page search engines http://www.artwoo.com Returned search results for page search engines Copyright 2008 Mon, 01 Dec 2008 16:38:57 +0000 http://www.artwoo.com/rss/page+search+engines Title Tags And Search Engine Optimization http://www.artwoo.com/article/title-tags-and-search-engine-optimization http://www.artwoo.com/article/title-tags-and-search-engine-optimization#comments Sun, 09 Dec 2007 13:20:00 +0000 target keyword phrasespage search enginessearch engine resultsearch engine optimization strategyweb page searchsearch engine optimizationseo search engine optimization http://www.artwoo.com/article/title-tags-and-search-engine-optimization
The key to proper SEO () is to achieve optimal results for relevant search phrases. If you have a Chiropractic practice in San Diego, your goal is to get optimal ranking for your related keywords such as "san diego chiropractic." It wouldn't help you business to also rank well for "new york city chiropractic" because your customers are in San Diego. The key is not only to rank well in the search engines, but also to rank well for the appropriate keyword phrases.

There are a variety of techniques listed below to help you get more visitors to your website. Make sure you include as many as you can into your .

Write a Page Title

Title tags are critical for search engines. The title tag copy is one of the most important SEO factors in how the search engines view a web page. The title tag is displayed in the pages as the heading describing the web page. It's crucial to maintain balance between optimizing for the search engines and being descriptive for humans. A title page that stands out is more likely to trigger a click from a searcher. Avoid "filler" words from the title, such as "the," "and," etc, and keep your title fairly short. A good rule of thumb is to keep your title under 64 characters.

It is of paramount importance to include your in your title. Note: Make sure the words from your page title are also found within the content of your web page. Search engines are looking for the connection between the page title and the page content.

Practical Example: An accountant in San Diego, may consider the following page title "San Diego Accounting and Bookkeeping Services" Author: George Meszaros with Webene http://www.webene.com ]]> Getting To The Top Of The Search Engines. http://www.artwoo.com/article/getting-to-the-top-of-the-search-engines http://www.artwoo.com/article/getting-to-the-top-of-the-search-engines#comments Mon, 17 Apr 2006 19:50:21 +0000 search enginessearch engine resultpeople searchinggooglegoogledsearch phrasescrucial http://www.artwoo.com/article/getting-to-the-top-of-the-search-engines
Have you ever had a friend call you and say, "Hey, I d myself today and actually found me!" Cool, you think. You go to your computer and try to google your friend as well. Nothing comes up. You tell her. "Oh, well, you have to click "next" at the bottom of the page. Keep clicking that until you're on like, the forty-seventh page--do you see me yet?!" Of course, just keep clicking "next," why didn't you think of that?

You didn't think of it for the same reasons millions of other the Internet don't think of it. They're either in too much of a hurry to pay attention to anything after the first results page, or they've come to believe that anything after the first results page isn't as interesting or helpful.

Getting your website and business on is a good way to help promote yourself, but getting to the top of the search engines is where you want to be. After all, people aren't going to keep clicking until they find your site on the forty-seventh page. People don't even know they're looking for your site. It's your job to put it out there so it's easy for them to find, and one way you can do this is by getting to the top of the search engines.

Before you submit your website to a search engine you want to first make sure your site is rich in content and that you are avoiding all spam and html tricks. Then, once you're listed, keep these keep points in mind:

-the higher your number of inbound links, the better -pay loving attention to each page of your site -keeping keywords at the top of your page is the best place; matching is more effective than matching single words -elaborate graphics are not helpful

Once you've been successful in getting to the top of the search engines, you must keep working to keep yourself there. It is to monitor your status on a regular basis, and pick up the step if you position on pages starts to slip. To find the best home based business ideas and opportunities so you can work at home visit: http://www.HomeGrail.com ]]> What Is The Difference Between Link Farms And Web Directory http://www.artwoo.com/article/what-is-the-difference-between-link-farms-and-web-directory http://www.artwoo.com/article/what-is-the-difference-between-link-farms-and-web-directory#comments Sun, 25 Mar 2007 02:48:02 +0000 link farmssearch enginespeople findweb directoriesphone book directoryblackhatweb directory http://www.artwoo.com/article/what-is-the-difference-between-link-farms-and-web-directory link farms and . The most prominent difference between the two is that web directories are valued by the , while link farms are considered to be spammy. Link farms are generally built by webmasters who wish to cheat the search engines. They try to jam a bunch of links on a page with the hope that it will rank well. In most cases, it doesn't, and the search engines may ban websites that feature this. Web directories are much more legitimate. They are designed to help what they are looking for on the web.

A could be likened to the traditional yellow . With a web directory, you have a bunch of websites that are placed in various categories. When you click on the category page, you will have a list of websites. Each website will have a title that comes in the form of a link, and they will all have descriptions which tell you what the site is about. By reading these descriptions, you will be able to determine whether or not you're interested in visiting the website. Link farms are the exact opposite. They tend to have a bunch of links on a page that don't have any descriptions. If you use the Internet frequently, it is likely that you've come across these websites.

They are easy to spot because they don't have any information that is useful. They are generally a bunch of random links on a page that will take you to different places on the web. Because search engines are interested in helping humans find what they are looking for on the web, it is easy to see why they look down on link farms. If a search engine has too many link farms in its index, people will become annoyed when trying to find useful information, and they will eventually begin looking for other search engines to use. Many SEO people use link farms in an attempt to get to the top of the search engines.

While this is great for them, it is not so great for the search engines. And this is precisely why search engines ban or penalize sites that have link farms. It is bad for their business, and it can hinder them from being successful. Web directories can be thought of as mini search engines. The main thing that separates the two is that many web directories will be edited by humans rather than an advanced algorithm or neural network. Web directories assist search engines because they make it easy for them to to crawl websites and add them to the index. http://www.torontowordcloud.com/ ]]> A Quick Look At Search Engine Optimization http://www.artwoo.com/article/a-quick-look-at-search-engine-optimization http://www.artwoo.com/article/a-quick-look-at-search-engine-optimization#comments Mon, 15 Jan 2007 20:27:04 +0000 search engine optimizationmeta tagspage search enginemeta keywordsmeta descriptiongoogleoptimization community http://www.artwoo.com/article/a-quick-look-at-search-engine-optimization Search engine optimization, also known simply as SEO, is the practice of improving a web site's ranking in , Yahoo, MSN and other search engines. The goal of SEO is to optimize a web site (on and off the page) so that it ranks well for a specific set of keywords. Although this may seem like a simple enough task, it is actually a very complicated and challenging one. Not only do you have to compete against other web sites, but you also have to deal with the search engines. Every major search engine has a different algorithm, and what may improve your ranking in one search engine could potentially lower your ranking in another one. Although there are many factors and practices within the search engine , here are some of the more common on optimization techniques:

-Although they used to carry much more weight, meta tags should still be optimized as a part of basic on page search engine optimization. Every web page on your web site should contain a unique , along with several which describe the content of the web page. SEOs should avoid "stuffing" meta tags. Stuffing meta tags is the practice of using tons of meta tags on one page. Although this used to be considered a "Black Hat" technique, it is now nothing more than a foolish attempt at improving your search engine ranking.

Header Tags-H1 and H2 tags should be optimized in the same fashion as the meta tags. If possible, the header tags should be slightly different than the meta tags. However, they should still contain the same important keywords that you want your web page to rank well for.

Out of all the on page SEO factors, the most important is original content. When writing content, try to write in a normal conversational tone instead of writing systematically for the search engines. Will the author's blog rank for http://tylerbanfield.com/blog or andbielf? ]]> Seo - What Is Spamdexing? http://www.artwoo.com/article/seo-what-is-spamdexing http://www.artwoo.com/article/seo-what-is-spamdexing#comments Mon, 15 Jan 2007 16:27:05 +0000 search engine spamminggoogle bombingsearch engine resultlink spammingsearch enginescreating web pagesseo http://www.artwoo.com/article/seo-what-is-spamdexing search engine spamming. Spamdexing or search engine spamming refers to the practice of intentionally which will be indexed by in order to increase the chance of a website or page being placed close to the beginning of s. Some spamdexing is conducted to try and influence the category to which the page is assigned. Many designers of web pages try to get a good ranking in search engines and design their pages accordingly.

Search engines use a variety of algorithms to determine the ranking and relevancy of a web page. Some of these include determining whether the search term appears in the META keywords tag, others whether the search term appears in the body text or URL of a web page. A variety of techniques are used to commit the crime of spamdex including content spamming and . Many search engines check for instances of spamdexing and will remove suspect pages from their indexes. Some search engines will also ban a site for spamdexing.

Spamdexing has done the Internet a lot of damage; in particular to the way we search for information. The rise of spamdexing in the mid-1990s made the leading search engines of the time less useful. One of the reasons that Google is so successful is that its founders invented a PageRank link system that defied spamdexing and made Internet searches more relevant to the links that would actually show up on search engine pages.

Google is not invulnerable to spamdexing or other more sophisticated methods of search engine spamming (also known as black hat SEO.) is another form of search engine result manipulation, which involves placing hyperlinks that directly affect the rank of other sites on a page to try and boost rankings. Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com http://www.chooseinsurance.co.uk http://www.mobility-direct.co.uk http://www.seocompanyuk.com ]]> Seo - What Is Spamdexing? http://www.artwoo.com/article/seo-what-is-spamdexing http://www.artwoo.com/article/seo-what-is-spamdexing#comments Mon, 02 Jul 2007 23:29:57 +0000 search engine spamminggoogle bombingsearch engine resultlink spammingsearch enginescreating web pagesseo http://www.artwoo.com/article/seo-what-is-spamdexing search engine spamming. Spamdexing or search engine spamming refers to the practice of intentionally which will be indexed by in order to increase the chance of a website or page being placed close to the beginning of s. Some spamdexing is conducted to try and influence the category to which the page is assigned. Many designers of web pages try to get a good ranking in search engines and design their pages accordingly.

Search engines use a variety of algorithms to determine the ranking and relevancy of a web page. Some of these include determining whether the search term appears in the META keywords tag, others whether the search term appears in the body text or URL of a web page. A variety of techniques are used to commit the crime of spamdex including content spamming and . Many search engines check for instances of spamdexing and will remove suspect pages from their indexes. Some search engines will also ban a site for spamdexing.

Spamdexing has done the Internet a lot of damage; in particular to the way we search for information. The rise of spamdexing in the mid-1990s made the leading search engines of the time less useful. One of the reasons that Google is so successful is that its founders invented a PageRank link system that defied spamdexing and made Internet searches more relevant to the links that would actually show up on search engine pages.

Google is not invulnerable to spamdexing or other more sophisticated methods of search engine spamming (also known as black hat SEO.) is another form of search engine result manipulation, which involves placing hyperlinks that directly affect the rank of other sites on a page to try and boost rankings. Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com http://www.chooseinsurance.co.uk http://www.mobility-direct.co.uk http://www.seocompanyuk.com ]]> How to Rank High in Search Engines? http://www.artwoo.com/article/how-to-rank-high-in-search-engines http://www.artwoo.com/article/how-to-rank-high-in-search-engines#comments Wed, 06 Aug 2008 02:44:03 +0000 website link popularitysearch engines indexsearch engines searchsearch engine resultsgooglewebsite ownerquality content http://www.artwoo.com/article/how-to-rank-high-in-search-engines website owner wants their site to come up first or at least on the front page. So how do you rank a website well?

To rank well in the search engines your webpage needs to be totally dedicated to the specific search terms. So if you want your site to be on the front page of under the search term 'what do ants eat?' your page needs to have lots of about what ants eat. As well as quality content on your page you need to ensure the title of your page describes what the page is about. So if you're targeting 'what do ants eat?' make sure the title is called 'what so ants eat?' This might sound very simple and your right it is, but so many people get it wrong. The titles of every web page play an important part in search engines as it states the title of the page. You wouldn't title a page about cats 'information on dogs' now would you. The biggest mistake most webmasters make is titling your the home page 'home'. This tells us nothing about your webpage.

Another aspect in ranking high in the search engines is having your pages indexed. A webpage that is not in a will never be found. The more pages you have indexed the more chances you have of coming up in the pages (SERPs). To get your web pages indexed you need to tell the search engines about them. The best way is to add links to your website on already indexed pages and better quality pages the better. This brings me nicely on to link building.

As well as high quality content the search engines now look at the number of outside websites that link back to your website. Link popularity measures the quality and quantity of other web sites that link to specific sites on the Internet. Link popularity is another part of the jigsaw in getting your website higher up the search engines. Search engines think if people are linking to your website then your website must be good. This makes perfect sense as no one would want to link to your site if they thought your site wasn't any good.

That is it really, high quality content and high quality links. Basically it's all about making your site the best in your industry. If you have the time you can do this yourself but most companies who are serious are search marketing enlist the help of an SEO company. Search Engine Optimisation campaigns are the best way to improve your visibility in the search engines. Many companies have a marketing budget and if you are trying to target business from the internet an SEO campaign is the only way to go. Depending on what your competitors are doing depends on how much time is needed on SEO. With some very competitive search terms a full time campaign of up to 30 hours a week might be needed. For less competitive search terms, a day a week might be enough. Be wary though as there are many SEO sharks who take a lot of money but don't deliver. Always ask to see previous results from past or present clients. If they promise you a number one position, be very dubious as no-one can guarantee number 1 positions unless they are search terms with very few search results which very few people would search for anyway.Carolyn is the webmaster of search solutions, experts in running SEO Campaigns.]]> Understanding Search Engines So You Can Get A High Ranking. http://www.artwoo.com/article/understanding-search-engines-so-you-can-get-a-high-ranking http://www.artwoo.com/article/understanding-search-engines-so-you-can-get-a-high-ranking#comments Sun, 09 Sep 2007 13:35:00 +0000 search enginesearch enginesbaby toysgooglematchnatural languagenone of those things http://www.artwoo.com/article/understanding-search-engines-so-you-can-get-a-high-ranking search engines was easy. As have gotten smarter it has become impossible to get a high ranking in the search engines with gimmicks. Now the only way is to have one of the best pages about your topic and lots of people agreeing that it is one of the best by linking to it. Before explaining how to get high rankings in the search engines it is important to understand some basics about search engines.

If you were to run a search engine what would be your number one goal. This one is simple; you would want to be the most used search engine on the Internet. The only way to become the most used search engine is accuracy. People use a search engine for one reason and that is to find what they are looking for. When I first started using the Internet 12 years ago, it was difficult to find anything in a search engine. You would type in and get hundreds of sex toy sites with a few baby toys sites mixed in. Now you type in baby toys and you get baby toys. The reason became number one was that for several years they had the most accurate results. So if you want to get a high ranking in a search engine for the terms your pages are about then you must give the search engine what it is looking for.

The search engines became more accurate because now they look primarily at one thing. That one thing is content. The only way for a search engine to find out what a page is about is to scan the page and see what it is about. Yes, there a few other things the search engine looks at but matter if the content does not what people are typing in a search engine. If you want to rank high in the search engines you must make a great page specifically about the topic that page is about.



It also matters how you put your content on the page. One of the things search engines look at now is natural language. You cannot just put a search term a bunch of times on the page. It is true than once upon a time that worked. But stacking search terms no longer works. Search engines look at how many times a term shows up in a sentence and how many times it shows up in a paragraph. In a normal paragraph you will not have a search term that shows up 6 to ten times. That is not the way a paragraph is normally constructed. When a search engine sees this it counts against you and not for you. The same is true about sentences. So be careful how you word your content. Try not to put the same term multiple times in a sentence or several times in a paragraph.

It is also a good idea to make sure you write in complete sentences and make you content read well. This is not just a good idea for search engine consideration but also for the reader of your page. You want them to find the page informative and easy to read. Having them come back and telling their friends about the page is important. If they find it interesting enough they may just give you that all-important link to your page.

Here are some other things to consider about content.

The content of your page is not just limited to the words written on the page. Search engines also look at how you present your content and what you say about it. For example every page in your site should have a title. This is the first thing written on the page such as the title to an article. When you present a title you put as a heading. Heading tags are a way to tell the search engines this is what my page is about. To be effective your heading needs to be about the same thing as the rest of the content of your page. You can also put sub headings on the page. You can title different sections of the page with heading 2 or heading 3 tags.

Search engines also give you two places to tell them what you think your content is about. This is done through your meta title and description tags. These are the only two meta tags that most search engines look at as far as determining where it is going to index your page. I do not even add a key word tag to any of my pages. The meta title is the place where you tell the search engine what your page is about. It can be the exact same thing as the title on the page itself (your H 1 tag or page heading). Your description tag gives you the opportunity to describe the content of the page to the search engine. The description needs to be short and to the point. It should be no more than two sentences but preferably only one sentence. There is no reason a good description of a page cannot be made in one simple but complete sentence.

Last but not least is the overall content of the page. Make each page about one thing. The more topics your page talks about the less credit you get for each topic. For example you want to make a page about the three most influential people in medicine today. You can make your first page generic and mention the names of the three people and their general contributions to medicine while concentrating on making sure every paragraph is about the main topic of "most influential people in medicine". Then if you want to go into detail about the three individual people make a separate page about each and having them linked to from the "most influential" page. Rusty Ford Editor http://arthritis-symptom.com/ ]]> How Search Engine Rank Your Web Pages? http://www.artwoo.com/article/how-search-engine-rank-your-web-pages http://www.artwoo.com/article/how-search-engine-rank-your-web-pages#comments Mon, 25 Aug 2008 08:50:36 +0000 search engine toolssearch engine optimizationsearch engine marketingprime targetsearch engine spidersearch engine ranksearch engine ranking http://www.artwoo.com/article/how-search-engine-rank-your-web-pages prime target in SEM (). For this better is highly required. But how many people know the process of ranking the web pages and indexing the web pages?

Most of the search engines use complicated algorithms to index the new web pages. They also use the same process to rank the web pages also. Basically what the search engine does is with the help of the algorithm they crawl the website and its pages and properly scan the pages. Based on these they either index the page or rank them. If your site is a new one then it is almost impossible to get rank in the first crawl. But if the search engine gets your site then it will definitely index your site and improve .

Keeping search engine optimization in mind if you can write articles related to the site theme and post them in different article directories then it will be easy for the search engine to find your site and crawl your site. Once the search engine finds your site they will definitely index or rank your web pages after comparing with the thousands of other web pages related to the same topic.

Different search engines use different algorithm. So naturally you will find different rank in different search engines. If your site is a company site then for search engine optimization it is always better that you choose any SEO company. The SEO professionals there will have the updated knowledge on the search engine technique and different which help to get the rank faster. So having SEO professionals is a good idea because their tools will help you to get the crawl your website quickly for better .

While crawling the search engine looks for how many times the keyword or key phrase appears in that particular page. More the number more is the chance to get the better ranking. So the keyword rich content in the web page is highly necessary. The location of the keyword is also important for the search engine. But the keywords used in such a fashion that the page should not look keyword stuffed. This is a very common method to get the good ranking in the search engine.

Now a days there is so much competition in the web market that traditional search engine optimization is not so effective. So always you have to think of innovative ideas for better search engine ranking. Both SEM (Search Engine Marketing) and SEO (Search Engine optimization) should be used for more effectiveness.

On page optimization is also very important. Search engine give great priority to tagging or meta description. In Tagging the web pages contain meaningful title. The title is made with the keywords relevant to the site. Also the meta descriptions contain the keywords. These help the search engines to locate the relevant page very quickly.

So if you have the proper knowledge about the technique of the search engines then it will become easier for you to do optimization.Learn about better search engine rankings. from leading Florida SEO company.]]> Blog Archives And Seo http://www.artwoo.com/article/blog-archives-and-seo http://www.artwoo.com/article/blog-archives-and-seo#comments Wed, 31 Jan 2007 10:27:08 +0000 blog archivessearch enginesblogschristopher anguswebsite marketerarchiving systemcategory headings http://www.artwoo.com/article/blog-archives-and-seo blogs lost forever in the archives or are they still accessible to .

The good news that even though your blog posts from the past are not displayed on the blog page but this does not mean that they are not accessible to the search engines or your readers. Most blog software and online providers supply some kind of so that readers can easily search your blog for other articles. In fact a little box that allows your readers to search a blog is a good plug in to look for when you are choosing a provider.

Sometimes the archives are listed in a separate list on another page by date or subject. On other templates, there may be a list of general categories scrolling down one side of your blog that people can click on to read other subjects. Another possibility is that a calendar object may be put on the page so that people can look up the blogs in the archive by date. Another technique is to keep all of your for your blogs as keyworded titles and to maintain a lot of them. The more categories you have describing your the more keywords you will have available to the search engines.

Even though these posts are not archived on your front page they are still searchable through the search engines. The more articles you have in your archives the more visible your site is likely to be in the search engines. is a SEO and . He can be contacted at: Sales (at) Brilliantseo.com http://www.illustratemyname.com http://www.mobility-direct.co.uk http://www.seocompanyuk.com ]]> Search Engine Optimization Vs. Search Engine Marketing: What's The Difference? http://www.artwoo.com/article/search-engine-optimization-vs-search-engine-marketing-whats-the-difference http://www.artwoo.com/article/search-engine-optimization-vs-search-engine-marketing-whats-the-difference#comments Wed, 23 May 2007 04:29:54 +0000 search engine optimizationsearch engine marketingseosemsearch enginesyahoo googlesearch engine friendly http://www.artwoo.com/article/search-engine-optimization-vs-search-engine-marketing-whats-the-difference SEO and are two terms that are commonly bandied about by webmasters. Sometimes it seems as if the two terms are used almost interchangeably. But is there a difference, and if so, what is it?



In fact, there is a difference. SEO stands for . It refers to anything you do to your page to make it more . SEM stands for . It forms a sort of umbrella term that can refer to anything you do to get your page ranked higher in , from search engine optimization to requesting backlinks to submitting your URL to search engines.



It's important to know the difference between the two when you're shopping for SEO or SEM services. If the company doesn't specify what services it offers as part of its "SEM Package," then don't hesitate to ask. And don't hand over any money until you know! Some companies may mean nothing more than submitting your website's URL to a few search engines, and you can do that yourself.



Whenever possible, get a list of specific things they plan to do to help surfers find your website. Will they submit your URL to search engines? Get a list of the search engines they plan to submit it to. ("Yahoo!, Google, and 100's More!" doesn't count.) Will they keyword optimize your site? Be sure to ask if they include META and ALT tags.



Ultimately, whether a company uses "SEO" or "SEM" doesn't matter as much as what services they offer. Ideally, SEM would be more valuable than SEO, because it would include SEO as well as other marketing strategies. But this is not always the case. As we've noted before, it can be simply a code for "stick your URL is a few search engines and be done with it." Look for reputable websites, and ask for specific services they offer. Once you've done your homework, you will be able to make an informed decision between SEO and SEM and march forward proudly, knowing that you truly got the best value for your money. For more information visit http://www.ocitservices.com Orange County Website Design Search Engine Optimization Firm Simplifying The WEB ]]> Search Engine Results Page Ranking http://www.artwoo.com/article/search-engine-results-page-ranking http://www.artwoo.com/article/search-engine-results-page-ranking#comments Sat, 23 Aug 2008 22:15:24 +0000 search engine updatessearch engine optimisationmajor search enginessearch engine resultsserpfrequent searchespromoting your website http://www.artwoo.com/article/search-engine-results-page-ranking search engine results page, or as it is known in short, is the listing of web pages that are displayed by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

Some of the more such as Google and Yahoo may include different types of listings i.e. contextual algorithmic or organic as well as sponsored listings, images and maps. In order to get your website listed highly in the search engine results page you need to undertake . The process of search engine optimisation or SEO as it is known in short, involves designing and so that it is picked up by the major search engines. Without the help of SEO your website doesn't stand a chance of ranking highly in the search engine results page.

If you want your website to have more traffic driven to it and in effect gain more customers then you ideally want your website to appear within the top 30 results pages, after this 30 position you have less and less chance for someone visiting your site as they will use the help of your competitors who appear higher within the search engines.

SEO work is what will get your website into these top 30 spaces within the search engine results. This SEO work covers all aspects of search engine results including web results, image results and industry specific results.

A search engine results page is the page that appears in response to you searching for a keyword within a search engine such as Google or Yahoo. Some search engines cache SERPs for and display the cached SERP instead of a live SERP to increase the performance of the search engine. The the SERPs periodically to account for new pages, and possibly to modify the rankings of pages in the SERP.

SERP refreshing can take several days or weeks which can occasionally cause results to be inaccurate or out of date, and new sites and pages to be completely absent. If you want your website to have the best possible chance of ranking highly within the search engines then you need to keep in mind the design and content of your website. For example it is important to have unique Meta data on as many pages of your website as possible. You should make sure that these are different as search engines want to know that every page of your website is different. Another way to make sure that every page of your website is different is by ensuring that every page of your website has unique text and information; you should try to write specific text for every page of your website.

If you have a 50 page website and every page has unique content but all the titles and descriptions are the same then a web surfer will have a hard time determining which page of your website is worth visiting and in effect won't use your site.

As long as you enlist the help of an SEO specialist to make sure that your site is designed and promoted in the correct way you will give yourself the best chance of appearing in the top 30 results of the major search engines.Helen is the web master of Search Solutions, who are experts in providing you Search Engine Optimisation to ensure that your site is listed highly in the Search Engine Results Pages. ]]> Preparing Your Site for the Search Engines http://www.artwoo.com/article/preparing-your-site-for-the-search-engines http://www.artwoo.com/article/preparing-your-site-for-the-search-engines#comments Wed, 23 Jul 2008 04:50:23 +0000 search engine spiderssearch engine optimizationsearch engine robotssearch engine programscolloquial namedistinct purposesheader tag http://www.artwoo.com/article/preparing-your-site-for-the-search-engines colloquial name for the act of the following links throughout the web looking for and cataloging website pages.

Page Names:

The name of each page should not only describe the content of that page but should have a search term oriented name. If the page on your site had to do with the advantages of living in Houston, Texas you may want to call the page something on the order of "houston-living". This way as the search engine "spiders" search the Internet for website content to display they will know what this page is about.

Site Map (For Visitors):

You should create a separate page linked from every page of your site including your home page. Call it sitemap.htm or sitemap.html. On this page you list, in some logical manner, every page on your site with hyperlinks to each page. The links should contain the search term that is emphasized for that particular page. The site map serves two . One is for the benefit if human site visitors. If a visitor ever gets lost on your site they can always go to your site map to find the page they are looking for. The other benefit is that it ensures that the (spiders) will not miss any page of your site.

Site Map (For the Search Engines)

A site map done for the search engines is created in a special format. Instead of the page name ending in .htm or .html this page will end is .xml. When Google, Yahoo and MSN go through the Internet looking at websites finding this kind of page helps them ensure they catalog every page of your site. It's very much to your benefit to have one of these pages on your website and this could be said to be one of the step zeroes of .

Meta Tags:

In the of each page you should provide tags that describe the page. There is some disagreement amongst optimizers as to the value of these tags. Some search engines use the information in these tags and some do not. Since any search engine can provide valuable traffic to your site it is best not to omit this step. A rule of thumb is to use the search term once in the Title Tag, once or twice is the Description Tag, and once or twice in the Keywords Tag.

Several sites offer free meta tag creators. Just search Google or Yahoo for "free meta tag creator" or "free meta tag generator".

Keyword Density:

Use your search term once in a heading. Use it once in the url (what you named your page). Use it once in bold on the page and once in italics. Use the search term toward the top of the page and once at the bottom of the page.

The above is the basic outline of the frequency, placement and formatting of your search term on the page.

Each search engine looks for a different keyword density based on how their algorithm (software program that adjudicates the relative value and placement of web sites) is written. And these are often changed. So it is far better to follow these very basic steps and not pull your hair out trying to write pages specifically for each search engine.

That's about it for a basic outline of on-page optimizing and preparing your pages for the search engines.Meridith Berk is one of the founders of UltimateSitePromotion.com one of the oldest and most respected Search Engine Optimizing and Pay Per Click management firms on the Internet. For more information about Internet marketing you can visit her site at http://ultimatesitepromotion.com]]> Seo- The Difference Between Black Hat And White Hat Seo http://www.artwoo.com/article/seo-the-difference-between-black-hat-and-white-hat-seo http://www.artwoo.com/article/seo-the-difference-between-black-hat-and-white-hat-seo#comments Mon, 19 Feb 2007 16:27:04 +0000 seosearch enginesblack hatwhite witchcraftsearch engine indexeswebsite promoterchris angus http://www.artwoo.com/article/seo-the-difference-between-black-hat-and-white-hat-seo black hat and white hat is as pointless as a discussion of the difference between black and . In witchcraft, the minute a technique is used to control the outcome of a situation it is known as black magic. The same can be said of SEO. A technique used to manipulate the is known as black hat SEO. The problem is that white hat SEO does precisely the same thing so it is not any less "dirty" than black hat in some ways

An SEO tactic, technique or method is considered "White hat" if it conforms to the search engines' guidelines and does not attempt to deceive it. White Hat SEO is not just about following guidelines, but is about ensuring that the content a and subsequently ranks is the same content a user will see.

White Hat advice is generally summed up as creating content for users, not for search engines, and then make that content easily accessible to their spiders. It is more about user friendliness and accessibility rather than about tilting the odds seriously in one's favor.

Black hat" SEO employs more deceptive methods to try to improve rankings. The search engines usually disapprove these methods. This can range from text that is "hidden", either as text colored similar to the background or by redirecting users from a page that is built for search engines to one that is more human friendly. As a general rule, a method that sends a user to a page that was different to the page described in the search is called Black hat. Search engines can and do penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual review of a site. is a SEO and , he can be contacted at sales(at)brilliantseo.com http://www.chooseinsurance.co.uk http://www.mobility-direct.co.uk http://www.crcwritingservices.com ]]> Seo- The Difference Between Black Hat And White Hat Seo http://www.artwoo.com/article/seo-the-difference-between-black-hat-and-white-hat-seo http://www.artwoo.com/article/seo-the-difference-between-black-hat-and-white-hat-seo#comments Wed, 27 Jun 2007 09:15:01 +0000 seosearch enginesblack hatwhite witchcraftsearch engine indexeswebsite promoterchris angus http://www.artwoo.com/article/seo-the-difference-between-black-hat-and-white-hat-seo black hat and white hat is as pointless as a discussion of the difference between black and . In witchcraft, the minute a technique is used to control the outcome of a situation it is known as black magic. The same can be said of SEO. A technique used to manipulate the is known as black hat SEO. The problem is that white hat SEO does precisely the same thing so it is not any less "dirty" than black hat in some ways

An SEO tactic, technique or method is considered "White hat" if it conforms to the search engines' guidelines and does not attempt to deceive it. White Hat SEO is not just about following guidelines, but is about ensuring that the content a and subsequently ranks is the same content a user will see.

White Hat advice is generally summed up as creating content for users, not for search engines, and then make that content easily accessible to their spiders. It is more about user friendliness and accessibility rather than about tilting the odds seriously in one's favor.

Black hat" SEO employs more deceptive methods to try to improve rankings. The search engines usually disapprove these methods. This can range from text that is "hidden", either as text colored similar to the background or by redirecting users from a page that is built for search engines to one that is more human friendly. As a general rule, a method that sends a user to a page that was different to the page described in the search is called Black hat. Search engines can and do penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual review of a site. is a SEO and , he can be contacted at sales(at)brilliantseo.com http://www.chooseinsurance.co.uk http://www.mobility-direct.co.uk http://www.crcwritingservices.com ]]> The Origin Of The Species Of Search Engines, Part 2 http://www.artwoo.com/article/the-origin-of-the-species-of-search-engines-part-2 http://www.artwoo.com/article/the-origin-of-the-species-of-search-engines-part-2#comments Fri, 27 Jul 2007 21:29:59 +0000 top search enginessearch altavistadaily basisgooglegain popularityezilonone of the pioneers http://www.artwoo.com/article/the-origin-of-the-species-of-search-engines-part-2 daily basis, search engines have to constantly update their information regarding those sites. Part of the search engine race has been attempts to make the crawling more efficient and faster, so that the search engines can document new web sites when they come up. Some search engines download entire sites and keep the entire thing in its own hard drives.

When one thinks of modern search engines, the thing that most likely comes to mind is . It definitely wasn't , since it only started to around 2001. However, it grew insanely fast, and now has the majority market share by far of any search engine, with 74% of all searches in the world made by Google. Its popularity can be attributed to the fact that it brought about many new and revolutionary techniques for listing pages. It considered factors such as popularity, original content, choices of past searches, how many other sites link to the one in question, and more than 100 other factors. These brought the best results to the top of the page.

The success of Google not only affected the everyday user's habits, but also the development of almost all other search engines on the market. Search engines today spend their capital developing intricate algorithms to decide which sites belong at the top of the rankings. Other include Yahoo! Search, AltaVista, and Windows Live Search. Since there are so many choices working so efficiently to index the latest web sites and information, you can surely benefit from using them. You can use search engines to track people down, find out new information, and determine important marketing factors. Search the USA and Canada at .com/" >http://search.ezilon.com/ ]]> Climbing To The Top http://www.artwoo.com/article/climbing-to-the-top http://www.artwoo.com/article/climbing-to-the-top#comments Sun, 19 Aug 2007 23:35:00 +0000 search enginessearch engine resultgoogledgoogleinbound linkssearch phraseshtml tricks http://www.artwoo.com/article/climbing-to-the-top googled" rel="tag">googled myself today and actually found me, cool, you think. You go to your computer and try to google your friend as well. Nothing comes up. You tell her. Oh, well, you have to click next at the bottom of the page. Keep clicking that until you're on like, the forth-seventh page do you see me yet? Of course, just keep clicking next, why didn't you think of that?

You didn't think of it for the same reasons millions of other people searching the Internet don't think of it. They're either in too much of a hurry to pay attention to anything after the first results page, or they've come to believe that anything after the first results page isn't as interesting or helpful.

Getting your website and business on is a good way to help promote yourself, but getting to the top of the search engines is where you want to be. After all, people aren't going to keep clicking until they find your site on the forty-seventh page. People don't even know they're looking for your site. It's your job to put it out there so it's easy for them to find, and one way you can do this is by getting to the top of the search engines.

Before you submit your website to a search engine you want to first make sure your site is rich in content and that you are avoiding all spam and . Then, once you're listed, keep these keep points in mind:

- the higher your number of , the better - pay loving attention to each page of your site - keeping keywords at the top of your page is the best place; matching is more effective than matching single words - elaborate graphics are not helpful

Once you've been successful in getting to the top of the search engines, you must keep working to keep yourself there. It is crucial to monitor your status on a regular basis, and pick up the step if you position on pages starts to slip. Not long ago, I didn't know ANYTHING about Internet marketing... However, within just 2 weeks, I launched my own website AND learned how to profit from an opt-in list, pull in sales with ezines, make money with Google Adwords, and setup my own BLOG! Here's how: http://www.TheEashSyndicate.com/pips.html Visit my homepage at: http://www.TheEashSyndicate.com To join my newsletter all about making money online send a blank email to: theeashsyndicate@getresponse.com ]]> SEO - How Early SEO Corrupted The Search Engines http://www.artwoo.com/article/seo-how-early-seo-corrupted-the-search-engines http://www.artwoo.com/article/seo-how-early-seo-corrupted-the-search-engines#comments Sun, 22 Jul 2007 05:35:00 +0000 search search engineskeyword meta tagmeta tagssearch engine optimizationsearch algorithmspage impressionssearch engine spider http://www.artwoo.com/article/seo-how-early-seo-corrupted-the-search-engines search engine optimization first came into being in the mid 1990s when the first search engines began cataloguing the contents of the Internet. Initially the entire procedure was fairly honest and a fair reflection of what content there was on the web. Sites were submitted to the search engines and a spider crawled the content and then stored the collected data in a database that could be accessed by individuals performing a search.

When a detects new content on the Internet it downloads a page where it is stored on the engine's own server. Once on the server a second program, known as indexer extract information about the page as well as all of the links it contains. This page is then placed into a depository of pages to be crawled at a later date.

At first, the information that ended up on these early search engines came from the webmasters who were trusted to be honest. Early versions of relied on webmaster-provided information such as the , or index files in engines like ALIWEB. Meta-tags provided a guide to each page's content. However the corruption of this system began when webmasters abused by including keywords that had nothing to do with the content of their pages, to artificially increase for their Website. This of course also increased their ad revenue from pay per clicks and costs per impressions. Greed soon led to inaccurate, incomplete cataloguing of web pages and too many people being led to pages without content or with misleading content when they conducted a web search. Search engines responded by developing more complex ranking algorithms with the result that understanding SEO has become much more complicated then it ever has been before and will continue to become more complicated. Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com http://www.chooseinsurance.co.uk http://www.mobility-direct.co.uk http://www.mdhsasbestosconsultants.com ]]> Search Marketing 101: On-page SEO Factors http://www.artwoo.com/article/search-marketing-101-on-page-seo-factors http://www.artwoo.com/article/search-marketing-101-on-page-seo-factors#comments Thu, 09 Oct 2008 23:43:26 +0000 meta descriptionst rushdescription tagsmeta tagsheader tagsmeta tagpage titles http://www.artwoo.com/article/search-marketing-101-on-page-seo-factors page titles, , heading tags, highlight tags, alt and title attributes, and last but not the least, content optimisation. Here's what each of these terms really mean.

Unique Page Titles - The Title Tag

Title tags are not only displayed in your browser but are also used by the search engines as the title of your listing in the SERPs. Don' into using just any old title. Think about the most appropriate title for the particular page and use it. Google, Yahoo and MSN all look favourably on unique title tags.

Things you should keep in mind when composing your title tags:
-Every page of your site should have its own unique title
-Don't use a single title tag for the entire site
-Keep the title between 10-12 words in length
-Think of the title tag as a short ad copy that as user sees on the SERPs.

META descriptions

s are currently not as relevant as they once were. This is because META tags became plagued by webmasters trying to spam the search engines. That being said, you can still use META tags as part of your on-page SEO. Here are a few you should use:

The description tag is a very important META tag. Again, it's displayed in the SERPs and should be composed with careful consideration. A description tag assigns an individual identity to each page and well written, can positively influence users into visiting your website. Use only the most relevant keywords in your description tag and try to keep the word count to around 25-30 words max.

The NOODP Tag is a relatively new tag and guides the search engines to not display the title and used for your website listing at DMOZ.

Heading Tags

A great headline is a perfect hit with both, the reader and the search engines. Using will tell the search engine which "words" are important in the context of your page and as such are given more weight by search engines than regular body copy.

Highlight Tags

When adding your keywords to a web page, it is helpful from an SEO perspective to highlight some of them with bold, italics, or emphasis tags to convey to the search engines that these keywords are important. Such tags are also given more weight than regular body copy.

ALT and Title Attributes

Use these two on-page SEO factors to describe both images and text links on your site. These help not just with search but also enhance the accessibility of your website for visually impaired users. Search engines use the alt tag in the same way they use the body text to rank your web page.

Content Optimization

This is a tough balancing act. Not only do you have to focus on your user and their ease of reading, but you also need to make sure that the content is search engine friendly. While users can get the gist of the content by its title, the search engines require a more comprehensive display of keywords and related terms throughout the page.

Strike the right chord by staying focused on the requirements of your users/prospective customers. Next weave the relevant keywords into the text to attract the search engines. A 2-8% keyword density is recommended.

Finally, keep the website content fresh and interesting so that the search engines always have something new to find and they will spider your site more frequently.John Hill - A UK SEO professional and search marketing specialist with E-Gain New Media Ltd offering website design, SEO, UK PPC management and search marketing.]]> SEO - Does Seo Mean Changing A Site's Code? http://www.artwoo.com/article/seo-does-seo-mean-changing-a-sites-code http://www.artwoo.com/article/seo-does-seo-mean-changing-a-sites-code#comments Fri, 05 Jan 2007 06:27:06 +0000 seo expertsseo techniquessearch enginesshopping cartsblack hatwebsite promoterchris angus http://www.artwoo.com/article/seo-does-seo-mean-changing-a-sites-code SEO experts call changes that need to be made to text of your site. '

There are two ways of applying -- through the application of good design and through such methods that the do not approve of such as spamdexing. Some industry experts define these methods, and the practitioners who utilize them, as either "white hat SEO", or " SEO". Other SEO experts see the whole black and white hat polarization as an over-simplification of what search engine optimization actually involves. However as a rule of thumb -- the more changes that you or your SEO expert are making to your text, the more coding your pages will need.

Coding a site to maximize SEO is best utilized during the initial stages of a site's design. This is because even the rudimentary structures to do with web page design can be optimized including the menus, content management systems and .

An SEO tactic, technique or method is considered "White hat" if it conforms to the search engines' guidelines and does not involve an attempt to deceive the search engines. White Hat pleases search engines because it reflects content that a user will definitely see if the link is clicked on in the search engine pages. Black hat" SEO are methods to try to improve rankings that are disapproved of by the search engines and/or involve deception. This can range from text that is "hidden" or links that direct users from a page that is built for search engines to one that is more human friendly. is a SEO and , he can be contacted at sales(at)brilliantseo.com http://www.chooseinsurance.co.uk http://www.mobility-direct.co.uk http://www.illustratemyname.com ]]>