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	<title>brand awareness</title>
	<link>http://www.artwoo.com</link>
	<description>Returned search results for brand awareness</description>
	<copyright>Copyright 2008</copyright>
	<pubDate>Thu, 04 Dec 2008 20:12:48 +0000</pubDate>
	<generator>http://www.artwoo.com/rss/brand+awareness</generator>

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				<title>Hot Air Balloons And Your Business</title>
		<link>http://www.artwoo.com/article/hot-air-balloons-and-your-business</link>
		<comments>http://www.artwoo.com/article/hot-air-balloons-and-your-business#comments</comments>
				<pubDate>Sat, 13 Jan 2007 20:27:10 +0000</pubDate>
		<category>hot air balloons</category><category>hot air balloon</category><category>hot air balloon advertising</category><category>advertising balloons</category><category>billboard</category><category>sky</category><category>brand awareness</category>		<guid>http://www.artwoo.com/article/hot-air-balloons-and-your-business</guid>
		<description><![CDATA[Hot air advertising balloons are considered as one of the fastest growing form of advertising today. Using an advertising balloon to increase brand awareness is just like having your very own billboard. Hot air balloons can easily attract attention, which is the objective of effective advertising.]]></description>
    <content:encoded><![CDATA[Hot air <a href="http://www.artwoo.com/tag/advertising+balloons" rel="tag">advertising balloons</a> are considered as one of the fastest growing form of advertising today. Using an advertising balloon to increase <a href="http://www.artwoo.com/tag/brand+awareness" rel="tag">brand awareness</a> is just like having your very own <a href="http://www.artwoo.com/tag/billboard" rel="tag">billboard</a>. <a href="http://www.artwoo.com/tag/hot+air+balloons" rel="tag"><a href="http://www.artwoo.com/tag/hot+air+balloon" rel="tag">Hot air balloon</a>s</a> can easily attract attention, which is the objective of effective advertising. Hot air advertising balloons help give a lasting impact anywhere. <br /><br /> Hot air advertising balloons are very effective in affecting the behavioral patterns of a large community. The hot air advertising balloons themselves can generate the sales for you. But with it, you can expect more traffic, increased awareness and attention towards the brand that you are advertising. Used to complement traditional advertising methods, <a href="http://www.artwoo.com/tag/hot+air+balloon+advertising" rel="tag">hot air balloon advertising</a> can be quite a killer combo for business owners. <br /><br /> And because of their high attraction level among spectators, hot-air balloons are an advertising method that generates the highest retention by their impact made. With a hot air advertising balloon, it is like creating a great spectacle in the <a href="http://www.artwoo.com/tag/sky" rel="tag">sky</a>. Its lofty position in the sky is likely to be remembered by all who have the chance to see it. This makes this method of advertisement the most effective of all. Here are some very telling examples: <br /><br /> A hot air advertising balloon seen soaring through the sky in a city has the ability to catch the attention of 90% of the people who are just going around at that moment. With its high position providing an unhindered view from all sides, hot air advertising balloons allow 60% of these people to stop and take a good look at them. <br /><br /> It is known that about 95% of these people mention to friends and loved ones seeing the hot-air balloon, thereby creating a kind of word of mouth advertising that can generate a lot of indirect brand awareness for companies and other businesses. In addition, there are about 90% of these spectators who will remember seeing the hot air advertising balloon for many years to come, providing a lasting impression that advertisers and companies look for when they advertise. <br /><br /> The largest advantage hot air advertising balloons is that it provides a fast and flexible outreach that can have an impact so most number of people, no matter what the age group they belong to. It has been a proven method of trying to reach out to many people at any one time. Advertising on hot-air balloons is by far the best and most unique and spectacular form of publicity today.  <bio>Low Jeremy maintains <a href="http://Advertising-Balloons.ArticlesForReprint.com" >http://Advertising-Balloons.ArticlesForReprint.com</a>. This content is provided by Low Jeremy. It may be used only in its entirety with all links included. </bio>]]></content:encoded>
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				<title>Personalized Screwdriver Sets: Handy Tools For Your Promotions</title>
		<link>http://www.artwoo.com/article/personalized-screwdriver-sets-handy-tools-for-your-promotions</link>
		<comments>http://www.artwoo.com/article/personalized-screwdriver-sets-handy-tools-for-your-promotions#comments</comments>
				<pubDate>Fri, 15 Aug 2008 04:22:20 +0000</pubDate>
		<category>screw sizes</category><category>automobile industries</category><category>promotional gift</category><category>everyday use</category><category>boxed sets</category><category>personalization</category><category>related products</category>		<guid>http://www.artwoo.com/article/personalized-screwdriver-sets-handy-tools-for-your-promotions</guid>
		<description><![CDATA[Screwdrivers is definitely a must have in every household. There are countless conditions where screwdriver sets comes in handy and save the day. This makes screwdriver sets a great promotional gift, especially since now you can personalize your own screwdriver sets to give away. There are several]]></description>
    <content:encoded><![CDATA[Screwdrivers is definitely a must have in every household. There are countless conditions where screwdriver sets comes in handy and save the day. This makes screwdriver sets a great <a href="http://www.artwoo.com/tag/promotional+gift" rel="tag">promotional gift</a>, especially since now you can personalize your own screwdriver sets to give away. <br><br>There are several forms of personalized screwdriver sets available. You can use the old-fashioned <a href="http://www.artwoo.com/tag/boxed+sets" rel="tag">boxed sets</a>, with plenty of tools and <a href="http://www.artwoo.com/tag/screw+sizes" rel="tag">screw sizes</a> available. Some pocket screwdriver sets are also available for <a href="http://www.artwoo.com/tag/personalization" rel="tag">personalization</a>. They can be folded and stored in your pocket for <a href="http://www.artwoo.com/tag/everyday+use" rel="tag">everyday use</a>. Of course, the selection of tools and sizes of pocket-sized screwdriver sets are limited. Personalized screwdriver sets are a great promotional gift since most people use them almost every day. The more they use it, the more they will remember your brand and the higher chance your brand become on top of their mind. Personalized screwdriver sets can be made based on your requests. You can have your logo imprinted or embossed on either the set case, the screwdriver handle, or both. You also have a wide selection of models to choose from, so you can have your personalized screwdriver sets the way you want it. The cost of making personalized screwdriver sets is also quite economical, making it a great promotional gift to accompany your product.<br><br>Although it seems that a personalized screwdriver sets is only suitable for hardware or automotive <a href="http://www.artwoo.com/tag/related+products" rel="tag">related products</a>, almost any product range can use personalized screwdriver sets as their promotional gift. <a href="http://www.artwoo.com/tag/automobile+industries" rel="tag">Automobile industries</a> have been known for giving screwdriver sets with their brand on it as a standard accessory of every car sold. Judging from the wide use of screwdriver sets, personalized screwdriver sets can be a great and handy promotional gift that will surely get your brand recognized. <br><br>Another great advantages of giving personalized screwdriver sets as promotional gift is the image that it emits. Personalized screwdriver sets can simply make your company, or your brand and products, appears to be handy and useful as well. People using your personalized screwdriver sets would definitely remember your brand and your products, and will turn to those products whenever they need that particular product line. It will surely increase brand and product recognition and awareness. <br><br>Lastly, you could always use your personalized screwdriver sets as part of your sales promotional campaign. Give away personalized screwdriver sets for every purchase of your product within the designated time range, and you will get a quick boost of sales in no time. Personalized screwdriver sets are as appealing as they are, people would love to get them.<br><br>Therefore, as you can see, personalized screwdriver sets are wonderful promotional gift for you to give.<br><br>It is handy and usable, can improve your brand recognition and product awareness, and it could also be used as part of your sales promotional campaign. It would be beneficial for your company to use this particular gift, and personalize them to reflect your company's image. People will love them, your marketing department will love them, and it is economical enough to suit your budget and make you love them also.<bio>Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of <a href='http://www.fluidbranding.com/products/screwdriver_sets.html'>Promotional Screwdriver Sets</a> and other <a href='http://www.fluidbranding.com/'>Promotional Products</a> at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com</bio>]]></content:encoded>
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				<title>Cancer Awareness Stuffed Animals</title>
		<link>http://www.artwoo.com/article/cancer-awareness-stuffed-animals</link>
		<comments>http://www.artwoo.com/article/cancer-awareness-stuffed-animals#comments</comments>
				<pubDate>Mon, 25 Sep 2006 18:27:06 +0000</pubDate>
		<category>cancer awareness wristbands</category><category>support cancer research</category><category>cancer patient</category><category>cancer patients</category><category>stuffed animals</category><category>help</category><category>pinks</category>		<guid>http://www.artwoo.com/article/cancer-awareness-stuffed-animals</guid>
		<description><![CDATA[Cancer Awareness Stuffed AnimaIt seems that lately, we all know someone who has suffered from some form of cancer. From breast to colon to lung to stomach, it seems that every day there is someone else we know who has been diagnosed with the disease. While on the outside, our friends, family, and]]></description>
    <content:encoded><![CDATA[Cancer Awareness Stuffed AnimaIt seems that lately, we all know someone who has suffered from some form of cancer. From breast to colon to lung to stomach, it seems that every day there is someone else we know who has been diagnosed with the disease. While on the outside, our friends, family, and co workers all seem strong, on the inside, they are terrified, not knowing what the future will hold for them. Now, several different companies have come up with items to <a href="http://www.artwoo.com/tag/help" rel="tag">help</a> them make it through. Cancer awareness <a href="http://www.artwoo.com/tag/stuffed+animals" rel="tag">stuffed animals</a> have burst onto the scene with huge success, giving those who are diagnosed with the disease something to hug and talk to, when they just don't feel like talking to anyone else. These animals, coupled with <a href="http://www.artwoo.com/tag/cancer+awareness+wristbands" rel="tag">cancer awareness wristbands</a> can help even the toughest <a href="http://www.artwoo.com/tag/cancer+patient" rel="tag">cancer patient</a> make it through. <br /><br /> Cancer awareness stuffed animals come in about every color that you can think of. From the normal black, brown, and white, to <a href="http://www.artwoo.com/tag/pinks" rel="tag">pinks</a>, purples, greens, and blues, you can always find one with a unique message to help uplift someone's spirits. Some of these bears, puppies, kitties, and other animals even have their own clothing lines that all sport wonderful pictures or sayings to help your friend or loved one make it through even the toughest of times. Cancer awareness stuffed animals can be a major helping hand to those in treatment. <br /><br /> Cancer awareness wristbands have been around for a while, and are still a favorite of <a href="http://www.artwoo.com/tag/cancer+patients" rel="tag">cancer patients</a>, survivors, and supporters. These wristbands come in a variety of shapes, sizes, and colors. Some cancer awareness wristbands come in cotton, polyester, and rubber, and will fit anyone's wrists. These wristbands are used for workout bands, jewelry, and just plain old fun to wear and <a href="http://www.artwoo.com/tag/support+cancer+research" rel="tag">support cancer research</a>. You can also find these wristbands in a variety of colors, from pinks and purples to red, white, and blue, you are sure to find one to fit anyone's style and needs. <br /><br /> The great thing about these cancer awareness stuffed animals and wristbands is that most of the proceeds go toward cancer research and other cancer programs to help cancer patients. So, not only are you getting a great gift for yourself or someone you care about, you are also helping the cause so one day there will be a cure. You can order these gifts online or you can find them at most stores throughout the country and across the world.ls  <bio><a href="http://www.rainbowofhopecanada.ca" >http://www.rainbowofhopecanada.ca</a> Rainbowof Hope to raise cancer awareness among Canadians </bio>]]></content:encoded>
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				<title>Email Marketing Programs and Women's Apparel Stores</title>
		<link>http://www.artwoo.com/article/email-marketing-programs-and-womens-apparel-stores</link>
		<comments>http://www.artwoo.com/article/email-marketing-programs-and-womens-apparel-stores#comments</comments>
				<pubDate>Fri, 17 Oct 2008 16:22:18 +0000</pubDate>
		<category>program target</category><category>target market</category><category>new designers</category><category>fashion events</category><category>maximizing your potential</category><category>thinking about women</category><category>specific designs</category>		<guid>http://www.artwoo.com/article/email-marketing-programs-and-womens-apparel-stores</guid>
		<description><![CDATA[An email marketing program would do wonders for your women's apparel retail store, maximizing your potential for sales. By employing easy to use design techniques, you will be able to increase your stores brand awareness and also segment your audiences. If these campaign designs are sent out in]]></description>
    <content:encoded><![CDATA[An email marketing program would do wonders for your women's apparel retail store, <a href="http://www.artwoo.com/tag/maximizing+your+potential" rel="tag">maximizing your potential</a> for sales. By employing easy to use design techniques, you will be able to increase your stores brand awareness and also segment your audiences. If these campaign designs are sent out in accordance to the changing of the seasons your targets will be more refined. Increasing brand awareness and being able to refine your email marketing <a href="http://www.artwoo.com/tag/program+target" rel="tag">program target</a> market will bring more of your current customers to your retail location more often, meaning more sales!<br><br>Two different forms of designs for an email marketing program will help you keep your women's apparel store in your client's minds. Newsletters can be created with different sections to offer your customers information on upcoming local <a href="http://www.artwoo.com/tag/fashion+events" rel="tag">fashion events</a>, or major events internationally. Your email marketing program newsletter can contain updates on <a href="http://www.artwoo.com/tag/new+designers" rel="tag">new designers</a> or general events for your store. This will increase the store's brand awareness to the customer by sending them information on subjects they are interested in. Being the store that is informative and aware of their interests will keep your store ahead of your competitors in their minds, meaning they will gravitate to your store before others when <a href="http://www.artwoo.com/tag/thinking+about+women" rel="tag">thinking about women</a>'s apparel. The more they are in your store, the more money you will earn in sales.<br><br>A promotional email marketing program design is one that contains various product shots and offers your preferred customers (those that signed up to receive your email) discounts on your in-store merchandise. Your customers will be able to click on the products that they like, to receive a discount on it. By clicking on the image, you will be able to track which of your clients like the <a href="http://www.artwoo.com/tag/specific+designs" rel="tag">specific designs</a>, designers, colors etc, that you have available. Being able to identify this about your clients allows you to determine how to market to them and can help you in terms of indirect feedback on the products that you are offering. By offering promotions, and getting to your customers before they even hit the streets to shop, you will be enticing them to enter your store, to make your store their destination, rather than shop around. The more consumers that are choosing your store as their destination, the higher your sales will grow.<br><br>The template design of an email marketing program campaign is quite easy to use. They have dozens of designs to choose from to suit your needs, that require a quick upload of pictures and cutting and pasting of your stores information in the fields set up for you.<br><br>An email marketing program can make the sales quarters of your women's apparel retail store maintain perpetual growth. This is can be accomplished through something as simple as its design. Through the design you will attract your customers and keep your store amongst their "favorites." By using newsletters to increase brand awareness; and picture and promotions campaigns to segment your audience, you have developed an email marketing program strategy that will continue to increase sales. Added to this, if you time your campaigns according to seasonal fashion changes you will be thoroughly out working your competition in the battle for brand loyalty.<bio>Rudy Barell is a Senior Account Executive with Elite Email, the complete <a href="http://www.eliteemail.com/">email marketing program</a> package used by women's apparel retail stores around the world. You can deploy comprehensive <a href="http://www.eliteemail.com/email-marketing/">email marketing software</a> for your women's clothing store with a no risk free trial. Start harnessing the power of email marketing today!</bio>]]></content:encoded>
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				<title>A Promotional T-Shirt Can Work Wonders</title>
		<link>http://www.artwoo.com/article/a-promotional-t-shirt-can-work-wonders</link>
		<comments>http://www.artwoo.com/article/a-promotional-t-shirt-can-work-wonders#comments</comments>
				<pubDate>Mon, 07 Jan 2008 03:35:02 +0000</pubDate>
		<category>generous patronage</category><category>brand promotion</category><category>attractive design</category><category>marketing companies</category><category>prospective customers</category><category>brand awareness</category><category>onlookers</category>		<guid>http://www.artwoo.com/article/a-promotional-t-shirt-can-work-wonders</guid>
		<description><![CDATA[ Promotional T-shirts have been an intricate part of marketing and brand promotion for long. You can distribute promotional T-shirts to your clients, to your prospective customers, and also to your employees to give them the added feeling of belonging to a brand. You need not be a world famous]]></description>
    <content:encoded><![CDATA[ Promotional T-shirts have been an intricate part of marketing and <a href="http://www.artwoo.com/tag/brand+promotion" rel="tag">brand promotion</a> for long. You can distribute promotional T-shirts to your clients, to your <a href="http://www.artwoo.com/tag/prospective+customers" rel="tag">prospective customers</a>, and also to your employees to give them the added feeling of belonging to a brand. You need not be a world famous brand to give away promotional T-shirts. Even start-ups have effectively used T-shirts to create <a href="http://www.artwoo.com/tag/brand+awareness" rel="tag">brand awareness</a>. <br /><br /> T-shirts to your clients can serve as a gesture of appreciation from your part for their <a href="http://www.artwoo.com/tag/generous+patronage" rel="tag">generous patronage</a>. When this is the purpose, you should be extra careful while designing your T-shirts. Remember, no person would want to be a walking advertisement of your brand unless they feel good about wearing them. You cannot pay your clients to wear your T-shirts. The best you can do is to create an <a href="http://www.artwoo.com/tag/attractive+design" rel="tag">attractive design</a> with a very interesting slogan or caption, which is not a direct representation of your brand, but will raise the curiosity among <a href="http://www.artwoo.com/tag/onlookers" rel="tag">onlookers</a>. Many <a href="http://www.artwoo.com/tag/marketing+companies" rel="tag">marketing companies</a> specialize in designing promotional T-shirts. You can contact one of them to get your purpose solved. <br /><br /> Another important consideration is quality of T-shirts which you give to your clients. Remember, nobody will like to wear an uncomfortable T-shirt just because you have gifted it and just because it contains your logo or marketing message. Hence, be little-bit open fisted while deciding on the quality of T-shirts that you choose to distribute to your clients. They will be happy when they realize the efforts and costs you have born to make this gift fit for them. It works! Try it out. <br /><br /> If you are hosting a conference, trade show or promotional event, make it mandatory for your employees to wear promotional T-shirts. It is a very affordable way to make your staff stand out from the crowd. <br /><br /> Promotional T-shirts to your employees is an effective way for brand endorsement. You can design T-shirts with your company logo and marketing message for your employees and make it mandatory to be worn at offices, trade shows, conferences, seminars, etc. Doing this, you present an orderly unity among your employees, the same way in which a uniform serves. Consider distributing promotional t-shirts to your employees as incentives. You can really achieve something worthwhile doing this, because your employees will be proud to wear it because they have earned it through working hard. <br /><br /> Promotional T-shirts are available in a wide variety of styles and colors and it shouldn't be too difficult a choice to select one design or a set of designs that will be best for your budget and your aim. Distribute attractively designed printed promotional t-shirts that your employees would love to wear outside office, e.g. in local stores, restaurants, pubs, etc. this way you can effective create a high brand awareness. <br /><br /> A brief search on the Internet will give you names of companies who specialize in designing promotional T-shirts. Most of these companies have a huge collection of T-shirt designs, and attractive slogans. All you need is to tell them your requirements, your target audience, your budget and they will efficiently identify the best promotional T-shirts that suit your specific needs.   <bio>Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online <a href="http://www.ideasbynet.com/promotional_tshirts.htm" >http://www.ideasbynet.com/promotional_tshirts.htm</a> promotional t-shirts and <a href="http://www.ideasbynet.com" >http://www.ideasbynet.com</a> promotional items company based in the north of England. Established in 2001, he has taken the UK.  </bio>]]></content:encoded>
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				<title>Why Careful Targeting is Necessary in Distributing Direct Marketing Catalogs</title>
		<link>http://www.artwoo.com/article/why-careful-targeting-is-necessary-in-distributing-direct-marketing-catalogs</link>
		<comments>http://www.artwoo.com/article/why-careful-targeting-is-necessary-in-distributing-direct-marketing-catalogs#comments</comments>
				<pubDate>Sat, 30 Aug 2008 03:50:23 +0000</pubDate>
		<category>costly affair</category><category>brand messages</category><category>mind awareness</category><category>marketing objectives</category><category>information transaction</category><category>brand message</category><category>product awareness</category>		<guid>http://www.artwoo.com/article/why-careful-targeting-is-necessary-in-distributing-direct-marketing-catalogs</guid>
		<description><![CDATA[Direct marketing catalogs can be an excellent way to promote your product or service. Direct marketing catalogs can multi-pronged in approach, and can simultaneously achieve several marketing objectives. Direct marketing catalogs can be used to increase brand and product awareness, brand recall and]]></description>
    <content:encoded><![CDATA[Direct marketing catalogs can be an excellent way to promote your product or service. Direct marketing catalogs can multi-pronged in approach, and can simultaneously achieve several <a href="http://www.artwoo.com/tag/marketing+objectives" rel="tag">marketing objectives</a>. Direct marketing catalogs can be used to increase brand and <a href="http://www.artwoo.com/tag/product+awareness" rel="tag">product awareness</a>, brand recall and sales. If done correctly, it can cultivate a top-of-<a href="http://www.artwoo.com/tag/mind+awareness" rel="tag">mind awareness</a> among your consumers. Direct marketing catalogs can also be used in conjunction with sales and promotions to great effect.<br><br>However, considering the costs of producing direct marketing catalogs, it would be prudent to develop an effective distribution strategy before embarking on the campaign. Producing direct marketing catalogs can be a <a href="http://www.artwoo.com/tag/costly+affair" rel="tag">costly affair</a>. There are many costs associated with producing a good direct marketing catalog, and these costs can balloon easily.<br><br>Inevitably, cost is an issue. But great care needs to be exercised when corners are being cut. It would be a mistake to distribute a poorly produced catalog. A poorly produced marketing message can be a bad touch point for consumers. Such messages speak poorly of the product, service and the company. Whenever you make a brand contact with a consumer, it is important that the <a href="http://www.artwoo.com/tag/information+transaction" rel="tag">information transaction</a> occurs entirely on your terms. All elements need to be carefully thought out and well executed. <br><br>Sometimes, the medium is the message. A poorly printed, poorly designed catalog carries negative <a href="http://www.artwoo.com/tag/brand+messages" rel="tag"><a href="http://www.artwoo.com/tag/brand+message" rel="tag">brand message</a>s</a>. On the other hand, a well-designed, well-printed marketing catalog, wrapped in embroidered silk leaves a long-lasting, positive brand message. Such an intricately prepared and produced catalog may even be kept far beyond its duration of relevancy, merely for its high production value. This helps to encourage top-of-the-mind awareness. Whenever the consumer sees the catalog, they're reminded of your brand, product and service, thus effectively turning a simply catalog into in-home advertising.<br><br>Now that we've examined the possibilities a good catalog can bring, we need to get these catalogs into the hands of the correct consumer. To successfully run any marketing campaign, it is crucial to obtain as much consumer information as possible. This information is needed to successfully craft a message that will resonate with the beliefs and values of the consumer. For direct marketing catalogs, knowing your consumers' geographical demographics can be especially important.<br><br>There are several options available to you when you deicide to disseminate your message. You can outsource the work to a postal or marketing company, or you can do it yourself. Regardless of how you decide to do it, it is important that the disseminator has a well formed list of consumers to target.<br><br>Knowing the consumer is half the battle. A good mailing list can act like a strategic map. It may be able to show you the possible locations and consumers that you may want to target. <br><br>Despite the advances in information technology, consumers are still swayed by direct marketing efforts such as direct marketing catalogs. Placing your message in a tangible medium for consumers to touch can be a very powerful method of communication. But placing your message into the hands of the correct consumer is even more so.<bio>Chris Burns is an authority on mailing list services providing valuable advice at <a href="http://www.MailingListsUSA.com"> http://www.MailingListsUSA.com</a> where you can learn more about <a href="http://www.MailingListsUSA.com">Business Mailing Lists</a>. <a href="http://www.MailingListsUSA.com"> Click Here</a> to learn more about the services that he provides.</bio>]]></content:encoded>
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				<title>Why Branding Metrics Are Important In Business</title>
		<link>http://www.artwoo.com/article/why-branding-metrics-are-important-in-business</link>
		<comments>http://www.artwoo.com/article/why-branding-metrics-are-important-in-business#comments</comments>
				<pubDate>Sat, 01 Mar 2008 01:20:02 +0000</pubDate>
		<category>performance metrics</category><category>lifetime values</category><category>bottom line results</category><category>computer company</category><category>marketer</category><category>correlation</category><category>perception</category>		<guid>http://www.artwoo.com/article/why-branding-metrics-are-important-in-business</guid>
		<description><![CDATA[ If there is one thing every marketer should know about branding metrics, it is this: a particular metric is useful only when you yourself can take a particular action as a result of information about the brand that has been revealed. Furthermore, that particular metric should also have the ability]]></description>
    <content:encoded><![CDATA[ If there is one thing every <a href="http://www.artwoo.com/tag/marketer" rel="tag">marketer</a> should know about branding metrics, it is this: a particular metric is useful only when you yourself can take a particular action as a result of information about the brand that has been revealed. Furthermore, that particular metric should also have the ability to be significantly linked to the overall performance of your company. <br /><br /> But a lot of issues actually circle the concept of branding metrics. This is because the metrics put in practice would differ from one particular brand of item to another. what works for a particular item, like a computer, just might not work for another item, like a watch. The companies producing computers and watches would then have and use different branding metrics. Similarly, what works for a particular <a href="http://www.artwoo.com/tag/computer+company" rel="tag">computer company</a> just might not work for another company developing computers as well. The objectives of each company have to be determined and considered here. this fact adds to the confusion of using branding metrics. Which is precisely why the next generation in branding metrics should focus on bottom-line results. <br /><br /> Making such a direct connection presents much of a challenge for all companies of any industry. There are a lot of factors to consider here as well. However, for some companies, the simple causal <a href="http://www.artwoo.com/tag/correlation" rel="tag">correlation</a> is enough to make a direct connection between branding metrics and the company's overall performance. <br /><br /> Typically, branding metrics can actually be grouped into two categories, which are <a href="http://www.artwoo.com/tag/performance+metrics" rel="tag">performance metrics</a> and <a href="http://www.artwoo.com/tag/perception" rel="tag">perception</a> metrics. Performance metrics are used in assessing how successful activities for brand-building are. Loyalty, price premium, and <a href="http://www.artwoo.com/tag/lifetime+values" rel="tag">lifetime values</a> of customers are the basic indicators employed by performance metrics. Perception metrics, on the other hand, monitor aspects about the brand that are intangible. Consideration, awareness, and relevance are some of the indicators employed by this category by branding metrics. This type is equally important because the indicators themselves are very effective in gauging just how efficient the company's activities towards brand-building are. More importantly, these brand-building activities should still be linked to the overall performance of the business. <br /><br /> No matter what type of metrics or performance indicators you use, effectiveness is ensured when there is a clear link developed between brand and business strategies. These metrics can clearly show you how better management of the brand can be achieved, and at the same time, provide you the rationale towards effective allocation of the resources for both the brand and the business. More importantly, any business would actually benefit much if a measured approach that is consistent is used to gauge its overall performance. One such measured approach could be in the form of a scorecard. <br /><br /> Of course, the brand metrics incorporated into the scorecard should be minimal, and should still have a direct connection with the performance of the business. Why is there a need to keep the number of brand metrics at a minimal? Simply because when you incorporate so many metrics into the scorecard, measuring overall performance would be hazy because there are so many factors taken into consideration. Thus, you should just concentrate on the branding metrics that are more relevant to the whole picture.   <bio>If you are interested in branding metrics, check this web-site to learn more about branding kpi. <a href="http://www.strategy2act.com/solutions/brand_metrics_scorecard_excel.htm" >http://www.strategy2act.com/solutions/brand_metrics_scorecard_excel.htm</a>  </bio>]]></content:encoded>
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				<title>Great Lucky Brand Jeans</title>
		<link>http://www.artwoo.com/article/great-lucky-brand-jeans</link>
		<comments>http://www.artwoo.com/article/great-lucky-brand-jeans#comments</comments>
				<pubDate>Sat, 23 Feb 2008 14:35:00 +0000</pubDate>
		<category>lucky brand jeans</category><category>lucky jeans</category><category>jeans company</category><category>blue jeans</category><category>how to dress for success</category><category>many different types</category><category>that meets your needs</category>		<guid>http://www.artwoo.com/article/great-lucky-brand-jeans</guid>
		<description><![CDATA[ One of the best things that you can do for yourself is to find the right kind of jeans for your body type. If you are lucky, you'll be able to find just the right kind of jeans for you, and you'll be able to be satisfied in the way that they look and the way that they fit.  One of the trickiest]]></description>
    <content:encoded><![CDATA[ One of the best things that you can do for yourself is to find the right kind of jeans for your body type. If you are lucky, you'll be able to find just the right kind of jeans for you, and you'll be able to be satisfied in the way that they look and the way that they fit. <br /><br /> One of the trickiest things about jeans is the fact that depending on what your body type is, you are going to look differently in them than anyone else. This makes buying jeans quite hard because you have to be sure that you are buying just the right type of jeans for your body, and let's face it, not everyone is as good at picking out jeans for their body. <a href="http://www.artwoo.com/tag/lucky+brand+jeans" rel="tag">Lucky Brand jeans</a> company strives to help its clients find the perfect jean however. <br /><br /> At Lucky brand, you can try out different pairs of jeans, and find just the right ones for you. You will be able to choose from a wide selection of jeans, denim, dungarees, as well as <a href="http://www.artwoo.com/tag/blue+jeans" rel="tag">blue jeans</a> and other types of apparel. Lucky Brand Jeans is a popular brand, because the Lucky brand is one that you are always going to be able to trust. With Lucky, you'll also be able to get a style guide, that is going to help point you towards the kinds of jeans that are going to look best on you and on your body type. <br /><br /> With <a href="http://www.artwoo.com/tag/lucky+jeans" rel="tag">Lucky Jeans</a>, you are going to want to be in style, and you are going to feel like the brand is going to help you out with this. By helping you figure out what your body type is, Lucky Brand Jeans is going to show you <a href="http://www.artwoo.com/tag/how+to+dress+for+success" rel="tag">how to dress for success</a> and how to look your best in your jeans. Everyone wants to have a pair or two of jeans that they look great in, and that they feel comfortable in. With Lucky Brand, you can have both of these things very easily. <br /><br /> One of the best things about Lucky Brand Jeans is that not only are you going to be able to find a pair of jeans <a href="http://www.artwoo.com/tag/that+meets+your+needs" rel="tag">that meets your needs</a>, but you are also going to be able to find one that comes at a cost that you can afford. There are <a href="http://www.artwoo.com/tag/many+different+types" rel="tag">many different types</a> of Lucky Brand Jeans, so you can spend the money that you want to spend on jeans, and you don't have to spare the brand for the cost. This is also something that is going to be great, because you'll be able to feel like you really can be in style. You'll look great, and you'll feel great as well, with Lucky Brand Jeans.   <bio>Jeff Carlisle is a freelance editor for Lucky Brand Coupons. Read more and find great deals and discounts on Lucky Brand Coupons products at <a href="http://www.CouponCart.com/LuckyBrand/index.aspx" >http://www.CouponCart.com/LuckyBrand/index.aspx</a>.  </bio>]]></content:encoded>
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				<title>Branding Your Website To Improve Sales And Retention</title>
		<link>http://www.artwoo.com/article/branding-your-website-to-improve-sales-and-retention</link>
		<comments>http://www.artwoo.com/article/branding-your-website-to-improve-sales-and-retention#comments</comments>
				<pubDate>Fri, 29 Feb 2008 02:35:22 +0000</pubDate>
		<category>brand exposure</category><category>company branding</category><category>design aspects</category><category>design banner</category><category>ebay</category><category>google</category><category>brand awareness</category>		<guid>http://www.artwoo.com/article/branding-your-website-to-improve-sales-and-retention</guid>
		<description><![CDATA[ Branding has long been a viable and sustainable marketing method for big businesses offline. Website owners and online service providers can do their business venture a lot of favors by following suit. A well branded website becomes synonymous with a particular service =96 for example when we]]></description>
    <content:encoded><![CDATA[ Branding has long been a viable and sustainable marketing method for big businesses offline. Website owners and online service providers can do their business venture a lot of favors by following suit. A well branded website becomes synonymous with a particular service =96 for example when we think of search engines we think of <a href="http://www.artwoo.com/tag/google" rel="tag">Google</a> and when we think of auctions we think of <a href="http://www.artwoo.com/tag/ebay" rel="tag">Ebay</a>. By branding your website you could enjoy the same benefits of cornering a particular niche. <br /><br /> Image Is Everything <br /><br /> A website design needs to look good, but it should also embody your website's ethos. Product and <a href="http://www.artwoo.com/tag/company+branding" rel="tag">company branding</a> is about increasing <a href="http://www.artwoo.com/tag/brand+awareness" rel="tag">brand awareness</a>. In order to help facilitate this, it is important that the logo, website design, banner design, and other creative <a href="http://www.artwoo.com/tag/design+aspects" rel="tag">design aspects</a> of your online venture match one another and embody the brand you are promoting. <br /><br /> A well branded design needs to be memorable and it should represent the type of service or product you are selling. By essentially bombarding your visitors with your brand you can ensure that, over time, your brand is the one that they think of when looking for the product or service that you provide. Brand your emails, logo, website design and everything else towards this end. <br /><br /> Voice <br /><br /> A big part of your website brand is the voice that you use. You need to be able to encourage your visitors to purchase from you, and to trust you. In order to do that, it is essential that you offer them a reason to trust you. The voice of the text on your website plays a major part in this trust building relationship. Be informative, and be knowledgeable =96 offer help where it's appropriate and give visitors a reason to want to trust you. <br /><br /> Getting Noticed <br /><br /> The best branding in the world is only effective when it's seen. Once you have the elements of your brand completed, including design and voice, you need to get a good amount of <a href="http://www.artwoo.com/tag/brand+exposure" rel="tag">brand exposure</a>. Online advertising comes in many forms, and each have their advantages and disadvantages. When advertising for the sake of branding, it's important to be seen by as many targeted leads as possible. <br /><br /> Viral marketing is far from being a new phenomenon but the improvement in streaming video technology and Internet speeds means that there are more ways to implement a viral marketing campaign. The popularity of sites like YouTube and Google Video has paved the way for web businesses to employ a cost effective form of viral marketing. <br /><br /> Taking It Offline <br /><br /> Most online businesses have some core areas of their work that are conducted offline. Invoices and shipping labels can all be branded to match your website, as well as any form of written communication. You might also consider taking part in trade fairs and local industry based exhibitions to increase brand awareness. <br /><br /> Website Branding To Improve Sales <br /><br /> Website branding doesn't need to be expensive to be effective. Logos, website design, and creative design do come at a price but by ensuring that they all follow your website's branding design, and offering an authoritative and helpful voice, you can increase sales and improve your customer retention rates.   <bio>Omaro Ailoch is a senior software engineer, an internet marketing expert, and the founder of OC IT Services <a href="http://www.ocitservices.com/" >http://www.ocitservices.com/</a> a highly skilled California based web development, design, and search engine optimization firm. OC IT Services has successfully improved ROI for small to large businesses and corporations through the successful streamlining of core business practices and the implementation of SEO strategies.  </bio>]]></content:encoded>
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				<title>Wake up to the Marketing Advantages of Branded Personal Alarms</title>
		<link>http://www.artwoo.com/article/wake-up-to-the-marketing-advantages-of-branded-personal-alarms</link>
		<comments>http://www.artwoo.com/article/wake-up-to-the-marketing-advantages-of-branded-personal-alarms#comments</comments>
				<pubDate>Fri, 15 Aug 2008 03:36:21 +0000</pubDate>
		<category>personal alarms</category><category>soda bottle</category><category>personal alarm</category><category>convenience store</category><category>corporate logo</category><category>brand awareness</category><category>corporate image</category>		<guid>http://www.artwoo.com/article/wake-up-to-the-marketing-advantages-of-branded-personal-alarms</guid>
		<description><![CDATA[Almost everybody needs a personal alarm. It doesn't matter whether you're using your personal alarm to make it to work in the morning or remind you to meet up with a friend, they are used world-wide. Every morning, day, afternoon and evening, millions of people are looking at their personal alarms.]]></description>
    <content:encoded><![CDATA[Almost everybody needs a <a href="http://www.artwoo.com/tag/personal+alarm" rel="tag">personal alarm</a>. It doesn't matter whether you're using your personal alarm to make it to work in the morning or remind you to meet up with a friend, they are used world-wide. Every morning, day, afternoon and evening, millions of people are looking at their <a href="http://www.artwoo.com/tag/personal+alarms" rel="tag">personal alarms</a>. <br><br>Branded personal alarms will undoubtedly compel millions to wake up to your <a href="http://www.artwoo.com/tag/corporate+logo" rel="tag">corporate logo</a>. Customized personal alarms means people all over the world will start a brand new day with your company in mind. And if they feel like hitting snooze for an extra ten minutes of precious sleep, a company logo printed next to the button is always visible. <br><br>Just imagine the kind of impact customized personal alarms have. Right before people go to sleep, they will set their alarms and see a corporate logo or slogan printed on their branded personal alarms. They will wake up to the logo or slogan. The subconscious has an alarming way of affecting consumers' <a href="http://www.artwoo.com/tag/brand+awareness" rel="tag">brand awareness</a> and promotional personal alarms are the most ideal way of promoting your <a href="http://www.artwoo.com/tag/corporate+image" rel="tag">corporate image</a>. Imagine customers falling asleep and waking up to your logo or slogan -- they will dream of your products or services and when at the supermarket, drug store or <a href="http://www.artwoo.com/tag/convenience+store" rel="tag">convenience store</a>, the subconscious effect will compel them to think of your brand. <br><br>Customized personal alarms can take many forms. They may simply be corporate personal alarms with a logo on the side, or they could be customized to take the shape of your particular product. A branded personal alarm in the shape of a <a href="http://www.artwoo.com/tag/soda+bottle" rel="tag">soda bottle</a>, a banana or a television can have a huge impact on the minds of consumers. <br><br>The reason for this is simple psychology. Before someone goes to sleep, usually the last song they heard, or the last television program, will cause them to dream of that song or program. In the morning they may be wondering why they can't get that song they heard last night out of their head. The same psychology can be applied to customized personal alarms, but with a stronger impact. <br><br>In most cases, a personal alarm is used to wake an individual up in the morning. The morning signifies the start of a brand new day and a new beginning. With corporate personal alarms, the individual will most likely associate their new beginning with the respective company name. With a sleepy and fuzzy head, not only will they associate the company with a brand new day, but most likely they will be grateful they woke up on time for whatever occasion or event they need to attend. And they will arrive on time because your company woke them up in order to get going and attend that important meeting, or breakfast with family or loved ones.<br><br>Effective branding should envelope consumers' lifestyle and a customized, personal alarm clock is one of the most ingenious ways to raise brand awareness. With branded, personal alarm clocks, people go to sleep and wake up to your logo. They will associate it with being alert, being on time and starting a brand new day -- characteristics and emotions that all brands and companies should aspire to use in order to connect with their demographic.<bio>Matt Franks is director of Fluid Branding, the UK's largest supplier of <a href='http://www.fluidbranding.com/products/personal_alarms.html'>Promotional Personal Alarms</a> and other <a href='http://www.fluidbranding.com/'>Promotional Products</a> at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com</bio>]]></content:encoded>
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				<title>Online Marketing Brings Bigger Profits Through Search Engine Optimization</title>
		<link>http://www.artwoo.com/article/online-marketing-brings-bigger-profits-through-search-engine-optimization</link>
		<comments>http://www.artwoo.com/article/online-marketing-brings-bigger-profits-through-search-engine-optimization#comments</comments>
				<pubDate>Fri, 29 Aug 2008 19:50:24 +0000</pubDate>
		<category>niche promotions</category><category>press release distribution</category><category>search engine optimization</category><category>media optimization</category><category>brick and mortar</category><category>internet methods</category><category>iprospect</category>		<guid>http://www.artwoo.com/article/online-marketing-brings-bigger-profits-through-search-engine-optimization</guid>
		<description><![CDATA[Marketing a product or service through multiple online media has become extremely important for business in almost any field. As more and more customer are moving online for their needs and purchasing, companies whether brick and mortar or web based are investing in online promotions and internet]]></description>
    <content:encoded><![CDATA[Marketing a product or service through multiple online media has become extremely important for business in almost any field. As more and more customer are moving online for their needs and purchasing, companies whether <a href="http://www.artwoo.com/tag/brick+and+mortar" rel="tag">brick and mortar</a> or web based are investing in online promotions and internet marketing. With the increased demand, firms such as Jazar Dezign, iCrossing, <a href="http://www.artwoo.com/tag/iprospect" rel="tag">iProspect</a> and many others have carved a niche in marketing online providing firms and companies their own online identity and establish there brand on the web.<br><br>Online marketing agencies use multiple methods and tools to create a buzz about any product on internet. The combination of social <a href="http://www.artwoo.com/tag/media+optimization" rel="tag">media optimization</a>, social media marketing, <a href="http://www.artwoo.com/tag/search+engine+optimization" rel="tag">search engine optimization</a>, viral marketing, email marketing and many other <a href="http://www.artwoo.com/tag/niche+promotions" rel="tag">niche promotions</a> are done to ensure that the product gets its share of marketing through <a href="http://www.artwoo.com/tag/internet+methods" rel="tag">internet methods</a>. Corporate companies today have realized the potential and lucrative opportunities based on online promotion. They hire qualified and professional marketing consultant to handle their promotion campaign in many cases rather than have in-house Internet Marketing Specialists. Many companies who were traditionally offline businesses have moved their focus to online users and customers solely because of the potential in this industry. With lack of knowledge in the online space, these companies rely solely on the expertise of the marketing agencies to provide them with online marketing expertise.<br><br>Moreover, Web 2.0 has shifted the paradigm of whole internet from one way communication to two way communication has enabled businesses to communicate with their customer and clients directly eliminating any possible hindrance. The Web 2.0 tools like social media sites, press release, distribution pay-per-click ads and many other immediate web traffic sources have changed the whole way of doing business on internet.<br><br>Online marketing companies have realized that the companies they deal with needs maximum presence on internet so they strive hard to bring in their websites on top ranking with the search engines and other sponsored results like pay-per-click advertisement. Creating more awareness about the products certainly increase business, which is the main reason why online marketing firms focus on brand awareness rather than product promotion.<br><br>When selecting a marketing firm, ensure they offer quality website designing, development, marketing consulting and internet marketing services which ensure that your company gets maximum online awareness and your business develops in multiples. Companies such as 360i, Softechline, and Jazar Dezign have the ability and potential to create that buzz about the brand in the social networking sites which can instantly send huge traffic of potential clients towards their websites. They use cutting age technology and sophisticated mechanisms which are 100% legal and adhere to the quality of online marketing. Using them as your online marketing partner is surely going to increase your brand awareness sending your business to new heights.<br><br>With more customers turning to the Internet to conduct business it is important to bridge the gap between offline and online marketing. Whether in-house or outsourcing marketing efforts, it is vital to the growth of any companies business to consider utilizing online marketing in the marketing mix.<bio>Jeff Beale is a marketing consultant with Jazar Dezign, a <a href="http://www.jazardezign.com/seo.html">marketing firm that provides <a href="http://www.jazardezign.com/seo.html">search engine optimization</a>, web design, <a href="http://www.jazardezign.com/seo.html">search engine marketing</a>, and other <a href="http://www.jazardezign.com/marketing.html">Internet marketing</a> services. Visit his blog at http://www.searchenginenewswatch.com and the company site at http://www.jazardezign.com</bio>]]></content:encoded>
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				<title>How To Get Rid Of Anxiety And Panic Through Self-awareness</title>
		<link>http://www.artwoo.com/article/how-to-get-rid-of-anxiety-and-panic-through-self-awareness</link>
		<comments>http://www.artwoo.com/article/how-to-get-rid-of-anxiety-and-panic-through-self-awareness#comments</comments>
				<pubDate>Wed, 18 Oct 2006 16:27:11 +0000</pubDate>
		<category>anxiety disorders</category><category>panic and anxiety</category><category>decrease anxiety</category><category>self awareness</category><category>cognitive component</category><category>major muscle groups</category><category>maladaptive</category>		<guid>http://www.artwoo.com/article/how-to-get-rid-of-anxiety-and-panic-through-self-awareness</guid>
		<description><![CDATA[Anxiety is often described as having cognitive, somatic, emotional, and behavioral components (Seligman, Walker andamp; Rosenhan, 2001). The cognitive component entails expectation of a diffuse and uncertain danger. Somatically the body prepares the organism to deal with threat (known as an emergency]]></description>
    <content:encoded><![CDATA[Anxiety is often described as having cognitive, somatic, emotional, and behavioral components (Seligman, Walker andamp; Rosenhan, 2001). The <a href="http://www.artwoo.com/tag/cognitive+component" rel="tag">cognitive component</a> entails expectation of a diffuse and uncertain danger. Somatically the body prepares the organism to deal with threat (known as an emergency reaction); blood pressure and heart rate are increased, sweating is increased, bloodflow to the <a href="http://www.artwoo.com/tag/major+muscle+groups" rel="tag">major muscle groups</a> is increased, and immune and digestive system functions are inhibited. Externally, somatic signs of anxiety may include pale skin, sweating, trembling, and pupillary dilation. Emotionally, anxiety causes a sense of dread or panic and physically causes nausea, and chills. Behaviorally, both voluntary and involuntary behaviors may arise directed at escaping or avoiding the source of anxiety. These behaviors are frequent and often <a href="http://www.artwoo.com/tag/maladaptive" rel="tag">maladaptive</a>, being most extreme in <a href="http://www.artwoo.com/tag/anxiety+disorders" rel="tag">anxiety disorders</a>. However, anxiety is not always pathological or maladaptive: it is a common emotion along with fear, anger, sadness, and happiness, and it has a very important function in relation to survival. <br /><br /> 1. Self-awareness <br /><br /> We can evolve and develop <a href="http://www.artwoo.com/tag/self+awareness" rel="tag">self awareness</a> as a result. Once you gain self-awareness, you will start to see things in fuller light. Self-awareness is an amazing process, since you have balance and an honest point of view of whom you are, including what type of personality you possess. Self-awareness builds on qualities, since you gain the ability to intermingle with other people while remaining honest about who you are at the same time showing confidence in your abilities. Once you gain this trait, you will soon discover that stressors are less dramatic, thus stress will decrease. Anxiety and panic can be destroyed. <br /><br /> 2. Control <br /><br /> Control can be achieved through self-awareness. No, matter how big or small the problem you will see a way out of the situation when you have self-awareness. As you can see, the <a href="http://www.artwoo.com/tag/panic+and+anxiety" rel="tag">panic and anxiety</a> will take flight while you fight through your journey of life. <br /><br /> 3. More Self Confidence <br /><br /> As you grow into self-awareness, you will feel confident of your abilities. You will learn new skills while holding firm to your beliefs. Your convictions will increase as you feel self-assurance in your abilities to succeed in life. Your faith level will rise, while you will discover you trust in people to do what is true, as well as yourself. <br /><br /> 4. Enhance Your World <br /><br /> Beliefs can expand your world. What follows self-awareness and confidence is trust, and reliability. Trust and closeness will enhance relationships.  <bio>For more great anxiety related articles and resources check out <a href="http://counselingcentral.info" >http://counselingcentral.info</a> </bio>]]></content:encoded>
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				<title>Teaching Phonological Awareness</title>
		<link>http://www.artwoo.com/article/teaching-phonological-awareness</link>
		<comments>http://www.artwoo.com/article/teaching-phonological-awareness#comments</comments>
				<pubDate>Tue, 08 Jan 2008 03:25:02 +0000</pubDate>
		<category>phonemic awareness skills</category><category>syllable segmentation</category><category>words that rhyme</category><category>nursery rhymes</category><category>sounds of words</category><category>listening activities</category><category>core skills</category>		<guid>http://www.artwoo.com/article/teaching-phonological-awareness</guid>
		<description><![CDATA[ Phonological awareness shows beginning readers how to divide language orally into smaller units. This ability is developed through an understanding of rhyme, sentence and syllable segmentation as well as onset and rimes. Phonological awareness is the first skill which students need to learn even]]></description>
    <content:encoded><![CDATA[ Phonological awareness shows beginning readers how to divide language orally into smaller units. This ability is developed through an understanding of rhyme, sentence and <a href="http://www.artwoo.com/tag/syllable+segmentation" rel="tag">syllable segmentation</a> as well as onset and rimes. Phonological awareness is the first skill which students need to learn even before phonemic awareness is developed. Phonological awareness should be taught in kindergarten. Like phonemic awareness, phonological awareness consists of <a href="http://www.artwoo.com/tag/listening+activities" rel="tag">listening activities</a>. Phonological awareness should follow a Continuum. Rhymes should be taught first so that students learn how to match the ending <a href="http://www.artwoo.com/tag/sounds+of+words" rel="tag">sounds of words</a>. Rhyming is usually one of the most fun phonological awareness skills to teach. That is because rhymes contain rhythm so they have a musical sound, that children love. Most children master the identification of rhymes very quickly. Sentence Segmentation should be taught next, again this activity is fun for most children and they tend to catch on quickly. Thirdly, syllables are taught, children are asked to listen and then separate words into parts and then put them back together. Finally onsets and rimes are introduced. These skills are taught in a particular order so that confusion is minimized, once these skills are taught children are ready to be introduced to <a href="http://www.artwoo.com/tag/phonemic+awareness+skills" rel="tag">phonemic awareness skills</a>. Below I will break down the phonological awareness continuum into greater detail and give a few examples. <br /><br /> Rhyming--Remember those <a href="http://www.artwoo.com/tag/nursery+rhymes" rel="tag">nursery rhymes</a> you learnt as a child. They were fun but you were also learning. You were learning that words could sound alike and have rhythm. The learning of rhymes is one of the <a href="http://www.artwoo.com/tag/core+skills" rel="tag">core skills</a> of phonological awareness. Besides nursery rhymes you can find poems and books with rhymes and introduce them to children. Let them listen and clap to <a href="http://www.artwoo.com/tag/words+that+rhyme" rel="tag">words that rhyme</a>. You can also call a group of words together, for example: mat, hen, fat and have children tell you which two words rhyme. Listening is the key ingredient in phonological awareness by listening and responding children are learning how to divide the language into small units. <br /><br /> Sentence Segmentation--This is where children learn that a sentence is made up of different words. <br /><br /> For example: "I have a big red book." <br /><br /> Students should be aware that the sentence is made up of six different words: I/have/a/big/red/book/ <br /><br /> You can have students clap, count or even march to the number of words in the sentence as they say it. <br /><br /> Syllabication--Here children are taught that one word can have several parts. For example: din/ner rab/bit. Allow children to listen as you call a word and then repeat the word and clap out the different parts of a word. <br /><br /> Onsets and Rimes--The onset of a word is the initial consonant sound of the word, for example: 'bag' in this case 'b' is the onset. The rime is the part with the vowel /ag/. An initial consonant blend may also be termed an onset. For example, in the word 'black' /bl/ would be the onset and /ack/ the rime. You should have children blend and then separate onsets and rimes. Here's an example: /c/ /ap/( said separately) cap(said together).   <bio>Simone Mary is a teacher, writer and artist. She is the author of the eBook TEACHING READING AND WRITING, for more reading strategies and for a free copy of the eBook GET ON THE HONOR ROLL-TEST AND EXAM TAKING TIPS THAT WORK visit <a href="http://www.thereadingandwritingshop.com" >http://www.thereadingandwritingshop.com</a>  </bio>]]></content:encoded>
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				<title>Determining KPI Metrics For Measuring Brand Impact On Your Business</title>
		<link>http://www.artwoo.com/article/determining-kpi-metrics-for-measuring-brand-impact-on-your-business</link>
		<comments>http://www.artwoo.com/article/determining-kpi-metrics-for-measuring-brand-impact-on-your-business#comments</comments>
				<pubDate>Tue, 24 Jul 2007 20:14:59 +0000</pubDate>
		<category>divisions</category><category>business decisions</category><category>balanced business scorecard</category><category>metrics</category><category>dysfunctional</category><category>profitability</category><category>value accounts</category>		<guid>http://www.artwoo.com/article/determining-kpi-metrics-for-measuring-brand-impact-on-your-business</guid>
		<description><![CDATA[ The idea of a brand is deeply rooted in the psyche of managers as being associated with the delivery of tangible products to consumers but today we are increasingly delivering intangible services rather than goods so is branding still relevant. Traditionally a business has been viewed by senior]]></description>
    <content:encoded><![CDATA[ The idea of a brand is deeply rooted in the psyche of managers as being associated with the delivery of tangible products to consumers but today we are increasingly delivering intangible services rather than goods so is branding still relevant. Traditionally a business has been viewed by senior management as split into discrete <a href="http://www.artwoo.com/tag/divisions" rel="tag">divisions</a>, sales and marketing, production, HR, IT, legal and accounting. Some divisions created revenue and b the brand identity was important for customer recognition and action needed to be taken to maximize that while other divisions created cost that reduced the brand value and this needed to be cut. Following this methodology would logically result in increased profits. <br /><br /> This led in practice to highly <a href="http://www.artwoo.com/tag/dysfunctional" rel="tag">dysfunctional</a> decision making with, for example, IT staff being cut only for decreased effectiveness across the business producing reducing sales generation and increasing costs in other parts of the business. <br /><br /> Decreased <a href="http://www.artwoo.com/tag/profitability" rel="tag">profitability</a> was the result of making otherwise perfectly logical <a href="http://www.artwoo.com/tag/business+decisions" rel="tag">business decisions</a> based on KPI <a href="http://www.artwoo.com/tag/metrics" rel="tag">metrics</a>. <br /><br /> The <a href="http://www.artwoo.com/tag/balanced+business+scorecard" rel="tag">Balanced Business Scorecard</a> seeks to address this dysfunctional approach to business management and looks at how the entire business operates as a cohesive, holistic whole. Viewing all divisions of the business as creating value allows for logical rational business decisions that do lead to increased shareholder value and enhanced profitability. <br /><br /> Is measuring traditional brand metrics still relevant? <br /><br /> The blunt answer is yes, the company brand is perhaps more important than it ever has been but how the brand is being used has probably altered greatly as is how the value of a brand is perceived not just by customers but also by shareholders. <br /><br /> For many listed companies the value ascribed to the company brand accounts for more than a third of the company share value. In many instances, brand <a href="http://www.artwoo.com/tag/value+accounts" rel="tag">value accounts</a> for far more than that. The issue is how do we measure brand value and what metrics are available for us to use as part of a Brand KPI tool. <br /><br /> Using financial metrics for brand performance measurement you will find the following as the primary metrics to monitor and analyze: <br /><br /> - Sales Generation - measures brand as a factor in the purchasing decision <br /><br /> - ROI - measures the ROI using the accounting goodwill value and treating it as any other balance sheet asset <br /><br /> - Transaction Value - looks at the contribution from product lines and product mix and the impact of the brand on that contribution <br /><br /> - Growth Sustainability -this is a measure of how much the brand is contributing to sales rate growth without the business introducing further investment to gain that market share. <br /><br /> Financial value is probably the simplest metric to determine as we can extrapolate "goodwill" valuations using accounting and financial data coupled with share price information. At least with share pricing information we have a set finite value that the market is placing on our business and the financial accounting information can give us a basis for determining how much of the price the market will pay for a share is determined by the valuation of the goodwill. <br /><br /> Measuring brand perception and performance is trickier as we dealing with nebulous concepts that we know have an impact but cannot directly measure. Performing customer awareness surveys will help in providing a measure of how well known the brand is with consumers in a given section of the population or target market segment. All of these can be measured but the metrics that are produced are based upon subjective questioning and even more subjective answers.   <bio>If you are interested in learning more about <a href="http://www.strategy2act.com/solutions/brand_metrics_scorecard_excel.htm" >http://www.strategy2act.com/solutions/brand_metrics_scorecard_excel.htm</a> branding scorecard as brand measurement tool, check Sam Miller new web-site.  </bio>]]></content:encoded>
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				<title>How To Effectively Search For A Name Brand Watch</title>
		<link>http://www.artwoo.com/article/how-to-effectively-search-for-a-name-brand-watch</link>
		<comments>http://www.artwoo.com/article/how-to-effectively-search-for-a-name-brand-watch#comments</comments>
				<pubDate>Mon, 28 May 2007 15:29:57 +0000</pubDate>
		<category>brand name</category><category>consumer reports</category><category>fingers crossed</category><category>name brands</category><category>buyer beware</category><category>hasty decision</category><category>new companies</category>		<guid>http://www.artwoo.com/article/how-to-effectively-search-for-a-name-brand-watch</guid>
		<description><![CDATA[ So, you've decided that you definitely want brand name watch and you've done the research, you know the differences between a brand name watch and a replica, but you still haven't figured out what name brand you want to purchase. With a little name brand watching, you'll have it figured out in no]]></description>
    <content:encoded><![CDATA[ So, you've decided that you definitely want <a href="http://www.artwoo.com/tag/brand+name" rel="tag">brand name</a> watch and you've done the research, you know the differences between a brand name watch and a replica, but you still haven't figured out what name brand you want to purchase. With a little name brand watching, you'll have it figured out in no time at all. <br /><br /> Where to start your name brand watch search <br /><br /> The best place to start is <a href="http://www.artwoo.com/tag/consumer+reports" rel="tag">consumer reports</a>. Read what other people think about the make and model of the brand name watch that you're interested in. Know what each brand offers. Know how the quality of the different brands measure up to one another. This is a lot like researching the make and model of a new car. <br /><br /> Each company has their rendition of the sedan, but the Infinity and the Jaquer are a lot nicer looking than say, the Camry, but what about quality? Which one is made better? This is something that you need to research while you're "name brand watching". It's also vital to look at what else the company has made, and how long the company has been around. <br /><br /> Sometimes <a href="http://www.artwoo.com/tag/new+companies" rel="tag">new companies</a> evolve, and put out a great product for a minimal cost, just because they are trying to break into the market. Don't over look those guys! Read ratings, other peoples opinions, ask around! You may find that you're getting twice the quality for half the cost. <br /><br /> But <a href="http://www.artwoo.com/tag/buyer+beware" rel="tag">buyer beware</a>, sometimes, unfortunately, you do get what you pay for, so don't make a <a href="http://www.artwoo.com/tag/hasty+decision" rel="tag">hasty decision</a> with your <a href="http://www.artwoo.com/tag/fingers+crossed" rel="tag">fingers crossed</a> and expect to come out on top. Look for something reliable. A brand name watch is an investment <br /><br /> Also check into a warranty just in case something does go wrong. This is another great thing to look into during your "name brand watching". Some companies offer a better warranty system than the others. And with an investment like this, you want to be protected. <br /><br /> These are just a few ways to get your feet off the ground and do a thorough study to learn and watch different <a href="http://www.artwoo.com/tag/name+brands" rel="tag">name brands</a>.   <bio><a href="http://www.watchbusters.com" >http://www.watchbusters.com</a> offers free online help and advice when buying a watch.A huge range of online resources including swatch watches,rolex,pocket watches,and much more.  </bio>]]></content:encoded>
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				<title>Why Channeladvisor May Be For You</title>
		<link>http://www.artwoo.com/article/why-channeladvisor-may-be-for-you</link>
		<comments>http://www.artwoo.com/article/why-channeladvisor-may-be-for-you#comments</comments>
				<pubDate>Sat, 23 Dec 2006 22:27:17 +0000</pubDate>
		<category>ebay seller</category><category>channeladvisor</category><category>irregardless</category><category>checkout program</category><category>beneficial</category><category>take a closer look</category><category>whole lot easier</category>		<guid>http://www.artwoo.com/article/why-channeladvisor-may-be-for-you</guid>
		<description><![CDATA[Are you an Australia-based eBay seller who is looking for a great eBay checkout program? Well, if so, you have come to the right place. Here, we will take a closer look at ChannelAdvisor and why this eBay checkout program may be the best choice for you.  One of the main benefits of ChannelAdvisor]]></description>
    <content:encoded><![CDATA[Are you an Australia-based <a href="http://www.artwoo.com/tag/ebay+seller" rel="tag">eBay seller</a> who is looking for a great eBay <a href="http://www.artwoo.com/tag/checkout+program" rel="tag">checkout program</a>? Well, if so, you have come to the right place. Here, we will <a href="http://www.artwoo.com/tag/take+a+closer+look" rel="tag">take a closer look</a> at <a href="http://www.artwoo.com/tag/channeladvisor" rel="tag">ChannelAdvisor</a> and why this eBay checkout program may be the best choice for you. <br /><br /> One of the main benefits of ChannelAdvisor is the fact that it gives the opportunity to gain a better reputation for your brand name. It does this by creating a URL which will state your store's name. This will help you get awareness about your store out there, which will be very <a href="http://www.artwoo.com/tag/beneficial" rel="tag">beneficial</a>. <br /><br /> Another one of the major benefits of ChannelAdvisor is the fact that you will be able to have all of your channel inventories integrated into one inventory database system. This will make shopping a <a href="http://www.artwoo.com/tag/whole+lot+easier" rel="tag">whole lot easier</a> for your customers. Every item that you have listed as a product will be available for them. ChannelAdvisor also offers discounts on shipping and order value. This is a great way to increase the amount of sales that you will make. <br /><br /> If you are looking for a way to save money, ChannelAdvisor is a great choice for you. There will not be any ISP costs. The only time which you will need to pay any sort of fee is when one of your goals are met. Some of these "goals" may include sales, clicks, leads or conversions. Most people would view this as being much more beneficial than having to pay every time that you list a product, <a href="http://www.artwoo.com/tag/irregardless" rel="tag">irregardless</a> of whether or not it gets any clicks. <br /><br /> If you are an eBay seller who is based in Australia, you should definitely consider choosing ChannelAdvisor as your eBay checkout program. Some of the benefits which you will be able to appreciate include the low cost of ChannelAdvisor, the fact that awareness will be increased about your store through branding, and the increased amount of sales that you will make.   <bio>Michael Gosford is chief editor of <a href="http://www.ebaycheckout.com.au" >http://www.ebaycheckout.com.au</a> One of the web's most popular eBay Checkout sites. </bio>]]></content:encoded>
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				<title>Promote Breast Cancer Awareness</title>
		<link>http://www.artwoo.com/article/promote-breast-cancer-awareness</link>
		<comments>http://www.artwoo.com/article/promote-breast-cancer-awareness#comments</comments>
				<pubDate>Wed, 05 Sep 2007 21:24:59 +0000</pubDate>
		<category>breast cancer prevention</category><category>breast cancer survivors</category><category>breast cancer awareness month</category><category>breast cancer awareness</category><category>cancer breast</category><category>cancer awareness month</category><category>cancer detection</category>		<guid>http://www.artwoo.com/article/promote-breast-cancer-awareness</guid>
		<description><![CDATA[ According to BreastCancer.org, "Every three minutes a woman in the United States is diagnosed with breast cancer." Breast cancer is a serious illness that affects a significant population and should not be disregarded.  Research concerning breast cancer prevention and early cancer detection is]]></description>
    <content:encoded><![CDATA[ According to BreastCancer.org, "Every three minutes a woman in the United States is diagnosed with breast cancer." Breast cancer is a serious illness that affects a significant population and should not be disregarded. <br /><br /> Research concerning <a href="http://www.artwoo.com/tag/breast+cancer+prevention" rel="tag">breast cancer prevention</a> and early <a href="http://www.artwoo.com/tag/cancer+detection" rel="tag">cancer detection</a> is constantly conducted, but some people are still uninformed about how to protect themselves against this disease. So, how can you educate your employees, clients and patients about breast cancer? One simple way is by recognizing <a href="http://www.artwoo.com/tag/breast+cancer+awareness+month" rel="tag"><a href="http://www.artwoo.com/tag/breast+cancer+awareness" rel="tag">Breast Cancer Awareness</a> month</a> in October. Throughout the month, give employees, clients and patients promotional products that send a message =96 tell them to learn about breast cancer and the ways to detect it before it takes another life. <br /><br /> Breast <a href="http://www.artwoo.com/tag/cancer+awareness+month" rel="tag">Cancer Awareness Month</a> is filled with different activities to help people learn about the disease. One of the events that takes place every year in various cities around the United States is the Breast Cancer Three-Day. This walk allows <a href="http://www.artwoo.com/tag/breast+cancer+survivors" rel="tag">breast cancer survivors</a>, their family and friends a chance to walk together to raise breast cancer awareness. The event raises money to help find the cure for breast cancer. This year, why not give out pedometers to employees, clients and patients to encourage them to train for this event. With each step taken, they can think about the lives that could be saved by participating in this event. <br /><br /> Another promotional product that can inform people of breast cancer awareness is a gift of chocolate. Now, you may think this sounds silly, but there is some logic behind it. Not only do a lot of people enjoy chocolate, but dark chocolate is filled with antioxidants that help ward off cancer. Ok, it may not be as good as a salad, but hey, it's fun! Give employees these tasty chocolate bars with the slogan "Don't be in the dark! Educate yourself about breast cancer," printed on a sheet of paper with the time and date of the Three-Day that is near your city. If you don't think your employees will like the chocolate, create a similar gift with one of our antioxidant-filled green tea samplers. This is a creative and tasty way to create awareness about breast cancer. <br /><br /> Breast cancer awareness can be promoted in a more traditional manner as well. One great promotional product to consider is a pink car magnet in the shape of a ribbon. These pink ribbon magnets may not seem original, but they are a great way to raise awareness everywhere you go. The magnet will be seen by everyone who drives by. <br /><br /> Whether you discuss breast cancer through the giveaway of a promotional product or by sending out a memo reminding employees about the importance of Breast Cancer Awareness month, you are spreading an important message and educating people about breast cancer.   <bio>Abbie Stutzer is a graduate student in the School of Journalism at the University of Kansas. She is currently working in the marketing department at Absorbent, Ink. (<a href="http://www.AbsorbentPrinting.com" >http://www.AbsorbentPrinting.com</a>)  </bio>]]></content:encoded>
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				<title>Tips On Buying The Right Food For Your Pet</title>
		<link>http://www.artwoo.com/article/tips-on-buying-the-right-food-for-your-pet</link>
		<comments>http://www.artwoo.com/article/tips-on-buying-the-right-food-for-your-pet#comments</comments>
				<pubDate>Sat, 01 Mar 2008 05:30:01 +0000</pubDate>
		<category>organic pet foods</category><category>health food store</category><category>organic pet food</category><category>market shopper</category><category>mature animals</category><category>confusing task</category><category>organic meals</category>		<guid>http://www.artwoo.com/article/tips-on-buying-the-right-food-for-your-pet</guid>
		<description><![CDATA[ Food is one of the most important necessities in your pet's life. It provides the nutrients they need in order to grow and develop into mature animals as well as giving them the energy they need each day to enjoy life by your side. There is a vast array of manufacturers that provide food for all]]></description>
    <content:encoded><![CDATA[ Food is one of the most important necessities in your pet's life. It provides the nutrients they need in order to grow and develop into <a href="http://www.artwoo.com/tag/mature+animals" rel="tag">mature animals</a> as well as giving them the energy they need each day to enjoy life by your side. There is a vast array of manufacturers that provide food for all animals and it can be a <a href="http://www.artwoo.com/tag/confusing+task" rel="tag">confusing task</a> to decipher all the ingredients, proteins and benefits of each one in order to choose the very best one for your pet. <br /><br /> Depending on the type of pet you have, you will still have to do some research to find out exactly what you should be providing them for their main meals as well as any snacks or treats on the side. You can find a multitude of information on the Internet, from friends or family with similar animals, or even from sales representatives at your local pet shop. When it comes down to the final decision though, you are the responsible one who will choose what you feel is best for your pet, not your aunt or the guy in the pet store. <br /><br /> With the awareness of organic foods for the public in every supermarket and <a href="http://www.artwoo.com/tag/health+food+store" rel="tag">health food store</a>, there has also grown the niche for <a href="http://www.artwoo.com/tag/organic+pet+food" rel="tag">organic pet food</a>. There are many painstaking efforts that go into providing a balanced meal for your pet that is free of many additives that are not necessary for your pet's nutritional health and yet are included in many other manufactured pet foods. <br /><br /> <a href="http://www.artwoo.com/tag/organic+pet+foods" rel="tag">Organic pet foods</a> are not always available at every pet store or grocery store where other popular brands are sold, thus making it harder to find for some pet owners. With the increased awareness, <a href="http://www.artwoo.com/tag/organic+meals" rel="tag">organic meals</a> are being produced more than ever, but due to the nature of the process, these types of foods for your pet are generally more expensive than a store-brand bag of dry food that you could pick up at any local corner store. As with any food for your pets, there are positives and negatives to each. <br /><br /> Price is not always an indication of the quality of food, but it tends to be a good guide for the <a href="http://www.artwoo.com/tag/market+shopper" rel="tag">market shopper</a>. If you examine the store-brand plain dry food, you may find the ingredients to list not as many proteins or pure foods like some other popular brands. Additives may be more abundant in cheaper brands, but they can still be apparent in many higher-priced brand name pet foods. Just like you shop for your own health and wellness, be sure to read the labels and shop for your pet's health and wellness. <br /><br /> There can be side effects to supplying the low-cost alternative food for your pets in some cases. Your pet can develop anywhere from mild to severe health issues that are directly related to the type of food provided. With some cats, liver problems and kidney stones can develop rapidly if not provided with a good quality food each day. You will want to be sure that you are doing everything you can in order to maintain your pet's health and wellness for years to come.   <bio>Derek Rogers is a freelance writer who represents a number of UK businesses. For advice on pet food, he recommends Seapets, one of the UK's leading suppliers of <a href="http://www.seapets.co.uk/" >http://www.seapets.co.uk/</a> pet supplies.  </bio>]]></content:encoded>
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				<title>Silicon Wristbands - Enhance Your Personality</title>
		<link>http://www.artwoo.com/article/silicon-wristbands-enhance-your-personality</link>
		<comments>http://www.artwoo.com/article/silicon-wristbands-enhance-your-personality#comments</comments>
				<pubDate>Fri, 23 Jun 2006 00:32:08 +0000</pubDate>
		<category>lance armstrong foundation</category><category>livestrong wristband</category><category>custom bracelets</category><category>silicon</category><category>wristbands</category><category>wrists</category><category>charitable organizations</category>		<guid>http://www.artwoo.com/article/silicon-wristbands-enhance-your-personality</guid>
		<description><![CDATA[Wristbands/bracelets are encircling strips that are worn on the wrist to enhance the personality of a person. The term is used to refer to bracelet-like bands of a wristwatch, worn to the cuffs or to the sleeves that cover the wrists. They are also used to decorate the wrists or act as functional]]></description>
    <content:encoded><![CDATA[<a href="http://www.artwoo.com/tag/wristbands" rel="tag">Wristbands</a>/bracelets are encircling strips that are worn on the wrist to enhance the personality of a person. The term is used to refer to bracelet-like bands of a wristwatch, worn to the cuffs or to the sleeves that cover the <a href="http://www.artwoo.com/tag/wrists" rel="tag">wrists</a>. They are also used to decorate the wrists or act as functional bands worn over the wrists by both men and women. One of the best types of wristbands includes the loops of plastic that are placed on the wrists for identification purposes. <br /><br /> With the hype of charity spreading far and wide, <a href="http://www.artwoo.com/tag/silicon" rel="tag">silicon</a> wristbands/bracelets are much in vogue in today's world. The bracelets are worn to demonstrate the wearer's support for a cause or charitable organization and are similar to awareness ribbons. Silicon bracelets/wristbands were first made by <a href="http://www.artwoo.com/tag/charitable+organizations" rel="tag">charitable organizations</a> as a way to demonstrate support for a cause. That particular silicon wristband was yellow "<a href="http://www.artwoo.com/tag/livestrong+wristband" rel="tag">Livestrong wristband</a>" created in 2004 by the <a href="http://www.artwoo.com/tag/lance+armstrong+foundation" rel="tag">Lance Armstrong Foundation</a>. <br /><br /> Silicon web wristbands/bracelets <br /><br /> The other type of silicon wristband/ bracelet is called web band. It is basically an online band that can be purchased through Internet. Although the band evokes a sense of surprise, yet the cause of purchasing the bracelet is noble. Just the moment you make an online purchase of the web band, the price goes to the cause in question. Not only do the silicon bracelets establish the world of fashion, but they also contribute to the charitable missions of today. <br /><br /> Depiction of colors in silicon wristbands/bracelets <br /><br /> The companies of today make <a href="http://www.artwoo.com/tag/custom+bracelets" rel="tag">custom bracelets</a> for small organizations that are interested in raising funds for awareness purposes. The most interesting part of silicon bracelets is their color significance. <br /><br /> Following are some of the different colored bracelets depicting different thoughts and ideas: <br /><br /> §Black -- denotes mourning on someone's death  §Black/white -- denotes anti-racism [stand up and speak up]  §Dark-blue -- denotes anti-smoking, anti-child abuse, colon cancer<br /><br />awareness, pro-peace, diabetes cure and catholic relief services  §Electric-blue -- cystic fibrosis awareness, anti-drunk driving, organ transplantation, anti-drugs, pro-tolerance, got guts, pro-life, Ford Fan day, and stand strong against wrong day  §Camouflage -- support our troops  §Light blue -- autism awareness, arthritis awareness, hurricane relief, prostrate cancer awareness and fight hunger/cultivate peace  §Lavender -- epilepsy awareness  §Green/blue -- anti-sectarianism  §Dark green -- better hearing awareness  §Gold -- children's cancer awareness  §Light green -- rainforest preservation, pro-ecology, kidney disease awareness, organ donation, ovarian cancer awareness, army support, genocide ending mission  §Orange -- self harm awareness, leukemia awareness, and bowel cancer research  §Pink -- diabetes awareness, breast cancer awareness, chronic pain awareness  §Purple -- animal rescue awareness, asthma awareness, pancreatic cancer awareness  §Red- AIDs awareness program, anti-tobacco, labor party, cystic fibrosis band together campaign, love/hope support program  §White -- chastity/abstinence, innocence and peace  §Yellow -- work safe week, Parkinson's disease awareness and all cancers day <br /><br /> Silicon wristbands/bracelets are simply wonderful and add a lot of meaning to the personality of the person.   <bio>Barney Garcia writes about many different topics. He is a proud contributing author and invites you to his websites. <a href="http://www.wristbands-for-all.info">http://www.wristbands-for-all.info</a> and <a href="http://www.silicon-wristbands-galore.info">http://www.silicon-wristbands-galore.info</a> </bio>]]></content:encoded>
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				<title>Brand Awareness Basics</title>
		<link>http://www.artwoo.com/article/brand-awareness-basics</link>
		<comments>http://www.artwoo.com/article/brand-awareness-basics#comments</comments>
				<pubDate>Mon, 29 Jan 2007 00:27:04 +0000</pubDate>
		<category>banner impressions</category><category>daily basis</category><category>willing to bet</category><category>high school kids</category><category>email</category><category>necessarily</category><category>business cards</category>		<guid>http://www.artwoo.com/article/brand-awareness-basics</guid>
		<description><![CDATA[Statistics tell us that in the U.S. alone, the average person is exposed to 3,500 ad impressions per day. I'm not talking about the average Internet user seeing banner impressions... I'm talking about the typical citizen seeing billboards, TV commercials, email promos, branded coffee mugs, etc.  And]]></description>
    <content:encoded><![CDATA[Statistics tell us that in the U.S. alone, the average person is exposed to 3,500 ad impressions per day. I'm not talking about the average Internet user seeing <a href="http://www.artwoo.com/tag/banner+impressions" rel="tag">banner impressions</a>... I'm talking about the typical citizen seeing billboards, TV commercials, <a href="http://www.artwoo.com/tag/email" rel="tag">email</a> promos, branded coffee mugs, etc. <br /><br /> And most of the ad impressions we see on a <a href="http://www.artwoo.com/tag/daily+basis" rel="tag">daily basis</a> are not direct response promotions. A billboard on the highway is not <a href="http://www.artwoo.com/tag/necessarily" rel="tag">necessarily</a> placed to make us stop right then and there and purchase a new couch, nor is a ballpoint pen with the name of a local bank likely to make us rush over to the nearest branch and open an account spur of the moment. <br /><br /> But all of these impressions do take their toll on our subconscious minds. Think of the first names that come to mind when I mention: <br /><br /> - Soda  - Fast Food  - Software <br /><br /> I'm <a href="http://www.artwoo.com/tag/willing+to+bet" rel="tag">willing to bet</a> 90% of the folks who read this article came up with the same three companies. The other 10% are just flakes or people who are trying to be difficult. ;o) <br /><br /> So there's the proof that branding works. <br /><br /> And did you know the company or trademark with the highest brand awareness percentage always outsells the second and third ranked companies combined? Pretty amazing isn't it? <br /><br /> In a national survey 99.2% of the participants said they are more likely to buy a product or service based on the first company or trademark that comes to mind when it's time to purchase! <br /><br /> Effective branding increases profits, period. And you don't have to be a mega-corporation to leverage this knowledge. <br /><br /> Get yourself a logo and place it on all your <a href="http://www.artwoo.com/tag/business+cards" rel="tag">business cards</a>, web banners, etc. and then get these tools in front of as many people as possible. <br /><br /> Talk to your local broadcasting company about radio ad packages. <br /><br /> Have a T-shirt shop print you up a few hundred shirts with your logo and then give the shirts away to <a href="http://www.artwoo.com/tag/high+school+kids" rel="tag">high school kids</a> at a homecoming event. <br /><br /> These are just a few suggestions right off the top of my head. The idea is to get your logo and/or your name out there and keep it out there. <br /><br /> Stay consistent! Once people see you or hear about you enough they begin to associate you with the product or service you offer, and this will greatly increase your chances of being called on when these people are ready to buy a product in your field.   <bio>Tim Whiston is a full-time entrepreneur who assists small businesses and other entrepreneurs in the development and promotion of profitable websites. For more great info check out his Internet Marketing Course at <a href="http://internet-marketing-course.timwhiston.com" >http://internet-marketing-course.timwhiston.com</a> </bio>]]></content:encoded>
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