idea of what various resources are available to you through Google.

Third, during a 90 day period, you will need to create, build and maintain at least $1,000 U.S. (or your local national currency equivalent) as the total spent through your My Client Center account.

Finally, you will need to pass the Google Advertising Professional Exam. While you can take this examination at any time, Google generally recommends that you only do take the examination after you've successfully met the other requirements that have been outlined for you in this article.

Google reminds people that all of these requirements must be met concurrently in order to be designated as a Google AdWords Qualified Individual. Best choice for your pay per click management. http://www.adwordsqualifiedindividual.com/ ]]> http://www.artwoo.com/article/google-adwords-qualified-company-certification-do-ppc-customers-know-about-this-certification http://www.artwoo.com/article/google-adwords-qualified-company-certification-do-ppc-customers-know-about-this-certification#comments Mon, 26 Mar 2007 20:40:00 +0000 google adwordsqualified companyppcmarketinginternet marketing professionalsknowledgeablepay per click http://www.artwoo.com/article/google-adwords-qualified-company-certification-do-ppc-customers-know-about-this-certification marketing in this day and age. In this regard, you may be wondering if PPC customers know about Google AdWords Qualified Company certification. Through this article, the awareness of PPC customers when it comes to the Google AdWords Qualified Company certification is presented for your consideration.

PPC customers -- Pay Per Click customers -- obviously want the best possible results for the money that they are spending on their promotional efforts. To this end, these customers are looking for the most experienced and best trained professionals on the Net. In this regard, the typical PPC customers today can be found doing their homework. They are finding out all they can about a particular Internet marketing professional before they can be found engaging the services of that individual. As a consequence, a growing number of PPC customers are becoming more and better aware of different types of certifications that Internet marketing professionals can obtain -- including Google AdWords Qualified Company certification.

Because PPC customers are becoming more sophisticated and more aware of the different certifications that are now available to Internet marketing professionals, if you wish to attract a solid client list, you will want to take a close look at obtaining a Google AdWords Qualified Company certification. Most Internet marketing professionals consider the Google AdWords Qualified Company certification to be a very worthy professional.

Statistics demonstrate that the typical PPC customers actually are not only generally knowledgeable about the Google AdWords Qualified Company certification but are far more willing to do business with an Internet marketing professional that does have a Google AdWords Qualified Company certification.

With all of this in mind, if you or your firm previously took the time and made the effort to obtain Google AdWords Qualified Company certification, you should make it a point to include the fact that you have a Google AdWords Qualified Company certification in your own promotional materials. As has been noted a moment ago, the typical PPC customers have knowledge of and respond very favorably to Google AdWords Qualified Company certification. Through Google AdWords Qualified Company certification you should be able to find that you increase the number of customers that you serve, including PPC customers, and better your bottom line in both the short and long term. http://www.googleadwordsqualifiedcompany.com/ and http://www.suggestlinkadd.com/games/ ]]> http://www.artwoo.com/article/what-does-it-mean-could-not-determine-the-servers-fully-qualified-domain-name http://www.artwoo.com/article/what-does-it-mean-could-not-determine-the-servers-fully-qualified-domain-name#comments Thu, 06 Jul 2006 00:27:14 +0000 fully qualified domain nameindiana university bloomingtonemail serverserversfqdnhttpred hat network http://www.artwoo.com/article/what-does-it-mean-could-not-determine-the-servers-fully-qualified-domain-name fully qualified domain name or commonly known with its acronym FQDN. Many question about this term and many of those who are veterans on the domain name field often complained about a problem simply stated as "could not determine the server's fully qualified domain name". Due to the impact of such problem in the lives of many people who loves the internet, there came a concept of "could not determine the server's fully qualified domain name".

"Could not determine the server's fully qualified domain name" is the common reaction or complaint by most people. In fact, when you search for the reason of the peoples' complaint that they could not determine the server's fully qualified domain name, you will end up still going through the problem of "could not find the server's fully qualified domain name" since there are so many complaints on the web about such matter.

Now, since many of you are still not aware about the real nature of this thing, it is then very important to know the concept behind the Fully Qualified Domain Name or FQDN. So what then is a fully qualified domain name?

The fully qualified domain name or FQDN is actually the complete domain name for a particular computer or host on the internet. This is consisting of two major parts and these are the host name and the domain name. One of the best examples to show this nature of FQDN is the URL http://kate.ucs.indiana.edu. This is a FQDN for an email server Kate on the Shakespeare system at Indiana University Bloomington. The host name then is kate which is found within the domain name http://ucs.indiana.edu.

Now that you know the nature of FQDN, it is then interesting to know the reason why people complaint that they could not determine the server's fully qualified domain name. It is considered that the Red Hat Update Agent, Red Hat Network Registration Client, and the Apache HTTP Server are certainly very prone to "could not determine the server's fully qualified domain name" problem with the RHN applications issuing mistakes of "host not found" and the web server stating "could not determine the server's fully qualified domain name" upon failing to start.

Furthermore, the "could not determine the server's fully qualified domain name" problem generally roots from the /etc/hosts file. It is considered by the experts that you may confirm this by inspecting /etc/nsswitch.conf, which then defines the methods and the sequence by which domain names are set on. In the process of tackling the "could not determine the server's fully qualified domain name" problem, the etc/hosts information is in fact examined first, and then followed by the Network Information Service if applied, and after that the Domain Name System followed. So to tackle the "could not determine the server's fully qualified domain name" problem, it is important that one of those tools will succeed for the Apache HTTP Server to start and the RHN client applications to work.

Given such fact, it is then very significant that you know how to operate those tools since the "could not determine the server's fully qualified domain name" is somewhat a serious problem. So if you don't know everything about the "could not determine the server's fully qualified domain name", then you better contact an expert. A Simple, Beautiful, Effective, Sales Magnet That Grabs Your Visitors' Pleasant Attention and Demands ACTION And Makes Them BUY... Visit http://www.flyinads21.com Active hyperlink must stay with article. ]]> http://www.artwoo.com/article/pre-qualified-auto-loan-leads-not-all-pre-qualified-lead-sources-are-high-quality http://www.artwoo.com/article/pre-qualified-auto-loan-leads-not-all-pre-qualified-lead-sources-are-high-quality#comments Wed, 24 Sep 2008 03:58:24 +0000 fly by nightdirect mailgeneration sourcegeneration methodsnarrow your focusdecent chancegeneration company http://www.artwoo.com/article/pre-qualified-auto-loan-leads-not-all-pre-qualified-lead-sources-are-high-quality
As opposed to very generic lead generation methods, which essentially just get people to give their name and contact info without knowing a lot about the offer they are signing up for, pre-qualified auto loan leads know exactly what they are signing up for, and are definitely interested in what you are offering.

Therefore, you certainly want to at least narrow your focus to these leads generally, because you know they are at least in the market for an auto loan, and you have a decent chance of converting them into a sale.

This begs the obvious question: since so many companies are offering pre-qualified leads, and at different prices, which ones are the best? This is very hard to say without testing it, but here are some quick questions to ask.

First of all, how long has the lead generation company been around for? Very simply, if they are a recent startup or fly by night company, it's definitely best to keep looking.

Especially if your are planning to be getting your leads from one company for a long time (good idea) you want to be sure they are a reliable lead source, and won't disappear in a week. also, ask how they generate their leads (most important part).

Just knowing they are pre-qualified auto loan leads isn't enough. For example, be sure you know which media they use to generate their leads, whether that be the internet, direct mail, magazines, newspapers, etc.

Ideally, you want a company that has as many different methods for generating leads as possible, so you know they are a reliable lead generation source. Any company that relies too much on one media for their leads is at risk of seeing it drying up.

For example, if they focus exclusively on internet leads, what happens if for some reason, some other media springs up and replaces the internet soon? As unlikely as that might seem, lead sources have been known to dry up in very short periods of time, and if you are relying on a particular company for your leads, and their lead source goes stale in a short period of time, your business is in serious trouble as well.

So what kind of leads are the best to get? Internet, magazines, etc? Typically, offline leads are the highest quality. They usually convert better than internet leads for a variety of reasons, but of course will be more expensive as well for this reason.

Also, they are also the slowest to generate, and are far from instantaneous, and therefore you need to plan accordingly.

When you put in a magazine ad, you sometimes have to wait several weeks before the leads start appearing in your database. Keep this in mind when looking for pre-qualified auto loan leads.Want to find the best auto loan leads on the market? For more info on pre-qualified auto loan leads, check out http://www.onlinecarloaninfo.com. This is a popular site that teaches you how to find the best leads on the market, and for consumers, obtaining the best car loan interest rates.]]> http://www.artwoo.com/article/how-is-it-important-for-search-engine-marketing-companies-to-be-google-qualified http://www.artwoo.com/article/how-is-it-important-for-search-engine-marketing-companies-to-be-google-qualified#comments Sun, 25 Mar 2007 02:51:56 +0000 search engine marketingsearch engine marketing companygooglemarketing companiessearch enginesmost importantlysem http://www.artwoo.com/article/how-is-it-important-for-search-engine-marketing-companies-to-be-google-qualified search engine marketing company, or you are looking to use a company for your own website, it is crucially important for this company to be Google qualified. There are a number of reasons for this. First, Google is one of the most prominent search engines on the web. It is also a global leader in various forms of advertising. By being qualified through Google, a company will have the necessary foundation to earn large revenues from their clients. Most importantly, these companies will have a great deal of confidence from their customers.

A company that is Google qualified is one that has a great deal of experience. They are also able to meet the rapid changes in the market whenever they occur. In the last few years, search engine marketing has become one of the most competitive industries on the web. Due to the fierce competition, you must have up to date information on the latest advances that are occuring in the SEM industry. Google can't make changes to its structure overnight, and if a company is not ready for these changes, it will be difficult for the company to succeed. If you are looking to use the services of a Google qualified company, it is important for you to make sure they have inside experience. They should be able to show you a track record of success.

One thing you will notice about many of these companies is the high prices they charge. While the prices are not necessarily a bad thing, it is important for the company to back up their fees with real results. Too many search engine marketing companies charge large amounts of money without being able to show a track record of success. It is these companies you will want to avoid. One thing that you will also come across on the Internet are consultants. These consultants may be freelance, or they may be affiliate with a company. These consultants will essentially charge you money to show you how to use SEM to your advantage.

While some of these consultants have a great deal of experience, many do not, so it is important for you to differentiate the good from the bad. No matter which company you choose, it is important for you to make sure they have established credentials. They should be able to proof they are Google qualified, and having a fancy website is not enough. Their training and strategies should come from the leading search engine companies, and these are MSN, Google, and Yahoo. http://www.googleadwordsqualifiedcompany.com/ ]]> http://www.artwoo.com/article/network-marketing-leads-how-to-differentiate-a-qualified-lead-from-a-generic-marketing-lead http://www.artwoo.com/article/network-marketing-leads-how-to-differentiate-a-qualified-lead-from-a-generic-marketing-lead#comments Wed, 19 Mar 2008 10:29:58 +0000 career exhibitionsmulti level marketingnetwork marketing businessgeneric marketingburning desiremarketing industrywill take some time http://www.artwoo.com/article/network-marketing-leads-how-to-differentiate-a-qualified-lead-from-a-generic-marketing-lead network marketing business is? The obvious answer is of course having large quantities of leads. If you fail to generate leads, it is almost equated with the failure of your business venture. On the other hand, successful generation of these leads is considered the guaranteed way of succeeding in your home business.

Whether you are involved in multi level marketing or any other kind of marketing network endeavor, it does not matter as the same principles apply. Nobody can deny this truth; however, it is important that you are able to differentiate generic marketing leads from qualified MLM network leads.

So what is an unqualified lead? It is anyone and everyone that you meet on the streets. Most of them are complete strangers whom you hand a business card during conferences,career exhibitions and seminars. Even your relatives and friends might be the best examples of generic marketing leads! They let you give them your sales presentation simply because out of love and respect for you. But, they are not qualified leads because they have not actually expressed any interest in the products you are selling or the company you are representing.

However, there is a chance that you can convert any lead, no matter how generic and unqualified, into a qualified one. Unfortunately, you have to realize that this will take some time and it depends on your skills, knowledge, burning desire and determination.

A qualified lead on the other hand usually is a person who has requested information from you or your website. They want more information about the products and business you are promoting and also the service you are providing. A qualified lead might also be someone who is already familiar with the network marketing industry and wants to start a business but might still be searching for just the right company to join.

Obviously, those leads are worth more than the generic leads! You would think that every qualified lead will turn into a customer or downline member who will earn you a residual income? By no means! In fact, the person may decide against buying your product or joining your business.

Some network marketers may also drive qualified leads away because of his aggressiveness or incompetence. Generally, it is a lot easier, if you are marketing to a qualified lead than trying to persuade a generic lead to join your business.

Thus, a new network marketer might be tempted to buy qualified leads in order to jumpstart his business. Purchasing qualified leads may be expensive but it is an investment worth making! These leads are usually produced during conferences and seminars when people are being explained to the concept of network marketing and express interest in knowing more about the industry.

There is also an effective way of generating qualified leads on the internet. You can build lead capture pages and advertise them on traffic exchanges, pay-per-click campaigns or other resources. Some companies even provide free lead capture pages in order for you to generate your own leads.

However, you have to realize the fact that there is no guarantee in network marketing, so even if you differentiate generic marketing lead from qualified MLM network lead and not spend even one penny on an unqualified lead, you may still not close the deal! Only hard work and persistence will make you successful in this industry. Kamsani is a home business owner and enjoys helping people to achieve financial freedom. To download free ebooks on internet marketing and find the best home based business ideas and opportunities so you can work at home, visit: http://www.supersuccessincome.com ]]> http://www.artwoo.com/article/the-yahoo-ambassador-vs-google-adwords-qualified-individual-program http://www.artwoo.com/article/the-yahoo-ambassador-vs-google-adwords-qualified-individual-program#comments Mon, 26 Mar 2007 20:52:01 +0000 google adwordsambassador programaccount yahooclient accountsinternet marketing servicesppccertification program http://www.artwoo.com/article/the-yahoo-ambassador-vs-google-adwords-qualified-individual-program
There are many different programs available to a person who is interested in enhancing his or her professional standing when it comes to Internet marketing. Through this article, you are presented with a consideration of becoming a Yahoo Ambassador vs. Google Adwords Qualified individual. Armed with this information, you will be able to determine which of these two courses makes the very best sense for you today.

Through the Yahoo Ambassador program, which costs fifty dollars US to take the examination and receive the certification, you are able to utilize the Yahoo Ambassador logo as part of your own efforts to attract clients to your Internet marketing services. Through the Yahoo Ambassador certification program, you learn what tools are available to you through Yahoo to assist you in providing appropriate services to your PPC clients or customers.

The Yahoo Ambassador program allows you the option of merging all of your individual client accounts into one comprehensive account. Yahoo maintains that you will be able to access a wider range of benefits through the Yahoo Ambassador program by merging all of your individual client accounts into one master account or comprehensive account.

On many levels, the Google AdWords Qualified Individual has some similarities to the Yahoo Ambassador program. Both programs require you to study, take an examination after which -- provided you successful pass the examination -- you obtain certification. Once certified, you are able to advertise the fact to your clients or prospective clients that you are part of one or another of these programs. Moreover, you gain access to a set of tools and services that are only available to people who have obtained this certification.

Perhaps one difference, when it comes to the Google AdWords Qualified Individual program, is the fact that more PPC clients or customers actually recognize and have at least some familiarity with the Google AdWords Qualified Individual program. While Yahoo certainly is growing in regard to market share all of the time, the fact that the Google AdWords Qualified Individual program has a more expansive history does impact its value when it comes to attracting new PPC clients or customers. However, with that said, many professionals are finding that it is most beneficial to work towards obtaining both types of certification so that you well cover all of your professional bases. http://www.googleadwordsqualifiedindividual.com/ and http://www.suggestlinkadd.com/kids-and-teens/ ]]> http://www.artwoo.com/article/choosing-the-right-masseuse-for-you http://www.artwoo.com/article/choosing-the-right-masseuse-for-you#comments Sun, 28 Jan 2007 22:27:06 +0000 quality massagemasseusehealth and well beinglong pathmeltsambroseworries http://www.artwoo.com/article/choosing-the-right-masseuse-for-you masseuse? If you are, then you already know the value of having a qualified individual to take care of all of your massage needs. But, no matter if you are new to the area or not, there are a number of things you must take into consideration in order to find someone that really can deliver the skills you need. The right massage just melts away your worries and stresses. Without the right masseuse, though, this could be a problem.

One thing that you will want to consider about a masseuse is if they actually are that or if they are just a massage provider. To be a masseuse, you need to be educated, trained and licensed to provide a professional quality massage. That's a long path and one that provides techniques that can't be learned overnight. Learn about the person's education and training. Find out what they can provide you in a quality massage.



You may also want to find a masseuse that is the same gender as you. Since many times you'll be naked under a sheet during the massage, this can help to put you at ease with the person you are working with. That's even more so an important consideration. Finding someone, no matter what gender they are, that you trust and feel comfortable with is a must. If you can't feel comfortable with them, you'll never be able to actually relax for them!

Although there are many people out there that like to call themselves a masseuse, not all of them are right for you. Take a few minutes to find someone that is really qualified and you'll be able to find someone that fills all of your needs. The good news is that there are many qualified individuals out there that will provide just that and more for you. Jenny Ambrose has worked for many years as a masseuse and has written amazing articles on massage and its considerable benefit for our health and well being. You can read more of her articles at http://www.massage-community.com ]]> http://www.artwoo.com/article/differentiate-generic-marketing-lead-from-qualified-mlm-network-lead http://www.artwoo.com/article/differentiate-generic-marketing-lead-from-qualified-mlm-network-lead#comments Sat, 24 Nov 2007 20:20:00 +0000 multi level marketingmarketing leadsgeneric marketingmarketing industrymarketing networknetwork marketing businessmlm network http://www.artwoo.com/article/differentiate-generic-marketing-lead-from-qualified-mlm-network-lead network marketing business. It does not matter if you are involved in multi level marketing (MLM) or any other kind of marketing network endeavor; the failure to generate leads is most commonly equated with the failure of the business venture while success in generating these leads is considered the surefire way of succeeding in the business of your choice. Even though there is a kernel of truth to this school of thought, it leaves out a most important object lesson and caveat: to differentiate generic marketing leads from qualified MLM network leads.

An unqualified lead is anyone and everyone you might meet on the street. Complete strangers whom you hand a business card in passing are unqualified leads. Your family and circle of friends are perhaps the best examples of unqualified leads! They could be leads simply because out of love and respect for you they will permit you to give them your sales presentation, but they are unqualified in that they have not actually expressed an interest in the product you are selling or the company you are representing. Do not misunderstand: there is a chance that any lead, no matter how generic and unqualified, may be turned into a qualified lead, yet this is a time consuming process that relies on the skill, product knowledge and determination of the network marketer.

On the flipside of this coin is the qualified lead. Usually it is a person who has sought out you or your website to get more information about the product you are selling, the service you are providing and also the business you are representing. Similarly, a qualified lead is someone who is familiar with the network marketing industry and wants to become involved but might still be searching for just the right niche to buy into. Such leads are worth their weight in gold! Does this mean that each and every qualified lead will turn into a customer or down line candidate? By no means! As a matter of fact, the individual may decide that your product or business and she or he simply do not represent a good fit. Fledgling marketers may also turn off qualified leads because of incompetence. Yet by and large marketing to a qualified lead is a lot easier than trying to turn a generic lead into a qualified one.

Thus it is a questionable practice for the beginning marketer to purchase leads sights unseen. Nine times out of ten this transaction will cost a fair amount of money and net the marketer generic leads, such as may have been generated with a "make money while you sleep ad" or similar promotions. Conversely, purchasing qualified leads is a lot more expensive yet also an investment well worth making! These leads are usually collected during network marketing seminars when individuals are being introduced to the concept and express interest in learning more about the industry or the wellness aspect thereof. Yet keep in mind that even if you differentiate generic marketing lead from qualified MLM network lead and not spend even one penny on an unqualified lead, you may still not close the deal! There is no guarantee in network marketing, only a leg up. Dock J. Murphy is owner of Plug in Profit http://Site.com and writes on a variety of subjects. To learn more about this topic Dock J. recommends you visit: Http://www.pluginprofitsite.com/main-17106 work at home business online opportunity ]]> http://www.artwoo.com/article/an-interchange-plus-pricing-structure-can-greatly-reduce-your-credit-card-processing-and-merchant-account-fees http://www.artwoo.com/article/an-interchange-plus-pricing-structure-can-greatly-reduce-your-credit-card-processing-and-merchant-account-fees#comments Wed, 30 May 2007 18:19:54 +0000 corporate cardsdebit cardscredit card processingcredit cardstransactioninterchangeoccassionally http://www.artwoo.com/article/an-interchange-plus-pricing-structure-can-greatly-reduce-your-credit-card-processing-and-merchant-account-fees credit card processing. This system is usually set up with three tiers (qualified, mid-qualified, and non-qualifed.) Occassionally, if the business owner has negotiated well, there will be a fourth tier for qualified offline debit cards. While this system has worked well for many years, the increasing number of rewards and corporate cards being issued has made this type of pricing obsolete.

Visa and Mastercard have many different interchange categories for the multiple card types that are issued. Tier pricing takes a large number of these categories and lumps them into one of the three tier buckets available to the merchant. If the merchant only ever takes standard credit cards then this system will work well for them. Once they start to see more debit, rewards, and corporate cards being used in their place of business they will notice that their merchant services bill has increased dramatically. This is because many of these transactions are falling in to the mid or non qualified transaction categories.



Some of these cards are actually not that much more to process than a standard credit card, but the underwriting company for the merchant account needs to make sure that they are profiting on every transaction. They can ensure profit if they charge a large mark up for any transactions that are not qualified. So you may pay 2.9% for a mid qualified transaction and 3.5% for a non qualified transaction (These numbers can range much higher and lower.)

The fact is that some of the cards that fall into these categories may only cost an additional quarter of a percent to process. So the merchant may over pay by 1-2% to run certain card types. The business owner can avoid this if they are set up on interchange plus pricing.

What interchange plus pricing does is pass the true cost of running the card right through to the merchant. So the fees associated with that individual transaction will be put through at the lowest possible cost. The business owner pays a mark up at the end of the month based solely on their number of transactions and the sales dollar volume. (typically .25-.50% plus $.10-$.15 per trnasaction.)

This system will almost always prove to be a better deal than a three tier structure. Make sure to check your latest credit card processing statement to look for a high number of mid or non qualified transactions. If you see them, then setting up an interchange pluse pricing system may be the way to start saving your business money. Jerry Kadish and Capital Bankcard specialize in setting up gift and loyalty card programs and merchant services. We provide fully customized programs for all of our clients and help them use our products to promote their business. To find out more check us out at: http://www.capital-bankcard.com ]]> http://www.artwoo.com/article/which-search-engines-work-best-a-pay-per-click-study http://www.artwoo.com/article/which-search-engines-work-best-a-pay-per-click-study#comments Tue, 27 Mar 2007 06:16:03 +0000 search engines googlegoogle yahoocpcmailgoclickyahoo msnlycos http://www.artwoo.com/article/which-search-engines-work-best-a-pay-per-click-study
No, the number of clicks or the cost per click (average CPC) does not tell the whole story. Not even close. At the end of the day, it's not how much you spend per click that really counts -- what's important is how much you spend PER CONVERSION (a truly qualified prospect). And finally, of course, it's the cost per sale that really matters.

I have been doing pay per click campaigns for some time now. The following are my findings after testing pay-per-click campaigns from September 2006 through February 2007 on the following search engines: Google, Yahoo, MSN, Mamma, Lycos, 7Search and GoClick.

When testing, I chose the same keywords for each campaign and used separate but exact duplicate lead capture pages. This allowed me to see which keyword buys would give me the highest % of qualified prospects. My focus was the "Cost of Conversion" which was the percentage of people who requested more information about my program (a good prospect). My goal was to get clear indication as to the quality of the traffic coming from each search engine.

By taking the average cost-per-click and looking at the % of prospects that requested more information (Name, Phone # and E-mail Address), it gives me the real cost of a qualified lead. Following are the results:

7Search -$0.67 (CPC) $4.04 - (Cost of Qualified Lead) Google -$0.83 (CPC) $5.46 - (Cost of Qualified Lead) MSN- $0.70 (CPC) $6.30 - (Cost of Qualified Lead) Mamma -$0.34 (CPC) $7.39 - (Cost of Qualified Lead) Yahoo -$0.81 (CPC) $8.45 - (Cost of Qualified Lead) Lycos -$0.12 (CPC) $17.14 - (Cost of Qualified Lead) Go Click -$0.28 (CPC) $20 - (Cost of Qualified Lead)

For a spreadsheet view, follow this link http://www.myedconline.com/Adstudy.html

The study was conducted over several months. After trying to tweak the Lycos and Go Click campaign for about a month, I decided to drop them both. It is also important to note that my conversions decreased over time. This underscores the importance of changing the look and feel of the lead capture page from time to time. After fine tuning these campaigns, I must say that both 7Search and Google are my favorites. When looking at actual sales, Google does beat 7Search by a 30% margin (which means that the actual cost per sale is about the same -- not pictured on chart above), but both work extremely well.

As you can see, if I just looked at the cost per click but ignored conversions, I could have wasted a lot of money on the wrong vehicles.

The lesson here is -- clicks are good, but conversion and sales are even better! Take the time to gather deeper information on all aspects of your advertising vehicles. If you do, your marketing dollars will bring you five to ten times better returns.

The article is brought to you by Peter Grundner at PandT Enterprises. Peter Grundner has been in advertising and marketing for the last 20 years. He is a full time Home Business Professional. For more information visit http://www.myedconline.com. ]]> http://www.artwoo.com/article/how-qualified-is-your-auto-body-specialist http://www.artwoo.com/article/how-qualified-is-your-auto-body-specialist#comments Thu, 09 Oct 2008 04:01:21 +0000 industry professionalismauto body repairsbody specialistauto body repairmoney decisionsauto repair shopsbody specialists http://www.artwoo.com/article/how-qualified-is-your-auto-body-specialist auto repair shops. Some will look nice on the outside and others not so fancy. Some will have great rates posted outside to attract you in. Some will offer you something "free" with the purchase of something else. Some will be dressed professional and others more relaxed. However, what matters most is how qualified the auto body specialists are that work there. What makes them qualified to work on your baby that you spend so much money on and rely on so much, your vehicle?

Just like any other career in life you will need to have some experience or education on what you are trying to do. It is important that your auto body specialist has been properly trained on how to repair vehicles. You would not let an untrained accountant handle your money decisions, so what is different about your auto repair specialist. Yes many people can be good with cars and can perform their own car repairs, however if you are paying to have your car repaired you want to be assured that you are paying for the best quality work from a professional.

So, how do you know if your auto body specialist is a trained and certified professional?

If your auto body specialist has attended a trade, technical or community college program for auto body repairs that is a good way judge their qualification. You can even check the program they were in to ensure that it is a legitimate program with practical applications.

Also, you want to see if they have any certifications for their achievements in auto body repair. There are many different forms so be sure to check out which one they are certified from.

One certification that is valid is the I-CAR certification. The I-CAR Platinum Individual program recognizes individuals who have achieved the highest level of collision industry training. Those who attain this designation demonstrate their commitment to the collision industry, professionalism, and ongoing training. So, if your auto body specialist holds this certification you can verify that they have been properly training on auto body repairs and that they will bring that knowledge and skill to every job they complete. Keep in mind this is just one as an example, there are many others that are valid.

You not only want to know that they have been educated and trained for auto body repair, but you want to see for your own eyes that they produce quality work. You should and are advised to ask to see samples of their previous work. That way you can see for yourself that you like their quality of work. Remember you will be spending time and money to get your car looking great so you want to be sure that you don't waste either your time or money because you didn't choose a qualified auto body repair specialist.

Start looking today for a qualified auto body professional to handle all of your vehicles needs!If your car is in need of auto reconditioning start looking for a qualified professional to handle your concerns. Look for an auto body professional to take care of your ride from wheel rim repair to fixing the major auto body repairs.]]> http://www.artwoo.com/article/pre-approved-or-pre-qualified-for-real-estate http://www.artwoo.com/article/pre-approved-or-pre-qualified-for-real-estate#comments Thu, 26 Apr 2007 19:20:00 +0000 assets and liabilitiespre qualificationcredit reportpre approvaleconomic situationconstructive stepsamount of time http://www.artwoo.com/article/pre-approved-or-pre-qualified-for-real-estate
Pre-qualified: Pre-qualification is a very useful procedure for determining how much you might qualify to borrow. An individual can pre-qualify online in a very short amount of time, making it extremely convenient for someone shopping for a loan. Here's how it works: before you actually apply for a loan, you provide some basic information about your income, assets, and liabilities. Experienced online companies often make it an easy procedure to enter the necessary information on their website in a few seconds. Based on the information you have provided, you are quickly informed of how much you might qualify to borrow. Since this is a tool for your benefit, of course, it is to your advantage to provide information that is as accurate as possible. Pre-qualification does not guarantee you of a loan.

Pre-approved: Pre-approval means that you have provided information on your income, assets, and liabilities, and the information has been verified. Your credit report will have been checked out. This, by the way, is why it is a good idea for you to see the exact same credit report the lender is seeing. Companies which help you find the best lender online may enable you to receive a copy of your credit report at no extra charge through their website as well.

Getting pre-approved means that you are likely to be approved for a mortgage at a certain amount.

Getting pre-qualified or even pre-approved doesn't always guarantee that your loan will actually go through. This might be the case, for instance, if there is incorrect information about the loan shopper's economic situation that goes unchanged. Pre-qualification and pre-approval are constructive steps toward getting the best loan, however. They're a positive part of the entire process that leads to a borrower ending up in his or her home of choice. Matt Schaub and Silas Ellman started ReallyGreatRate with a simple idea: give every consumer the speed and convenience of online loan service, while providing the most personalized financial solutions available. For more free info, go to http://www.reallygreatrate.com ]]> http://www.artwoo.com/article/steps-to-become-certified-as-a-google-adwords-qualified-individual http://www.artwoo.com/article/steps-to-become-certified-as-a-google-adwords-qualified-individual#comments Fri, 22 Jun 2007 09:30:01 +0000 google adwordsinternet based businessinternet marketingprofessionregardbusiness enterprisefollow the rules http://www.artwoo.com/article/steps-to-become-certified-as-a-google-adwords-qualified-individual Internet marketing profession has become highly competitive in this day and age. If you are interested in diving into the Internet marketing profession, you definitely will want to take those steps that are necessary to further enhance your own credentials. Moreover, even if you are not interested in becoming an Internet marketing professional as such, if you own an Internet based business, it actually serves your own enterprise interests to take advantage of certain certification and training opportunities that are available.

In this regard, one step that you will want to take a look at is training to become a Google Adwords Qualified individual. There are four primary steps that you will need to take in order to become a Google Adwords Qualified Individual:

- Enroll in the Google Adwords program and remain in good standing

Enrolling in the program itself is very easy. Remaining in good standing should not be a challenge. You can sign up simply online. And, to remain in good standing, you simply must follow the rules that have been set forth by Google Adwords.

- Manage a minimum of one Adwords account for at least 90 days

In order to work towards the certification, you need to manage at least one Adwords account for a period of at least 90 days. This actually can be your own account, an account that you established for your own Internet based business enterprise. Through this process, you will be able to see what tools are available to you to assist you in implementing a Google Adwords program of your own or for one or another or your own clients.

- During that 90 day period, build and maintain at least $1,000 U.S. in your account

In this regard, you will need to build and maintain at least $1,000 U.S. (or the equivalent in your local currency) through your account. This permits Google the chance to see that you are serious about being more deeply involved in the overall Google Adwords program itself.

- Successfully complete the Google Adwords Qualified Individual examination

The last step that you will need to undertake is passing the examination that is given by Google Adwords. You are eligible to take the examination once you have successfully completed the three other steps that have been outlined for your consideration in this article. Himanshu Joshi will show you how to get more traffic and sales using proven marketing techniques. Watch This FREE Video to learn, "How to make $100, $300 or even $500 each day using Secret marketing Techniques" at http://hiddenmarketingsecrets.com ]]> http://www.artwoo.com/article/auto-body-repairs-independent-specialist-or-dealer http://www.artwoo.com/article/auto-body-repairs-independent-specialist-or-dealer#comments Fri, 19 Sep 2008 23:50:26 +0000 auto body shopauto body workauto body shopsveterinary officeindependent shopsindependent autoindependent specialist http://www.artwoo.com/article/auto-body-repairs-independent-specialist-or-dealer Veterinary office when they are sick because they are not specialist for children's health care. So why would you take your car to someone who doesn't specialize in its needs. You need to find the best specialist who can take care of all your car needs who will treat you fair and do a great job. This can be a hard decision. Usually it is a decision of whether to take your car to the dealership that you got your car from or to an independent specialist.

Keep in mind that both are out to make money that is the reason they went into business. However, you need to be careful that they are not trying to take advantage of you and that they provide the best quality and products and services for your vehicles. You want to make sure that receive quality work for an affordable price, and with great service will be a plus.

The dealerships will have certified technicians and will most likely have the latest tools and services available. This means there is a good chance that your car will be in good hands. But they will also have the highest prices! So, if you are looking for a deal this is most likely not the best option for you.

Some independent shops may not have the latest technological products and tools to fix what you need. They also may not have certified or qualified professionals to repair your car. But, chances are they will have the most deals for your wallet. Keep in mind that I stated "some", that means you just have to find the right independent auto body shop.

For the most part you will find that independent auto body shops have technicians that are certified and very well qualified to complete your cars repairs. They may actually be more qualified since they specialize in auto body work, where as in dealerships they may do engine work and other car repairs, but not auto body. If you do your homework you will even find many independent auto body repair shops that have the very latest technological tools and products for your cars repair needs!

So, if you are looking for the best deal and quality auto body repair for your vehicle, choosing an independent auto body specialist is the way to go. Chances are you will get great service as well since it is a smaller operation. You can't beat it, great quality repairs, latest technology, qualified specialist, a great deal, a great service. However, ultimately the choice it up to you where you take your car for auto body repairs, but the choice is clear to many.... Independent auto body shop is the way to go!If your car is in need of auto reconditioning start looking for a qualified professional to handle your concerns. Look for an auto body professional to take care of your ride from window tinting to fixing the major auto body repairs.]]> http://www.artwoo.com/article/it-is-not-about-the-home-based-business-opportunity http://www.artwoo.com/article/it-is-not-about-the-home-based-business-opportunity#comments Wed, 30 Jan 2008 05:35:00 +0000 home based business opportunityuplinekey pointmissing the pointhome businessessales and marketingbusiness industry http://www.artwoo.com/article/it-is-not-about-the-home-based-business-opportunity home based business opportunity? Everyone is looking for their next home based business opportunity that will make them rich. Many people jump from business to business looking for the next great thing. They buy into all of the hype of home businesses. They are looking for the next big thing that will make them rich. They join prelaunch after prelaunch in hope that this will be the next great thing that will make them rich. Ten out of ten times they end up not making any money and end up jumping ship to the next big thing.

This cycle normally continues until they get tired and quit. Most people then end up bad mouthing the home business industry. But they are completely missing the point. They fail to learn from their mistakes and end up repeating them.

This brings up a key point. No matter what business you are in you will have to find qualified prospects in order to build a successful business. This is the key. Many business owners miss this point entirely. Which is why 95% of people are not making any money with their home based business opportunity.

That is the only reason you maybe failing. You are not getting qualified prospects. You may also be getting the wrong advice from your upline. If you were told to create a list of your warm market you are being lead the wrong path. Your upline has no clue what he or she is doing.

Don't shoot the messenger. It is just the truth. All of that warm market BS will not work. All that will end up happening is your warm market normally family and friends will put you down for trying something new. This is the worst info your upline can give you.

It is already tough enough as it is to build a business and the last thing you need is for your family and friends to start putting you down. I know because that is the advice I was first given when I joined my first company. Needless to say I did not make a dime.

Regardless of what home based business opportunity you may choose. You will need basic sales and marketing skills. Many people just starting out fail to miss this point completely and just continue to fail. Never understanding why.

Most people are just duplicating failure. They learn worthless techniques from their upline and pass the information down the line, and everyone fails. This is the main reason most people are not making any money.

Once you realize this you are well on your way to making the big bucks many of these companies promise you when you signup. In any business you have, you must have qualified prospects and you must be able to get huge numbers of qualified prospects looking at your business everyday. That is all it takes to be successful with a home based business opportunity.

If you can learn how to attract huge numbers of qualified prospects to your business you will make it. Plain and simple. Aaron Aldama is a marketing expert who has helped many people build a successful home based business. To learn more and sign up for a free vacation visit http://www.homebasedbusinesslosangeles.com/ Vacations on a first come first serve basis. ]]> http://www.artwoo.com/article/should-i-hire-a-franchise-attorney http://www.artwoo.com/article/should-i-hire-a-franchise-attorney#comments Mon, 01 Sep 2008 12:29:21 +0000 franchise attorneysfranchise attorneyfranchise contractfranchise lawconcrete knowledgefranchisorbest suit http://www.artwoo.com/article/should-i-hire-a-franchise-attorney franchise contract. If you are new to franchising it can be a little confusing especially since most legal documents are. Your agreement with the franchisor is what will determine the future of your franchise, what you can do, benefits you will receive, and what your franchisor will do for you. Whether you are new to franchising or not it may be beneficial to hire a qualified franchise attorney to help you.

A qualified franchise attorney's help people through the franchise process whether it be a well known franchise or a start up franchise. They deal with the area of law revolving around the right or license that is granted to an individual or group to market a company's goods or services in a particular territory under the company's trademark, trade name, or service mark. These are things you could encounter during the beginning of your franchise career or throughout it. With so many laws it is hard for an individual to know it all, unless they specialize in it as franchise attorney's do.

Your franchisor may offer suggestions for a franchise attorney or where to start, or you may choose to look for one on your own. Either way is acceptable. It is important that you select a qualified franchise attorney for you regardless of how you find them. Some things to consider are followed. You want an attorney that specializes in franchise law. If not they will not be the best suit for what you need. You will also want to find a franchise attorney that has experience. This is a big investment and decision; it is not something you want to chance with an upcoming franchise attorney. You need someone who knows as much as possible and has been practicing for a while. It is advised that you find a franchise attorney that has a concrete knowledge of your states laws for franchising. Ever state has their own laws so it is important that they know what your state's rules are. Also finding a franchise attorney that is an active member of the American Bar Association Forum on Franchising will be something to show they have accreditation and are active with current franchising laws.

You will want someone who knows the laws of franchising as you begin and carry on as a franchisee. They can help you through legal issues that may arise. They can also provide legal council to you as you make decisions for the future of your franchise and you as a franchisee. They may be able to keep you from making costly mistakes either in your initial contract agreement or in maintaining your agreement with the franchisor. Also they may be able to guide you through the correct steps to take if your franchisor is not following their contract agreement with you.

Hiring a qualified franchise attorney is a great decision to make for your franchise and you!For more information on an automotive franchise, visit BumperDoc auto body franchise and start your path to business ownership.]]> http://www.artwoo.com/article/an-overview-of-the-google-adwords-qualified-individual-and-yahoo-ambassador-programs http://www.artwoo.com/article/an-overview-of-the-google-adwords-qualified-individual-and-yahoo-ambassador-programs#comments Sun, 17 Jun 2007 09:30:00 +0000 google adwordsambassador programcertification programsyahooclientelepay per clickprogram participant http://www.artwoo.com/article/an-overview-of-the-google-adwords-qualified-individual-and-yahoo-ambassador-programs certification programs that you will want to take a look at and consider:

- Google Adwords Qualified Individual Program

- Yahoo Ambassador Program

In order to give you a better idea of these two different certification programs, a brief overview is provided for your consideration. Armed with this information you will be in the best possible position to determine whether one or another of these certification programs =96 or perhaps both =96 will best meet your needs not only today but into the future as well.

Google Adwords Qualified Individual Program

In order to be certified as a Google Adwords Individual program participant you will be required to undergo an examination conducted by Google Adwords. Through the overall certification process developed by Google Adwords, you will learn how to utilize the essential tools that are made available to certified individuals and that can be used by you to attract and then provide services to your own set of pay per click customers or clients.

There is a nominal charge to take the Google Adwords examination. However, most people who have gone through the certification process deem it a worthwhile investment.

In this day and age, a growing number of potential clients or customers actually are aware of the Google Adwords Qualified Individual program. Therefore, the reality is that this type of certification really is proving to be a selling point for people who are interested in gaining a clientele interested in Google Adwords development and related services.

Yahoo Ambassador Program

The Yahoo Ambassador program is really very similar to the Google Adwords program discussed a moment ago. Once again, a person seeking this certification will be trained in how to utilize the various tools that are made available through Yahoo in regard to that search engine's own pay per click program.

In the Yahoo Ambassador program you will take an examination (for which you will have to pay a nominal fee). At the present time, the Yahoo Ambassador program is not as well established or as well known as the comparable program offered through Google Adwords. However, with that noted, many professionals are opting for both certifications to make them all the more attractive to their own potential clients or customers. The Author, Himanshu Joshi will show you how to get more traffic and sales using proven marketing techniques. Watch The FREE Video to learn, "How to make $100, $300 or even $500 each day using Secret Marketing Techniques" at http://hiddenmarketingsecrets.com ]]> http://www.artwoo.com/article/want-more-clients-for-your-personal-trainer-business http://www.artwoo.com/article/want-more-clients-for-your-personal-trainer-business#comments Thu, 25 Jan 2007 08:27:10 +0000 personal trainer certificationfitness trainersprofessional fitnesscertified personal trainerspersonal trainingarm musclesmarketing http://www.artwoo.com/article/want-more-clients-for-your-personal-trainer-business arm muscles with scanty knowledge and skills required of a professional fitness personal trainer and yet they are very successful personal trainers? Some of these fitness trainers probably do not even have a qualified personal trainer certification not to say a string of qualifications. I am sure that you have met a few of them if you are in the personal training industry. Why do people trust these trainers who are out of shape and non certified personal trainers?

Now, take a good look at yourself in the mirror. You are a graduate of several renowned fitness personal training institutions with a string of recognized certifications. You are a strapping handsome hunk with well toned beautiful muscles on all the right places with an almost a perfect body fat ratio but your fitness personal trainer business is falling far behind others who are not as well qualified or look as good as you. Why is that so?

Well, the answer to that question is that they know what marketing is all about and you do not. It is as simple as that. You see, even if you have wonderful products and services but nobody knows about it or is convinced enough to buy them, then you will have zero sales. That is a fact of the business world. The same principle is also applicable to your personal training business.

Big businesses spend thousands and millions of advertising dollars in marketing their products and services knowing it will bring in the clients and profits many more times than what they spent marketing and advertising. Well, you do not need have to spend that kind of money in your personal trainer business but by just having the knowledge on how to market yourself and then turn that knowledge into action should be you a steady influx of clients.

Your prospective clients really do not know how good you are or how qualified you are, so how are they to know that you can really help them achieve their health and fitness objectives? You may be very highly qualified, but to that fat guy out there, he really does not know the difference between one fitness personal trainer qualification from another. So how are you going to get that fat prospective client to conclude that you are right personal trainer that they are looking for?

So, go get some marketing training for yourself and read up books on sales and marketing techniques especially those written for self employed professions such as like real estate sales or insurance sales techniques then redesign the sales and marketing techniques to suit your fitness personal trainer industry. Chris Chew is a celebrity trainer and author of andquot;Burn Fat Build Muscles Fastandquot;. More free articles at his sites http://www.sgfitness.com and http://sgfitnessonline.blogspot.com ]]> http://www.artwoo.com/article/benefits-of-a-health-savings-account http://www.artwoo.com/article/benefits-of-a-health-savings-account#comments Fri, 08 Jun 2007 16:24:55 +0000 health savings accounthealth insurance policiesindividual health insurancedeductible healthmoney rollsupshigh deductible health plans http://www.artwoo.com/article/benefits-of-a-health-savings-account health savings account is a relatively new tax-savings vehicle, but it's one that makes a whole lot of sense. Learning to navigate this new option and understanding its benefits really can help people save a ton of money when unexpected medical expenses arrive.

Health savings account plans tend to come in two basic forms - employer sponsored and self-purchased. Since the rules for employer-sponsored plans might differ from business to business, we'll focus in on ones people who buy their own individual health insurance policies might benefit from.

In a nutshell, these savings plans allow people to save money on a tax-free basis for qualified medial expenses and future retirement medical expenses. To qualify, people must be on High Deductible Health Plans, which means they pay at least $1,000 in deductible for self-only coverage. Most insurance companies will now let customers know when a plan they choose makes this option available to them.

The benefits of the health savings account are many. They include:

* Money in a health savings account is owned by the person who opens it. How to spend that money is entirely up to the person, but if it goes on non-qualified medical expenses, the tax benefit will be lost.

* The money "rolls over." Whereas some employer-sponsored and supported health savings account set ups don't allow for roll over from year to year, a self-opened account does. The money put into the account is income tax-free unless it is used for ineligible expenses.

* Helps people save up for expenses faster. Since income tax won't come into play with these accounts, the money saved can help add up to a better accumulation of cash if and when it's really needed.

* Easy to open. Most banks, credit unions, insurance companies with high deductible plans and so on will help people set up their own health savings account plans. The only requirement is the right kind of medical insurance policy. It should cost nothing to open one of these plans.

* Easy to use. Most HSAs come with a debit type card that can be used to pay for qualified medical expenses.

These plans are a little tricky to understand as far as all the minute details of what is an allowable expense and what isn't. The federal government offers highly detailed information on qualified expenses, but there are some generalizations that can be made. The types of things typically included in the qualified list are:

* Insurance premiums. This is allowed for the payment of COBRA insurance and for those who are unemployed.

* Co-payments. Some times co-payment amounts can be charged to the health savings account.

* Prescription medications. These are generally considered eligible expenses as are over-the-counter medications and medical supplies.

* Dental and vision care. In most cases, expenses associated with non-cosmetic dental and vision care are considered fair game.

A health savings account can be a great way to bank up money to pay for medical expenses without having to feel the bite of income tax. As long as the money used in these accounts is spent on qualified medical expenses, the savings extends after use, as well. For more information on health insurance, try visiting http://www.healthinsurancedecision.com - a website that specializes in providing health insurance related tips, advice and resources to include information on health savings accounts. ]]>