Search Engine Marketing

Search Engine Marketing

Google is the Web's most popular search engine, powering not only the popular Google.com Website, but also Yahoo! and AOL. Being listed in Google is very important, and being listed highly in Google is the goal for all internet marketers.

But how do we go about doing it? How to get rank high in those search engines?

If you have been around the internet marketing world then you would have known, in order to position high in Yahoo & MSN, you need to pay a high price for your site to be listed high. However there are many myths about how Google works and, while fairly harmless in themselves, these myths tend to allow people to draw incorrect conclusions about how Google works. The purpose of this article is to correct the most popular Google myth.

Top No. 1 Myth: The Higher Your Google PageRank (PR), the Higher You'll be in the Search Results Listing

This myth is frequent, and is the source of many complaints. People often notice that a site with a lower PageRank is actually listed above their high ranked site, and got upset. While pages with a higher PageRank do tend to rank better, but it is perfectly normal for a site to appear higher in the results listings even though it has a lower PageRank than competing pages.

The reason behind this is Google is also examine the context of your incoming links, and only those links that relate to the specific keyword being searched on will help you achieve a higher ranking for that keyword. Therefore, even if you have thousands of incoming links to your site and with a high page rank, it's still very possible for a site with a lower PageRank to in get a higher listing position, if the site has more of the high page ranked links with the on-topic contents in those sites then in which case the site with a lower PageRank will be listed above its competitor in the search results for that term.