popular press http://www.artwoo.com Returned search results for popular press Copyright 2008 Wed, 03 Dec 2008 15:11:57 +0000 http://www.artwoo.com/rss/popular+press Common Press Release Mistakes: Don't Make It A Sales Pitch http://www.artwoo.com/article/common-press-release-mistakes-dont-make-it-a-sales-pitch http://www.artwoo.com/article/common-press-release-mistakes-dont-make-it-a-sales-pitch#comments Mon, 13 Nov 2006 00:27:10 +0000 press release distributionwall street journalnew york timesniche magazinenews storiespress releasesquotes http://www.artwoo.com/article/common-press-release-mistakes-dont-make-it-a-sales-pitch press releases make is that they make it sound too much like a sales letter. A press release is used to promote your company or product, but making you press release a rewrite of your "Sales" page is not a good idea. A press release is written to get your business featured in a major newspaper, magazine, or web site. Hence, before you start writing your press release, I strongly recommend that you take some time to read some of the articles that are written in the Business sections of popular newspapers such as The or , as well as read some of the articles about businesses in a or web site that matches the niche of your company. These were most likely based on press releases that the company wrote and thus, you should see what type of information is included in these articles and then include similar information in your company's press release.

Although it would be nice if a major news publication wrote an article that went on praising your company and your product, the vast majority of credible news sources do not do this and instead provide the facts and their own opinions, not opinions presented in a press release. Hence, to get the most coverage and best possible results from your press release, simply state the facts and if you want to give opinions, do so in as most news stories include direct quotes from company officials. The overall goal of a press release is to generate buzz and interest in your company's product or service; however, if you make your press release a reworded sales copy, you will get very little coverage from your release and many companies many services may reject you press release all together.

Hence, the bottom line is this: Only state the facts in your press release and do not go too deep into giving opinions. When you finish writing your press release and proof read it, make sure it sounds like an article you would expect to find in a credible news source. If it does, than chances are you wrote a good press release and it will get picked up by many sources. If it doesn't, then you have some editing that you need to do to "polish up your press release" and increase the chances of getting major news articles. Falco Pangkey is the owner and writer of http://www.freepublicity.eu. He writes about how to get online and offline Free Publicity. To view more work by Falco, you can visit http://www.freepublicity.eu/category/pr-articles/ ]]> Getting The Word Out On Your Ebay Store http://www.artwoo.com/article/getting-the-word-out-on-your-ebay-store http://www.artwoo.com/article/getting-the-word-out-on-your-ebay-store#comments Wed, 07 Mar 2007 06:27:07 +0000 ebay storeebay buyerpress releasepress releasesprwebemailquot http://www.artwoo.com/article/getting-the-word-out-on-your-ebay-store eBay store is a nice little useless piece of virtual real estate if there are no visitors to the store. Needless to say, it also does not generate the income you want or thought it would generate, which was the primary reason why you had put up the store in the first place and continue to pay the store fees every month.

Having your store listed in the eBay stores category pages has its uses. However, realistically, your store is probably tucked away on page two hundred, never to be found because no has the patience to wade through all those screens.

Sure, you can pay a pretty penny to have your store listing bumped up to a more readily findable position.

However, there is a way to attract a lot of targeted attention to your eBay store that will cost you absolutely nothing.

It is called s.

There are services on the web that send out to hundreds of news services and also the press releases to thousands of journalists who opted in to receive press releases for a particular industry or niche.

Two of the more popular press release sites are pr.com and .com. There is a host of others as well. Just do a search for and;free press releaseandquot; and you will see.

Now, please do not put out a press release that says, andquot;Woohoo, there is yet another store on eBay that sells DVDs, or clothing, or whatever.andquot; Nobody will take any notice of such a press release.

You either need to find something newsworthy about your eBay store, or intentionally create an event that is newsworthy.

Perhaps you've decided to broaden the line of whatever you are selling, perhaps you are offering a seasonal discount, or perhaps you decided to offer free shipping on all your items.

Better yet, perhaps your eBay store has been reviewed by BestAuctionStores.com, where I contribute eBay store reviews. That is a one-time newsworthy event in the life of your store's history, if you have ever wanted to find one.

The press release sites are very helpful in terms of guidance and advice on how to write a press release, if you have never done one before. You could employ an advertising agency to craft the press release for you, but if your store is not yet profitable, I wouldn't advise spending extra money on the press release.

Just get the word out on your store. Sometimes you will make a boo-boo and put out a press release that is really not that newsworthy, but who cares. Nobody is going to break your fingers over it.

The key is, don't put out a press release about your eBay store, put out a press release about an event related to your store. You might get visitors and buyers from sources you didn't even know existed. Jason Griffith writes eBay Store reviews for http://BestAuctionStores.com (http://www.bestauctionstores.com), a site dedicated to providing eBay Buyers with the ability to review and rate eBay stores. ]]> Articles Or Press Releases, Which One Is Better? http://www.artwoo.com/article/articles-or-press-releases-which-one-is-better http://www.artwoo.com/article/articles-or-press-releases-which-one-is-better#comments Thu, 29 Nov 2007 12:25:00 +0000 how to write a press releasepress release distributionarticle marketingpress releasesmost frequently asked questionslink popularitynews agencies http://www.artwoo.com/article/articles-or-press-releases-which-one-is-better most frequently asked questions I get from clients. It isn't that one is better than the other. Both have their purpose. However, the purpose for each is far different and you should not get confused with .

Of course good copywriting is essential to both a press release and article marketing. And both are optimized to contain your keywords for seo purposes. But the relationship between article marketing and press releases ends there.

Article Marketing is the distribution of well-written, informative articles to article directories in the hopes that they will get syndicated by or reprinted on other websites and blogs. Article marketing helps with for this reason.

Article Marketing helps with branding you as an expert in your field and can drive traffic directly to your website if readers like the article.

Press Releases are written to announce a newsworthy event. They are distributed to news websites, , news blogs, newsletters, etc. They are not the same as an article.

Most press releases I see submitted aren't newsworthy at all however. People are using to send out articles. They have article marketing and press releases all mixed up.

I read press releases that sound like sales letters all the time. Pure self-promotion is not a press release at all. It's a sales letter sent out through a press release distribution center.

People who see these know the difference. News agencies who could be printing or redistributing your press release to a wider audience can see the difference at a glance.

If you do not know how to write news, you do not know . Unfortunately, many of the people on the web who offer to write press releases for money don't really know how to write press releases either. They know you don't know the difference between a press release and an article or sales letter either, so they get away with charging money for the service.

Go to any press release website. read the press releases. You'll see more than 50% are self-promotion or just articles. If it doesn't read like something you would read in a newspaper, it isn't a press release.

You can do a press release in the first person or from the company perspective, but you have to be announcing something that is newsworthy. Something new happening. Something that people will want to know about. A merger, an acquisition, a partnership, a new website launched, (Can only be done once!), a new blog launched, are all things that can be newsworthy and must be presented as a news item, not as a "Come Visit MY Website Please!" article.

Press releases do even better if written as a reporter would write about your announcement. The Reporter, (press release writer), can even interview you and others at your company for quotes to use in the press release.

People are hungry for news. A press release should only be distributed if there is news to announce. Yes you want to optimize your press release for the search engines but SEO is not the number one purpose for distributing a press release.

Announcing something newsworthy is the first reason. You only optimize it because it is being distributed on the web and that is the secondary purpose for the press release, not the first.

If you want good results for the money you spend on a press release, do them sparingly and only when you have something newsworthy to announce. You'll get more bang for your buck, more traffic, more people reading about you, and you'll make back your investment every time. Chris McElroy has been involved in Internet Marketing since 1995. More info on article marketing can be found at http://www.articlecontentprovider.com/articles.html and more about press releases at http://www.articlecontentprovider.com/press-release.html ]]> Press Release: Marketing Good News http://www.artwoo.com/article/press-release-marketing-good-news http://www.artwoo.com/article/press-release-marketing-good-news#comments Fri, 13 Oct 2006 04:27:06 +0000 writing a press releasepress release writingpr newswirelaunchpass musterfreelance writersnews media http://www.artwoo.com/article/press-release-marketing-good-news
In marketing your website the use of a press release can be an effective means of drawing people to your website.

Certainly there are skills involved in and there are plenty of qualified who can assist you in the development of a solid press release. However, as with any new process it is possible to learn the skill of .

In today's online community the press release is about more than trying to with the . Today press releases are routinely found on individual websites and can be picked up by affiliated websites. In essence when a press release is written it needs to appeal to the news media, but it also needs to connect with the public.

Many online businesses will place a 'press release' section on their website as a means of keeping visitors informed of new developments within the company or the website.

A press release can be developed for a significant number of events. For instance, if you provide a new website design you could send out a press release talking about the new design and the reasons this design is more functional and useful to your customers. If you a new service, a press release can be an easy way to encourage the curious to come take a look. If you have added a new line to your existing offerings, a press release can alert your customers and potential clients to the good news. If you've won an industry award a press release can work to instill a greater degree of trust in your firm.

There are several online companies that handle the distribution of press release information. Perhaps one of the most well known is , but there are other services available. Many of these services require a fee for distribution.

Many online netrepreneurs have learned that the effective distribution of strategic press releases can provide a sizeable return on investment in the form of new clients and unique visitors.

When you have good news you shouldn't hesitate to share it in the form of a press release. This is just one more online marketing tool worth exploring. Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com ]]> Use Press Releases To Maximize Traffic Exposure http://www.artwoo.com/article/use-press-releases-to-maximize-traffic-exposure http://www.artwoo.com/article/use-press-releases-to-maximize-traffic-exposure#comments Thu, 01 Mar 2007 06:27:07 +0000 press releaseprwebproduct launchpress releasesgenerate trafficzero dollarssuspense http://www.artwoo.com/article/use-press-releases-to-maximize-traffic-exposure press releases are a very important part of any campaign to to your website. This is a very good way to boost traffic to your website especially when you are having a or launching a new website or contest.

The main site to submit your press release to is located at .com" >http://www.prweb.com. There are more of these sites to submit to, but this is considered to be the main one. These guys have an assortment of press release options which can go from to above five hundred dollars. One would think the more you pay the better distribution you will receive. That is to say that if you pay zero dollars your press release may have as many as a few thousand views while a paid press release of five hundred dollars may be viewed by as many as tens of thousands of visitors.

There are a few things you must consider which are very important when typing up a press release.

One of the things you must take in to consideration is to pay attention to the submission guidelines of the particular service of press releases you wish to take part in. Some of these services want a formatting of a certain amount of characters that you use on each line of your release. There are a number of things they may ask you do to qualify for their press release and you will want to take note of them before submitting your press release.

The next import factor to take into consideration is the way you construct your press release. This is not the same as writing an article, there are some things that should be written a little differently.

The basic structure of your press release should be to start with a title that compels the largest possible audience of readers to your topic. Try to keep your title strong but leave your readers in . Make them want to know what is in your press release so they will click to see what it is all about.



Now that you have your readers in suspense wanting to know what else you have to say, you can do the body in one of two ways. You can do it in the form of a newspaper and get you readers to read all the important stuff right off the start and then simmer down as you go. The next choice you have is to make it like a story and not to give your readers any of the important stuff to the end. Build up to the best parts of your release keeping them in suspense. This method seems to be the best for generating traffic to a website. To get sizzling red hot targeted traffic to your website visit the Author's website at http://affiliatemarketinggenius.com/redhotsite1.htm The Author allows the use of this article as long as this text resource remains with it and the links remain usable. ]]> Effective Marketing Tools The Press Release http://www.artwoo.com/article/effective-marketing-tools-the-press-release http://www.artwoo.com/article/effective-marketing-tools-the-press-release#comments Sun, 17 Feb 2008 00:20:01 +0000 public relation firmsaccess presssearch engine listingsinformational materialeffective marketingsubheadingnews agencies http://www.artwoo.com/article/effective-marketing-tools-the-press-release effective marketing tools that can be found throughout the Internet on websites, or in emails. In the past, press releases have been strictly used to communicate between and the media in order to promote their products, celebrities or events. Similarly, businesses are now creating their own press release to promote their services.

When a press release is distributed online, it can gain as many as five hundred additional links. The trick to getting more links and listings is using popular keywords in your press release and in the name of the website where it is originally published. releases by using wire websites and, if you are release is search engine optimized, they could come across yours and print it in their newspaper, magazine or on their website.

The full benefits of press releases are often not recognized by business owners or marketers, but its important to make sure that your press release generates as much recognition as possible in order to be syndicated throughout the web. Some tips for achieving this are

Make sure your release is newsworthy because, even if you have a hundred keywords scattered throughout the content, the media will not republish it if it is not interesting and useful content. Be as specific as possible and provided detailed information that is unique and cannot be found elsewhere.

Phrases that contain the most keywords should be located in the title, or towards the beginning of the release in order to be sure the website featuring your press release is ranked higher on search engines.

Press releases should offer more than just information and should include contact information and how a reader can learn more about the business and services. The release should offer links to a businesses website as well as to a place where potential customers can download other such as newsletters, reports, free trials, special offers and white paper downloads.

When sending the release to media outlets, you should also provide a brief summary detailing the content in your press release. You should provide a summary of your business, the services you provide and information about the writer of the release.

Offer your press release to bloggers who write about your industry. When writing about different topics within the field, bloggers will often include a summary or excerpt from company press releases and then credit that business, including their name and website.

When distributed throughout the Internet, a press release can get a lot of exposure and generate traffic for a website, leading to higher sales of products and services. Posted not only on websites, in blogs and in emails, press releases can be printed in traditional forms of media as well, such as magazines and newspapers, but will be viewed much less than it would be if it were posted on the web. The more places your press release is posted, the more links to your website there will be floating throughout the Internet. James Copper is a writer for http://www.marketinglinx.com ]]> Site Promotion Tools: The Press Release http://www.artwoo.com/article/site-promotion-tools-the-press-release http://www.artwoo.com/article/site-promotion-tools-the-press-release#comments Sun, 03 Sep 2006 08:27:12 +0000 online press releasecontactdefinitelynews distributionsite promotion toolsright newspress releases http://www.artwoo.com/article/site-promotion-tools-the-press-release site promotion tools is the press release. A quality press release submitted to the right portal will bring important revenue if its content is of interest, qualitative and actual (yes, that's what are for!).

News distribution portals and services are used by thousands of journalists all around the world. If your press release has it all, you'll probably see it published in thousands of other locations: online or offline. All in all: a good press release will attract immediate attention to your business and website. Unlike articles, that bring you visitors a long time after their first release, press releases have a shorter life. That's why it is so important to write them well.

A well-written has another important advantage: it will increase the number of one way links to your website, thus your search engine ranking. So, although the traffic boost will not last long, you gain by having your press release archived in an online searchable database.

Write Well

Editors will not just publish anything. Your press release needs to respect a few important guidelines.

1. The layout is very important. Your first paragraph should always answer the following five questions: "who?", "what?", "when?", "where?", "why?". Limit your press release to one or two pages and always end your press release with a conclusion.

2. Always write the content from the view of the public. Highlight customer benefits, not your own. Know your audience and "think" your audience.

3. Always use proper grammar and spelling. Avoid other silly mistakes such as wrong date, misspelled names, etc.

4. Last but not least, always sign your press release and provide information. There is no such thing as an anonymous press release.

Your press release has to be newsworthy. What you might consider great may have little or no importance for your readers. A press release is not a sales brochure it's an announcement. It publicizes an event, a new, extraordinary product or a service. It does not repeat the contents of your website and it does not tell stories that have been told.

Submit Well

Once you have a quality press release you need a quality submission service to reach a broad audience. You need to know that you'll get what you are paying for. PR Newswire is great, reliable and has great coverage. Their fees are fair and accessible. Since this is not an article advertising PR Newswire, I'll include other options too: Eworldwire, PR Web, Submit Express and so on. Just type "press release submission" in any search engine and you'll find plenty of press release submission services, some of them even free.

You should really take care how you write your press release, especially when you pay for submission. For best results I suggest you hire a professional writer. Note that the press submission services listed above do provide press release writing services. But: don't pay for a press release writing service UNLESS your press release is newsworthy for your potential clients. Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com ]]> Coffee Press The Original Coffee Maker http://www.artwoo.com/article/coffee-press-the-original-coffee-maker http://www.artwoo.com/article/coffee-press-the-original-coffee-maker#comments Mon, 29 Jan 2007 02:27:03 +0000 coffee pressflavored coffeecup of coffeecoffee groundscoffee beanshot coffeedrip coffee http://www.artwoo.com/article/coffee-press-the-original-coffee-maker coffee press is a brewing device that at first glance looks very simplistic but brews a like no other. Ask any coffee enthusiast about a coffee press pot and chances are you're in for a chat that will last longer then just a minute or two. It's the ultimate brewer to create a fabulous smelling, aroma rich, wonderful flavored, coffee.

How Does A Coffee Press Work?

A coffee press, as mentioned looks like a very simple device, basically like a coffee maker carafe with a rod down the center connected to a round filter. The filter via the rod can be moved from the top to the bottom of the glass carafe, this allows you to separate the from the water.

So how does it actually work? are first ground very coarse, they need to be more coarse then you would use in a machine so that when the boiling water is poured over them the water can absorb the flavor, aroma, and acids from the beans. Water is boiled and poured over the grounds with the plunger filter out. The filter is replaced inside the carafe, the rod is pushed downwards into the carafe to separate the grounds form the water, leaving you with a aroma rich pot of coffee.

Pros and Cons of a Coffee Press

Of course any device has it's pros and cons, a coffee press is no different. A die hard coffee fan will surely appreciate the rich flavor textured coffee it produces. Not to mention it doesn't require any paper filters. Of course there is a downside, coffee from a press should be drank almost immediately to really take advantage of the flavor, also there can be some sediment left at the bottom of your cub due to the coarse grounds that are used. Some believe that the sediment that is left can cause your cup to go bitter.



All in all a coffee press is the original way to make a cup of coffee. While things have changed greatly due to technology, it's still a standard for many. Of course an electric machine is faster and easier to use, it doesn't produce the same exquisite taste found from a press. For those that are looking for a time saving option in the morning for their coffee, stick with your auto drip machine, but if you're looking for that all natural wonderfully brewed cup of joe consider a press, even if it's just for the weekends. For more information on making the perfect cup of coffee with a coffee press pot take some time to browse our http://www.espresso-and-coffee.com/ website with more a ]]> Promotional Strategies For Your Online Business http://www.artwoo.com/article/promotional-strategies-for-your-online-business http://www.artwoo.com/article/promotional-strategies-for-your-online-business#comments Wed, 08 Aug 2007 08:35:02 +0000 meta description tagspress releasemeta description contentsocial networkingpress releasessearch enginesprweb http://www.artwoo.com/article/promotional-strategies-for-your-online-business
Make it easy for your website visitors to tag you. Help your readers to spread the word about your content through social book marking and . Provide links to social networking site on the end of your articles. Social book marking sites enable readers to share your book marks publicly, tagging them to help others to find them. When you have great articles on your website your readers will tag them so other people can find them.

s

Keyword rich are similarly effective to writing articles. is one of the most popular press release systems. A press release is great tool to announce a change to your company such as the redesign of your website or to announce a new product. Your press release could result in an interview with a newspaper or magazine editor.

Historically, press releases were aimed at news editors. Today, press releases are aimed directly at web surfers. Your job is to write an interesting press release with quality content. You only have a few seconds to convince the reader that your press release is worth reading. Your title and the first couple of sentences are the most important components of a great press release. Focus on what your audience wants to read not what you want to write.

Page Elements

Write catchy page titles. Perform a search with some of your most relevant keywords. Examine the first page results, and see which one grabs your attention. Write down the most captivating page titles, and see if you can write better ones for your pages. The same is true for your . Even though, some no longer list it won't hurt to have a catchy description.

Name your images with your keywords within the image file name. For example, if you have images of candles on your site, name the image files such as "candle-product-name.jpg," or "candle-product-description.jpg." Search engines might give you traffic based on your image file names. With minimal effort people performing an image search could land on your website. George Meszaros with Webene http://www.webene.com ]]> Why Online Entrepreneurs Should Do Press Releases http://www.artwoo.com/article/why-online-entrepreneurs-should-do-press-releases http://www.artwoo.com/article/why-online-entrepreneurs-should-do-press-releases#comments Tue, 25 Nov 2008 12:23:10 +0000 search engine optimizationawareness searchseasonal promotionssearch engine indexinggoogleoptimization seobusiness press http://www.artwoo.com/article/why-online-entrepreneurs-should-do-press-releases search engine optimization (SEO), creating buzz for a product or service, and more.

Not only can you get people to read the press release who might visit your website but you can create more traffic through search engine optimization as well. Indexing in search engines will bring you more traffic because people will be more likely to find your company in the top search results for targeted keyword searches.

Once you learn to capitalize on this way of getting information out for your company, you might find it beneficial to send press releases out for many reasons such as new product releases, , changes in staffing, big industry news and more.

Press Release Benefit: Backlinks

Backlinks are a big benefit to press releases that a lot of people don't really think about. Not only will people read your press release but search engines will as well. When your press release is syndicated, news organizations could publish it on their website which will create extra backlinks pointing to your website.

When you do a press release well, it'll be syndicated to many sites. Those sites will all point to your site and if they're relevant to your subject matter, this is pure gold!

Backlinks through highly ranked sites with good reputation will increase your own site's profile and help you get more for valuable keywords.

Press Release Benefit: Credibility

A well-written press release will paint your company in a positive light. When a press release is written properly, it has the potential to draw positive attention to your site as a solid company worthy of business.

Press releases that are interesting and well-written will get attention for you and your business so if you don't know how to craft one, it's a good idea to either pay someone to do it for you or to learn to do it yourself.

There are services that will do press release writing and distribution as well as services who will take the press release you've written and distribute it for you. If you want to learn to write effective press releases you can find many online tutorials that'll help you make the most of this very effective writing method.

Writing press releases and sending them out alone won't be likely to get you enough business to sustain yourself but as part of your marketing strategy can be a wise thing to do especially during:

- product releases
- staffing changes
- pricing promotions
- changes to your industry
- announcing awards you've received
- advertising contests

When you have something newsworthy to tell and tell it in an interesting and effective way it can help you get more business, get more search engine results and build your company's profile. Whether you do press releases yourself or have someone manage the process for you this is a news medium you should definitely take advantage of!Want to know which press release services to use? Learn more about the many benefits of writing press releases to help you make more money online at TheWebReviewer.]]> Introduction To Press Releases And How They Can Be Used http://www.artwoo.com/article/introduction-to-press-releases-and-how-they-can-be-used http://www.artwoo.com/article/introduction-to-press-releases-and-how-they-can-be-used#comments Fri, 10 Nov 2006 16:27:12 +0000 how to write a press releasecnnsearch enginesprwebpress releasesback linksbuzz http://www.artwoo.com/article/introduction-to-press-releases-and-how-they-can-be-used back links for SEO purposes to get their web sites ranked higher in . As a result, many webmasters spend countless hours and hundreds of dollars to build links to their web site. However, there is an easy and inexpensive way to build dozens of links that many simply ignore. Public Relations is of key importance to any company or web site and often times, a Press Release is the greatest tool web site owners have to help spread the word about their company, increase about the web site or the products that are offered, and build dozens of back links from multiple, reputable web sites.

Here, we will go through the process of writing and submitting a press release and include many tips and tricks to help you get the most out of your press release. A press release must be written in a special way and we will go through the process of and where to submit it for best results. However, before we go in depth into how you can best use a press release e need to explain what a press release is.

A press release is a document that is sent out by a company or web site when something that is notable regarding the company occurs. All of the articles you see in newspapers and on web sites such as and Yahoo! are based of that were sent by the company to PR Newswires such as or PRLEAP, or sent to the media company directly. Obviously, there are thousands of press releases being sent to major media companies such as CNN or Yahoo! daily so, only the best written press releases that have significance to the average user gets picked up by these companies. Hence, we will spend a lot of time talking about how to write effective press release in future entries. Now, the major purpose of the press release is for public relations and to get newspapers and other large media outlets to pick up the story and present it to a large audience to help generate buzz and interest; however, for many small web site owners who don't have the money to spend building major media contacts or paying someone else to send out your press releases to major media companies, free press release submission at PR Outlets such as PR.com and PRLEAP.com are an inexpensive way to build dozens of back links for purely SEO value.

A press release is of great benefit to any company and web site and we invite you to check back soon for all of the latest tips and tricks regarding press releases. Falco Pangkey is the owner and writer of http://www.freepublicity.eu. He writes about getting online and offline Free Publicity. To view more work by Falco, you can visit http://www.freepublicity.eu/category/pr-articles/ ]]> The Simplicity Of French Press Coffee http://www.artwoo.com/article/the-simplicity-of-french-press-coffee http://www.artwoo.com/article/the-simplicity-of-french-press-coffee#comments Thu, 10 May 2007 08:35:02 +0000 cup of coffeecoffee groundsinstant coffeecoffee machinecoffee makercontactfrench press http://www.artwoo.com/article/the-simplicity-of-french-press-coffee cup of coffee - from to complex cappuccino machines - most people tend to make theirs with the simplicity of an electric . But there are other methods accessible to you that can make a great cup of coffee, such as coffee. If you haven't seen one in use, then you're missing out on a simple way to produce a rich cup of coffee.

The Pot

The main hardware for French press coffee is the plunger pot, and it's basically all you need in order to make coffee with this method. It consists of a small jug with a sort of plunging mechanism on top. This plunger has a sort of mesh on it which is used to filter out the . In order to make French press coffee, you add water directly to the grounds in your plunger pot and let it steep for a few minutes. You then push down on the plunger to filter out the grounds from the liquid. The making of French press coffee is no more difficult than that, easy enough for anyone to operate.

The Coffee

When you grind your beans for French press coffee, you want to shoot for a coarse grind, since larger pieces will get filtered out better by the mesh of the plunger. French press coffee will produce a stronger brew than you'll get with a , which is great if you like a coffee with a lot of flavor. Keep in mind that with this method, there will be some small particles in the coffee after pouring. This is normal, and it doesn't mean that you're doing something wrong.

One thing to know about French press coffee is that it should be served right away, since the water and grounds are still in . If you wait too long, the mix will become unpleasantly acidic. So don't make French press coffee and expect it to be good for a second cup in an hour. For this reason, most plunger pots are small in size.

Convenience

French press coffee is remarkably easy to make and low-tech, since you can make it without electricity. For this reason, it's great on camping trips, since the plunger pot fits easily in a backpack and can be used outdoors. Similarly, for those traveling without guarantee of a coffee machine at their destination, a French press coffee jug can fit easily in your travel bag and ensures you can have a cup wherever you go. With the convenience, ease of use, and flavor that French press coffee making provides, it is sure to be a hit with you and your family. Roland Jefferson is an online researcher based out of Los Angeles, Calfornia. For free recipes, tips and resources covering French Press Coffee, please visit: http://www.coffeehangout.info/FrenchPressCoffee.html ]]> Common Press Release Mistakes: Include Your Contact Information http://www.artwoo.com/article/common-press-release-mistakes-include-your-contact-information http://www.artwoo.com/article/common-press-release-mistakes-include-your-contact-information#comments Sun, 12 Nov 2006 22:27:10 +0000 e mail addresspress release distributionpublic relations expertcontacte mail accountnew e mail accountpublic relations department http://www.artwoo.com/article/common-press-release-mistakes-include-your-contact-information Contact information is by far the most important part of your press release and you need to make sure that you provide enough information so that a reader of the press release will be able to reach you. There are some news publications that will take your press release and write a news story without contacting you; however, most news sources who want to base a story off of your press releases will attempt to contact you before they write an article to get more information and their own quotes. If their request is not met in an appropriate time frame, they will go with another company. As a result, it is very important that you include a phone number and / or e-mail address that you check frequently so that writers and journalists will be able to contact you and get the information they need quickly.

I know that some will not want to give their personal information as any one will have access to your e-mail address or telephone number and as a result, I suggest that you create a new e-mail account for press releases where journalists can contact you. pr@domain.com is a very common e-mail address for the of a company or web site. Many companies who are large enough to have their own or press release staff use the business e-mail address of their PR personnel to handle all requests for more information.

I know that when many people register at a new web site, they often give fake or incorrect information but a web site is the last place you want to do this. If these distribution services realize that the information you gave does not match up, they may not even send out your press release and terminate your account.

Bottom Line: Most journalists and writers who want to write a press release about you or your company will request and require further information before publishing your release so it is vital that you provide correct information in the "Contact Us" section of the press release. If a journalist can not contact you within a reasonable time frame of sending a press request, your news will not be covered and the purpose of the press release will be defeated. Simply put, make sure you can easily be contacted by those who are interested in writing a story based off your press release. Falco Pangkey is the owner and writer of http://www.Freepublicity.eu. He writes about how to get online and offline Free Publicity. To view more work by Falco, you can visit http://www.freepublicity.eu/category/pr-articles/ ]]> French Press - Making Great Coffee http://www.artwoo.com/article/french-press-making-great-coffee http://www.artwoo.com/article/french-press-making-great-coffee#comments Fri, 14 Apr 2006 23:50:03 +0000 coffee beansdrip coffeecoffee presscup of coffeearomatic coffeecoffee oilscoffee lovers http://www.artwoo.com/article/french-press-making-great-coffee aromatic coffee oils. Most coffee lover's agree that a French press makes a superior .

A French press (sometimes called a ) is usually a glass cylinder with a plumber like device inside. You place your coffee grinds inside and pour hot water into it. The water should not be boiling or you will scald your grinds, which will affect the taste. 200 degree water is the optimum temperature for a fine cup of coffee. If you're using a kettle to heat your water, remove it from the heat before if starts whistling. Either that or you can let the water boil but let it sit for a few minutes before pouring it into your coffee press. Remember to leave at least an inch of space when filling up the French press.

that are ground too finely will clog the filter. You will probably be okay with automatic grinds but the best way to enjoy French press coffee is to grind the beans yourself. Try to grind the beans to a size a little bigger than automatic drip coffee grinds. This may take some practice to get comfortable with your coffee grinder but it's worth it. And remember that once you grind your coffee beans they should be used immediately or kept in an air tight container to keep them from getting stale.

Let the coffee steep in the water for about 4 minutes. Now it's time for the press part of the French press. Place the French press on a no slip surface and slowly and smoothly press the plunger down. Press too hard or too quickly and in a worst case scenario, you could have boiling hot water shoot out all over you. This step is how the coffee grinds are forced to the bottom of the container and you're left with delicious fresh brewed coffee in the top chamber. You are now ready to pour and serve.

The French press has undergone a makeover in recent years. Manufacturers have added French presses to travel mugs and thermoses. As long as you have hot water you can make a fresh brewed cup of coffee anywhere. And most of these travel mugs and thermoses are insulated so that your coffee will stay warm longer.

With coffee becoming such an important part of most people's days, isn't it time that we pampered ourselves with a better tasting brew. The French press is an easy and flavorful way to make a cup of coffee. So if you're tired of the brown water that comes out of coffee vending machines in your office, then the French press is perfect for you. Anthony Tripodi is the webmaster of http://EndlessCoffeeBreak.com - The Guide To Coffee. For more information about French Press Coffee, visit http://www.endlesscoffeebreak.com ]]> Using Press Releases To Get Traffic And Build Links To Your Website http://www.artwoo.com/article/using-press-releases-to-get-traffic-and-build-links-to-your-website http://www.artwoo.com/article/using-press-releases-to-get-traffic-and-build-links-to-your-website#comments Sat, 02 Jun 2007 11:34:58 +0000 distribute your press releasehow to write a press releasecnbcpress releasessalesletterheadlinesoprah http://www.artwoo.com/article/using-press-releases-to-get-traffic-and-build-links-to-your-website press releases.



If you're using online methods to , you'll find that every time you submit on, it will bring in both traffic and links.

Even if your press release doesn't generate any interest from reporters, it will still help your website.

A great press release can completely change your business and bring in a flood of traffic, links, and even get you on or .

Even when given all the benefits of press releases, however, most people will never use them.



They have a list of excuses that include: I don't have anything newsworthy; My business is different; I don't know ; and this one really befuddles me =96 because someone might actually call them and want to interview them =96 they'd have to *gasp* actually talk about their business to someone.



Of course, they're just that =96 excuses. Coming up with something newsworthy is relatively easy. Any business can benefit from the use of press releases, they're even relatively easy to write. For those who are afraid you might actually have to talk to someone, though, I'm not sure what to tell you =96 a lot of times, no reporters will call, but they might.



Here's a few tips for successful press releases.

1) Are Vital

Just like a great headline can make or break a , the headline of your press release can make or break it. If your headline doesn't grab someone's attention, then it doesn't matter how great the rest of your press release is because nobody's going to read it. If you need help coming up with headlines, just go to your library and look at the headlines of magazines and newspapers. You'll find plenty of great headlines within their pages.

2)Not An Advertisement

Remember that your press release is not an advertisement. While you can certainly use them to promote a new product or service in your business, the actual press release should read like it's being written by a neutral third party. Think of yourself as the reporter writing the story about the product, why it was created, and a little history. Don't hype up the product, just give them the facts.



3)Quotes

Have you ever noticed how just about every article you read in a newspaper has a quote from one person or multiple people? That's because quotes make your stories more interesting. Always include a quote from someone in your press release, even if the only person you can quote is yourself.

So next time you're looking for to get more traffic or links to your website, give the press release a try. Gary Ruplinger is an SEO expert at http://UltimateTrafficBlueprint.com. Get all of Gary's search engine optimization tips at http://ultimatetrafficblueprint.com/blog/ and if you'd like to hire a professional to build links to your website, visit Gary at http://www.ultimatetrafficblueprint.com/seopackages/ ]]> CNN Anchor Kyra Phillips Turns Bad Press Into A Win... http://www.artwoo.com/article/cnn-anchor-kyra-phillips-turns-bad-press-into-a-win http://www.artwoo.com/article/cnn-anchor-kyra-phillips-turns-bad-press-into-a-win#comments Tue, 03 Oct 2006 18:27:04 +0000 fad gadgetkyra phillipswinnerdavid lettermancnnpond scummannatech http://www.artwoo.com/article/cnn-anchor-kyra-phillips-turns-bad-press-into-a-win winner when the bad press you get is national and it's all over the Internet in 24 hours?

A winner is someone like , anchor who accidentally took a microphone into the bathroom and then went on to redeem herself.

Her reaction was on a scale with the bad press she got: national.

No matter where the bad press comes from, from the local paper to the national media, you can come out a winner if you adopt a transparent attitude, a sense of humor, if you're authentic and if you have confidence.

Everyone goofs up once in a while. Companies also goof up once in a while. Maybe they overhyped the product, as a local paper accused of doing.

But that accusation, even if true, doesn't change what the product has done for anyone over the past 10 years, does it?

Hype and promises can kill good products.

Stick with YOUR story and the stories you know. That's all I'd need. After all, everyone says their science and technology is the best. What matters first to me is whether it WORKS for me. Everything else is either second or irrelevant.

P.S. Silly comments like andquot;It's just a sugar pillandquot; are usually from people with an agenda or axe to grind, on a par with andquot;Oh, it's just .andquot; Like andquot;the iPod is just another ,andquot; from the lips of a competitor. Kim Klaver is Harvard andamp; Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, http://KimKlaverBlogs.com, a podcast, http://YourGreatThing.com and a giant resource site, http://BananaMarketing.com ]]> Drill Press http://www.artwoo.com/article/drill-press http://www.artwoo.com/article/drill-press#comments Tue, 01 Jul 2008 11:36:17 +0000 magnetic drill pressbench top drill pressmagnetic pressdrill pressesdemanding jobswork piecesvariable power http://www.artwoo.com/article/drill-press
Have you checked your toolbox lately? Do you have a drill press in it? A drill press is a permanent style of drill that may be mounted on a stand or bolted to the floor or workbench. let you drill holes in metal, wood and a variety of other materials. There are several important pointers to be considered before buying drill presses.

There are two types available in the market of drill presses. The floor-standing drill press models that tender more power and can typically handle a wider range of materials and the bench-top drill press models that are a lot more compact and they tend to be a little less expensive. They are best apposite for smaller and less .

Did you know that in terms of swing the size of a drill press is typically measure? Like the bench-top model that typically has a swing of 10" to 12" and it has a capacity that is larger that needs more powerful motor while a floor-standing model has a swing between 15" and 17" that can have one half to three fourth horsepower. Another capacity that you might consider is the quill stroke because it determines how deep you can drill.

You may like to consider a radial press or depending on your drilling needs. A radial press is best if you do a lot of angled drilling or you do work with very large items. A gives enormously powerful operation along with easy portability.

If you cannot afford to buy brand new hand drill press, you can always buy second hand drill presses. You just need to be a little careful about the product and the accessories that come along with it. Please take note that drill presses are available with , attachments and sizes. This will provide certain handy tips and will direct you to the right path in choosing the best-used drill press. First, you make sure that drill press works effortlessly without any hiccups, makes sure that it makes precision holes and look out for the maximum power that is made by the motor. Secondly if you are going to drill through tougher material you have to get a drill press with higher horsepower. Drill presses have horsepower from to 1 horsepower. Thirdly, try drilling holes before making up your mind, also take care that the drill press does not unreasonably heat up or stops rapidly while working.

Then, glimpse if any warranty is still left on the drill press, the more the better and the less the more you should bargain. There are also factory reconditioned drill presses available from different brands; this could also be an exciting basis of getting used drill press and if you don't have any ideas or clues and you are in dire need of a used drill bit always ask someone that is an expert or professional in selling with such tools to make up your final choice. These drilling machines also known as the drill presses are used to make holes in metal with a twist drill. To perform the following basic hole machining operations like tapping internal threads with a utilizing tapping attachment, countersinking, reaming, boring and counter boring, a diversity of other cutting tools are also used. Reamer is a modular design with replaceable cutting head, and easy to change while still in the machine tool spindle.For more information on Drill Presses please visit our website.]]> Make The Most Of Your Coffee Pot http://www.artwoo.com/article/make-the-most-of-your-coffee-pot http://www.artwoo.com/article/make-the-most-of-your-coffee-pot#comments Sat, 27 Jan 2007 14:27:10 +0000 coffee coffeecoffee potcoffee potscoffee pressvariety of coffeecoffee brewingcoffee machines http://www.artwoo.com/article/make-the-most-of-your-coffee-pot Coffee pots may differ in shapes, sizes, materials, and treatments. From ancient campfires and hearths to the modern kitchen and breakfast nook, coffeepots are one of the more prominent figures.

As a Wedding Gift

Like the blender and the bread toasters, coffeepots are among the more popular items in a bridal registry. From the delicate china and glass to the stainless steel and brass variety, coffeepots are among those that do not fail to attract a couple's wish list. Wedding guests who want to make their gifts unique sometimes opt for the metal variety of , because these pots can have an engraving and may last for decades without losing its functionality.

As Decoration

Over time, coffeepots were transformed into wonderful pieces of artwork. Shapes and sizes varies, some of which are clearly meant not only for practical use due to the more delicate treatment but as conversation pieces. The elegant design of many coffee pots, whether done on purpose or not, could add grace to any kitchen and complement match every conceivable design and kitchen motif.

Its ease of use, practicality and popularity gave way to another form of coffee pot.

Press-Style Coffee Pots

Another form of the coffee pot though was introduced in the middle of the 19th century, the pot. The coffee pot's progression into a press coffee pot came even after the vacuum brewer was already a popular coffee-brewing machine.

Contrary to what many people think and even with the popularity of different and coffee makers, the coffee press pot, when used with a little preparation, can deliver the richest coffee ever produced. With proper preparation you may also have a very clean brew.

While an exceptional brew will always depend on the kind and quality of beans, the roasting process used, and the water, the one thing that you should never do when preparing coffee is to skimp on the grinder. That factor is vital with any other coffee-making machine as well. For the press pot, the grinding type is even more vital.

The common opinion is that modern electronic coffee making machines can produce higher quality coffee. It isn't true. When one uses a low-quality grinder that produces low-quality grounds, the most expensive coffee maker or coffee brewer can't produce a perfect cup of coffee. Hence the better grinder you have, the higher the quality of coffee that you can brew because it will allow you to extract the best possible flavor from your coffee beans.

To make good coffee with the coffee pot press, coffee grounds must be of uniform size. No cheap grinder can do that. Try it for yourself. What a coffee press pot needs is uniformly large grounds. Tiny grounds will make it hard for you to use the coffee press pot, as the press filter will clog. Mixed large and tiny grounds will clog the press filter as well. The coarseness of the grind is important.

The type of filter will also play a very important role in producing a fresh, clean brew. Metal and paper filters will not manage the finer grinds that nylon filters do.

To get the best out of the coffee press pot may require a little more preparation but the coffee press pot can serve a rich, clean, high quality coffee than is delivered by its more modern counterparts. Richard Brown enjoys writing for several popular web sites, such as http://devob.com and http://products-help.com ]]> Writing Effective Press Releases That Are Keyword Rich http://www.artwoo.com/article/writing-effective-press-releases-that-are-keyword-rich http://www.artwoo.com/article/writing-effective-press-releases-that-are-keyword-rich#comments Thu, 05 Jul 2007 08:25:01 +0000 news wire serviceemailpress releasesthis means thatspam newspress releaseopt in list http://www.artwoo.com/article/writing-effective-press-releases-that-are-keyword-rich s has been around since 2004, it wasn't until 2006 that keyword rich press releases became popular. As a result, press release spam and competition for higher rankings has increased dramatically.

You can still use SEO in your press releases to attract a lot of attention online, but you have to be careful which s to use and craft a well-written release that includes popular keywords. Your release should give a call to action by including hyperlinks that take readers to a landing page. A landing page that asks for address will increase your opt-in list. Including offers such as coupons in your release will tempt readers even more.

CHOOSING THE RIGHT NEWS WIRE SERVICE

There are at least ten major online news wire services that send around 2,000 press releases each day. Researching these services before submitting a release is important for the following reasons:

- If the news wire you choose accepts most of the releases sent to them, many of them are spam. The journalists who receive them do not want to read releases that are poorly written or filled with keywords and nothing else. Choose news wire services carefully so your release isn't mistaken for spam.

- News wire services cater to certain groups. While some services are free, others are not. Before spending money to send press releases to the wrong market, search for services that cater to those who will be interested in visiting your web site.

Once you have found a new wire service that suits your needs, find out if there are any guidelines you should follow as some services will reject releases if they are not professionally written and if they are not the correct length.

WRITING YOUR PRESS RELEASE

Press releases are written to tell people about a new product, service, or web site. They should provide accurate information and hold the interest of readers until the end. The average press release is 400-500 words.

When writing your release, create a rough draft and include all relevant information. You don't want your release to sound overly academic, but you don't want to include slang language, incorrect grammar, or come across as too conversational.

After your draft is complete, add keywords. Use free tools from Google or Yahoo to find relevant keywords used for your business. Add the most relevant keyword to your headline. Add four or five other keywords throughout the text. Spread them out and make them sound natural in your release.

Adding hyperlinks to your website or landing page will help increase your web ranking and if your release is printed on other websites, people can visit your site easily.

Track the results of your release to see how many hits you get from it. If your first release is not a success, choose different keywords for the next one. Web Profits specialises in search engine optimisation, online marketing and web design, helping businesses generate profits from the Internet. For a free report on 'The Secrets of Online Marketing for Offline Businesses' visit http://www.webprofits.com.au/web_design.html ]]> Press Release Optimization: A Must For Today's Marketing Mix http://www.artwoo.com/article/press-release-optimization-a-must-for-todays-marketing-mix http://www.artwoo.com/article/press-release-optimization-a-must-for-todays-marketing-mix#comments Fri, 26 Jan 2007 00:27:02 +0000 press releasegoogle newsmsnbcsearch enginespress releasesexponentiallynews websites http://www.artwoo.com/article/press-release-optimization-a-must-for-todays-marketing-mix press releases containing vital information about their recent achievements, acquisitions, product launches, and innovations to a wide array of news organizations; hoping and praying that the authoritative voice of the media will deem their release newsworthy and share it with you and I; the general public.

Unfortunately, many traditional marketers and PR professionals often scratch their head in amazement because they have written in the past and did not receive any media coverage and/or customer interest. If that's the case, the lack of response can be attributed to variety of reasons (i.e. you have a horrible product/service, the press release was poorly written, the press release wasn't optimized, and/or there was a flaw in the distribution of the press release). Whatever the case, it just didn't work.

Optimizing a press release basically means that you should add relevant keywords and key phrases throughout the body of the content. This means that prior to actually writing the release, there should be substantial research done in order to identify the appropriate keywords you will be targeting. Additionally, you should be aware that your press release will not only be read by journalists, bloggers and the general public, but it will also be read by (or algorithms) to determine the press release's relevance and categorization. Nonetheless, the press release should naturally flow while a person is reading it.

like , Yahoo News, and receive hundreds of millions of website visitors everyday; and an increasing number of consumers, journalist and bloggers are getting their news from this channel of news websites offered by search engines and blogs. This is why it is absolutely imperative to adopt a press release optimization strategy as part of your overall marketing mix; not doing so will cost your organization media attention, buzz, and a boatload of website traffic.

For the most part, distributing a press release is much easier than optimizing it. There are several distribution channels that can do this for you; some are free while others can become very expensive. The most popular are PR Newswire or Business Wire; there are a ton of them out there. Ideally, you should use a press release distribution service that can target your press release to members of the media that specifically cover your market or industry.

Also, remember that distributing a press release can take some time before you yield any significant offline results. Of course, it's almost guaranteed that you will receive a significant amount of web traffic during the first couple of weeks after the release; however, that doesn't mean that an editor at the New York Times might read your press release and write a story about in the future.

In conclusion, press release optimization and distribution is a highly effective marketing tool that has the potential to generate new revenue streams, leads, mass publicity, and an increase in brand awareness for your product or service. Additionally, a well written press release that appeals to the media's hunger for a good story and that is properly optimized with keywords that you want to rank for can naturally increase your one way links; a search engine optimization tactic that is essential to rank high in the search engines. For more information about press release optimization and distribution, please visit our online marketing blog - http://blog.hypegen.com.

Hypegen Marketing Group specializes in web strategy, SEO, Article Syndication and Paid Search - http://www.hypegen.com. ]]>